YULIA

What YULIA does

YULIA is a Milan-based couture fashion atelier founded in 2023 by designer Yulia Voytenko and operated through the Italian private limited company Yulia S.r.l. The brand designs and handcrafts made-to-order couture pieces centered on a surreal, flower-inspired aesthetic, with its debut "If I were a Flower" collection (2024) comprising eight pieces: White Levity, Verdure Affair, Carnal Flower, Skin Sierra, Sweet Life, Petal Play, Still Sun, and Silk Light. Each garment is built in the Milan atelier from premium materials—silk organza, silk crepe, and silk triple organza—using techniques that include raw laser-cut silk, giant 3D flowers and butterflies hand-embroidered with vintage plastic beads and Swarovski crystals, and internal corset construction. Production time ranges from 1–5 months per piece, with the most intricate items requiring over 200 hours of handwork.

The business model is direct-to-consumer and exclusively one-off bespoke. Customers initiate purchases through the yulia.world preorder form, specifying fabric, color, embroidery, length, and fit customizations, and receive a 3D render preview before production; pricing is quote-based and not publicly disclosed. The brand offers free worldwide shipping and markets primarily through its website and Instagram (@yulia.world). It targets affluent individual consumers seeking unique, artistic, wearable couture rather than retail buyers, and there are no external investors, no public funding rounds, and no enterprise or wholesale customers. The company holds 40 employees and operates from a single headquarters and production site at Via Vincenzo Monti 8 in Milan.

Name

YULIA

Legal name

Yulia S.r.l.

Website

https://yulia.world

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

YULIA is a Milan-based couture atelier founded in 2023 by Yulia Voytenko that designs and handcrafts made-to-order flower-inspired couture pieces in silk organza, sold directly to affluent individual consumers worldwide through its website and Instagram.

Ownership category

akta.pro rank

Product category

Haute Couture Fashion

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Haute Couture (CRAAAFAB)

akta.pro secondary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Haute couture fashion
• Custom made-to-order
• Floral embroidery couture
• Evening wear design
• Artisan fashion design

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Couture Sales: One-time purchase of bespoke couture garments made-to-order for individual customers. Garments are custom crafted in the Milan atelier with full customization options including fabric, color, embroidery, length, and fit. Production time ranges from 1-3 months depending on garment complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

YULIA is a Milan-based haute couture fashion house that creates made-to-order pieces of fashion art inspired by flowers. Each garment features intricate 3D embroidery with Swarovski crystals and vintage plastic beads applied to silk organza, positioning each piece as a unique wearable artwork.

Product overview

YULIA is a Milan-based experimental couture fashion house founded in 2023 by designer Yulia Voytenko. The brand offers a single unified collection called 'If I were a Flower' (2024), featuring 8 distinct couture pieces: Skin Sierra, Carnal Flower, Silk Light, White Levity, Still Sun, Petal Play, Verdure Affair, and Sweet Life. Each piece is made-to-order and customizable, crafted from silk organza and silk crepe with 3D flower and butterfly embroidery using Swarovski crystals and vintage plastic beads. Production takes 1-5 months in their Milan atelier.

Differentiator

Problem solved

Functional benefit

Products and services

• If I were a Flower Collection A made-to-order haute couture collection of 8 unique flower-inspired garments featuring 3D embroidery with Swarovski crystals and vintage plastic beads on silk organza, created for individual couture clients seeking exclusive wearable art.
• Bespoke Couture Commissions A made-to-order couture service enabling individual clients to commission custom flower-inspired garments crafted with 3D embroidery, Swarovski crystals, vintage plastic beads, and silk organza, produced by YULIA's atelier.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ObysminorOthersWebsite design and development partner. The site was created by Obys, a design agency based in Kharkiv, Ukraine. This is a one-time website development partnership rather than an ongoing strategic alliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Guo Pei: Beijing-based couture house famous for elaborate handcrafted, sculptural gowns. Closely comparable to YULIA as an independent, founder-led couture atelier producing made-to-order, art-driven garments with extreme hand-embroidery labor intensity.
• Rahul Mishra: Indian couturier showing at Paris Haute Couture Week with hand-embroidered, nature-inspired gowns. Comparable to YULIA as an independent, founder-led couture brand built around intricate hand-embroidery and made-to-order artisan production.
• Viktor & Rolf: Dutch avant-garde couture duo creating sculptural, conceptual made-to-order pieces. Comparable to YULIA as an independent, artistic couture house positioning garments as wearable art rather than conventional clothing.
• Iris van Herpen: Dutch haute couture designer fusing technology and craftsmanship into sculptural, nature-inspired gowns. Highly comparable to YULIA's blend of laser-cut silk, 3D embellishment, and flower/surreal aesthetic, with similar niche couture positioning.

Broad incumbents

• Schiaparelli: Paris-based haute couture maison revived under Daniel Roseberry with surreal, sculptural aesthetics. Comparable as a couture reference point for surrealist, art-driven design language and Paris/Milan couture calendar relevance.
• Elie Saab: Lebanese haute couture and ready-to-wear house with elaborate embroidery and floral/red-carpet aesthetic. Comparable as a couture benchmark for the floral embroidery and made-to-order luxury positioning YULIA aspires to scale toward.
• Zuhair Murad: Beirut-based haute couture and ready-to-wear designer known for embellished, romantic gowns. Comparable as an established couture house whose hand-embroidery, floral detailing, and red-carpet positioning mirror YULIA's aesthetic and target client.

Emerging players

• Maison Sara Chraibi: Moroccan-Belgian couture house producing handcrafted, embellished gowns with couture craftsmanship. Comparable as a smaller independent couture atelier with similar founder-led, made-to-order positioning and bridal/occasionwear client overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yulia.world
• LinkedInlinkedin.com/company/yuliaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YULIA