Youth Realities Ltd

What Youth Realities Ltd does

Youth Realities Ltd is a youth-led, survivor-centred charity registered in England and Wales (Company no. 10855551; Charity no. 1197209), founded in 2017 and headquartered in Barnet/Colindale, London. The organisation addresses teenage relationship abuse through a portfolio of prevention, intervention and healing services targeted at young people aged 11-25 living or studying in Barnet and surrounding boroughs. Its core service offerings include 1:1 specialist advocacy support via trained Youth Independent Domestic Violence Advocates (YPIDVA), the 'Deepin Relationships' healthy relationships workshop programme for schools and youth organisations, 'Deepin Dance' creative movement classes for young women aged 16-25, bespoke wellbeing workshops, a Youth Facilitators training programme, and training/consultancy for professionals. The charity also publishes a proprietary guide, 'What should love look like?' (available in English and Romanian, priced £9.99-£600 depending on quantity), and a body-positive merchandise line (t-shirts at £15), all sold via its own e-commerce platform with 100% of proceeds supporting beneficiaries.

The underlying 'technology' of the charity is its co-produced creative education methodology using drama, arts, dance and multimedia — notably four educational animations created with Middlesex University students covering financial abuse, coercive control, online grooming and physical abuse, and the award-winning 'Generation Verified' short film (2022 Digital Mental Health Awards Group of the Year). Its go-to-market is community-led and event-driven: free workshops offered to Year 9 students, direct outreach to schools and youth organisations, referral-based access to 1:1 support, plus digital channels (social media, monthly newsletter, Google Forms referral). Revenue is primarily grant-funded from a roster of major UK charitable foundations — National Lottery Community Fund, Children in Need, City Bridge Trust, Berkeley Foundation, Henry Smith Charity, Barnet Council, Garfield Weston Foundation, Swire Foundation, Cash for Kids and others — supplemented by modest earned income from guide sales, merchandise and professional training. The organisation is led by Interim CEO Eleanor Mitchell with a Chair of Trustees (Tony Lewis), Head of Programmes (Shirley Ricketts), trustees and approximately 10 staff in total. Impact metrics include 889 students reached through workshops, 90% reporting increased knowledge of relationship abuse, 96% enjoying workshops, and 97% recommending the programme.

Name

Youth Realities Ltd

Legal name

Youth Realities Ltd

Website

https://youthrealities.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Youth Realities Ltd is a youth-led UK charity based in Barnet that addresses teenage relationship abuse through creative education (drama, dance, animations) and 1:1 specialist advocacy support for young people aged 11-25, funded primarily by charitable grants.

Ownership category

akta.pro rank

Product category

Youth Domestic Abuse Support Services

NAICS

Child and Youth Services (62411), Educational Services (611), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Youth relationship abuse
• Specialist advocacy support
• Healthy relationships education
• Creative education programmes
• Community youth services

Headquarters

HQ city

Barnet

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Funding: The charity is funded primarily through grants and donations from charitable foundations, government bodies, and individual donors. Major funders include National Lottery Community Fund, Children in Need, City Bridge Trust, Berkeley Foundation, Henry Smith Charity, and others.
2. Product Sales: Sale of educational guides ('What should love look like?') and merchandise (t-shirts). Guides priced from £9.99 to £600.00 depending on quantity. T-shirts at £15.00 each with proceeds supporting the charity's work.
3. Training and Consultancy Services: Training and consultancy services provided to professionals focused on engaging survivors of relationship abuse, healthy relationships, and intersectional working practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Youth Realities Ltd is a youth-led charity that delivers specialist 1:1 advocacy support (YPIDVA) and creative education programmes to young people aged 11-25 experiencing or at risk of relationship abuse in Barnet and surrounding London boroughs. Core offerings include the Deepin Relationships workshop programme for schools, the Deepin Dance creative activity series, wellbeing workshops, and a Youth Facilitators training programme, complemented by the sale of an educational guide ('What should love look like?') and body-positive merchandise.

Product overview

Youth Realities Ltd is a youth-led charity offering a portfolio of prevention, intervention and healing services for young people aged 11-25 experiencing relationship abuse. The core offerings include 1:1 YPIDVA support, Deepin Relationships workshops, Deepin Dance creative activities, Wellbeing Workshops, and Youth Facilitators training programme. The charity also sells published products including 'What should love look like?' healthy relationships guide (available in English and Romanian translation at £9.99–£600) and body-positive T-shirts ('I Am The Beauty Standard' and 'No Matter My Size, My Heart Is Always Big' at £15). Additional services include Bespoke Workshops, Training and Consultancy for Professionals, and Creative Project Management. All products and services are youth-led and survivor-centred.

Differentiator

Problem solved

Functional benefit

Brands

• YPVA Support: 1:1 Targeted domestic and relationship abuse, sexual violence and exploitation advocacy support for young survivors aged 11-25
• Deepin Relationships
• Deepin Dance
• What Should Love Look Like?

Products and services

• I Am The Beauty Standard (T-Shirt)

Quantifiable outcome

• 889 students participated in Deepin Relationships workshops; 90% of 860 respondents reported learning more about relationship abuse
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and minor.

• Middlesex UniversitymajorStrategic or Co-development PartnerCollaborated with Middlesex University students to create educational animations about relationship abuse, including Terry's story, Clara's story, My Kitten Story, and Leah's story.
• Non-Violence CharityminorStrategic or Co-development PartnerPartnership in 2020 to deliver Taboo Talks podcast programme for young survivors, training them in podcast creation.
• London YouthminorStrategic or Co-development PartnerSupported Good for Girls programme (2021) providing sport, arts and wellbeing sessions for girls aged 9-14.
• TPPJ (Tayler Pineda-Jackman)minorStrategic or Co-development PartnerCo-designed 'No Matter My Size, My Heart Is Always Big' t-shirt with talented young person on community programme.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Mix: UK charity providing information, support and listening services for under-25s, including relationships and wellbeing topics — directly comparable target demographic and relationships/wellbeing content area to Youth Realities.
• Refuge: Large UK charity providing specialist support for women and children experiencing domestic abuse, including refuge accommodation and advocacy — comparable to Youth Realities' YPIDVA advocacy and MARAC referral pathways at significantly larger scale.
• Women's Aid: National federation of domestic-abuse services in England, coordinating local DA services and prevention campaigns — directly comparable in mission to Youth Realities but operating at federation/national scale across the UK.
• Respect: UK-wide membership organisation working to end domestic abuse, including perpetrator programmes and youth-focused prevention — overlapping with Youth Realities' training/consultancy work with professionals on healthy relationships.
• SafeLives: UK-wide charity focused on domestic-abuse data, innovation and best-practice training for local services — comparable to Youth Realities' training/consultancy offering for professionals working with survivors.
• Barnardo's: Major UK children's charity running services for vulnerable children including DA-related support — comparable target population (at-risk children and young people) with broader service portfolio and national footprint.
• NSPCC: Large UK children's charity delivering safeguarding services, helplines and school-based education programmes — overlapping with Youth Realities' school-workshop and child-protection interface but operating at national scale.

Emerging players

• Galop: UK LGBT+ anti-abuse charity providing advocacy and helpline support for domestic and sexual abuse — overlapping advocacy/youth-DA mission with a specialist demographic focus paralleling Youth Realities' niche positioning.
• Catch22: UK social business supporting vulnerable young people through education, employability and wellbeing programmes — comparable youth-segment focus and community-based delivery, with overlap in wellbeing and creative engagement.

Direct peers

• Tender Education & Arts: London-based charity using drama and the arts to prevent domestic abuse and sexual violence among young people, mirroring Youth Realities' creative-arts methodology, school-workshop delivery model and youth-focused DA prevention mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Youth_Realities
• YouTubeyoutube.com/channel/UCHcD6C5LYaKkKoy5JBYDyiA
• Facebookfacebook.com/YouthRealities
• Instagraminstagram.com/youthrealities
• LinkedInlinkedin.com/company/youth-realities-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth Realities Ltd