What Yoo Hoo does

Yoo-hoo is a heritage chocolate-flavored beverage brand marketed as a "beloved beverage for 8 generations," targeting general consumers and families for casual consumption occasions including at-home refreshment and lunchbox pairings such as with PB&J. The product line spans multiple flavors — Chocolate (the flagship), Strawberry, Cookies & Cream, and Vanilla — and is offered in a range of packaging formats including 15.5oz and 12oz glass bottles, 11oz cans, and 6.5oz tetra packs, designed to fit varied retail channels and consumption occasions. The core technology is straightforward chocolate-flavored drink formulation, with no proprietary processing, AI, or digital product features disclosed; the brand's primary asset is its multi-generational nostalgic brand equity and the registered Yoo-hoo trademark.

The brand generates revenue exclusively through consumer packaged goods sales: Yoo-hoo beverages are sold through retail grocery stores and convenience stores across North America, with consumer pricing not publicly disclosed. The go-to-market model is direct-to-consumer via retail, and Yoo-hoo operates as a horizontal consumer brand rather than a vertical or enterprise offering. The Yoo-hoo trademark is registered to Dr Pepper/Seven Up, Inc., a wholly-owned subsidiary of Dr Pepper Snapple Group (now Keurig Dr Pepper Inc., NYSE: KDP), and Yoo-hoo sits within KDP's broader beverage portfolio alongside Dr Pepper, Snapple, Mott's, and 7 Up. Consumer relations and corporate operations are administered from Plano, Texas, where KDP is headquartered. The brand is operationally active with an updated website and product listings but operates with a lean dedicated headcount of 8 employees, consistent with a portfolio brand rather than a standalone operating company.

Name

Yoo Hoo

Legal name

Dr Pepper/Seven Up, Inc.

Website

https://yoo-hoo.com

Company type

Private

Operating status

Operating

Short description

Yoo-hoo is a heritage chocolate-flavored beverage brand owned by Dr Pepper/Seven Up, Inc. (a Keurig Dr Pepper subsidiary) that sells multi-flavor, multi-format drinks through retail grocery and convenience stores to general consumers and families in North America.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Flavored beverages
• Chocolate drinks
• Consumer packaged goods
• Non-alcoholic beverages
• Ready-to-drink

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beverage product sales: Revenue is generated through the sale of flavored chocolate and specialty beverages to retail consumers. Products are sold in various package formats (glass bottles, cans, tetra packs) through grocery stores, convenience stores, and other retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Yoo-hoo is a brand of ready-to-drink flavored beverages, most notably its chocolate-flavored drink, sold to consumers through retail grocery and convenience stores. The product line includes chocolate, strawberry, cookies & cream, and vanilla variants packaged in glass bottles (12oz, 15.5oz), cans (11oz), and tetra packs (6.5oz) to support consumption occasions from fridge-ready refreshment to packed-lunch portability.

Product overview

Yoo Hoo is a brand of flavored milk drinks owned by Dr Pepper/Seven Up, Inc. The product line consists of multiple ready-to-drink flavored beverage variants, including Chocolate, Strawberry, Cookies & Cream, and Vanilla flavors. These sweet drinks are designed to be consumed cold from the refrigerator and are marketed as nostalgic, childhood-favorite beverages. Products are available in various packaging formats including glass bottles and tetra pack containers in sizes ranging from 6.5oz to 15.5oz.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoo-hoo® Chocolate Flavored Drink Flagship sweet chocolate-flavored ready-to-drink beverage, available in multiple package formats including 15.5oz glass bottles, 12oz glass bottles, 11oz cans, and 6.5oz tetra packs. Designed to be consumed cold from the refrigerator and marketed as a nostalgic childhood favorite suitable for casual consumption and pairing with foods like PB&J.
• Yoo-hoo® Strawberry Flavored Drink Strawberry-flavored ready-to-drink beverage variant of the Yoo-hoo line, packaged in 6.5oz tetra packs. Provides a fruity alternative to the flagship chocolate flavor for consumers seeking variety within the brand portfolio.
• Yoo-hoo® Cookies & Cream Flavored Drink Cookies & cream-flavored ready-to-drink beverage variant of the Yoo-hoo line, packaged in 6.5oz tetra packs. Offers a dessert-inspired flavor profile for consumers seeking indulgent-tasting beverage options within the Yoo-hoo brand portfolio.
• Yoo-hoo® Vanilla Flavored Drink Vanilla-flavored ready-to-drink beverage variant of the Yoo-hoo line, packaged in 6.5oz tetra packs. Provides a smooth, sweet alternative flavor profile extending the brand portfolio beyond chocolate and fruit flavors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keurig Dr PepperOthersYoo-hoo is a brand owned by Dr Pepper/Seven Up, Inc., which is a subsidiary of Keurig Dr Pepper. The brand operates under the corporate umbrella of this major beverage company headquartered in Plano, Texas.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Nesquik: Nestle's ready-to-drink chocolate flavored beverage brand, sold in single-serve bottles and multi-packs across grocery and convenience channels. Directly competes with Yoo-hoo for the same lunchbox and casual consumption occasions with a similar sweet chocolate drink positioning.
• TruMoo: Dean Foods' (now Borden) chocolate flavored milk brand, distributed primarily in the refrigerated dairy case. Competes with Yoo-hoo for chocolate drink occasions but differentiates through 'real milk' positioning and refrigerated placement.
• Hershey's Chocolate Drink: Hershey's branded ready-to-drink chocolate milk products leverage the iconic Hershey's chocolate equity. Targets the same consumer need for sweet, branded chocolate beverages and competes for grocery and convenience shelf space.
• Ovaltine: Historic chocolate malt beverage brand sold both as a powder mix and in ready-to-drink formats. Overlaps with Yoo-hoo in the sweet, nostalgic chocolate drink category with multi-generational brand equity.
• Swiss Miss: ConAgra's chocolate-flavored beverage brand primarily sold in hot cocoa powder format but with adjacent ready-to-drink extensions. Shares Yoo-hoo's nostalgic, family-friendly positioning and chocolate flavor profile.

Emerging players

• Carnation Breakfast Essentials: Nestle's nutritional chocolate drink brand marketed for breakfast and meal replacement occasions. Overlaps with Yoo-hoo in ready-to-drink chocolate beverages but differentiates through a fortified, nutritional value proposition.
• Silk Chocolate Plant-Based Beverage: Danone's plant-based chocolate milk alternative (almond, oat, soy-based). Competes for chocolate beverage occasions with a 'better-for-you' and dairy-free angle that increasingly pressures legacy brands like Yoo-hoo.
• Horizon Organic Chocolate Milk: Danone's organic chocolate milk brand sold in single-serve and family formats. Overlaps with Yoo-hoo in chocolate flavored beverages and lunchbox occasions with a premium organic positioning.

Others

• Boost (Nestle): Nestle's nutritional chocolate drink brand targeting adults, seniors, and recovery use cases. Shares the chocolate RTD beverage format with Yoo-hoo but operates in the nutritional/supplement category.

Broad incumbents

• Mott's: Keurig Dr Pepper portfolio brand that is a sister brand to Yoo-hoo within the same KDP family. While not a direct chocolate drink competitor, it operates in the same flavored beverage, family/kids, and single-serve tetra pack category, sharing distribution and shelf space strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoo Hoo