Goal Digger

Name

Goal Digger

Legal name

Goal Digger

Website

https://yourgoaldigger.com

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Product category

Leadership Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Leadership coaching
• Executive development
• Team training
• Strengths assessment
• Professional coaching

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Personal Coaching Services: One-on-one coaching engagements focused on leadership development, self-discovery, and strategic growth. Delivered through scheduled consultation and ongoing sessions.
2. Team and Group Training: Team training sessions based on CliftonStrengths and other assessment tools to improve team dynamics, communication, and productivity. Delivered on-site or in comfortable settings away from the workplace.
3. Merchandise Sales: Branded merchandise including apparel (t-shirts, sweatshirts, tank tops) and stickers sold through the company's e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goal Digger delivers individualized leadership coaching, team training sessions, and career/self-exploration workshops led by founder Dr. Ashley Lang, using certified assessment tools (CliftonStrengths, MBTI, Enneagram, Conflict Management) to drive self-awareness and authentic leadership. Clients range from individual professionals to small and mid-sized teams and organizations, with engagements anchored in a free initial consultation. The company also sells branded apparel and accessories through its online shop.

Product overview

Goal Digger is a coaching and leadership development business offering a unified suite of services centered on self-awareness and authentic leadership. The core offerings include one-on-one leadership coaching, team training sessions, and career/self-exploration workshops, supported by a toolkit of validated assessments (CliftonStrengths, MBTI, Enneagram, Conflict Management). Dr. Ashley Lang delivers these services as a Gallup Certified Strengths Coach and MBTI Certified Facilitator, utilizing research-based methodologies for multi-generational workplaces, higher education, and individual development. A complementary branded merchandise line (apparel and accessories) is also sold through the online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Leadership Coaching Individualized coaching sessions focused on self-awareness, authentic leadership development, and strategic growth for individual professionals, executives, and managers. Deliverables include personalized coaching conversations, accountability support, and assessment-driven development plans.
• Team Training Sessions Team-based CliftonStrengths training and facilitation designed to help teams understand individual strengths, improve communication, and work better together. Delivered on-site at client locations or at comfortable off-site settings for small and mid-sized businesses and teams.
• Career & Self-Exploration Workshops Interactive workshops that help participants explore career paths, identify personal strengths, and develop leadership potential. Used with high school students in career-oriented programs and with professionals seeking self-discovery and career clarity.
• Goal Digger Branded Merchandise Branded apparel and accessories featuring motivational slogans such as 'Be Yourself and Don't Apologize' and 'Own Your Strengths,' including premium t-shirts ($25), sweatshirts ($30), tank tops ($25), and logo stickers ($4–$5). Sold directly to consumers and supporters via the company's e-commerce storefront.

Quantifiable outcome

• Teams report feeling more cohesive and less dysfunctional after CliftonStrengths training sessions
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• BetterUp: BetterUp is a digital coaching platform offering one-on-one coaching and team development to individuals and enterprises. It is comparable to Goal Digger as a coaching-led leadership and self-development provider, though it operates at vastly larger scale and via a technology-enabled delivery model.
• CoachHub: CoachHub is a digital coaching platform that matches employees with certified coaches for leadership, career, and team development globally. It is comparable to Goal Digger as a coaching-first leadership development provider, but uses a marketplace and AI-enabled platform rather than a single-practitioner model.

Broad incumbents

• FranklinCovey: FranklinCovey is an established leadership and organizational performance firm offering training, coaching, and assessments (e.g., The 7 Habits, Leading at the Speed of Trust) to enterprises worldwide. It is comparable to Goal Digger in the leadership development and team effectiveness category, but operates as a broad incumbent with content franchises rather than a solo practice.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a leadership development and coaching practice serving executives and enterprises. It is comparable to Goal Digger as a leadership and executive development provider, but at much larger scale and as part of a broader talent management portfolio.
• Center for Creative Leadership (CCL): CCL is a nonprofit leadership research and education provider offering leadership programs, coaching, and assessments to individuals and organizations. It is comparable to Goal Digger as a research-grounded leadership development provider using validated assessments, though it operates as a large incumbent with global reach.
• DDI (Development Dimensions International): DDI is a global leadership and talent development company offering leadership training, coaching, and assessment solutions to enterprises. It is comparable to Goal Digger in the leadership development and behavioral assessment space, but as a large incumbent focused on enterprise-scale deployments.
• The Ken Blanchard Companies: Blanchard is a leadership training and coaching firm built around situational leadership and other research-based methodologies, serving organizations and individuals globally. It is comparable to Goal Digger as a methodology-driven leadership development provider, though it operates at significantly larger scale and through licensed content programs.

Direct peers

• Tony Robbins Companies: Tony Robbins Companies provides individual coaching, leadership development, and live event-based personal and business performance programs. It is comparable to Goal Digger as a founder-led personal development and leadership coaching brand, but at a vastly larger scale and with a different delivery mix.

Others

• Gallup: Gallup is the creator and licensor of the CliftonStrengths assessment used by Goal Digger. While not a direct coaching competitor, Gallup is closely related as the upstream assessment provider whose IP, certification program, and content framework underpin Goal Digger's core methodology.
• The Myers-Briggs Company: The Myers-Briggs Company publishes and licenses the MBTI assessment used by Goal Digger. It is comparable as an upstream assessment provider and training partner in the personality-based leadership development category, rather than as a direct coaching competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YourGoalDigger
• LinkedInlinkedin.com/company/yourgoaldigger
• Instagraminstagram.com/your_goaldigger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goal Digger