You and I

What You and I does

You and I is a one-person creative studio based in Malmö, Sweden, operated by Markus Klavzar. Founded in 2007, the studio delivers a broad range of design and content production services spanning graphic design, illustration, digital art, photography, video production, and print design. The studio serves a mix of small and mid-sized businesses across multiple sectors, with documented clients including an individual musician (Fredrik Lycke), local retailers (Annas Hörna), healthcare organizations (Distriktssköterska), and educational institutions (Hermods). The client base is exclusively Swedish SMB, with no enterprise or international accounts indicated.

The studio's production stack is composed of industry-standard desktop creative tools — Adobe Creative Suite, Cinema 4D, Final Cut Pro, After Effects, and Canon cameras — indicating a focus on full-service, high-touch creative output rather than templated or scaled delivery. The business model is project-based with custom pricing disclosed only on a per-engagement basis; there is no evidence of subscription, retainer, or productized service offerings. The studio does not employ anyone beyond the founder and is bootstrapped with no external funding.

Go-to-market is portfolio-driven and informal, relying on the studio's website and social channels (LinkedIn, Instagram) for client acquisition. There is no evidence of paid acquisition, channel partnerships, agency partnerships, or platform integrations. You and I is best characterized as a freelance creative practice rather than a scalable business entity, with no observable expansion beyond the Malmö market and no headcount growth in 16+ years of operation.

Name

You and I

Website

https://youandi.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

You and I is a one-person creative studio in Malmö, Sweden, operated by Markus Klavzar since 2007, offering graphic design, illustration, photography, and video production to small businesses across music, retail, healthcare, and education sectors.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Graphic design services
• Illustration design
• Photography services
• Video production
• Print design

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Design Services: Project-based creative design services for various clients including graphic design, illustration, photography, video production, and digital art. Revenue generated through custom client commissions across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

You and I is a one-person creative studio offering bespoke design services across graphic design, illustration, digital art, photography, video production, and print design. The studio manages the full creative process from initial idea and sketch through to finished product for SMBs, healthcare providers, cultural institutions, musicians, and individual clients in Sweden.

Product overview

You and I is a one-person creative studio run by Markus Klavzar, a graphic designer with a bachelor's degree in Material and Virtual Design from Malmö University. The studio operates as a single unified offering rather than a platform architecture. The primary service is creative design work spanning graphic design, digital art, illustration, photography, video production, and print design. The studio follows a complete process from idea and sketch to finished product, serving both individual clients and businesses with visual communication and branding needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design (Grafisk design) Graphic design services including logo design, branding materials, print collateral, and visual communication design delivered to businesses and individuals.
• Digital Art Digital artwork creation including album covers, digital illustrations, and visual content for various media platforms such as Spotify channels, produced for musicians, brands, and creative projects.
• Photography Photography services including event photography such as weddings, product photography, and visual documentation, using Canon camera equipment (Canon 7D, 24mm, 50mm lenses).
• Illustration Illustration services including medical illustrations, game illustrations, and custom artwork for print and digital use across commercial and cultural projects.
• Video Production Video production services including promotional videos, information films, and visual video backdrops for performances, produced with Final Cut Pro, After Effects, and color grading tools.
• Print Design Print design services including flyers, posters, brochures, business cards, signage, and promotional materials produced for SMBs, healthcare providers, and cultural institutions.
• Ide & Design (Concept & Design) Concept development service taking projects from initial idea through sketch to finished product, covering the full design process across multiple creative mediums.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Regional players

• North Kingdom: Swedish interactive and experience design studio based in Skellefteå; comparable as a Nordic creative studio delivering design, branding, and digital experiences for enterprise clients, with similar multi-disciplinary scope but focused on larger digital/experiential projects.

Broad incumbents

• Fiverr: Global freelance services marketplace with a large graphic design, illustration, and video production category; comparable as an alternative channel where SMB clients can source the same services You and I offers, typically at lower price points.
• 99designs: Global design marketplace connecting SMB clients with freelance graphic designers for logos, branding, and print; comparable as a competing channel for SMB design buyers, but operates a platform model rather than direct creative services.
• Designit: Global design strategy and execution firm with Scandinavian roots (originally Aarhus/Denmark); comparable as a design services provider with end-to-end creative capabilities across brand, digital, and product, but operating at significantly larger scale and with broader service portfolio.
• MediaMonks: Global creative and content production agency (part of S4 Capital) offering design, video, and content at enterprise scale; comparable as a multi-disciplinary creative services provider serving brand and enterprise clients across video, design, and digital content.

Direct peers

• Pentagram: Global independent design partnership covering identity, graphic design, and illustration across print and digital; comparable as a multi-disciplinary creative studio serving brand and editorial clients, though operating at a much larger partnership scale.
• Manual: Independent creative studio offering design, branding, illustration, and content services to brand and SMB clients; comparable as a similarly-sized multi-disciplinary design studio serving clients across branding, print, and digital creative categories.
• Snask: Malmö-based creative studio known for bold graphic design, branding, and video work; directly comparable as a Swedish solo-origin creative shop that has scaled into an internationally recognized design studio with a similar multi-disciplinary offering.

Others

• Adobe: Provider of Photoshop, Illustrator, InDesign, and Premiere Pro — the core tool stack the studio relies on; comparable as the ecosystem platform whose products enable the studio's service delivery and whose evolving AI features (Firefly) are reshaping the design services category.

Emerging players

• Canva: Self-service design platform with templates and AI-assisted tools for logos, social graphics, and print; comparable as a substitute channel for SMB clients who might otherwise hire a freelance designer, increasingly competing for the same wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/you-and-i
• Instagraminstagram.com/klavzar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You and I