YouX UoA

What YouX UoA does

AUSA is the peak student organization at Adelaide University, formed in January 2026 from the merger of YouX (formerly the Adelaide University Union, founded in 1895) and the University of South Australia Student Association (USASA). The organization serves all enrolled students at Adelaide University across campuses in Adelaide, Mount Gambier, and Whyalla, delivering welfare support, academic advocacy, financial counselling, student employment services, campus events, and infrastructure for over 200 student clubs and societies. AUSA is governed by a Board of student-elected directors and operates as an independent non-profit incorporated in South Australia.

The organization's core offerings include Student Care (welfare, advocacy, financial counselling), Student Employment services, Student Essentials (breakfast programs, op shop, pantry), Events programming (including O'Week), Clubs & Societies management with membership infrastructure, AUSA Crew volunteering, student media publication On Dit, Student Representative Council (SRC) representation, democratic Board elections, and a multi-location retail merchandise operation spanning five campus storefronts plus an online e-commerce store at theadelaidestore.com.au. The underlying technology platform is a student association management system handling club membership, elections governance, and member services, though no proprietary technology components are publicly disclosed.

AUSA is funded primarily through the statutory Student Service Amenities Fee (SSAF) collected from all enrolled students, providing a stable, recurring revenue base. Supplementary streams include merchandise sales (apparel, uniforms, memorabilia) across campus retail locations, optional club membership fees set independently by each of the 200+ clubs, and event-specific student contributions (e.g., $115 per participating student for Grad Night events). The organization has no external ownership, venture capital, or private equity backing, and operates as a non-profit with all proceeds reinvested into student services.

Name

YouX UoA

Legal name

Adelaide University Student Association Inc.

Website

https://youx.org.au

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

AUSA is the peak student organization at Adelaide University, providing welfare, advocacy, employment, events, and club infrastructure for 30,000+ students across campuses in Adelaide, Mount Gambier, and Whyalla. Funded by the statutory Student Service Amenities Fee and merchandise revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Student Service Amenities Fee (SSAF): AUSA is funded by the Student Service Amenities Fee collected from students to support services and amenities that benefit students.
2. Merchandise Store Sales: Revenue generated from sale of Adelaide University merchandise including uniforms, apparel, memorabilia, and other products. All proceeds are reinvested into AUSA services supporting students.
3. Club Membership Fees: Clubs can choose whether or not they want to charge a membership fee. Individual clubs set their own fee structures with AUSA providing membership management systems.
4. Event Contributions: Student contributions for specific events and programs such as grad shows, with split payment options available. For example, Proof 2026 Grad Night requires $115 contribution per participating student.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

YouX UoA is the student association of the University of Adelaide. It provides student welfare support, advocacy and representation, clubs and societies administration, campus events, student employment services, and student media. Its activities are funded primarily through SSAF and student-facing fees and charges.

Product overview

AUSA (Adelaide University Student Association) offers a unified suite of student support services and campus life programs. The core offerings include student care (welfare, advocacy, financial counselling), student employment services, student essentials (breakfast, op shop, pantry), events programming (O'Week), clubs and societies management (200+ clubs), AUSA Crew volunteering, student media (On Dit publication), SRC representation, elections, and a merchandise store. Services are designed to support students navigating life and study demands.

Differentiator

Problem solved

Functional benefit

Brands

• On Dit: Official student publication of Adelaide University. A magazine providing Adelaide University students with a platform for creative expression, commentary, and cultural reflection.
• AUSA Crew

Products and services

• Student Welfare and Advocacy Confidential welfare support, hardship assistance, and representation services for University of Adelaide students on academic and university matters.
• Clubs and Societies Administration, funding, and support for student-run clubs and societies at the University of Adelaide, including affiliations and grants.
• Campus Events Organisation and ticketing of social, cultural, and educational events for the University of Adelaide student community.
• Student Employment Services Casual employment listings, job-readiness support, and employability services for University of Adelaide students.
• Student Media Student-led media outlet (magazine, radio, and/or online channels) publishing campus news and culture for University of Adelaide students.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of South Australia Student Association (USASA)coreStrategic or Co-development Partner · 1 January 2026In January 2026, YouX (formerly Adelaide University Union) ceased operations and merged with USASA to form the Adelaide University Student Association (AUSA). This merger combined student union operations from both University of Adelaide and University of South Australia to serve the new consolidated Adelaide University.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• University of Melbourne Student Union (UMSU): Peak elected student organization at the University of Melbourne delivering advocacy, clubs, events, media and student services funded through SSAF. Most direct analogue in scale, scope and statutory funding structure to AUSA.
• RMIT University Student Union (RUSU): Student union at RMIT University providing advocacy, clubs, media, events and representation services funded through SSAF. Comparable statutory structure and service mix to AUSA, with similar multi-campus complexity.
• University of Sydney Students' Representative Council (SRC): Statutory student representative body at the University of Sydney providing advocacy, casework, media and representation services to enrolled students. Shares AUSA's SSAF-funded, student-elected governance model.
• La Trobe University Student Union (LTSU): Student union at La Trobe University providing advocacy, clubs, events and representation funded via SSAF. Comparable statutory structure and service mix to AUSA, also serving a multi-campus institution.
• University of Western Australia Student Guild: Statutory student representative organization at UWA delivering welfare, advocacy, clubs, events and retail services. Comparable in scale and service breadth to AUSA, also SSAF-funded.
• University of Queensland Union (UQU): Student union at the University of Queensland operating food/retail outlets, events, clubs and student services funded via SSAF. Closely comparable in retail-plus-services hybrid model to AUSA.
• University of Tasmania Student Association (UTAS): Statutory student association at the University of Tasmania providing advocacy, welfare, clubs and SSAF-funded services. Comparable role and operating model to AUSA, though serving a smaller, geographically dispersed institution.
• Monash University Student Association (MUSA) / Monash Student Union: Monash University's peak student representative body providing welfare, advocacy, clubs and representation services funded via SSAF. Directly comparable role, funding model, and service mix to AUSA at a major Australian Group of Eight university.

Regional players

• Flinders University Student Association (FUSA): Peak student association at Flinders University in South Australia providing welfare, advocacy, clubs and representation services funded via SSAF. Most relevant South Australian peer given shared regional context and student demographics.

Broad incumbents

• National Union of Students (Australia): Peak national body representing Australian university students and member student associations. Operates at a broader, federal advocacy level that influences SSAF policy and sector-wide issues affecting AUSA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ausa.adelaide
• LinkedInlinkedin.com/company/youx-uoa
• Instagraminstagram.com/ausa.adelaide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouX UoA