Yogi Berra Museum & Learning Center
The Yogi Berra Museum & Learning Center is a nonprofit museum on Montclair State University's campus that preserves Yogi Berra's legacy through sports-based exhibits, K-12 educational programs, venue rentals, and youth baseball camps, serving school groups, families, and event renters.
- Company typePrivate
- Founded2015
- HeadquartersLittle Falls, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Yogi Berra Museum & Learning Center does
The Yogi Berra Museum & Learning Center, operated by Friends of Yogi, Inc., is a 501(c)-equivalent New Jersey not-for-profit museum located on the campus of Montclair State University in Little Falls, New Jersey. Founded in 1998, the museum is the sole institution dedicated to preserving the legacy of MLB Hall of Famer Lawrence Peter "Yogi" Berra, operating a single 8,200-square-foot facility that includes an 800 sq ft glass atrium, a skybox overlooking Yogi Berra Stadium, two exhibit areas, and a 65-seat stadium-style theater. The organization serves a mixed audience of K-12 school groups, families, individual visitors, veterans, and private event renters, with a stated mission of advancing respect, excellence, perseverance, and sportsmanship through inclusive, sports-based educational programming aligned to NJ State and Common Core National Standards.
The museum's core products center on its permanent collection (photographs, artifacts, a 3D-printed Yankee Stadium model) and a rotating portfolio of exhibits including the PITCH! interactive pitching experience (built around donated Stalker Radar speed-tracking technology and a video-wall display of an animated batter and catcher), the Discover Greatness Negro Leagues traveling exhibition, The Mitt Mobile (16 vintage catcher's mitts), the New York City's Golden Boys oil-painting exhibition, the 2025 Yogi's Big Catch Challenge Guinness World Record exhibit, and the 2026 "Yogi: All the Presidents' Man" exhibition. Adjacent offerings include in-museum education programs for grades 3-12, free online lesson plans developed with Teach For America covering race, immigration, gender equity, and financial literacy, and co-branded youth baseball camps with Montclair State University Red Hawk Baseball for ages 6-13.
Revenue is generated through a diversified mix of seven streams: general admission ($15 adult, $10 child/senior, free for veterans and MSU students), four membership tiers ($35 student/senior, $60 individual, $100 library, $120 family), facility venue rentals accommodating up to 125 guests, tax-deductible donations, online and on-site retail merchandise, and youth camp registration. Operating support is supplemented by a 40+ partner ecosystem including Major League Baseball, the NY Yankees Foundation, NY Mets, Smithsonian Institution, Negro Leagues Baseball Museum, Stalker Radar, Siemens, the NJ Council for the Humanities, and multiple regional foundations. The organization is governed by an independent Board of Trustees led by President Mark Markowitz (retired Cartesian EVP) and currently operates under Interim Executive Director Eric Longo.
Yogi Berra Museum & Learning Center firmographics
Firmographics- Name
- Yogi Berra Museum & Learning Center
- Legal name
- Friends of Yogi, Inc.
- Website
- https://yogiberramuseum.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- The Yogi Berra Museum & Learning Center is a nonprofit museum on Montclair State University's campus that preserves Yogi Berra's legacy through sports-based exhibits, K-12 educational programs, venue rentals, and youth baseball camps, serving school groups, families, and event renters.
- Ownership category
- akta.pro rank
Yogi Berra Museum & Learning Center industry classification
Industry- Product category
- Sports Museum & Cultural Education
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industry
- History Museums (THAJADAB)
Keywords
Where Yogi Berra Museum & Learning Center is headquartered
LocationHeadquarters
- HQ city
- Little Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yogi Berra Museum & Learning Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- General Admission: Ticket sales for museum visits: $15 for adults, $10 for children under 18, $10 for seniors. Veterans and Montclair State students receive free admission. This is the primary revenue stream for individual visitors.
- Membership Program: Annual membership tiers including Student/Senior ($35), Individual ($60), Family ($120), and Library ($100). All memberships are 100% tax deductible and include free admission, store discounts, and exclusive event access.
- Venue Rentals: The 8,200-square-foot facility accommodates up to 125 guests and is rented for weddings, birthday parties, receptions, workshops, and corporate retreats. All rental proceeds support the museum's mission.
- Donations: Tax-deductible donations at various levels (from $8 to $80+) support educational programming. The museum emphasizes that donations help educate children and welcome every student regardless of ability to pay.
- Retail Merchandise: Online and on-site shop selling apparel, books, collectibles, and home goods including Yogi Berra merchandise, commemorative items, and centennial celebration products.
- Youth Baseball Camps: Revenue from Montclair State University & Yogi Berra Museum Youth Camp registration for baseball players ages 6-13. Camps run during summer months with instruction in hitting, defense, base-running, pitching, and game play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Admission |
| Unit Pricing | Pay-as-you-go | Children and Senior Admission |
| Subscription | Annual | Student/Senior Membership |
| Subscription | Annual | Individual Membership |
| Subscription | Annual | Family Membership |
| Subscription | Annual | Library Membership |
| Unit Pricing | Pay-as-you-go | Youth Baseball Camp |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Yogi Berra Museum & Learning Center product offering
Product offeringCore offering
The Yogi Berra Museum & Learning Center operates an 8,200-square-foot museum facility on the campus of Montclair State University in Little Falls, New Jersey, offering general admission access to permanent and rotating sports-based educational exhibits about Yogi Berra's life and baseball history. The museum sells admission tickets, annual memberships, education programs for K-12 students aligned to NJ State and Common Core standards, free online lesson plans, youth baseball camps in partnership with Red Hawk Baseball, private event rentals of the facility, and museum-branded merchandise through an online gift shop.
Product overview
The Yogi Berra Museum & Learning Center is a single 8,200-square-foot museum facility located on Montclair State University's campus, offering general admission access to a collection of sports-based educational exhibits and programs. The core product is the museum experience, which includes access to permanent exhibits (The Yogi Berra Museum Collection, 3D Model of Yankee Stadium), rotating exhibitions (Yogi: All the Presidents' Man, Yogi's Big Catch Challenge, PITCH! interactive experience, Discover Greatness Negro Leagues exhibit, The Mitt Mobile, New York City's Golden Boys), education programs for school groups, online lesson plans, youth baseball camps in partnership with Red Hawk Baseball, event rentals of the facility, and a gift shop. The museum generates revenue through admission tickets ($15 adults, $10 children/seniors), membership programs ($35-$120 annually), facility rentals, and retail sales. The visitor experience integrates immersive sports-based educational content with interactive technology features like the PITCH! pitching simulator and 3D stadium model.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum General Admission
- Education Programs
- Online Lesson Plans
- Youth Baseball Camps
- Event Rentals
- Museum Membership
- PITCH! Interactive Baseball Experience
- Museum Gift Shop
Quantifiable outcome
- No school or group turned away due to inability to pay
- +2 more outcomes
Companies that use Yogi Berra Museum & Learning Center
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Yogi Berra Museum & Learning Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yogi Berra Museum & Learning Center partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- Montclair State UniversitycoreThe museum is located on Montclair State University's campus at 8 Yogi Berra Dr. Partnership provides student employment opportunities in museum operations and education. The university offers unconventional spaces for classes, lectures, presentations and screenings. MSU Baseball collaborates on youth camps.
- Red Hawk Baseball (Montclair State)coreCollaborative youth baseball camp program for players ages 6-13. Instruction focuses on hitting, defense, base-running, pitching, and game play. MSU Baseball coaches and players serve as instructors. Camp takes place at Yogi Berra Stadium.
- New York Yankees FoundationflagshipMajor sponsor supporting the museum's mission to preserve Yogi's legacy. Owner George Steinbrenner reconciled with Yogi at the museum in 1999 after a rift, demonstrating deep organizational ties.
- New York MetsflagshipListed as a major sponsor. Yogi Berra served as a coach under Casey Stengel and later became Mets manager, leading the team to a National League Pennant in 1973.
- Major League BaseballflagshipMajor sponsor and partner in preserving baseball history and promoting the museum's educational mission.
- Negro Leagues Baseball MuseumcorePartner organization devoted to preserving Negro Leagues baseball history. Co-presented the 'Discover Greatness' traveling exhibition at the museum.
- National Baseball Hall of Fame & MuseumcorePartner museum providing reciprocal benefits. Museum members receive free admission to the Hall of Fame in Cooperstown, NY.
- National Hockey LeagueminorMajor sponsor supporting the museum's operations and programming.
- SiemenscorePartner in student design challenges and engineering education programs. Hosted Siemens-sponsored design challenge where 17 high school students presented innovative projects.
- Babe Ruth Birthplace & MuseumminorPartner museum providing reciprocal admission benefits. Museum members receive free admission to Babe Ruth Museum in Baltimore, MD.
- Smithsonian InstitutionflagshipPrestigious institutional partner in preserving and presenting American cultural and historical heritage.
- Intrepid Sea, Air & Space MuseumminorPartner museum focused on veterans and military history, aligning with Yogi's D-Day veteran status and museum's veterans outreach programs.
- New Jersey Council for the HumanitiescoreGovernment cultural partner supporting educational programming and the Discover Greatness exhibition. Views do not necessarily represent NEH positions.
- Big Brothers Big Sisters of Essex, Hudson & Union CountiesminorYouth development nonprofit partner for mentorship and programming.
- Boys & Girls Club of NewarkminorYouth development nonprofit partner for educational outreach.
- Teach For AmericacoreEducation nonprofit partner that helped create online lesson plans exploring race, immigration, women's rights, and financial literacy through baseball.
- Stalker RadarcoreLeading manufacturer of speed radar technology. Donated state-of-the-art speed tracking technology for the PITCH! interactive exhibit, enabling real-time pitch velocity measurement and display.
- New Jersey Arts CouncilminorState arts council partner supporting cultural programming.
- New Jersey Hall of FameminorState hall of fame partner for honoring New Jersey achievers.
- Bloomfield Veterans CenterminorVeterans services partner supporting museum's veterans outreach programs and free admission for military service members.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yogi Berra Museum & Learning Center competitors and assessment
Company assessmentDirect peers
- National Baseball Hall of Fame and Museum: The premier baseball heritage museum located in Cooperstown, NY. Directly comparable as a baseball-focused museum offering exhibits, educational programming, and reciprocal membership benefits with the Yogi Berra Museum.
- Babe Ruth Birthplace & Museum: Baltimore-based museum dedicated to another Yankees legend, Babe Ruth. Comparable as a single-player baseball heritage museum with reciprocal admission arrangements with the Yogi Berra Museum.
- Negro Leagues Baseball Museum: Kansas City-based museum preserving Negro Leagues baseball history. Comparable as a baseball heritage museum and a stated co-presenting partner on the Yogi Berra Museum's 'Discover Greatness' exhibit.
- Louisville Slugger Museum & Factory: Louisville-based interactive baseball museum and factory tour. Comparable as an interactive, experience-driven baseball heritage attraction targeting families and school groups.
- The Sports Museum (Boston): Boston-based multi-sport heritage museum at TD Garden. Comparable as a sports heritage museum using interactive exhibits and educational programming to engage K-12 visitors.
- International Tennis Hall of Fame: Newport, RI-based sports hall of fame museum. Comparable as a single-sport heritage museum combining inductee exhibits, educational programming, and venue rentals.
- Pro Football Hall of Fame: Canton, OH-based sports hall of fame museum. Comparable as a major U.S. sports heritage museum with exhibits, educational programming, and event hosting.
- Naismith Memorial Basketball Hall of Fame: Springfield, MA-based sports hall of fame museum. Comparable as a single-sport heritage museum with curriculum-aligned educational programming and rotating exhibits.
- Hockey Hall of Fame: Toronto-based sports hall of fame museum and NHL partner. Comparable as a single-sport heritage museum with interactive exhibits and youth programming; also a stated partner of the Yogi Berra Museum.
- Intrepid Sea, Air & Space Museum: New York City-based military and aviation museum. Comparable as a thematic heritage museum with strong veterans programming and a stated reciprocal-admission partner of the Yogi Berra Museum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yogi Berra Museum & Learning Center social profiles
Digital presenceYogi Berra Museum & Learning Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogi Berra Museum & Learning Center leadership team
Management profileNumber of profiles
Profiles5 records
Yogi Berra Museum & Learning Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogi Berra Museum & Learning Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogi Berra Museum & Learning Center
What does Yogi Berra Museum & Learning Center do?
The Yogi Berra Museum & Learning Center operates an 8,200-square-foot museum facility on the campus of Montclair State University in Little Falls, New Jersey, offering general admission access to permanent and rotating sports-based educational exhibits about Yogi Berra's life and baseball history. The museum sells admission tickets, annual memberships, education programs for K-12 students aligned to NJ State and Common Core standards, free online lesson plans, youth baseball camps in partnership with Red Hawk Baseball, private event rentals of the facility, and museum-branded merchandise through an online gift shop.
Is Yogi Berra Museum & Learning Center a public or private company?
Yogi Berra Museum & Learning Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Yogi Berra Museum & Learning Center founded?
Yogi Berra Museum & Learning Center was founded in 2015.
Where is Yogi Berra Museum & Learning Center based?
Yogi Berra Museum & Learning Center is headquartered in Little Falls, United States, in the North America region.
How does Yogi Berra Museum & Learning Center make money?
Six revenue lines are on record. General Admission is the primary driver. The others are membership Program, venue Rentals, donations, retail Merchandise and youth Baseball Camps.
Who are Yogi Berra Museum & Learning Center's main competitors?
Direct peers on record are National Baseball Hall of Fame and Museum, Babe Ruth Birthplace & Museum, Negro Leagues Baseball Museum, Louisville Slugger Museum & Factory, The Sports Museum (Boston), International Tennis Hall of Fame, Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Hockey Hall of Fame and Intrepid Sea, Air & Space Museum.
Does Yogi Berra Museum & Learning Center have an API?
No public API is recorded for Yogi Berra Museum & Learning Center.
What industry is Yogi Berra Museum & Learning Center in?
Yogi Berra Museum & Learning Center's product category is Sports Museum & Cultural Education. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of THAJADAB, History Museums. Its NAICS code is 71211 and its SIC code is 7900.