YOU Bilíngue
YOU Bilíngue is a Brazilian B2B network that partners with private K-12 schools to deliver BNCC-aligned bilingual English programs, impacting 10,000+ students across 100+ schools via subscription-based curriculum, enrichment, and club offerings.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingServices
What YOU Bilíngue does
YOU Bilíngue is a Brazilian B2B network that partners with private schools to deliver bilingual English education programs for students from Educação Infantil through Ensino Fundamental. The company operates three core product lines — YOU Curricular (curriculum-integrated English with 2-6 hours weekly, aligned to BNCC), YOU Extra (5-hour weekly enrichment for full-time schools), and YOU Clubs (50-minute interactive sessions in Art, Reading, Creative Writing, and Drama) — plus the YOU House extension for learning environments beyond the regular school setting. Its underlying technology is an authorial pedagogical methodology rather than a software platform: English is treated both as a subject and as a living language, with continuous educator formation and permanent accompaniment for coordinators and directors forming part of the delivery model.
The company generates revenue through annual subscription partnerships with schools, with pricing customized by program selection, weekly class hours, and student count; no public price list is available. Go-to-market is direct B2B, driven by WhatsApp outreach, scheduled school presentations, gated content (e-books, spreadsheets) as lead magnets, and the annual SIM Bilíngue symposium which drew 260+ participants with an NPS of 97 in 2023. YOU Bilíngue reports impact across 100+ partner schools and 10,000+ students, operates with 53 employees from Santos, São Paulo, and is part of the ATMO Educação group. Brand and employer reputation are reinforced by 2 Great Place to Work certifications and content marketing across blog, Instagram, Facebook, and YouTube.
YOU Bilíngue firmographics
Firmographics- Name
- YOU Bilíngue
- Legal name
- YOU Bilíngue
- Website
- https://youbilingue.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YOU Bilíngue is a Brazilian B2B network that partners with private K-12 schools to deliver BNCC-aligned bilingual English programs, impacting 10,000+ students across 100+ schools via subscription-based curriculum, enrichment, and club offerings.
- Ownership category
- akta.pro rank
YOU Bilíngue industry classification
Industry- Product category
- Bilingual K-12 Education Services
- NAICS
- Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)
- akta.pro secondary industry
- Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL) (EDACAJAI)
Keywords
YOU Bilíngue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- School Partnership Programs: YOU Bilíngue generates revenue by partnering with schools to provide bilingual education solutions. Schools subscribe to the company's programs (YOU Curricular, YOU Extra, YOU Clubs) which are integrated into the school's educational offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom school partnership pricing based on program selection and school size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
YOU Bilíngue product offering
Product offeringCore offering
YOU Bilíngue is a Brazilian bilingual education network that partners with private schools to deliver specialized English instruction for children and adolescents from Educação Infantil through Ensino Fundamental. The company offers three core programs — YOU Curricular (2–6 weekly hours of curriculum-integrated English aligned to BNCC), YOU Extra (5 weekly hours of bilingual immersion in full-time education), and YOU Clubs (50-minute interactive projects in Art, Reading, Creative Writing, and Drama) — backed by continuous educator training and year-round pedagogical support.
Product overview
YOU Bilíngue is a network of bilingual education solutions operating in partnership with schools throughout Brazil, offering specialized English teaching for children and adolescents. The company provides three main programs: YOU Curricular (integrated into school schedules with 2-6 weekly hours aligned to BNCC), YOU Extra (full-time education enrichment with 5 weekly hours), and YOU Clubs (dynamic clubs covering Art, Reading, Creative Writing, and Drama with 50-minute sessions). The company also operates YOU House as an extended learning environment and organizes the annual SIM Bilíngue symposium for educator professional development. All programs follow an authorial pedagogical approach where English integrates the school curriculum both as a subject and as a living language.
Differentiator
Problem solved
Functional benefit
Brands
- YOU Curricular: A bilingual program that enhances English within the school curriculum, aligned with BNCC, offering 2 to 6 hours per week for Early Childhood and Elementary education.
- YOU Extra
- YOU Clubs
Products and services
- YOU Curricular A bilingual curriculum program that integrates English into the school timetable, aligned with BNCC, offering 2 to 6 weekly hours for Educação Infantil and Ensino Fundamental. Sold to private schools in Brazil as a subscription-based partnership.
- YOU Extra An English enrichment program for full-time education that provides a fixed and diversified routine with 5 weekly hours of bilingual immersion. Sold to private schools in Brazil as a subscription-based partnership.
- YOU Clubs Dynamic and interactive bilingual project clubs offering sessions in Art, Reading, Creative Writing, and Drama, with 50-minute meetings that complement the bilingual experience. Sold to private schools in Brazil as a subscription-based partnership.
Quantifiable outcome
- 10,000+ students impacted by bilingual education programs
- +3 more outcomes
Companies that use YOU Bilíngue
Customer profileSegments2 records
Ideal customer profiles1 record
YOU Bilíngue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YOU Bilíngue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- YOU HousecoreYOU House is an extension of the YOU Bilíngue ecosystem, providing learning environments beyond regular school settings. Camila Prado serves as coordenação pedagógica da YOU House, and Fernanda Saraiva conducts socio-emotional lectures there, indicating integrated operations.
- MacMillan BrasilminorEdna Tibério, consultora acadêmica da MacMillan Brasil, contributed to SIM Bilíngue 2024 with the talk 'Typical mistakes made by Brazilians', indicating an academic content partnership.
- ATMO EducaçãocoreYOU Bilíngue is part of the ATMO Educação group. Felipe Diesel serves as both Diretor of YOU BILÍNGUE and Head de Inovação no grupo ATMO Educação, indicating a close operational and strategic relationship between the two entities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
YOU Bilíngue competitors and assessment
Company assessmentDirect peers
- CNA Idiomas: Large Brazilian English language school franchise with national reach and school partnerships; comparable scale and customer overlap with YOU Bilíngue's school channel.
- CCBEU (Centro Cultural Brasil-Estados Unidos): Brazilian binational English language school network with a long-standing presence; offers school programs and teacher training comparable to YOU Bilíngue's educator formation pillar.
- Wizard by Pearson: Major Brazilian English language school franchise, now part of Pearson; offers school-based bilingual programs directly comparable to YOU Bilíngue's Curricular and Extra offerings.
- Cultura Inglesa: One of Brazil's largest English language school chains with extensive B2C and B2B programs; competes for the same school and family English-learning budget that YOU Bilíngue targets.
- Fisk Centro de Ensino: Brazilian language school chain with decades of presence and school partnerships; competes for English instruction budgets in the same private K-12 segment.
- Maple Bear Canadian School: Brazilian-Canadian bilingual school franchise operating in hundreds of private schools across Brazil; directly competes with YOU Bilíngue in embedding bilingual English instruction into private K-12 curricula.
Emerging players
- Red Balloon: Brazilian bilingual school operator and platform; comparable in scale and target segment to YOU Bilíngue and represents an emerging competitor in school-based bilingual education.
Broad incumbents
- Cambridge University Press & Assessment Brasil: International English assessment and curriculum provider active in Brazilian schools; competes with YOU Bilíngue for bilingual curriculum adoption and teacher credentialing.
- British Council Brasil: Global English education brand with school partnerships, teacher training, and certifications in Brazil; broader portfolio but overlaps heavily in K-12 bilingual offerings.
- Pearson Brasil: Global educational publisher providing English curricula, assessments, and teacher training to Brazilian schools; competes for the same curriculum-aligned BNCC content budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YOU Bilíngue social profiles
Digital presenceYOU Bilíngue compliance and trust
Trust signalCompliance1 record
YOU Bilíngue financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOU Bilíngue leadership team
Management profileNumber of profiles
Profiles2 records
YOU Bilíngue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOU Bilíngue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOU Bilíngue
What does YOU Bilíngue do?
YOU Bilíngue is a Brazilian bilingual education network that partners with private schools to deliver specialized English instruction for children and adolescents from Educação Infantil through Ensino Fundamental. The company offers three core programs — YOU Curricular (2–6 weekly hours of curriculum-integrated English aligned to BNCC), YOU Extra (5 weekly hours of bilingual immersion in full-time education), and YOU Clubs (50-minute interactive projects in Art, Reading, Creative Writing, and Drama) — backed by continuous educator training and year-round pedagogical support.
Is YOU Bilíngue a public or private company?
YOU Bilíngue is a private company. It is classified as corporate owned and is currently operating.
When was YOU Bilíngue founded?
YOU Bilíngue was founded in 2019. It employs 51 to 100 people.
How does YOU Bilíngue make money?
One revenue line is on record: school Partnership Programs.
Who are YOU Bilíngue's main competitors?
Direct peers on record are CNA Idiomas, CCBEU (Centro Cultural Brasil-Estados Unidos), Wizard by Pearson, Cultura Inglesa, Fisk Centro de Ensino and Maple Bear Canadian School. Red Balloon is listed as an emerging player. Broad incumbents are Cambridge University Press & Assessment Brasil, British Council Brasil and Pearson Brasil.
Does YOU Bilíngue have an API?
No public API is recorded for YOU Bilíngue.
What industry is YOU Bilíngue in?
YOU Bilíngue's product category is Bilingual K-12 Education Services. Its primary akta.pro industry code is EDAJAGAB, English Learner (EL/ESL/ELL) & Bilingual Education Programs, with a secondary code of EDACAJAI, Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL). Its NAICS code is 611630 and its SIC code is 8200.