Young Brothers Taekwon-Do

What Young Brothers Taekwon-Do does

Young Brothers Taekwon-Do is a privately-held traditional martial arts instruction business founded in 1968 in Pennsylvania by Grand Master Young Il Kong and Grand Master Young Bo Kong, both first-generation students of General Choi Hong Hi, the Father of Taekwondo, and co-developers of International Taekwon-Do Federation (ITF) patterns. The school delivers ITF Chang Hun-style Taekwon-Do instruction — 24 patterns progressing from Chon-Ji (white belt) to Tong Il (highest black belt) — alongside sparring, breaking, and self-defense across seven dojang locations in western Pennsylvania: North Hills (Pittsburgh HQ), Cranberry Township, Fox Chapel (Aspinwall), Hampton (Allison Park), Hermitage, Indiana, and the Young Brothers Alpha School at Providence Heights in Allison Park, with a published Mercer schedule signaling a potential eighth market.

Its product surface includes recurring group and individual tuition, a structured belt-testing program from white through black belt, annual tournament participation (including hosting the 44th U.S. Open Martial Arts Championships in 2017), and a sub-brand advanced-student track at the Alpha School. The go-to-market is community-led: physical presence in local dojangs, social media channels (Facebook, Twitter, YouTube), a resource-rich website, and charitable events such as break-a-thons that have raised over $560,000 for community causes. New-student acquisition is facilitated by a $29.99 two-week introductory course at the Cranberry Township location.

The business model is direct-to-consumer recurring tuition, with a lifetime throughput of more than 3,000 black belts over 34+ years of teaching under Grand Master Young Bo Kong. Revenue is not publicly disclosed; the company is privately held by the founding Kong family with no external investors, parent entity, or M&A activity on record, and operates with approximately six listed employees alongside per-location head instructors.

Name

Young Brothers Taekwon-Do

Legal name

Young Brothers Tae Kwon-Do Institute

Website

https://youngbrotherstkd.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Young Brothers Taekwon-Do is a privately-held traditional ITF Taekwon-Do instruction school founded in 1968 in Pennsylvania, operating seven dojang locations and serving students of all ages with recurring tuition, belt progression, tournaments, and charitable community programs.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Martial arts instruction
• Taekwondo classes
• Belt rank training
• Self-defense education
• Traditional taekwondo

Headquarters

HQ city

Pittsburgh (North Hills)

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taekwondo Instruction / Tuition: Revenue is generated from tuition fees paid by students for in-person Taekwondo classes across multiple dojang (training hall) locations. Students enroll in programs and pay fees on an ongoing basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Young Brothers Taekwon-Do delivers traditional International Taekwon-Do Federation (ITF) Chang Hun style martial arts instruction to students of all ages and abilities (ages 4 and up) across seven physical dojang locations in Pennsylvania. The curriculum covers patterns (forms), sparring, breaking, and self-defense, with progressive belt ranking from white belt through black belt. Students enroll in ongoing classes and pay recurring tuition fees.

Product overview

Young Brothers Tae Kwon-Do Institute is a single, unified martial arts instruction program founded in 1968 by Grand Masters Young Il Kong and Young Bo Kong. The school offers traditional Tae Kwon-Do training across 7 Pennsylvania locations (North Hills, Cranberry Township, Fox Chapel, Hampton, Hermitage, Indiana, and Young Brothers Alpha School), serving students of all ages and abilities. The curriculum encompasses patterns/forms training, sparring, breaking, and self-defense, progressing through belt ranks from white to black belt degrees. The program also includes tournament participation, belt testing services, and charitable community programs. The school is affiliated with the International Tae Kwon-Do Federation (ITF) tradition and follows the Chang Hun style of patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Brothers Tae Kwon-Do Classes Traditional ITF Chang Hun style Taekwon-Do martial arts instruction for students of all ages and abilities (ages 4 and up), covering patterns (forms), sparring, breaking, and self-defense, with progressive belt ranking from white belt through black belt. Delivered across 7 dojang locations in Pennsylvania via recurring tuition enrollment.
• Young Brothers Alpha School Program

Quantifiable outcome

• Over 3,000 black belts produced over 34+ years of instruction
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• It's About The Warrior FoundationminorOthers · 11 November 2017Young Brothers Tae Kwon-Do held a Fall tournament on November 11, 2017, in support of the It's About The Warrior Foundation (iatw.us). Grandmaster Kong donated $10,000 of the tournament's proceeds to the foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Master Gorino's Martial Arts: Pittsburgh-area martial arts studio offering Taekwondo, karate, and kickboxing. Direct regional competitor in the same Pennsylvania market with comparable age-group and family program offerings.
• Kovar's Satori Academy: Multi-discipline martial arts school with a strong presence in Northern California. Comparable in offering traditional martial arts instruction, sport karate, and competition coaching to a broad age range.

Broad incumbents

• ATA (American Taekwondo Association): The largest single Taekwondo organization in the U.S., operating hundreds of licensed schools under the Songahm Taekwondo lineage. Direct competitor for traditional Taekwondo families, though structured as a franchise rather than a single founder-led school.

Direct peers

• Premier Martial Arts: A rapidly growing franchise of martial arts schools (Taekwondo, karate, kickboxing) across the U.S. Operates satellite schools in multiple states using a similar multi-location, community-event-driven model.
• U.S. Taekwondo Center: A network of independently owned Taekwondo schools in the U.S. operating under a shared curriculum. Similar subscription-based, multi-location structure with traditional ITF/WT lineage programs.
• Kim's Taekwondo: A U.S. Taekwondo chain with multiple school locations, primarily in the Eastern U.S. Founded by a Korean master, with a comparable traditional Taekwondo curriculum and belt progression system.
• Choi's Taekwondo Plus: Multi-location traditional Taekwondo school in the U.S. with affiliated dojangs. Shares the first-generation Taekwondo lineage narrative and similar belt-curriculum-based instruction.
• National Karate / Martial Arts Schools: A family-run martial arts school chain offering karate, Taekwondo, and kickboxing across multiple U.S. locations. Comparable to Young Brothers in operating multiple instructor-led dojangs with subscription tuition and tournament programs.
• Tiger Schulmann's Martial Arts: Multi-location martial arts chain in the U.S. Northeast offering karate, kickboxing, and self-defense. Strong overlap in Pennsylvania/Mid-Atlantic markets with similar multi-dojang, subscription-based instruction models.

Others

• USA Karate: The national governing body for karate in the U.S. While not a direct school operator, it shapes the competitive and instructional environment for many martial arts schools including Taekwondo programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tkdyb
• YouTubeyoutube.com/user/YoungBrothersTKD
• Facebookfacebook.com/ybtkd
• LinkedInlinkedin.com/company/young-brothers-taekwon-do

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Brothers Taekwon-Do