Bankers Fidelity
Bankers Fidelity is a privately held Atlanta-based life and health insurance carrier offering Medicare Supplement plans (A, F, G, K, N) and supplemental products (cancer, hospital indemnity, short-term care, whole life) to individual consumers via independent agents, direct website quotes, phone sales, and self-service portals across approved US states.
- Company typePrivate
- Founded1955
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Bankers Fidelity does
Bankers Fidelity is a privately held life and health insurance carrier founded in 1955 and headquartered in Atlanta, Georgia. The company operates through three affiliated entities — Bankers Fidelity Life Insurance Company, Bankers Fidelity Assurance Company, and Atlantic Capital Life Assurance Company — all domiciled in Georgia. Its core product is Medicare Supplement insurance offered under Plans A, F, G, High Deductible G, K, and N, which fills coverage gaps for Medicare beneficiaries. The product portfolio has expanded to include the Vantage family of supplemental products: Vantage Care (lump sum cancer), Vantage Flex Plus (hospital indemnity), Vantage Recovery (short-term care), and Vantage Secure (level benefit whole life).
The company distributes through independent insurance agents nationwide, complemented by direct-to-consumer channels including a state-based website quote flow, a dedicated phone sales line (1-866-458-7504), and self-service portals for policyholders (MyCoverage), agents, and healthcare providers. Revenue is generated through recurring insurance premiums (monthly, quarterly, or annual) on individually underwritten policies, with pricing based on attained age, issue age, or class basis. Products are approved on a state-by-state basis, with current geographic restrictions in approximately 20 states.
Bankers Fidelity has operated for over 70 years and continues to expand its Medicare Supplement footprint (most recently into Ohio) and its supplemental product portfolio. The firmographic data lists only 6 employees, which is inconsistent with the operational scope described and is most likely an upstream data capture anomaly rather than a true headcount. No public revenue, funding, M&A activity, leadership changes, or AI/technology differentiation signals were disclosed in the available source material.
Bankers Fidelity firmographics
Firmographics- Name
- Bankers Fidelity
- Legal name
- Bankers Fidelity Life Insurance Company
- Website
- https://youclaimyourlife.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Short description
- Bankers Fidelity is a privately held Atlanta-based life and health insurance carrier offering Medicare Supplement plans (A, F, G, K, N) and supplemental products (cancer, hospital indemnity, short-term care, whole life) to individual consumers via independent agents, direct website quotes, phone sales, and self-service portals across approved US states.
- Ownership category
- akta.pro rank
Bankers Fidelity industry classification
Industry- Product category
- Supplemental Health and Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Participating (Dividend) Whole Life Insurance (FSAIABAI)
Keywords
Where Bankers Fidelity is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bankers Fidelity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: Bankers Fidelity generates revenue through insurance premiums collected from policyholders on their Medicare Supplement, cancer, hospital indemnity, short-term care, and whole life insurance products. Premiums are typically collected on a recurring basis (monthly, quarterly, or annual) based on attained age, issue age, or class basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare Supplement plans (A, F, G, High Deductible G, K, N) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bankers Fidelity product offering
Product offeringCore offering
Bankers Fidelity underwrites and sells individual supplemental health and life insurance products targeted primarily at Medicare beneficiaries. Its core offerings include Medicare Supplement plans (A, F, G, High Deductible G, K, N), lump sum cancer insurance, hospital indemnity, short-term care, and level benefit whole life insurance, distributed through independent agents, direct website and phone sales, and self-service portals.
Product overview
Bankers Fidelity is a life and health insurance provider offering a portfolio of insurance products including Medicare Supplement plans (Plans A, F, G, High Deductible G, K, N), Vantage Care lump sum cancer insurance, Vantage Flex Plus hospital indemnity, Vantage Recovery short-term care, and Vantage Secure level benefit whole life insurance. Products are designed to complement Medicare coverage and provide financial protection for healthcare costs, cancer diagnoses, hospital stays, short-term care needs, and family security.
Differentiator
Problem solved
Functional benefit
Brands
- Vantage Care: Lump Sum Cancer insurance plan providing financial support upon diagnosis
- Vantage Flex Plus
- Vantage Recovery
- Vantage Secure
Products and services
- Bankers Fidelity Medicare Supplement Medicare Supplement insurance policies (Plans A, F, G, High Deductible G, K, N) designed to fill gaps in existing Medicare coverage, offering personalized support for qualifying Medicare beneficiaries (including some under-65 individuals due to disability in select states).
- Vantage Care Lump Sum Cancer Lump sum cancer insurance plan that provides a one-time financial payment upon cancer diagnosis to help ease the financial burden and allow focus on care.
- Vantage Flex Plus Hospital Indemnity Hospital indemnity insurance coverage that helps cover out-of-pocket expenses for hospital stays, providing financial stability during hospitalization.
- Vantage Recovery Short Term Care Short-term care insurance coverage providing access to care needed for smooth recovery from illness or injury, supported by Bankers Fidelity's customer service team.
- Vantage Secure Level Benefit Whole Life Level benefit whole life insurance offering permanent comprehensive coverage and financial security for loved ones' future planning.
Quantifiable outcome
- Timely and smooth claims processing for cancer insurance first occurrence rider policies
Companies that use Bankers Fidelity
Customer profileSegments1 record
Ideal customer profiles1 record
Bankers Fidelity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bankers Fidelity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlantic Capital Life Assurance CompanyminorAtlantic Capital Life Assurance Company is an affiliated company under the same corporate umbrella. They are mentioned in product disclosures as issuing Medicare Supplement policy form series A 22392. The relationship is corporate affiliates sharing common branding and distribution.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Bankers Fidelity competitors and assessment
Company assessmentDirect peers
- Mutual of Omaha: A long-standing mutual insurer widely recognized for its Medicare Supplement portfolio and direct-to-consumer/agent distribution model. Highly comparable as a focused Medigap carrier competing for the same policyholders Bankers Fidelity targets.
- ManhattanLife: A smaller specialty life and supplemental health insurer offering Medicare Supplement, cancer, hospital indemnity, and limited-benefit products through similar agent and direct channels. Closely comparable in size, product mix, and distribution approach.
- Lumico Life Insurance: A smaller carrier focused on Medicare Supplement and simplified-issue life products distributed via agents and direct channels. Comparable as a niche Medigap competitor with a similar specialty insurer profile.
- Sentinel Security Life Insurance: A specialty carrier offering Medicare Supplement, final-expense life, and annuity products through independent agents. Comparable in scale, target customer (Medicare-eligible and pre-retiree), and multi-channel distribution model.
- Philadelphia American Life Insurance: A smaller supplemental health and life carrier selling Medicare Supplement and limited-benefit products through agents and direct response. Comparable in product mix, niche positioning, and reliance on independent distribution.
Broad incumbents
- UnitedHealthcare (AARP-branded Medigap): The dominant Medicare Supplement insurer in the US through its AARP co-branded Medigap products. Comparable as the market-share leader whose pricing, distribution, and brand set the competitive bar for niche Medigap carriers like Bankers Fidelity.
- Aetna (CVS Health): A major national Medicare Supplement and Medicare Advantage carrier within CVS Health. Comparable in selling standardized Medigap plans to Medicare beneficiaries but with vastly greater scale, capital, and cross-sell infrastructure.
- Cigna: A leading national Medicare Supplement carrier with a large agent and direct distribution footprint. Comparable as a competing Medigap underwriter serving the same Medicare-eligible demographic.
- Humana: A leading Medicare-focused insurer with substantial Medicare Supplement and Medicare Advantage books. Comparable in targeting Medicare-eligible consumers with supplemental coverage, though materially larger and more diversified.
- Blue Cross Blue Shield (multi-state Medicare Supplement plans): BCBS plans across multiple states are significant Medicare Supplement underwriters with deep regional brand recognition. Comparable as competing Medigap carriers whose state-licensee structure mirrors Bankers Fidelity's state-by-state regulatory model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bankers Fidelity social profiles
Digital presenceBankers Fidelity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bankers Fidelity leadership team
Management profileNumber of profiles
Bankers Fidelity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bankers Fidelity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bankers Fidelity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bankers Fidelity
What does Bankers Fidelity do?
Bankers Fidelity underwrites and sells individual supplemental health and life insurance products targeted primarily at Medicare beneficiaries. Its core offerings include Medicare Supplement plans (A, F, G, High Deductible G, K, N), lump sum cancer insurance, hospital indemnity, short-term care, and level benefit whole life insurance, distributed through independent agents, direct website and phone sales, and self-service portals.
Is Bankers Fidelity a public or private company?
Bankers Fidelity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bankers Fidelity founded?
Bankers Fidelity was founded in 1955.
Where is Bankers Fidelity based?
Bankers Fidelity is headquartered in Atlanta, United States, in the North America region.
How does Bankers Fidelity make money?
One revenue line is on record: insurance Premiums.
Who are Bankers Fidelity's main competitors?
Direct peers on record are Mutual of Omaha, ManhattanLife, Lumico Life Insurance, Sentinel Security Life Insurance and Philadelphia American Life Insurance. Broad incumbents are UnitedHealthcare (AARP-branded Medigap), Aetna (CVS Health), Cigna, Humana and Blue Cross Blue Shield (multi-state Medicare Supplement plans).
Does Bankers Fidelity have an API?
No public API is recorded for Bankers Fidelity.
What industry is Bankers Fidelity in?
Bankers Fidelity's product category is Supplemental Health and Life Insurance. Its primary akta.pro industry code is FSAIABAI, Participating (Dividend) Whole Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.