Yurbban Passage Hotel & Spa

What Yurbban Passage Hotel & Spa does

Yurbban Passage Hotel & Spa is a boutique heritage hotel located at Carrer de Trafalgar 26 in central Barcelona, Spain, operated as SOGAMAN T26, SLU under the parent YURBBAN WORLDWIDE, S.L. Founded in 2015, the property occupies a historic textile building classified as a 'Hotel Monumento' between the El Born and L'Eixample districts, and operates seven room categories ranging from 20 m² Doble rooms to a 42 m² Suite and a Suite Terrace equipped with BIOW air technology. The hotel runs a vertically integrated ancillary platform: a 120 m² restaurant serving seasonal Catalan cuisine, a 287 m² rooftop terrace with pool accommodating 50 persons, a Signature Organic Spa (vegan, 100% natural ingredients) with thermal circuit included for guests, and event spaces including the 65 m² Kitchen Lab and 56 m² Multiusos room. Additional modules include Passage Flowers (on-site floral boutique), The Tea Passage (Temps Tea residency by Daniela Ruiz, launched 2025), curated experiences (Deep Sleep Pack, Antiox Ritual, Beauty Party, Olfativo Workshop, Café & Ruedas, Escapada Para Dos), and the Yurbban Society multi-tier loyalty program targeting individual guests, travel agencies, and corporate clients.

The business model is a hybrid direct-and-intermediated hospitality revenue engine. Room reservations across the seven categories form the core revenue base, augmented by transaction-based streams for F&B, spa treatments, floral arrangements, experiences and event hire. Distribution combines a direct website channel (booking.yurbban.com) offering best-price guarantees, free thermal circuit, free cancellation, and exclusive bike use with global distribution through Sabre (YX BCNYPH), Amadeus (YX E0874), Galileo/Apollo, Worldspan, and Pegasus (GL 32219), plus a dedicated TheFork restaurant reservation integration. The Yurbban Society loyalty and B2B programs drive repeat stays and corporate/travel-agency volumes. Sustainability is embedded commercially via a 0.7% donation of direct-booking revenue to local foundations and an EarthCheck certification.

Customer segments centre on individual leisure and wellness travellers seeking urban Barcelona experiences, with secondary segments in corporate clients (events, retreats, business travel) and travel agencies designing luxury and themed itineraries. The group is privately held and growing, currently operating Yurbban Passage and Yurbban Ramblas, with Yurbban Málaga announced (Coming Soon) and a publicly stated intent to expand further across European cities through management contracts, leases, or investment partnerships.

Name

Yurbban Passage Hotel & Spa

Legal name

SOGAMAN T26, SLU

Website

https://yurbbanpassage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yurbban Passage Hotel & Spa is a boutique heritage hotel in Barcelona (founded 2015) operating from a classified Hotel Monumento, offering seven room categories, a Signature Organic Spa, restaurant, rooftop, event spaces, and curated experiences to individual leisure, wellness, corporate, and travel-agency clients across Spain.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Boutique hotel accommodation
• Wellness spa services
• Hotel gastronomy dining
• Event venue spaces
• Hotel loyalty program

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Reservations: Core revenue from hotel room bookings across 7 room categories: Double Interior (21m²), Double (20m²), Double with Balcony (20m²), Triple (24m²), Premium Terrace, Suite (42m²), and Suite Terrace. Bookings via direct website, GDS, OTAs, and travel agencies.
2. Food & Beverage: Restaurant revenue from seasonal, local Catalan cuisine. Includes breakfast buffet (7:00-11:00), lunch (12:30-16:00), dinner (19:00-22:30). Cocktail bar (16:00-23:00). Rooftop drinks and dinners. Kitchen Lab private dining events.
3. Spa & Wellness Services: Signature Organic Spa offering rituals, massages, water circuit, facials, body treatments, and love experiences. Guests receive 30 minutes daily thermal circuit access included with stay. Additional treatments charged separately.
4. Passage Flowers: On-site floral shop offering seasonal arrangements, special occasion flowers, workshops, and corporate services. Operating hours Tuesday-Friday 10:00-20:00, Saturday 9:30-14:30.
5. Experiences & Packages: Curated experiences including Deep Sleep Pack, Antiox Ritual, Beauty Party, Olfactory Workshop, Cafe & Wheels (cycling + coffee), and Escape for Two packages combining accommodation, dining, and spa access.
6. Event Spaces: Rooftop (287m², 50 persons), Kitchen Lab (65m², 30 persons), and Multi-purpose Room (56m²) available for private events, corporate meetings, afterworks, group dinners, cooking classes, tastings, and networking events.
7. Yurbban Society Loyalty Program: Loyalty program with three tiers: Individual guests (10% discount, free WiFi, best rates, robes/slippers, water, priority check-in/out), Travel Agencies (exclusive rates, guaranteed commissions, VIP treatment), and Corporate (corporate rates, partner benefits, VIP team treatment).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yurbban Passage Hotel & Spa is a boutique hotel in central Barcelona operating 7 room categories (20–42m²) within a classified Hotel Monumento. The property bundles accommodation with a Signature Organic Spa (vegan, 100% natural ingredient treatments, daily thermal circuit), a seasonal Catalan restaurant and cocktail bar, a 287m² rooftop terrace with pool, dedicated event spaces (Kitchen Lab, Multi-purpose Room), and an on-site floral boutique (Passage Flowers). Bookable curated experiences (Deep Sleep Pack, Antiox Ritual, Beauty Party, Olfactory Workshop, Café & Ruedas, Escapada Para Dos) and the annual Temps Tea residency (The Tea Passage) extend the offering beyond standard room nights.

Product overview

Yurbban Passage Hotel & Spa is a boutique hotel in Barcelona offering accommodation, dining, wellness, and event experiences. The core offering comprises 7 room categories (Doble Interior, Doble, Doble con Balcón, Triple, Premium Terrace, Suite, Suite Terrace), the Signature Organic Spa with water circuit and treatments, a 120 m² restaurant with cocktail bar, and a 287 m² rooftop terrace with pool. Additional modules include the Kitchen Lab (65 m² event space), Passage Flowers floral boutique, and The Tea Passage by Temps Tea residence. The hotel also offers curated experiences including Deep Sleep Pack, Antiox Ritual, Beauty Party, Olfativo Workshop, Café & Ruedas, and Escapada Para Dos. The Yurbban Society loyalty program provides benefits across the hotel portfolio including 10% discounts and VIP treatment. The hotel is classified as a Hotel Monumental and is part of the Yurbban Hospitality Group alongside Yurbban Ramblas and upcoming Yurbban Málaga.

Differentiator

Problem solved

Functional benefit

Brands

• Yurbban Society: Loyalty program offering exclusive benefits to repeat guests, travel agencies, and corporate partners including 10% discount, free high-speed WiFi, best available rates, robes and slippers, priority early check-in and late check-out
• Signature Organic Spa
• Passage Flowers
• The TEA Passage
• Yurbban Passage
• Yurbban Ramblas
• Yurbban Málaga

Quantifiable outcome

• 10% discount on every stay for loyalty members
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SMART ROOMS CORPORATIONcoreOthersOperational management partnership. SMART ROOMS CORPORATION and its subsidiaries share management with YURBBAN, enabling integrated hotel operations technology and systems.
• SOGAMAN GROUPcoreOthersSOGAMAN GROUP entities (SOGAMAN T26 SLU for Yurbban Passage, SOGAMAN RESIDENCIAL SLU for Yurbban Trafalgar, SOGAMAN RAMBLA SLU for Yurbban Ramblas) manage hotel operations. Operational data sharing within the group.
• Temps Tea (Daniela Ruiz)coreStrategic or Co-development PartnerAnnual tea residency program 'The TEA Passage' founded by Daniela Ruiz. Features encounters, ceremonies, explorations, private sessions, Deep Sleep Pack, Antiox Ritual, tea menu, in-room selection, Urban Botany collection, and local shop. Integrates tea as methodology shaping experience, rhythm, and value.
• Passage FlowerscoreStrategic or Co-development PartnerOn-site floral boutique within the hotel. Offers seasonal arrangements, special occasion flowers, workshops, and corporate services. Works with local flower producers and uses traditional techniques avoiding floral foam for environmental friendliness. Located at hotel entrance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Casa Fuster: Iconic Modernista luxury hotel in Barcelona on Passeig de Gràcia, with rooftop, spa, and fine-dining F&B. Closely matches Yurbban Passage in heritage-luxury positioning, spa amenity, and rooftop-driven experience in central Barcelona.
• Cotton House Hotel, Autograph Collection: Heritage boutique luxury hotel in Barcelona housed in a historic 19th-century building, with curated gastronomy, library bar, and event spaces. Directly comparable to Yurbban Passage on the historic-building, multi-revenue, design-led boutique positioning.
• Hotel 1898: Boutique hotel on La Rambla in a restored 19th-century building, featuring rooftop pool, spa, and F&B. Direct competitor on Barcelona historic-building boutique positioning, similar room count and amenity mix.
• Pulitzer Barcelona Hotel: Design-led boutique hotel in central Barcelona with Mediterranean restaurant, rooftop terrace, and curated communal spaces. Comparable as an independent-style boutique hotel competing for similar urban-explorer and lifestyle-traveler segments.
• Hotel Neri Barcelona: Boutique hotel in Barcelona's Gothic Quarter housed in a historic palace, with rooftop restaurant and spa. Comparable heritage-boutique product targeting design-conscious travelers in a central Barcelona location.
• El Palace Hotel Barcelona: Historic luxury hotel in Barcelona with classic architecture, spa, rooftop, and multiple F&B outlets. Comparable on heritage building, multi-revenue model (rooms/spa/dining), and premium positioning in the same city.

Broad incumbents

• The Barcelona EDITION: Design-forward luxury hotel in central Barcelona with rooftop, signature restaurant, and lounge. Comparable on boutique-luxury positioning and multi-revenue F&B/spa stack, but as part of a wider international brand portfolio.
• Hotel Majestic Barcelona: Long-established 5-star luxury hotel on Passeig de Gràcia with rooftop, spa, and multiple dining venues. Direct competitor in the same luxury Barcelona segment with a far larger footprint and broader amenity portfolio.
• Kimpton Hotels & Restaurants: Lifestyle boutique hotel brand within IHG emphasizing locally-inspired design, F&B, and wellness. Comparable on the boutique-luxury, F&B-rich, design-led positioning Yurbban pursues, but operates at much larger scale across multiple cities.

Emerging players

• Room Mate Hotels: Spanish boutique hotel chain founded by Kike Sarasola with properties in Barcelona and other Spanish cities. Comparable as a Spanish-born boutique operator scaling in urban locations, though primarily a design/budget-luxury chain rather than heritage luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yurbban
• LinkedInlinkedin.com/company/yurbban-passage-hotel-&-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yurbban Passage Hotel & Spa