Your Harrogate Radio
- Company typePrivate
- Founded-
- HeadquartersHarrogate, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Your Harrogate Radio firmographics
Firmographics- Name
- Your Harrogate Radio
- Legal name
- Your Harrogate Limited
- Website
- https://yourharrogate.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Your Harrogate Radio industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Your Harrogate Radio is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Your Harrogate Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Radio Advertising: Broadcast and digital advertising packages for local businesses. Packages include airtime messages, social media campaigns, competitions, sponsorships, and digital screen advertising in high footfall areas across the region. Pricing starts from £100 per week.
- Competitions and Sponsorships: Branded competitions and sponsorship opportunities featuring local business prizes. Creates engagement and visibility for sponsors while driving audience participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Basic advertising package starting at £100 per week |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Your Harrogate Radio product offering
Product offeringCore offering
Your Harrogate Radio is a local radio station serving the Harrogate district and surrounding North Yorkshire area, broadcasting pop and chart music alongside local news, weather, traffic, events, and charity content. The station operates under an Ofcom DSPS licence and distributes its programming via over-the-air broadcast, a website streaming player, native iOS and Android apps, an Amazon Alexa skill, and a podcast network. Its commercial offering centres on multi-channel advertising packages (airtime, social, digital screens, sponsorships, competitions) sold to local businesses, supplemented by a half-price voucher platform for local deals.
Product overview
Your Harrogate Radio operates as a local radio station and media company offering a unified broadcast, digital content, and advertising platform. The core product is the radio broadcast service playing pop and chart music from the 1960s to present day, supplemented by mobile applications for iOS, Android, and Alexa voice devices. The offering includes a podcast network with branded series covering local businesses, healthcare, education, and community topics, plus a voucher platform for local deals and an advertising service for regional businesses. The products work together to provide local audiences with radio entertainment, news content, and community engagement while offering advertisers multi-channel reach across broadcast, digital, and physical advertising formats.
Differentiator
Problem solved
Functional benefit
Brands
- Half Price Vouchers: Discount voucher platform for local businesses
- Your Local Radio
Products and services
- Your Harrogate Radio (Live Broadcast)
Companies that use Your Harrogate Radio
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Your Harrogate Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Your Harrogate Radio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AiircoreAiir provides the radio website CMS platform that powers yourharrogate.co.uk, enabling content management, streaming player, and digital operations.
- Geo UnderwritingminorFeatured as community sponsor in local news coverage; Geo Underwriting donated flower wall from Great Yorkshire Show to Saint Michael's Hospice.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Your Harrogate Radio competitors and assessment
Company assessmentDirect peers
- Fix Radio: UK small-scale commercial digital radio station targeting a niche audience segment (tradespeople), operating on a similar lean team and SMB/advertising-led business model. Useful benchmark for small-format UK commercial radio economics and audience development.
- Yorkshire Coast Radio: Yorkshire-based local commercial radio station with a similar regional pop/contemporary format and SMB-focused advertising model. Comparable in scale and regulatory status to Your Harrogate Radio.
- Your Ilkley Radio: Third station under the Your Local Radio network alongside Your Harrogate Radio and Your Skipton Radio. Targets the Ilkley catchment with the same local SMB advertising model and Ofcom DSPS licence, providing a directly comparable template and benchmark.
- Greatest Hits Radio Harrogate & The Yorkshire Dales: Bauer Media-owned regional commercial station directly serving the Harrogate district and Yorkshire Dales with a competing music-led format and local advertising proposition. Closest geographic market competitor to Your Harrogate Radio.
- Minster FM: York-based local commercial radio station in the same North Yorkshire region with a comparable format and local SMB advertiser GTM. Provides a benchmark for comparable UK regional commercial radio economics and audience scale.
- Your Skipton Radio: Sister station to Your Harrogate Radio under the shared 'Your Local Radio' network branding. Operates as a DSPS-licensed local commercial radio station in Skipton using the same multi-platform, SMB-advertising model, making it the closest operational peer.
Broad incumbents
- Hits Radio: Bauer Media-owned national contemporary hit music brand with regional transmission across the UK. Serves an overlapping pop/chart audience and competing regional advertising proposition to small stations like Your Harrogate Radio.
- Heart Yorkshire: Bauer Media-owned national pop/contemporary music brand with regional editions covering Yorkshire. Competes for the same listener demographic and pop format that Your Harrogate Radio broadcasts, but with substantially greater scale and content budget.
- Capital Yorkshire: Global Radio-owned pop music brand broadcasting into the Yorkshire region. Overlaps with Your Harrogate Radio's pop/chart format and competes for the same advertising pool from regional brands targeting younger listeners.
- BBC Radio York: BBC's regional public service broadcaster covering North Yorkshire, including Harrogate. Competes for the same local audience and regional advertising/PSM attention with a much larger production and distribution budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Your Harrogate Radio social profiles
Digital presenceYour Harrogate Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Harrogate Radio leadership team
Management profileNumber of profiles
Profiles4 records
Your Harrogate Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Harrogate Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Harrogate Radio
What does Your Harrogate Radio do?
Your Harrogate Radio is a local radio station serving the Harrogate district and surrounding North Yorkshire area, broadcasting pop and chart music alongside local news, weather, traffic, events, and charity content. The station operates under an Ofcom DSPS licence and distributes its programming via over-the-air broadcast, a website streaming player, native iOS and Android apps, an Amazon Alexa skill, and a podcast network. Its commercial offering centres on multi-channel advertising packages (airtime, social, digital screens, sponsorships, competitions) sold to local businesses, supplemented by a half-price voucher platform for local deals.
Is Your Harrogate Radio a public or private company?
Your Harrogate Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your Harrogate Radio founded?
Your Harrogate Radio was founded in -1. It employs 1 to 10 people.
Where is Your Harrogate Radio based?
Your Harrogate Radio is headquartered in Harrogate, United Kingdom, in the Europe region.
How does Your Harrogate Radio make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are competitions and Sponsorships.
Who are Your Harrogate Radio's main competitors?
Direct peers on record are Fix Radio, Yorkshire Coast Radio, Your Ilkley Radio, Greatest Hits Radio Harrogate & The Yorkshire Dales, Minster FM and Your Skipton Radio. Broad incumbents are Hits Radio, Heart Yorkshire, Capital Yorkshire and BBC Radio York.
Does Your Harrogate Radio have an API?
No public API is recorded for Your Harrogate Radio.
What industry is Your Harrogate Radio in?
Your Harrogate Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.