You and Your Dog Training & Services

What You and Your Dog Training & Services does

You and Your Dog Training & Services is a privately-held, single-location dog training company based in New Boston, New Hampshire, serving pet owners in the Manchester, NH metro area (including Bedford, Nashua, Concord, Goffstown, Weare, Mont Vernon, Amherst, and Francestown). The company is structured as an LLC, operates with 12 employees including two on-staff trainers, and uses an evidence-based, force-free positive reinforcement methodology delivered by CPDT-KA certified trainers led by Ashley Clark. Its service model is direct-to-consumer with strong community-led growth elements, including free orientations, free puppy playgroups, and a content marketing presence through the "Living With Dogs" blog, Instagram, and Facebook.

The product portfolio spans group classes (capped at 3 dogs per class versus an industry average of approximately 7), one-on-one private lessons delivered on-site, in-home, or virtually via Zoom, puppy socialization and playgroups, and specialized verticals including K9 Nose Work®, Dog Parkour, Cooperative Care, Reliable Recall, and Multi-Dog Household Training. Workshops run as one-hour drop-in or package sessions, and the company sells training packages and gift certificates. Service delivery uses a purpose-built 20'x20' training facility with specialized epoxy and rubber flooring, in-home visits in surrounding towns, and Zoom-based virtual consultations to extend reach beyond the local catchment.

Revenue is generated entirely from professional services fees paid by individual pet owners. Pricing is publicly disclosed on the website: private lessons at $119 single / $113 per session in a 3-pack / $107 per session in a 6-pack, in-home lessons at $139 or less, virtual consultations at $89, and workshops at $40 in-person or $39 virtual, with multi-dog households priced separately at $139 private / $159 in-home. There are no disclosed funding rounds, no parent company, no enterprise customers, no published revenue figures, and no digital or AI-based product layer; the business is a boutique, trainer-hour-driven services operation.

Name

You and Your Dog Training & Services

Legal name

You and Your Dog Training & Services LLC

Website

https://youandyourdogtraining.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

You and Your Dog Training & Services is a privately-held, New Boston, NH-based dog training company offering force-free group classes, private lessons, workshops, and virtual consultations to individual pet owners in the Manchester, NH metro area.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog training services
• Pet obedience training
• Puppy socialization classes
• Canine behavior modification
• Positive reinforcement training

Headquarters

HQ city

New Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Lessons: One-on-one training sessions at the company location. Priced at $119 per session, with discounted packages of $113/lesson for 3-lesson enrollment and $107/lesson for 6-lesson enrollment.
2. In-Home Training: On-site training at customer homes for dogs exhibiting behaviors specific to home environment. Priced at $139 or less with training packages. Limited availability in surrounding towns.
3. Virtual Consultation: One-hour live online video consultation for customers who cannot attend in-person. Priced at $89 per session.
4. Workshops: One-hour workshops on specific training concepts or activities. Priced at $40 or less with package pricing. Virtual workshops available at $39.
5. Group Classes: Small group training classes limited to 3 dogs maximum. Classes run for 6 weeks. Revenue generated through class enrollment.
6. Training Packages and Gift Certificates: Bundled training sessions and gift certificates for multiple lessons, offering discounted per-session pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

You and Your Dog Training & Services provides certified dog training services in the Manchester, NH metro area, including puppy socialization classes, group dog training classes, private in-person and in-home sessions, virtual consultations, and specialized programs such as K9 Nose Work®, Dog Parkour, Cooperative Care, and Reliable Recall. Instruction is delivered by CPDT-KA certified trainers using evidence-based, force-free positive reinforcement techniques, with class sizes capped at three dogs to ensure personalized attention. The company also sells training packages, gift certificates, and nose work supplies, and offers free puppy playgroups and orientations to support customer acquisition.

Product overview

You and Your Dog Training & Services is a dog training service provider offering a portfolio of training classes, private sessions, and workshops. The core offerings include Group Dog Training Classes (puppy and adult programs), Private Dog Training (in-person and virtual), and specialized programs such as K9 Nose Work®, Dog Parkour, and Cooperative Care. These are complemented by Workshops, free Orientation sessions, and Training Packages. The company emphasizes evidence-based, force-free, positive reinforcement techniques and focuses on building communication and trust between dogs and their owners. Pricing varies by service type, with private lessons ranging from $107-$139 per session depending on format and package.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Dog Training Classes Small group training classes limited to a maximum of 3 dogs, covering puppy socialization, adult basics, and intermediate levels, using force-free, positive reinforcement techniques to build communication and trust between dogs and their owners.
• Puppy Classes and Playgroup Puppy socialization classes and free puppy playgroups for puppies under 5 months, providing safe exposure to new people, animals, and environments during critical developmental periods.
• K9 Nose Work® Scent detection training based on NACSW (National Association of Canine Scent Work) principles, teaching dogs to locate specific odors using their natural foraging instincts.
• Private Dog Training One-on-one training sessions at the facility, in-home, or virtual, tailored to address specific behavioral issues such as anxiety, jumping, chewing, leash reactivity, and resource guarding.
• Workshops Flexible one-hour workshops covering specific concepts like Dog Parkour, Precision Heeling, Energy Outlets, and Recall training, available as drop-in sessions or packages.
• Orientation Free orientation sessions (dogs not required) allowing prospective clients to learn about training methods, meet trainers, and understand the training approach before committing.
• Virtual Consultation One-hour live video consultation via Zoom for clients unable to attend in-person, providing behavioral guidance and training recommendations tailored to specific needs.
• Dog Parkour Urban agility activity teaching dogs to navigate obstacles in their environment through running, jumping, balancing, and climbing, aligned with International Dog Parkour Association standards.
• Cooperative Care Training program teaching dogs to willingly participate in veterinary and grooming procedures, giving them choice and control during handling sessions.
• Reliable Recall Training focused on developing dependable recall skills using long lines, designed to help dogs return reliably when called in various environments.
• Multi-Dog Household Training Private training addressing behavior concerns specific to homes with multiple dogs, including greeting manners, destructive behavior, and dog-dog aggression.
• Training Packages and Gift Certificates Bundled training packages offering discounted pricing on private lessons and workshops, plus gift certificates available for purchase.
• Phone Consultation Free 15-minute or paid 30-minute phone consultations to discuss training approach, service options, and determine the best fit for client needs.
• In-Person Consultation Assessment sessions (30 minutes or 1 hour) allowing trainers to observe dog behavior, understand goals, and recommend appropriate training paths.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zak George Dog Training: Popular online dog training brand with books, YouTube content, and courses, directly competing for DIY-oriented pet owners who might otherwise pay for in-person sessions.
• Kikopup (Emily Larlham): One of the largest online dog training brands, offering force-free positive reinforcement video courses and tutorials that compete with You and Your Dog's virtual consultation and workshop services.
• Camp Bow Wow: Dog daycare and boarding franchise that has incorporated basic training services at many locations, offering a comparable hybrid of supervised activity plus training in a multi-unit retail-style operation.
• Zoom Room: National dog training franchise offering group classes and private lessons at dedicated facilities with small class sizes, mirroring You and Your Dog's facility-based, positive-reinforcement training model.
• Dogtopia: National dog daycare, boarding, and spa franchise that has expanded into training services at its facility locations, comparable in offering facility-based supervised dog activities with training add-ons.
• Bark Busters: In-home dog training franchise operating globally with a network of independent trainers using positive reinforcement methods, directly comparable to You and Your Dog's in-home training offering.
• Sit Means Sit: Dog training franchise providing group classes, private lessons, and board-and-train programs with certified trainers, overlapping You and Your Dog's core service mix and franchise potential.

Others

• Animal Behavior College: Dog trainer training and certification institution; not a direct competitor but shapes the supply of certified trainers and the standards that the company's CPDT-KA staff aligns with.

Broad incumbents

• Petco: Major pet retailer running in-store dog training programs including group classes and behavior consultations, providing a scaled, lower-cost training alternative within the same suburban customer base.
• PetSmart: Large pet retail chain that operates group dog training classes and private lessons at most store locations, offering a lower-priced mass-market alternative to boutique trainers like You and Your Dog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/youandyourdogtraining
• Instagraminstagram.com/youandyourdogtraining
• LinkedInlinkedin.com/company/you-and-your-dog-training-&-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You and Your Dog Training & Services