YPY Sorvetes Premium

What YPY Sorvetes Premium does

YPY Sorvetes Premium is a Brazilian manufacturer of premium and functionally specialized ice cream founded in 2010 by Marcelo Kuerten Baracuhy in Florianópolis, Santa Catarina. The company operates an automated factory built in 2014 and distributes nationally through seven regional distribution centers reaching 800+ points of sale as of 2018. YPY differentiates from mainstream Brazilian ice cream brands through a portfolio of clinically-positioned product lines developed in partnership with the Federal University of Santa Catarina (UFSC) and pharmaceutical partners: ProVita — a high-protein nutritional complement for cancer patients undergoing chemotherapy (licensed under IP contract from UFSC, 2019); YPY Teen — reduced-sugar ice cream designed for school nutrition programs; PerTutti — low-glycemic, zero-lactose, and vegan options with published glycemic index research; and DPrev — the first Vitamin D-fortified ice cream in Brazil, co-developed with Myralis. The product line also includes traditional Italian-style gelato under the Clássicos range and a Food Service 5L bulk format for restaurants and bakeries.

YPY's business model combines direct-to-consumer sales through its own retail store in Florianópolis, B2C distribution through supermarkets, and — uniquely for an ice cream company in Brazil — pharmacy and hospital channels enabled by ANVISA product registration obtained in 2020. A B2B Food Service segment sells 5L bulk containers to restaurants, cafes, and bakeries. The company is privately held and bootstrapped, with no disclosed external funding. Revenue is generated through unit-pricing across varied pack sizes (60g individual portions, 500ml retail pots, 5L Food Service containers), with premium pricing supported by imported ingredients, organic sugar, and clinical/health positioning. Customer segments are deliberately diversified across oncology patients, lactose-intolerant consumers (37 million Brazilians), diabetics, fitness enthusiasts, school-age children, and food service operators.

Name

YPY Sorvetes Premium

Legal name

YPY Sorvetes Premium

Website

https://ypysorvetes.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

YPY Sorvetes Premium is a Brazilian premium ice cream manufacturer specializing in clinically positioned, nutritional ice cream lines (ProVita, Teen, PerTutti, DPrev) for health-restricted consumers, oncology patients, schools, and food service operators, distributed nationally through supermarkets, pharmacies, hospitals, and seven regional distribution centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Ice Cream Sales (B2C): Sale of premium ice cream products directly to consumers through own retail stores, pharmacies, hospitals, and supermarkets across Brazil.
2. Food Service B2B: Bulk ice cream sales in 5L containers to restaurants, cafes, bakeries, and other food establishments for use as dessert accompaniment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

YPY Sorvetes Premium manufactures and distributes premium Italian-style ice cream and functional gelato under five lines: Clássicos (traditional flavors), PerTutti (low glycemic, lactose-free, gluten-free, vegan), ProVita (UFSC-developed high-protein nutritional complement for cancer patients and clinical use), Teen (reduced-sugar ice cream for school-age children with prebiotic fiber), and Food Service (5L bulk containers for food establishments). Products use organic sugar, whey protein, polidextrose, and zero trans fats, and are sold through retail stores, pharmacies, hospitals, supermarkets, and Food Service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Clássicos Traditional premium Italian-style gelato line featuring flavors such as Dutch Chocolate (Chocolate Holandês), Creme Romano, Strawberry Cheesecake, Doce de Leite, Coconut, Berry Cheesecake, Hazelnut, and Pistachio, sold to consumers through retail stores, pharmacies, hospitals, and supermarkets.
• PerTutti Low glycemic index and load ice cream line scientifically validated with UFSC research, offering zero lactose, gluten-free, vegan, and no-added-sugar options in flavors including Coconut, Peanut, Hazelnut, Chocolate, Gianduia, Strawberry, and Lemon.
• ProVita High-density energy and protein nutritional supplement ice cream developed with the UFSC Department of Nutrition, designed for cancer patients undergoing chemotherapy, elderly with appetite issues, high-performance athletes, and pre/post-operative patients; available in Chocolate, Strawberry, and Lemon flavors and sold through pharmacies and hospitals enabled by ANVISA registration.
• YPY Teen Ice cream line designed for school-age children and adolescents containing polidextrose prebiotic fiber (1 kcal/g), natural sweeteners (Erythritol and Stevia), and 50% less sugar than traditional ice cream with reduced cariogenic effect; available in Chocolate, Coconut with Flakes, Chocolate with Hazelnut, and Lemon Zero Lactose variants.
• Food Service Bulk ice cream line in 5L containers sold to restaurants, cafes, bakeries, and hotels for use as premium dessert accompaniment; designed for superior stability and slow melting during service, available in Chocolate, Cream, Strawberry, and Vanilla variants.
• YPY DPrev

Quantifiable outcome

• 50% less sugar in YPY Teen products compared to traditional ice creams
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Myralis PharmaceuticalscoreStrategic or Co-development Partner · 1 January 2020Partnership with Myralis, Brazil's largest Vitamin D manufacturer, to develop YPY DPrev - the first ice cream with Vitamin D in the Brazilian market.
• Universidade Federal de Santa Catarina (UFSC)coreStrategic or Co-development Partner · 27 September 2019YPY signed intellectual property contract with UFSC in September 2019 for the ProVita nutritional complement ice cream. The product was originally developed through research by UFSC Hospital University researchers and was subsequently commercialized through this partnership. YPY also conducted glycemic index studies with UFSC's Nutrition Department for the PerTutti line, with published research results.
• Mercadinho São LuizminorChannel Partner/ Reseller/ Distributor · 1 April 2019Partnership with Mercadinho São Luiz supermarket chain in Fortaleza for initial distribution of YPY classic product line in Northeast Brazil.
• Roche PharmaceuticalsminorGTM or Marketing Partner · 1 January 2019YPY was invited by Roche to present ProVita at the SBOC (Brazilian Society of Clinical Oncology) congress in Rio de Janeiro, reaching approximately 5,000 oncologists and healthcare professionals.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/YPYsorvetes
• LinkedInlinkedin.com/company/ypysorvetes
• Instagraminstagram.com/ypysorvetes/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YPY Sorvetes Premium