Young's and Geronimo

What Young's and Geronimo does

Young & Co.'s Brewery, P.L.C. (trading as Young's, and referenced in the input as Young's and Geronimo) is a publicly listed UK hospitality company operating an estate of more than 277 traditional British pubs across London and the South of England, including 43+ pubs-with-rooms marketed under the Young's Rooms brand with approximately 800 bedrooms. Founded in 1831 when Charles Allen Young and Anthony Fothergill Bainbridge purchased the Ram Brewery and 82 London pubs, the company remains an independent family business with continuous Young-family involvement and is registered in England and Wales (Company No. 32762), headquartered at Copper House in Wandsworth, London. The group derives revenue from four streams: food and beverage sales across the pub estate; pub accommodation sold under packages such as Sunday Stays and Long Days & Leisurely Stays; events and private hire (Christmas parties, weddings, meetings); and gift vouchers sold through gifts.youngs.co.uk.

The underlying technology layer is modest and principally consumer-facing: the On Tap mobile app enables order-to-table, click-and-collect, table bookings, pub-finding, and split-the-bill functionality, while the Young's website hosts direct booking for rooms with "Book Direct" perks (priority room allocation and late check-out). The internal Ram Agency platform provides flexible shift management across the estate. The company does not publish a public API, has no disclosed SDK or AI capabilities, and relies on third-party martech tooling (Google Analytics, HotJar, VWO, Crazy Egg, Triptease) for website optimisation. Go-to-market is direct-to-consumer across physical pub locations, with the On Tap app, direct website, and gift voucher portal as the principal digital channels; the estate is also surfaced through premium travel collections including Mr & Mrs Smith and Condé Nast Johansens. Young's pursues a sustainability-led positioning with a three-star Food Made Good Standard rating (2026), 100% commercial-waste diversion via Suez, and the Ecologi tree-replenishment partnership.

Name

Young's and Geronimo

Legal name

Young & Co.'s Brewery, P.L.C.

Website

https://youngsbytheriver.com

Company type

Public

Founded year

1831

Operating status

Operating

Headcount range

11–50 employees

Short description

Young's is a UK family-owned pub and hospitality operator running over 277 traditional British pubs and 43+ pubs-with-rooms (~800 bedrooms) across London and the South of England, serving diners, leisure travellers, and corporate/private event bookers through its physical estate, On Tap app, and direct booking platform.

Ownership category

akta.pro rank

Product category

Pub Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Traveler Accommodation (7211)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• British pub hospitality
• Pub accommodation
• Food and beverage service
• Live sport viewing
• Private event hosting

Headquarters

HQ city

London (Wandsworth)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Core revenue from selling food and drinks across their estate of over 270 pubs. This includes seasonal menus, pub classics, Sunday roasts, cocktails (Spritz menu), and locally sourced British produce.
2. Pub Accommodation (Young's Rooms): Revenue from overnight stays at pubs with rooms. They offer over 800 bedrooms across approximately 43 pubs with rooms in nearly 15 counties. Packages include Sunday Stays from £140, Long Days & Leisurely Stays, and seasonal breaks.
3. Events and Private Hire: Revenue from hosting events including office Christmas parties, weddings, meetings, and live sport viewings. They have dedicated event spaces across their pub estate.
4. Gift Vouchers: Sale of gift vouchers for pub visits, accommodation, and experiences through their online gift portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Young's operates an estate of more than 277 traditional British pubs across London and the South of England, serving seasonal British food, drinks, and live sport in distinctive, character-rich venues. Approximately 43 of these pubs also operate as Young's Rooms, providing boutique overnight accommodation with around 800 bedrooms in coastal, countryside, and city locations. The business also generates revenue from private events (weddings, corporate parties, meetings), gift vouchers, and supporting food-and-drink concepts such as Spritz cocktails and Burger Shack.

Product overview

Young's is a hospitality company operating a portfolio of over 277 traditional British pubs and 43 pubs with rooms (Young's Rooms) across London and the South of England. The core offering centers on pub dining with seasonal British food, live sport viewing, and event hosting. Young's Rooms provides approximately 800 boutique bedrooms across the estate. Supporting the physical venues is the On Tap mobile application enabling order-to-table and click and collect services. The company also offers branded food concepts including Spritz (cocktails), Burger Shack, and Sunday Roasts, complemented by hospitality packages such as Sunday Stays and Long Days & Leisurely Stays. Editorial content includes The Fold in-room newspaper and The Biggest Jump Ever children's storybook. The Ram Agency provides flexible staffing across the estate. The company holds a three-star rating in the Food Made Good Standard by the Sustainable Restaurant Association.

Differentiator

Problem solved

Functional benefit

Brands

• Young's On Tap: Mobile ordering app for food and drinks, enabling order-to-table and click & collect services.
• Young's Rooms
• Ram Agency

Products and services

• Young's Pubs Traditional British pubs serving seasonal British food, a wide drinks selection, live sport on TV, and gathering spaces for general consumers across London and the South of England.
• Young's Rooms Boutique overnight accommodation across approximately 43 pubs with rooms, providing around 800 bedrooms in coastal, countryside, and city settings across the South of England for leisure travellers and weekend breakers.
• On Tap App Mobile application for order-to-table service, click and collect, table bookings, rewards treats, pub finder, and split-the-bill payment processing via card, Apple Pay, or Google Pay for Young's customers.
• Sunday Stays Package One-night bed-and-breakfast package including £30 per person towards Sunday dinner, starting from £140, available at Young's pubs with rooms excluding George Hotel and No.38 The Park.
• Long Days & Leisurely Stays Package Two-night stay package including dinner, bed and breakfast with a complimentary welcome drink, available between 1st April and 30th September at participating Young's pubs with rooms.
• Spritz Cocktail Menu Summer spritz cocktail menu featuring gin and tequila serves alongside alcohol-free options, offered across the pub estate for relaxed pub-garden experiences.
• Burger Shack Gourmet burger food concept offered across the Young's pub estate.
• Sunday Roasts Traditional Sunday roast menu served across the Young's pub estate as a flagship food offering.
• Private Events and Venue Hire Venue hire and event services for corporate parties, office Christmas events, weddings, meetings, team away days, and private celebrations, with dedicated event spaces across the pub estate.
• Gift Vouchers Online sale of gift vouchers redeemable against pub visits, overnight accommodation stays, and Young's experiences via the gifts.youngs.co.uk portal.

Quantifiable outcome

• Top three-star rating in the 2026 Food Made Good Standard by The Sustainable Restaurant Association
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Wooden SpooncoreStrategic or Co-development Partner · 1 January 2024Partnership with children's rugby charity Wooden Spoon to deliver life-changing projects. Funds support various initiatives including Maddy's Mark (positive mental health for women in rugby), Pass the Plate (food bank initiative), Natasha's Allergy Research Foundation, Dogs for Good, Farms for City Children, and The Clink Charity. The Rugby Love program explores bonds created by rugby and connects pubs with communities.
• WrapUp LondoncoreStrategic or Co-development Partner · 1 January 2024Charity partnership supporting WrapUp London's coat collection initiative. In 2024, collected 3,583 coats surpassing the target of 3,000, up from 2,700 the previous year. Young's organized a special event with their Shire horses and dray collecting coats across 34 participating pubs.
• EcologiminorStrategic or Co-development Partner · 1 January 2024Christmas tree replenishment programme partner. 1,019 British trees planted as part of their Green Christmas initiative, planting a new tree for every tree placed in their pubs.
• SuezcoreStrategic or Co-development PartnerWaste management partnership. Through this partnership, 100% of Young's commercial waste is diverted from landfill and recycled. Helps conserve natural resources, create renewable energy, and support the economy.
• The Ram BrewerycoreOthersHistoric brewery acquired by Charles Allen Young and Anthony Fothergill Bainbridge in 1831 along with 82 London pubs. The brewery was operational until 2006 and represents the heritage foundation of the company.
• Dingley DellcoreOthersThird-generation family of farmers who rear Young's free range, RSPCA assured pork on the East coast of Suffolk.
• Surrey CeramicsminorOthersSupplier of hand-checked ceramics with remarkable eye for detail, showcasing British craftsmanship for Young's crockery.
• Severn & WyecoreOthersCured fish supplier with impressive sustainability credentials, working towards zero-carbon footprint and no fish waste.
• Martin Denny - ForagerminorOthersLocal forager with incredible knowledge of wildlife and plants who forages ingredients including wild mushrooms, herbs, and native ingredients for Young's pubs.
• Paul Rhodes BakerycoreOthersGreenwich bakery located directly behind Young's Cutty Sark pub, supplying bread and baked goods.
• Mellow YellowminorOthersSupplier known for sustainability, being both carbon and plastic neutral, and for British cold-pressed oil provenance.
• Isle of Wight TomatoesminorOthersSupplier growing tomatoes in the rich fertile soil of the Arreton Valley for over 15 years.
• The Performance Learning GroupcoreOthersApprenticeship provider working closely with Young's on career pathway programmes for pub and kitchen teams. Industry experts committed to supporting apprentices at every stage of their qualification.
• BREEAMminorOthersBuilding research establishment environmental assessment method. Hort's Townhouse redeveloped to BREEAM standards to ensure improvement in energy efficiency.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Marston's plc: UK pub and brewing group operating ~1,500 pubs nationally with brewing operations (Marston's, Banks's, Jennings). Directly comparable on-premise pub model, though larger and more geographically dispersed.
• The Restaurant Group: Diversified UK hospitality operator (Wagamama, Frankie & Benny's, Brunning & Price) competing in on-premise food and pub-with-rooms segments. Larger portfolio gives more scale but less focus on premium pub positioning.
• Greene King: Major UK pub retailer and brewer (now owned by CK Asset Holdings). Operates a large UK pub estate with both managed and tenanted models; competes in the same geography as Young's but at broader scale with brewing integration.
• Stonegate Group: Largest UK pub operator (privately held; ~4,500 sites) including brands like Slug & Lettuce, Be At One, Walkabout, and Yates's. Competes in the same on-premise category but as a private roll-up with broader demographics than Young's premium focus.

Direct peers

• Mitchells & Butlers: Large UK pub-restaurant operator (All Bar One, Toby Carvery, Miller & Carter, Harvester) competing directly in the same on-premise food/drink category as Young's, though typically more standardised estate. Listed on LSE with similar scale and reporting obligations.
• JD Wetherspoon: UK's largest pub chain (~900 sites) competing in the same on-premise category. Differentiated by value positioning and large estate footprint; serves as a benchmark for UK pub operational scale and economics.
• Fuller, Smith & Turner: London-based heritage pub operator and brewer, family-controlled (Fuller's family), comparable South of England estate with pubs and boutique hotel rooms (Hotel Britomart, The County). Closest like-for-like peer to Young's in size, geography, family ownership, and pub-with-rooms model.
• Brunning & Price: Boutique UK pub-restaurant group (owned by The Restaurant Group) operating premium destination pubs with rooms. Closest direct peer in design-led, food-and-accommodation positioning, though smaller scale (~70 sites).

Regional players

• Shepherd Neame: Britain's oldest brewer and Kent/South East pub operator (family-owned, est. 1698). Similar heritage, family ownership, regional concentration, and on-premise pub business model; smaller and more Kent-focused than Young's.

Emerging players

• Heartstone Inns: Premium UK pub operator with rooms across the Midlands and South. Smaller emerging player with similar boutique pub-with-rooms positioning, offering a growth comparable to Young's Young's Rooms segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/youngsrooms
• LinkedInlinkedin.com/company/young's-and-geronimo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young's and Geronimo