Ascension Seton Austin Marathon, Half Marathon, and 5K
The Ascension Seton Austin Marathon is an annual Austin, Texas running event founded in 1992, offering marathon, half marathon, and 5K races, and serving ~18,000-30,000 recreational, competitive, corporate, and charity-affiliated runners through registration fees and corporate sponsorships.
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Ascension Seton Austin Marathon, Half Marathon, and 5K does
The Ascension Seton Austin Marathon, Half Marathon, and 5K is a large-scale annual running event held in Austin, Texas, founded in 1992 and ranked as the 25th largest marathon in the United States. The event is produced by High Five Events, a privately held event production company founded in 2003 that also owns the 3M Half Marathon and other leading Texas endurance events. The Austin Marathon offers three race distances — a full marathon (26.2 miles, field capped at 10,000), half marathon (13.1 miles, capped at 17,000), and 5K (capped at 3,000) — and attracted 18,000+ runners from 25 countries and all 50 states in 2026, with ~30,000 expected in 2027. The supporting technology stack is fully outsourced: EventDog handles registration and bib management, RunFar provides chip timing and results, RTRT.me powers real-time athlete tracking, FinisherPix delivers professional course photography, FloTrack streams live elite coverage to over 1,000,000 viewers, and a GoodBarber-based mobile web app supplies course maps, runner tracking, and push notifications.
The business model combines per-participant registration revenue, a tiered corporate sponsorship stack (Ascension Seton as title sponsor, Moody Foundation, PNC Bank, FloTrack, FinisherPix, BPN, Meanwhile Brewing, Good Good, and others), ancillary photo sales through FinisherPix, and proceeds-based beneficiary relationships — notably the Paramount Theatre for the 5K. Distribution is direct-to-consumer via the EventDog registration platform, supplemented by charity team recruitment through Austin Marathon Gives (which has raised over $5.5 million for Central Texas nonprofits over 10 years), corporate team bulk-payment invoicing, the Run Forward accessibility program launched in 2023, and FloTrack's national media reach. Sponsorship and registration revenue are the primary economic engines; the parent High Five Events portfolio across five Texas events provides operational scale leverage.
Ascension Seton Austin Marathon, Half Marathon, and 5K firmographics
Firmographics- Name
- Ascension Seton Austin Marathon, Half Marathon, and 5K
- Legal name
- Austin Marathon
- Website
- https://youraustinmarathon.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- The Ascension Seton Austin Marathon is an annual Austin, Texas running event founded in 1992, offering marathon, half marathon, and 5K races, and serving ~18,000-30,000 recreational, competitive, corporate, and charity-affiliated runners through registration fees and corporate sponsorships.
- Ownership category
- akta.pro rank
Ascension Seton Austin Marathon, Half Marathon, and 5K industry classification
Industry- Product category
- Endurance Running Events
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Ascension Seton Austin Marathon, Half Marathon, and 5K is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ascension Seton Austin Marathon, Half Marathon, and 5K business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Race Registration Fees: Participants pay registration fees to participate in the Marathon (26.2 miles), Half Marathon (13.1 miles), or 5K events. Registration is managed through EventDog. Field size limits: 10,000 for marathon, 17,000 for half marathon, 3,000 for 5K. Deferred/transfer options available via the platform.
- Corporate Sponsorships: Corporate sponsors (Ascension Seton as title sponsor, PNC Bank, Moody Foundation, Meanwhile Brewing, Good Good, SPIbelt, FinisherPix, Fogo de Chão, BPN, Spurs, Austin Sports Commission, Force of Nature, and others) pay to associate their brand with the event. Sponsorship packages include brand visibility at expo, on-course signage, naming rights, digital marketing, and booth presence at the finish line festival.
- Official Race Photography Sales: FinisherPix sells professional race photos and pre-purchased photo packages to participants. Photos are bundled with event-themed commemorative frames and uploaded within 48 hours post-race.
- Charitable Fundraising Platform: Austin Marathon Gives connects runners with nonprofit organizations for peer-to-peer fundraising. The program has raised over $5.5 million for Central Texas nonprofits over 10 years. The Run Forward Initiative provides donated entries to those with financial need.
- 5K Beneficiary (Paramount Theatre): The Austin Marathon 5K benefits the Paramount Theatre, with proceeds supporting the theatre's operations and community programming (200,000+ annual audience members, 250+ performances per year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Marathon (26.2 miles) |
| One time/ perpetual license | Pay-as-you-go | Half Marathon (13.1 miles) |
| One time/ perpetual license | Pay-as-you-go | 5K Run (benefit for Paramount Theatre) |
| One time/ perpetual license | Pay-as-you-go | Military Appreciation (50% off) |
| Subscription | Monthly | Affirm Flexible Payment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ascension Seton Austin Marathon, Half Marathon, and 5K product offering
Product offeringCore offering
The Austin Marathon, Half Marathon, and 5K is a large-scale annual road running event held in downtown Austin, Texas, offering three race distances — a 26.2-mile full marathon (capped at 10,000 runners), a 13.1-mile half marathon (capped at 17,000), and a 5K (capped at 3,000) — all finishing near the Texas State Capitol. The event is bundled with on-course live music at 22+ points, professional timing and tracking, official photography, a finish line festival, a charity fundraising program, and a pre-race Health & Fitness Expo at Palmer Event Center.
Product overview
The Ascension Seton Austin Marathon, Half Marathon, and 5K is a major annual running event held in Austin, Texas. The core offering consists of three race distances: the Austin Marathon (26.2 miles, limited to 10,000 runners), Austin Half Marathon (13.1 miles, limited to 17,000 runners), and Austin Marathon 5K (limited to 3,000 runners). The event is produced by High Five Events and operates as a running social event with extensive supporting services including athlete tracking via RTRT.me, official photography through FinisherPix, and live streaming via FloTrack. Additional offerings include charity programs (Austin Marathon Gives and Run Forward Initiative), team registration with perks, elite athlete program, Health & Fitness Expo, finish line festival, and live music along the course. The event attracts 18,000+ runners from 25 countries and all 50 states, with over 75,000 expo visitors and 100,000 spectators.
Differentiator
Problem solved
Functional benefit
Brands
- Austin Marathon Gives: The official charity program of the Austin Marathon, presented by The Moody Foundation, connecting nonprofit organizations with runners who want to fundraise and make a difference.
- Run Forward Initiative
Products and services
- Official Race Photography (FinisherPix)
- Team Registration Program
- Elite Athlete Program
- Austin Marathon (Full Marathon, 26.2 miles)
- Austin Half Marathon (13.1 miles)
- Austin Marathon 5K
- Austin Marathon Gives (Charity Program)
- Run Forward Initiative
- Health & Fitness Expo
Quantifiable outcome
- Over $5.5 million raised for Central Texas nonprofits over 10 years through Austin Marathon Gives
- +5 more outcomes
Companies that use Ascension Seton Austin Marathon, Half Marathon, and 5K
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Ascension Seton Austin Marathon, Half Marathon, and 5K technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Ascension Seton Austin Marathon, Half Marathon, and 5K partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Ascension SetonflagshipAscension Seton serves as the title sponsor of the Austin Marathon, Half Marathon, and 5K. As Ascension Seton non-profit hospitals, Dell Children's and other Ascension Seton hospitals benefit through the Austin Marathon Gives charity program. The partnership integrates healthcare and community wellness with endurance sports.
- The Moody FoundationcoreThe Moody Foundation presents the Austin Marathon Gives charity program, which has raised over $5.5 million for Central Texas nonprofits over 10 years. The Moody Foundation was established in 1942 and has pledged over $2.5 billion in grants throughout Texas.
- PNC BankcorePNC Bank presents the Health & Fitness Expo and Packet Pick Up. Sponsors receive prominent branding at the expo venue (Palmer Event Center) and throughout the event weekend, including a dedicated sponsor logo on the Austin Marathon 5K course photos.
- FinisherPixcoreFinisherPix is the official race photographer for the Austin Marathon. Their photographers are strategically placed along the course and at the finish line, capturing personalized race photos with event-themed commemorative frames.
- Meanwhile Brewing Co.minorMeanwhile Brewing Co. sponsors the Meanwhile Beer Garden at the Finish Line Festival, serving Darlin' Texas Lager and N/A Hop Water to participants 21+.
- Good Good (Jams & Spreads)minorGood Good provides jams and spreads as a sponsor. Participants receive a jar of Good Good Jam at the Jam Bar right after picking up their bib at the expo.
- SPIbeltminorSPIbelt is an official sponsor providing a 10% discount on custom SPIbelts for teams with 10+ members. Teams can order a minimum of 5 custom belts with team branding.
- Paramount TheatrecoreThe Austin Marathon 5K benefits the Paramount Theatre. As one of Austin's first and most iconic theatres, the Paramount hosts 200,000+ annual audience members and 250+ performances per year, providing performing arts access to over 20,000 underserved youth annually.
- BPN (Sports Nutrition)coreBPN provides electrolyte hydration (BPN hydration) at all 22 marathon aid stations and 9 half marathon aid stations, and BPN Go Gel zones at miles 9 and 20 on the marathon course. BPN was the 3rd largest team in 2026 with 105 members.
- Austin Sports CommissioncoreThe Austin Sports Commission partners with the Austin Marathon to promote the event as a key sports tourism draw for the city, positioning Austin as a destination for runners and spectators.
- RunFar (Official Timer)coreRunFar provides official race timing and results for the Austin Marathon, managing chip timing systems and maintaining the results database. Contact: [email protected].
- Fogo de ChãominorFogo de Chão, a Brazilian steakhouse restaurant chain, is a sponsor of the Austin Marathon, providing brand visibility at the expo and finish line festival.
- EventDogcoreEventDog is the official online registration platform for the Austin Marathon, managing all race registrations, bib assignments, wave corrals, and timing chip distribution. It also powers team captain management and registration change requests.
- High Five Events (Parent Company)flagshipHigh Five Events is the privately owned event production company that produces the Austin Marathon. Founded in 2003 with a single triathlon, it has grown to become one of the largest privately owned event production companies in the U.S., owning 5 of the top athletic events in Texas including Austin Marathon and 3M Half Marathon.
- FloSports (FloTrack)coreFloTrack provides live video streaming coverage of the Austin Marathon and Half Marathon, reaching over 1,000,000 viewers. FloSports is an innovator in live event streaming with exclusive coverage for over 25 different sports and 200,000+ live competitions.
- Dell Children's Medical CenterflagshipAs Ascension Seton's nonprofit hospital, Dell Children's is the official Austin Marathon Gives charity partner and was the largest team in 2026 with 242 registered runners. Dell Children's is the only Level I Trauma Center serving 46 counties, with 69% of services for un/under-insured children.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ascension Seton Austin Marathon, Half Marathon, and 5K competitors and assessment
Company assessmentDirect peers
- Houston Marathon: Major Texas mass-participation marathon with similar field size, charity platform, and elite runner program. Closest direct geographic competitor for Texas-based amateur runners and sponsors.
- 3M Half Marathon: Sister event produced by the same parent company (High Five Events) in Austin. Operates on a nearly identical operational and sponsorship model, providing a direct cross-event monetization comparison.
- BMW Dallas Marathon: Another large Texas mass-participation road running event with multi-distance offerings and corporate title sponsorship. Comparable in scale, charity fundraising, and consumer target market.
- Marine Corps Marathon: One of the largest U.S. marathons with similar amateur/competitive runner mix, charity integration, and live entertainment. Comparable in scale (~30K runners) and operational complexity.
- Rock 'n' Roll Marathon Series: Nationally branded mass-participation running event series with strong entertainment integration. Comparable in GTM (themed course entertainment, festival finish) and amateur-runner target market.
- Walt Disney World Marathon: Themed destination marathon with strong sponsor ecosystem and multi-distance offerings. Comparable in destination-event positioning, family-friendly 5K, and entertainment-driven value proposition.
Broad incumbents
- Boston Marathon: The most prestigious U.S. marathon, operated by the B.A.A. Significantly larger and more established than Austin, but comparable as a Boston Marathon qualifier and AbbottWMM-eligible mass-participation event.
- TCS New York City Marathon: The largest U.S. marathon with much greater scale. Comparable as a major mass-participation road race with corporate title sponsorship and global media reach, but operates at a fundamentally larger scale and brand tier.
- Bank of America Chicago Marathon: One of the six World Marathon Majors with substantially larger field and sponsor profile. Comparable in mass-participation model and AbbottWMM qualification status but at a higher competitive and commercial tier.
- IRONMAN: Global endurance event production company with a broader portfolio than High Five Events. Comparable as a mass-participation endurance event operator with global media reach, but covers triathlon/multisport rather than road running.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ascension Seton Austin Marathon, Half Marathon, and 5K social profiles
Digital presenceAscension Seton Austin Marathon, Half Marathon, and 5K financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascension Seton Austin Marathon, Half Marathon, and 5K leadership team
Management profileNumber of profiles
Ascension Seton Austin Marathon, Half Marathon, and 5K funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascension Seton Austin Marathon, Half Marathon, and 5K M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascension Seton Austin Marathon, Half Marathon, and 5K
What does Ascension Seton Austin Marathon, Half Marathon, and 5K do?
The Austin Marathon, Half Marathon, and 5K is a large-scale annual road running event held in downtown Austin, Texas, offering three race distances — a 26.2-mile full marathon (capped at 10,000 runners), a 13.1-mile half marathon (capped at 17,000), and a 5K (capped at 3,000) — all finishing near the Texas State Capitol. The event is bundled with on-course live music at 22+ points, professional timing and tracking, official photography, a finish line festival, a charity fundraising program, and a pre-race Health & Fitness Expo at Palmer Event Center.
Is Ascension Seton Austin Marathon, Half Marathon, and 5K a public or private company?
Ascension Seton Austin Marathon, Half Marathon, and 5K is a private company. It is classified as corporate owned and is currently operating.
When was Ascension Seton Austin Marathon, Half Marathon, and 5K founded?
Ascension Seton Austin Marathon, Half Marathon, and 5K was founded in 1992.
Where is Ascension Seton Austin Marathon, Half Marathon, and 5K based?
Ascension Seton Austin Marathon, Half Marathon, and 5K is headquartered in Austin, United States, in the North America region.
How does Ascension Seton Austin Marathon, Half Marathon, and 5K make money?
Five revenue lines are on record. Race Registration Fees are the primary driver. The others are corporate Sponsorships, official Race Photography Sales, charitable Fundraising Platform and 5K Beneficiary (Paramount Theatre).
Who are Ascension Seton Austin Marathon, Half Marathon, and 5K's main competitors?
Direct peers on record are Houston Marathon, 3M Half Marathon, BMW Dallas Marathon, Marine Corps Marathon, Rock 'n' Roll Marathon Series and Walt Disney World Marathon. Broad incumbents are Boston Marathon, TCS New York City Marathon, Bank of America Chicago Marathon and IRONMAN.
Does Ascension Seton Austin Marathon, Half Marathon, and 5K have an API?
No public API is recorded for Ascension Seton Austin Marathon, Half Marathon, and 5K.
What industry is Ascension Seton Austin Marathon, Half Marathon, and 5K in?
Ascension Seton Austin Marathon, Half Marathon, and 5K's product category is Endurance Running Events. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 71121 and its SIC code is 7900.