Z2

Sports Nutrition Supplementsz2foods.com

Z2 is a Brazilian DTC sports nutrition brand selling energy gels, electrolytes, creatine, and bars to endurance athletes through e-commerce, subscriptions, authorized resellers, and a doctor/nutritionist prescriber program.

Company typePrivate
Founded-
HeadquartersSão Paulo, Brazil
Headcount—
GTM typeB2C
OfferingHardware or Manufacturing

What Z2 does

Z2 is a Brazilian sports nutrition company that designs and sells endurance and performance supplements targeted primarily at runners and other endurance athletes. The product portfolio centers on fast-absorbing energy gels (in 75Carb and upcoming 300Carb variants), energy bars including a Barz Kids line, powdered supplements (Power Powder), and electrolytes (Saltz sticks and tablets), complemented by an integrated Performance System that combines Creatina Z2 with Z2 Nitrato Beetz 500, plus apparel and accessories. Z2 positions its offering around applied sports nutrition science rather than general supplementation.

The company operates a hybrid go-to-market: a direct-to-consumer Shopify storefront with subscription plans (Planos de Assinatura), an authorized reseller network with a public store locator for physical retail, and an exclusive Prescriber Program that channels products through doctors and nutritionists. Pricing is in Brazilian Real, ranging from R$39.99 for a customizable gel pack up to R$199.99 for apparel bundles, with the Performance System Pack at R$179.98 (regular price R$199.98). Brand engagement is reinforced through the Z2RC Running Club membership, the Z2 Talks podcast, the Academy Talks series with Dr. Paulo Puccinelli, an Energy Calculator tool, and an Anti-Doping Guide.

Z2 is privately held under the legal entity Z2 FOODS SUPLEMENTOS ESPORTIVOS LTDA, headquartered in São Paulo, Brazil. It employs 85 people, holds no disclosed institutional funding, and operates a single-country footprint focused on the Brazilian market. It is LGPD-compliant and holds a verified business status on Reclame Aqui.

Z2 firmographics

Firmographics

Name: Z2
Legal name: Z2 FOODS SUPLEMENTOS ESPORTIVOS LTDA
Website: https://z2foods.com
Company type: Private
Operating status: Operating
Short description: Z2 is a Brazilian DTC sports nutrition brand selling energy gels, electrolytes, creatine, and bars to endurance athletes through e-commerce, subscriptions, authorized resellers, and a doctor/nutritionist prescriber program.
Ownership category
akta.pro rank

Z2 industry classification

Industry

Product category: Sports Nutrition Supplements
NAICS: Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
SIC: Sporting & Athletic Goods, Nec (3949)
akta.pro primary industry: Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
akta.pro secondary industries: Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

Sports nutrition supplements
Energy gels
Athletic performance nutrition
Hydration supplements
Endurance sports fueling

Where Z2 is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Z2 business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Product Sales: Direct sales of sports nutrition products including energy gels, hydration supplements (Saltz), protein powders (Power Powder), and accessories through e-commerce and retail channels. Also offers apparel and branded merchandise.
Subscription Plans: Recurring subscription model (Planos de Assinatura) offering regular deliveries of products with potential discount benefits, providing predictable recurring revenue.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Z2 High Carb Pack - Starting price for customizable energy gel pack
Unit Pricing	Pay-as-you-go	Performance System Pack - Creatina + Nitrato Beetz combination
Unit Pricing	Pay-as-you-go	Z2 Saltz Pack - Electrolyte supplementation bundle
Unit Pricing	Pay-as-you-go	Z2 Camper Hat - Apparel accessory
Unit Pricing	Pay-as-you-go	Saltz 1000 Z2 Café Box
Unit Pricing	Pay-as-you-go	Starter Pack - Entry-level bundle
Subscription	Monthly	Subscription Plans

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Z2 product offering

Product offering

Core offering

Z2 develops and sells a line of sports nutrition products for endurance athletes, primarily runners, including fast-absorbing energy gels (75Carb and 300Carb), energy bars (Barz and Barz Kids), powdered supplements (Power Powder), and electrolyte products (Saltz sticks and tablets). The Performance System bundles creatine (Creatina Z2) with beetroot nitrates (Z2 Nitrato Beetz 500) as an integrated supplementation protocol, complemented by apparel, accessories, the Z2RC runner membership, and subscription delivery plans.

Product overview

Z2 is a sports nutrition company focused on applied nutrition science for athletic performance. The product portfolio centers on fast-absorbing energy gels (Energy Gel, including 75Carb and 300Carb variants), energy bars (Barz and Barz Kids), powdered supplements (Power Powder), and electrolyte products (Saltz in stick and tablet formats). The Performance System complements the lineup with creatine and beetroot nitrate supplements. Z2 also offers apparel and accessories, subscription plans for recurring orders, and the Z2RC exclusive membership for runners. Products are available individually, in customizable bundles (Monte Seu Pack), or through subscription services.

Differentiator

Problem solved

Functional benefit

Products and services

Energy Gel (75Carb and 300Carb)

Companies that use Z2

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Z2 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Z2 partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Dr. Paulo PuccinellicoreStrategic or Co-development PartnerPartnership with Dr. Paulo Puccinelli for Academy Talks content series, providing expert discussions on health, training, and athletic performance decisions.
Z2RC (Running Club Members)coreOthersExclusive membership program for runners providing access to Z2RC exclusive products, community events, and runner-focused benefits.
Medical Professionals and Nutritionists (Prescriber Program)coreChannel Partner/ Reseller/ DistributorExclusive prescriber program for doctors and nutritionists allowing them to recommend Z2 products to their patients and clients, creating a professional distribution channel.
Athletes and Influencers (Partnerships Program)minorGTM or Marketing PartnerStrategic partnerships with professional and amateur athletes, influencers, sports channels, and event organizers for marketing and brand support.
Authorized ResellersminorChannel Partner/ Reseller/ DistributorNetwork of retail stores authorized to sell Z2 products, expanding market reach beyond direct e-commerce.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Z2 competitors and assessment

Company assessment

Direct peers

Maurten: Premium sports nutrition brand specializing in hydrogel energy gels and fueling products for endurance athletes. Closely comparable to Z2's gel-and-hydration system for runners and triathletes.
SiS (Science in Sport): Endurance sports nutrition brand offering energy gels, hydration, and protein products. Direct competitor to Z2 in core gels, electrolytes, and bars, with similar science-led positioning.
Max Titanium: Leading Brazilian sports nutrition brand across proteins, creatine, and pre-workouts. Direct peer in the Brazilian market with overlapping product categories and retail distribution.
Growth Supplements: Major Brazilian sports supplements brand with wide SKU coverage and strong D2C presence. Competes with Z2 on creatine, pre-workout, and broader supplementation categories.
Skratch Labs: Sports hydration and fueling brand for endurance athletes. Comparable to Z2's Saltz electrolytes and gel portfolio, with a similar science-led, premium positioning.

Broad incumbents

MyProtein: Global sports nutrition giant with a vast catalog of gels, creatine, electrolytes, and apparel. While broader in scope, it directly competes with Z2 in endurance fueling and supplement categories in Brazil.
Optimum Nutrition: Global incumbent in sports nutrition, widely distributed in Brazilian gyms and retail. Overlaps with Z2 on creatine and protein products as a premium, established alternative.
Beachbody Performance: Multi-channel sports nutrition brand with creatine, hydration, and recovery products. Comparable to Z2's Performance System and Saltz portfolio, with broader market reach.

Emerging players

Precision Fuel & Hydration: Specialist in endurance hydration and fueling products with a focus on personalized sweat testing. Comparable to Z2's electrolyte and energy calculator approach.

Regional players

HUPI: Brazilian-made sports nutrition brand with strong community and running focus. Closely comparable to Z2 as a Brazilian endurance nutrition specialist with community-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Z2 compliance and trust

Trust signal

Compliance1 record

Z2 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Z2 leadership team

Management profile

Number of profiles

Z2 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Z2 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z2

What does Z2 do?

Is Z2 a public or private company?

Z2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Z2 founded?

Z2 was founded in -1.

Where is Z2 based?

Z2 is headquartered in São Paulo, Brazil, in the Latin America region.

How does Z2 make money?

Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Plans.

Who are Z2's main competitors?

Direct peers on record are Maurten, SiS (Science in Sport), Max Titanium, Growth Supplements and Skratch Labs. Broad incumbents are MyProtein, Optimum Nutrition and Beachbody Performance. Precision Fuel & Hydration is listed as an emerging player. HUPI is listed as a regional player.

Does Z2 have an API?

No public API is recorded for Z2.

What industry is Z2 in?

Z2's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 456191 and its SIC code is 3949.