Yoojo

What Yoojo does

Yoojo is a French two-sided online marketplace that connects residential households with independent freelance service providers (referred to on the platform as "jobbers") for home and personal services. Founded in 2012 and originally launched under the name Youpijob before rebranding to Yoojo, the company operates a nationwide platform across France serving customers in major cities including Paris, Lyon, Marseille, Toulouse, Nice, Nantes, Montpellier, Bordeaux, Strasbourg, and Rennes. Yoojo offers 14 service categories spanning housekeeping, gardening, moving, childcare, pet care, handyman/DIY, IT support, home help, and private tutoring, supported by a registered user base of 409,896 service providers and 1,520,000 households with 5,000,000+ cumulative services completed.

The platform's underlying technology consists of a responsive web application and dedicated native iOS and Android mobile apps for both customers and providers, featuring verified provider profiles, geolocation-based matching, a rating/review system with provider quality badges, integrated secure payment processing, and the Yoojo Cover insurance product bundled with every booking. Providers self-register, set their own hourly rates (typically ranging €10-70/hour depending on service type and experience), and manage bookings through their own mobile app, while customers can browse profiles, compare reviews and ratings, and book services with an average response time reported at 13-15 minutes.

Yoojo monetizes through a marketplace commission on each completed transaction. The platform supports CESU (Chèque Emploi Service Universel) payment vouchers, enabling French customers to claim a 50% tax credit on qualifying home services — a meaningful structural demand lever. The company is privately held, headquartered in Carouge (Canton de Genève, Switzerland), and operates with a lean organization of approximately 55 employees, indicating a capital-efficient operating model relative to its scaled user base.

Name

Yoojo

Legal name

Yoojo

Website

https://yoojo.com

Company type

Private

Operating status

Operating

Short description

Yoojo is a French two-sided online marketplace connecting residential households with independent freelance service providers across 14 home service categories. Founded in 2012 (formerly Youpijob), it operates nationwide in France with 409K+ providers and 1.5M households, monetizing via transaction commissions.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Private Households (814), Private Households (814110), Office Administrative Services (5611)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• Home services marketplace
• Household cleaning services
• Childcare booking platform
• Independent service professionals
• On-demand domestic services

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission: Yoojo takes a commission on each service transaction completed through the platform. Service providers set their own hourly rates (ranging from €10-70/hour depending on service type and provider experience), and Yoojo retains a percentage of each booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yoojo operates an online two-sided marketplace that connects French households seeking domestic services with independent local service providers ("jobbers"). Customers can browse, book, and pay for services such as household cleaning, childcare, gardening, pet care, and other in-home tasks. Yoojo monetizes by charging providers a percentage fee on each completed transaction processed through the platform, while offering clients value-added features like the Yoojo Cover job guarantee and CESU-compatible payment flows.

Product overview

Yoojo is a French online marketplace platform connecting households with local independent service providers (jobbers) for home services. The core platform enables clients to browse provider profiles, read reviews, and book services across 14 categories including cleaning, gardening, childcare, moving, DIY, IT support, home help, and tutoring. The platform includes a free insurance coverage module (Yoojo Cover) for all bookings, and dedicated mobile applications for both clients and service providers. The service categories include Bricolage (DIY/handyman), Jardinage (gardening), Ménage (cleaning), Enfants (childcare), Animaux (pet care), Déménagement (moving), Informatique (IT), Aide à domicile (home help), and Cours particuliers (tutoring).

Differentiator

Problem solved

Functional benefit

Products and services

• Household cleaning marketplace

Quantifiable outcome

• 5,000,000+ services completed successfully
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TaskRabbit: TaskRabbit operates the same category-defining model — an online marketplace connecting households with freelance taskers for home services including cleaning, moving, handyman work, and personal assistance. Acquired by IKEA, it is the global reference point for the model Yoojo operates in France.
• AlloVoisins: French neighborhood-based services marketplace connecting individuals for small jobs and home services. Closest direct competitor to Yoojo in France with a similar peer-to-peer marketplace model across cleaning, gardening, moving, and DIY categories.
• Yoopies: France-focused marketplace for childcare, babysitting, and household help services. Overlaps with Yoojo's Enfants (childcare) and Aide à domicile segments and competes for the same household customer segment in France.
• NeedHelp: European home services marketplace operating in France and other countries for handyman, cleaning, moving, and gardening tasks. Closely mirrors Yoojo's horizontal marketplace model with comparable service categories.

Broad incumbents

• HomeAdvisor (Angi): Large US-listed home services marketplace (Angi Inc.) connecting households with prescreened local pros for home improvement, maintenance, and cleaning. Operates the broader playbook Yoojo executes in France, with deeper capital base and category expertise.
• Thumbtack: US-based home services marketplace with similar horizontal coverage across hundreds of service categories. Comparable marketplace dynamics, review/rating systems, and provider-customer matching model, though operating at significantly larger scale.
• Leboncoin: France's dominant general classifieds platform, which includes services listings alongside goods, real estate, and jobs. A scaled incumbent with massive French consumer reach that competes for household service demand via its services category.

Emerging players

• O2 (Senior Care): French home services franchise brand specializing in household help, childcare, and senior care. Overlaps with Yoojo's Ménage and Aide à domicile categories and competes for the same French household customer base.
• Kinougarde: French childcare services specialist offering in-home nannying and babysitting across France. Competes with Yoojo's Enfants segment specifically and shares the CESU/tax-credit-driven demand environment.

Others

• Stuart: European on-demand delivery and services platform. While not a direct peer in home services, it shares the marketplace/platform business model with gig-economy workers and operates in overlapping French/European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yoojo_europe
• Facebookfacebook.com/Yoojo.europe
• Instagraminstagram.com/yoojo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoojo