York Parks & Recreation

What York Parks & Recreation does

York Parks & Recreation is a municipal government department of the City of York, Nebraska, operating 7 major facilities and 9 city parks within city limits. The core facilities include the Community Center (year-round indoor recreation with a 25-yard pool, weight room, basketball/racquetball courts, and Fun City indoor play area), the Family Aquatic Center (seasonal outdoor 50-meter pool with water slides and zero-depth play area), the City Auditorium (event venue with 1,427+ combined seating), the Ballpark Complex (8-field baseball/softball complex), the Soccer Complex, and Levitt Stadium. Supporting park amenities include the York Skatepark (Phase 3 expansion completed in 2025), York Dog Park, Foster Park Arboretum, and the York Veterans Memorial. The department offers a portfolio of recreation programs including youth and adult sports leagues, swimming lessons, fitness classes (HIIT, stretch, aquacize), senior water aerobics, and special events such as the annual Arbor Day celebration and Home Run Derby.

The business model blends tax-funded municipal operations with user-generated revenue across five primary streams: facility memberships (monthly, semi-annual, and annual subscriptions for the Community Center, Family Aquatic Center, and combo packages), facility day-use fees (Community Center $5 adult/$3 youth; Family Aquatic Center $6 adult/$4 youth), facility rentals (City Auditorium $300-$600, Ballpark Complex tournament reservations $250, RV/camper weekend spots $40), aquatic center rentals ($150 splash parties, $400 after-hours), and program registrations (sports leagues and fitness classes). Distribution is direct-to-consumer through walk-in admissions at the Community Center, the seasonal Family Aquatic Center, and the ezfacility.com (TMS) online registration portal accessible 24/7. Customer segments span youth and families (primary), adults 18-54, seniors 55+, organizational/event hosts, and athletic associations.

The department is led by Director of Parks and Recreation Cheree Folts and Complex Maintenance Supervisor David Pratt (CPSI-certified). It has earned 36 consecutive years of Tree City USA recognition from the Arbor Day Foundation and holds professional certifications including CPSI. Technology is intentionally thin: no proprietary platforms, no API, no AI capabilities — the stack consists of ezfacility.com for registrations, Google Sheets for the Auditorium Open Rec Availability schedule, and Google Analytics for web traffic. Operations are supported by municipal appropriations, facility user fees, and external grants including a $100,000 York County Visitors Bureau grant for City Auditorium improvements and a Trees for Nebraska Towns grant funding 28 tree plantings.

Name

York Parks & Recreation

Legal name

City of York Parks and Recreation Department

Website

https://yorkparksandrec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

York Parks & Recreation is a municipal department of the City of York, Nebraska, operating 7 facilities and 9 parks — including a community center, aquatic center, ballpark complex, and auditorium — serving residents with memberships, daily admissions, rentals, and recreation programs.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Municipal recreation services
• Parks and facilities
• Aquatic center operations
• Community sports leagues
• Event venue rentals

Headquarters

HQ city

York, Nebraska

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Facility Memberships: Annual, semi-annual, monthly, and daily memberships for Community Center, Family Aquatic Center, and combo packages. Memberships provide access to fitness facilities, pools, courts, and Fun City play area.
2. Facility Day Use Fees: Daily admission fees for non-members to access Community Center ($5 adult, $3 youth/senior), Family Aquatic Center ($6 adult, $4 youth/senior), and aquatic center season passes.
3. Facility Rentals: Rental fees for City Auditorium (main floor $400-600, basement $300), Ballpark Complex tournament reservations ($250), Soccer Complex field rentals, Community Center meeting rooms, and park shelters.
4. Aquatic Center Rentals: Splash parties at Family Aquatic Center ($150 for Saturday morning zero-depth area rental) and after-hours facility rentals ($400 for 2 hours).
5. RV/Camper Parking: Overnight RV/camper spots at Ballpark Complex for tournament participants ($40 per weekend, includes electrical hookups).
6. Program Registrations: Registration fees for recreational programs including kickball tournaments ($10/team), sand volleyball ($90/team), cornhole ($20/team), wiffle frenzy ($5), home run derby ($10), and season fees for pickleball and basketball ($30/season).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

York Parks & Recreation is a municipal government department that operates public recreational facilities, parks, and community programming for the City of York, Nebraska. Its core offerings include access to seven major facilities (Community Center, Family Aquatic Center, Ballpark Complex, Soccer Complex, City Auditorium, Levitt Stadium, and Fun City indoor play area) plus nine city parks, sold via daily admissions, monthly/6-month/annual memberships, and combo packages. Recreation programs (youth sports leagues, fitness classes, swimming lessons, aquatic exercise, senior programming, tournaments, and seasonal community events) complement facility access and are registered through facility memberships, online portals, and walk-in transactions.

Product overview

York Parks & Recreation operates as a unified municipal parks and recreation department offering a portfolio of facilities and programs. The core offerings include six major facilities: the Family Aquatic Center (outdoor pool complex), Community Center (year-round indoor recreation), City Auditorium (event venue), Ballpark Complex (8-field baseball/softball complex), Soccer Complex, and Levitt Stadium. Supporting these are nine city parks including specialized facilities like the York Skatepark (phase 3 completed), York Dog Park, York Veterans Memorial, and Foster Park Arboretum. The department delivers recreation programming across youth, adult, and community categories including sports leagues, fitness classes, aquatic programs, and special events. Programs are delivered through facility-specific memberships (daily, monthly, 6-month, annual options) and combo plans combining multiple facilities. The department holds Tree City USA recognition from the Arbor Day Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• York Family Aquatic Center Seasonal outdoor aquatic facility featuring an 8-lane 50-meter lap pool, zero-depth play area, two water slides with plunge pool, climbing walls, deck geysers, turtle slide, and one-meter diving board. Open seasonally with heated water, lifeguard supervision, and concessions. Serves York, NE residents and visitors with daily admissions, season passes, coupon books, and splash party rentals.
• York Community Center Year-round indoor recreational facility featuring a 25-yard swimming pool and spa, racquetball and wallyball courts, basketball court, weight room, meeting rooms, outdoor playground, and Fun City indoor play area. Available via daily, monthly, 6-month, and annual memberships for individuals, families, youth, and seniors.
• York City Auditorium Multi-purpose event venue with large gymnasium (475-person main floor), upstairs balcony (952 chairs), main floor bleachers (200 seats), basement (200 capacity), and North Dining Room (75 seats). Houses the York Area Children's Museum. Available for rent for weddings, meetings, tournaments, athletic events, and community events with main floor rentals ($400-600), basement ($300), and concessions options.
• York Ballpark Complex 8-field baseball/softball complex with 2 championship fields and 6 standard fields (7 multi-purpose plus 1 grass infield regulation field). Includes controlled entry, ticket booth, playground, 4 batting cages, concession stands, press boxes, umpire lounges, and 14 overnight RV/camper spots ($40/weekend with electrical hookups). Hosts 37 local teams and tournament reservations ($250).
• York Soccer Complex Premier soccer facility with 2 championship fields, youth fields (U6, U8, U10, U13), and dedicated varsity practice areas. Home to York High School Soccer, York University Soccer, and Sting Soccer Programs. Field rentals available for tournaments and league play.
• Levitt Stadium Multi-use athletic stadium serving as home field for York Legion Baseball, York High School Baseball, York University Baseball, Youth Football, and York Dukes 4th-Varsity Football program.
• York Fun City Indoor children's play space within the Community Center featuring giant ball pit, sand table, interactive floor projector, baby/toddler zone, art boards, imaginary play area, and play structure. Includes child watch services for Family Membership members and three party package tiers ($100-$300) for birthday and group events.
• York Veterans Memorial Memorial honoring U.S. Armed Forces veterans with landscaped grounds, walking paths, granite plaques, military branch flags, educational displays, and central ceremony space. Funded in part via donations processed through the York Community Foundation.
• Recreation Programs Structured youth, adult, and community programming including sports leagues (kickball, sand volleyball, cornhole, wiffle frenzy, home run derby), swimming lessons, pickleball, basketball (Noon Ball), fitness classes (HIIT, Stretch), water aerobics, aquacize, and senior programming. Programs available via online registration at tms.ezfacility.com or in-person sign-up.
• RV/Camper Parking at Ballpark Complex Overnight RV/camper spots at Ballpark Complex for tournament participants at $40 per weekend, including electrical hookups (20/30/50 amp). 14 spots available, exclusively for Ballpark Complex tournament participants.

Quantifiable outcome

• 36 consecutive years of Tree City USA recognition
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor.

• Arbor Day FoundationminorOthers · 1 January 2025Arbor Day Foundation operates Tree City USA program in partnership with National Association of State Foresters and USDA Forest Service. York earned 36th consecutive Tree City USA recognition through this program.
• Kilgore Memorial LibraryminorStrategic or Co-development PartnerJoint StoryWalk program displays children's books along Beaver Creek Trail with activities. Combines recreation with literacy education.
• Leechman FlooringminorOthersContractor that performed $24,385 floor work at York City Auditorium as part of YCVB-funded renovation project.
• York Elementary SchoolminorStrategic or Co-development PartnerYork Elementary 4th graders participate in annual Arbor Day Celebration with York Parks & Recreation and York Tree Board at York Ballpark Complex.
• York Tree BoardminorStrategic or Co-development PartnerCollaborates with Parks & Recreation on Arbor Day celebrations and tree planting initiatives including 28 trees planted through TNT grant.
• York University BaseballminorStrategic or Co-development PartnerYork University Baseball team partners with Parks & Recreation for Home Run Derby event at Ballpark Complex, providing competition and community engagement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• National Recreation and Park Association (NRPA): Industry association that provides CPSI certification (held by York's Complex Maintenance Supervisor) and standard-setting for municipal parks and recreation departments. Adjacent ecosystem participant rather than a competitor.

Direct peers

• Columbus Parks and Recreation (Nebraska): Municipal parks department serving Columbus, Nebraska with community recreation, sports leagues, and parks — peer in scale, service mix, and funding model.
• Kearney Parks and Recreation: Municipal parks operator in Kearney, Nebraska operating pools, sports complexes, and community recreation programs. Directly comparable in service mix and Nebraska-specific funding environment.
• Scottsbluff Parks and Recreation: Western Nebraska municipal parks and recreation operator. Comparable in small-city scale, programming mix, and dependence on municipal appropriations and user fees.
• Hastings Parks and Recreation: Nebraska municipal recreation department providing parks, aquatic, and sports programming in Hastings. Comparable scale, municipal funding model, and service mix to York P&R.
• Lincoln Parks and Recreation (Nebraska): Municipal parks and recreation department serving Lincoln, Nebraska. Direct comparability in operating model (aquatic centers, community centers, sports complexes, parks) and in being a publicly funded Nebraska provider with similar programming, memberships, and facility-rental revenue mix.
• Norfolk Parks and Recreation: Norfolk, Nebraska municipal parks and recreation department with aquatic center, sports facilities, and parks programming — peer in geography, facility mix, and small-city municipal operating model.
• Beatrice Parks and Recreation: Municipal recreation operator in Beatrice, Nebraska. Similar small-city scale with aquatic, sports, and parks programming delivered through memberships and rentals.
• Grand Island Parks and Recreation: Municipal parks and recreation operator in Grand Island, Nebraska — a similarly sized central-Nebraska city. Comparable in facility portfolio (pools, sports fields, community centers) and reliance on user fees plus city budget appropriations.

Broad incumbents

• Omaha Parks, Recreation and Public Property: Larger Nebraska municipal parks department operating a much broader facility portfolio across metro Omaha. Comparable in operating model but with materially greater scale, budget, and program breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YorkNEParksRec
• Facebookfacebook.com/yorkparksandrecreation
• Instagraminstagram.com/york_parkandrec
• LinkedInlinkedin.com/company/york-parks-&-recreation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Parks & Recreation