What Young & Jackson does

Young & Jackson is a heritage-listed hotel and pub established in 1861, operating from a single flagship venue at 1 Flinders Street in Melbourne's CBD opposite Flinders Street Station. The venue generates revenue from three primary streams: food and beverage sales across multiple bar and dining areas (Main Bar, Chloe's Bar, Rooftop Bar, Bar & Lounge, and Chloe's Dining Room), private function and event hire (weddings, corporate events, celebrations across five function spaces for 50-150 guests), and a points-based loyalty program (pub+) launched in 2020. It serves a horizontally segmented customer base including Melbourne CBD workers, local residents, tourists drawn to the iconic Chloe nude portrait displayed since 1909, and corporate/private event organizers.

The business operates as a traditional walk-in pub with online booking for sit-down dining and a dedicated function manager for events. There is no proprietary technology platform; the underlying technology stack is a standard hospitality POS/booking system with a mobile loyalty app. Marketing is conducted through the website, email newsletter, social media, and the pub+ loyalty program, with the venue relying heavily on its heritage status and prime location for organic brand awareness.

Young & Jackson is privately held and operates as part of ALH Group (Australian Leisure and Hospitality Group), a major Australian hospitality operator. The venue is also partnered with Nightcap Hotels for cross-promotion of accommodation. The company's competitive positioning rests on its non-replicable heritage status, the unique Chloe artwork, and a prime CBD location — assets that create destination-venue economics but limit the ability to scale beyond the single physical site.

Name

Young & Jackson

Legal name

Young & Jackson

Website

https://youngandjacksons.com.au

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

11–50 employees

Short description

Young & Jackson is a heritage-listed Melbourne CBD pub and hotel established in 1861, operating multiple bars, dining spaces, and function rooms for tourists, CBD workers, and event organizers. It is owned by ALH Group and differentiated by the iconic Chloe portrait.

Ownership category

akta.pro rank

Product category

Heritage Pub and Hospitality Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Bars & Pubs (Non-Music) (MPAGAIAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Heritage pub venue
• Modern Australian dining
• Function and event hire
• Rooftop bar services
• Customer loyalty rewards

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: Revenue from selling food and drinks across multiple dining and bar areas including Chloe's Dining Room, Bar & Lounge, Main Bar, Chloe's Bar, and Rooftop Bar. Offers both casual dining and pub fare.
2. Function and Event Hire: Revenue from hosting private functions including weddings, corporate events, birthdays, and engagements in various function spaces. Offers dedicated function manager services.
3. pub+ Loyalty Program: Points-based loyalty program where members earn points through eating and drinking. Members unlock rewards at 200 points threshold. Generates repeat customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Young & Jackson is a heritage-listed 1861 Melbourne CBD pub that sells casual and Modern Australian dining across Chloe's Dining Room and Bar and Lounge, serves beer, wine, cocktails and pub fare at the Main Bar, Chloe's Bar, and Rooftop Bar, and provides bookable function venues for corporate events, weddings, birthdays and private celebrations. The venue is anchored by the iconic 'Chloe' portrait displayed since 1909 and is complemented by a pub+ points-based customer loyalty program.

Product overview

Young & Jackson is a heritage-listed hotel and pub established in 1861, located in Melbourne's CBD opposite Flinders Street Station. The venue operates as a unified hospitality offering comprising multiple bars and dining spaces: the Main Bar and Bar and Lounge (ground level serving classic pub fare), Chloe's Bar and Rooftop Bar (upstairs venues), and Chloe's Dining Room (first-floor restaurant featuring Modern Australian cuisine). The venue also offers comprehensive function and event spaces including the Salon Lounge, Chloe's Rooms, First Floor space, and Private Dining options for up to 150 guests. A loyalty program called pub+ provides rewards for members. The venue is notably home to 'Chloe,' a famous nude portrait that has hung in the hotel since 1909, serving as a Melbourne cultural icon.

Differentiator

Problem solved

Functional benefit

Brands

• Chloe's Dining Room: First floor casual dining restaurant offering Modern Australian cuisine with emphasis on fresh local produce.
• Bar And Lounge
• Chloe's Bar
• Rooftop Bar
• pub+

Products and services

• Chloe's Dining Room First-floor casual dining restaurant offering Modern Australian cuisine emphasizing fresh local produce, an extensive shared plate selection, larger plates, and a lunch set menu. Accepts online and phone bookings for lunch and dinner seven days a week.
• Bar and Lounge Ground-floor bar and lounge serving classic pub meals, burgers, and traditional pub fare, also operating as a café in the mornings. Walk-in only with no reservations.
• Main Bar Downstairs public bar featuring a large selection of beer on tap and an extensive list of local and imported wines, frequented by locals and visitors.
• Chloe's Bar Upstairs bar adjacent to Chloe's Brasserie, fully stocked for drinks with dinner, offering signature cocktails and wine pairings.
• Rooftop Bar Open-top rooftop bar in Melbourne's CBD for after-work drinks, pre-event gatherings, and casual events.
• Function and Event Hire Hire of multiple function rooms (Salon Lounge, Chloe's Rooms, First Floor Function Space, Chloe's Restaurant & Private Dining, Rooftop Bar Functions) for weddings, corporate events, birthdays, engagements, farewells, and Christmas parties, accommodating 50–150 guests with a dedicated function manager.
• pub+ Loyalty Program Points-based loyalty program where members earn points through eating and drinking, unlock rewards at the 200-point threshold, and receive member-exclusive deals including a $10 join bonus. Accessible via a mobile app available on the App Store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ALH Group (Australian Leisure and Hospitality)parent companyOthersYoung & Jackson is part of the ALH Group, a major Australian hospitality company. The venue is committed to responsible alcohol and gaming service, aligned with ALH Group policies.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Crafty Squire: Melbourne CBD pub at the corner of Russell and Little Collins Streets, offering multiple bars, craft beer, and function spaces. Comparable CBD multi-format pub competing for similar local, after-work, and event customers.
• The Mitre Tavern: Historic Melbourne pub located opposite the State Library on Collins Street, also established in the 1800s. Compares directly to Young & Jackson as another heritage CBD pub competing for similar local, worker, and tourist trade in Melbourne's central city.
• The European Hotel: Iconic Melbourne CBD pub at the top end of Bourke Street. Comparable multi-level pub with strong brand heritage, multiple bar areas, and CBD worker/tourist appeal — directly competes with Young & Jackson's positioning.
• Hotel Windsor: Heritage-listed Melbourne hotel on Spring Street operating since 1883 with afternoon tea, dining, bars, and function/event spaces. Comparable heritage CBD venue offering dining, bars, and functions to similar tourist and corporate segments.
• The Duke of Wellington Hotel: Long-running pub on Flinders Lane in Melbourne CBD, founded in 1851. Comparable as a heritage Melbourne CBD pub offering multiple bars, dining, and live music — competing for the same foot traffic as Young & Jackson.

Emerging players

• Riverland Bar: Open-air riverside bar beneath Princes Bridge, steps from Federation Square and Flinders Street Station. Comparable CBD outdoor-bar experience to the Young & Jackson Rooftop Bar, targeting similar pre-event and after-work crowds.
• Arbory Bar & Eatery: Large open-air bar and dining venue along Melbourne's Yarra River near Flinders Street Station. Comparable in scale, format diversity, and CBD-adjacent location, and directly captures foot traffic from the same commuter and tourist catchment as Young & Jackson.

Broad incumbents

• Crown Melbourne: Major Southbank entertainment complex with multiple restaurants, bars, function spaces, and gaming. Overlaps with Young & Jackson on dining, bars, and large-scale events at a different price point and scale, but competes for Melbourne tourist and corporate function spend.
• ALH Group (parent portfolio): Parent company and operator of over 300 pubs, hotels, and venues across Australia. Comparable as the broader portfolio context for Young & Jackson — venues share supply chains, loyalty initiatives, and responsible service standards with the subject venue.

Regional players

• The Sporting Globe (ALH): Sports-bar chain operated under ALH Group with multiple Australian locations including Melbourne. Comparable as an ALH-affiliated multi-venue dining and sports-viewing concept that competes for similar casual dining and bar trade, though distributed nationally rather than concentrated in one CBD site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/young-&-jackson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young & Jackson