ZAHRADA JEŽEK

What ZAHRADA JEŽEK does

ZAHRADA JEŽEK is a privately held Czech e-commerce retailer founded in 2017 and headquartered in Plzeň, operating a single online storefront (zahradajezek.cz) built on the Shoptet e-commerce platform. The company sells more than 10,000 SKUs across garden greenhouses (its long-term specialty), garden structures (sheds, pergolas, carports, fencing), pet and animal husbandry supplies, outdoor furniture, outdoor paving, garden machinery, irrigation, hand tools, grilling, and heating stoves. It serves primarily Czech individual homeowners and hobby gardeners, with a secondary segment of professional gardeners and small farms, and has cumulatively served over 100,000 customers since founding with a reported 98%+ customer satisfaction rate on Heureka.

The business operates an asset-light, product-led growth model: it acts as an authorized reseller for 13+ premium brands (HÖRMANN, Biohort, Makita, RYOBI, LEGI, Hartman, Villager, Gutta, ARKEN, Limes, KGT, Haas+Sohn, Prosperplast) without operating any physical retail locations. Revenue is generated through direct one-time online purchases priced in CZK with display support for EUR, HUF, PLN, and SEK, alongside gift voucher sales and an in-house assembly service (Montáže) for greenhouses, garden buildings, pergolas, and carports. Distribution is via Czech Post, courier, Balíkovna pickup points, and personal collection, with checkout supporting card, bank transfer, and cash-on-delivery.

The operating model is built around a niche specialty (greenhouses) extended into a multi-category garden and outdoor living marketplace. The company runs a JÉŽA KLUB loyalty program offering permanent discounts from the second order, maintains a content marketing footprint (gardening and greenhouse growing blogs), holds Heureka, Sustainable E-commerce, and DTest certifications, and employs 7 staff to support the full operation. There is no disclosed parent company, external institutional investor, or public listing, and the ownership structure is opaque in the source material.

Name

ZAHRADA JEŽEK

Legal name

ZAHRADA JEŽEK

Website

https://zahradajezek.cz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ZAHRADA JEŽEK is a privately held Czech D2C e-commerce retailer founded in 2017, selling 10,000+ garden, greenhouse, pet, outdoor furniture, and heating products to Czech homeowners and hobby gardeners through its Shoptet-powered online storefront.

Ownership category

akta.pro rank

Product category

Online Garden & Outdoor Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro industry

PRIMARYCRAIAIAA

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIADAG

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Garden equipment retail
• Greenhouse supplies
• Outdoor furniture
• Pet supplies e-commerce
• Garden machinery

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of garden equipment, greenhouses, pet supplies, garden furniture, outdoor tiles, heating stoves, and building materials. Operates own e-commerce storefront with integrated payment processing and logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ZAHRADA JEŽEK is a Czech online retailer specializing in garden greenhouses, with a broader catalog of 10,000+ items covering pet supplies, garden furniture, garden structures, outdoor paving, garden machinery, tools, irrigation, grilling, and heating stoves. Sales are conducted through its own e-commerce storefront with multi-currency pricing (CZK, EUR, HUF, PLN, SEK), and the company also offers professional assembly services for greenhouses, sheds, pergolas, and carports.

Product overview

ZAHRADA JEŽEK is a Czech e-commerce company founded in 2017, operating as a multi-category online marketplace specializing in garden, greenhouse, pet supply, and outdoor living products. The company offers over 10,000 products across distinct categories: greenhouses (skleníky) including polycarbonate and glass variants from brands like LEGI, Gardentec, Limes, ARKEN; garden structures (zahradní stavby) such as sheds and pergolas; pet supplies (chovatelské potřeby) for chickens, rabbits, dogs, cats, birds, horses and beekeeping; outdoor furniture (zahradní nábytek) including sets, storage boxes, umbrellas, tables; outdoor paving (venkovní dlažba) in rubber, WPC, and plastic; garden machinery (zahradní technika) from Villager brand; irrigation systems (zavlazování); garden tools (zahradní nářadí); grilling equipment (grilování); and heating solutions (kamna a vytápění). The core specialization is greenhouses with extensive accessories. The company also provides assembly services and operates a customer loyalty program called Jéža klub.

Differentiator

Problem solved

Functional benefit

Brands

• JÉŽA KLUB: Loyalty program offering permanent discounts from the second order and exclusive benefits for members.

Products and services

• Greenhouses (Skleníky) Polycarbonate and glass greenhouses in arched, A-frame, wall-mounted, Victorian, and base-ready styles from premium brands including LEGI, Gardentec, Limes, ARKEN, KGT, Palram, and Gutta. Targeted at home gardeners and hobby growers seeking durable, brand-backed greenhouse solutions for year-round cultivation.
• Pet Supplies (Chovatelské potřeby) Comprehensive pet keeping supplies including hutches, coops, enclosures, feeders, deterrents, and equipment for chickens, rabbits, dogs, cats, birds, horses, hedgehogs, bees, and farm animals. Targeted at small-scale pet keepers, hobby farmers, and beekeepers in the Czech Republic.
• Garden Furniture (Zahradní nábytek) Outdoor furniture including dining sets, lounge suites, storage boxes from BIOHORT, HÖRMANN, and PROSPERPLAST, balcony screens, umbrellas, tables, chairs, benches, sofas, loungers, terrace and balcony tiles, acoustic panels, and accessories. Targeted at homeowners outfitting patios, balconies, and terraces.
• Garden Structures (Zahradní stavby) Garden buildings and structures including sheds, pergolas, terraces, carports, animal shelters, entrance roofs, fences, rainwater tanks, and cellars. Targeted at homeowners building or upgrading outdoor structures on their property.
• Outdoor Paving (Venkovní dlažba) Outdoor flooring solutions including rubber tiles, WPC tiles, plastic tiles, artificial turf, terrace tiles, balcony tiles, garage tiles, pool tiles, garden stepping stones, grass reinforcement grids, and rubber sport tiles. Targeted at homeowners installing patios, balconies, garages, pool surrounds, and play areas.
• Garden Machinery (Zahradní technika) Power garden equipment including Villager branded lawn mowers, brush cutters, cultivators, aerators, branch shredders, chainsaws, wood splitters, snow blowers, water pumps, pressure washers, and lawn tractors. Targeted at professional gardeners, small farms, and demanding home users.
• Irrigation (Zavlažování) Watering systems and water management including garden hoses, barrels, water posts, garden ponds, pumps, and automatic irrigation systems. Targeted at home gardeners maintaining lawns, beds, and ponds.
• Garden Tools (Zahradní nářadí) Hand and power garden tools including AKU/electric tools, hedge shears, earth augers, rollers, post drivers, rakes, shovels, spades, forks, axes, saws, wheelbarrows, and tool storage. Targeted at home gardeners and DIY users.
• Grilling (Grilování) BBQ and outdoor cooking equipment including grills, fire pits, smokers, camp stoves, cauldrons, grilling accessories, and grill spare parts. Targeted at home cooks and outdoor entertaining enthusiasts.
• Stoves and Heating (Kamna a vytápění) Heating solutions including fireplace stoves, fireplace inserts, solid fuel stoves, pellet stoves, furnace stoves, accumulation stoves, underfloor heating, and smoke pipes from brands including Haas+Sohn. Targeted at homeowners heating garden rooms, workshops, or auxiliary living spaces.
• Cultivation Supplies (Pěstování) Growing supplies including plant protection, composters, fertilizers, substrates, flower pots, trays, sprayers, garden textiles, fruit presses and crushers, and fruit dryers. Targeted at home gardeners and small-scale food producers.
• Wood Processing (Příprava dřeva) Firewood preparation equipment including axes, mauls, wedges, wood sheds, chainsaws, cutting stands, wood splitters, and log carts. Targeted at homeowners preparing firewood for stoves and fireplaces.
• Pools (Bazény) Above-ground pools, pool filtration systems, pool vacuum cleaners, solar showers, trampolines, and pool accessories for home use. Targeted at homeowners adding recreational pool setups to gardens.
• Gift Vouchers (Dárkové poukazy) Gift vouchers available in denominations of 500 CZK, 1000 CZK, 2500 CZK, 5000 CZK, and custom values, valid until June 30, 2026, redeemable across the full product catalog. Targeted at consumers seeking garden and outdoor living gifts.
• Assembly Services (Montáže) Professional assembly and installation services for greenhouses, garden buildings, pergolas, and roofs, performed by ZAHRADA JEŽEK's own experienced installation teams. Targeted at customers purchasing complex products who need hands-on setup support.

Quantifiable outcome

• 100,000+ customers served since 2017
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

13 partnerships are on record, tiered core and major.

• LEGIcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of LEGI greenhouse products including LEGI OREGANO, LEGI ESTRAGON, LEGI RADISH, and other LEGI greenhouse models. Also distributes LEGI balcony screens, WPC tiles, and acoustic panels.
• BiohortcoreChannel Partner/ Reseller/ DistributorAuthorized Czech reseller for Biohort garden storage boxes (FreizeitBox, Avantgarde, Europa), featuring premium steel construction with 20-year warranty.
• HÖRMANNcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of HÖRMANN Juno storage boxes and other HÖRMANN products for Czech market.
• VillagercoreChannel Partner/ Reseller/ DistributorAuthorized Czech distributor for Villager garden machinery including mowers, brush cutters, cultivators, sprayers, and garden pumps.
• GuttacoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Gutta Gardentec greenhouses and Gardentec polycarbonate products including Standard Profi, Kompakt models, and Gardentec cold frames.
• MakitamajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Makita power tools and garden equipment.
• RYOBImajorChannel Partner/ Reseller/ DistributorAuthorized reseller of RYOBI garden and power tools.
• HartmanmajorChannel Partner/ Reseller/ DistributorAuthorized Czech reseller of Hartman premium garden furniture including DELPHINE, SOPHIE, and other collections.
• Haas+SohnmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Haas+Sohn heating stoves and fireplace inserts.
• ProsperplastmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Prosperplast garden products including WOODEBOX storage boxes and rainwater collection systems (Aquacan).
• ARKENcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of ARKEN greenhouses including Antica, Diana, and other models in polycarbonate and glass variants.
• LimescoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Czech-made Limes greenhouses (Hobby H, Classic, and wall-mounted models) and Limes cold frames.
• KGT (Gewaechshaus)majorChannel Partner/ Reseller/ DistributorAuthorized Czech reseller of premium German-made KGT greenhouses including Enzian series.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mall.cz: Major Czech e-commerce marketplace with broad garden and home category coverage. Competes with Zahrada Ježek for online garden shoppers but as a general marketplace rather than a specialized retailer.
• OBI: European home improvement and garden retail chain operating in Czech Republic. Overlaps with Zahrada Ježek on garden equipment, plants, outdoor structures and DIY products but with broader hardware/home improvement focus.
• Alza.cz: Largest Czech e-commerce platform, carrying extensive garden, outdoor and DIY categories. Competes directly with Zahrada Ježek for Czech online garden buyers but as part of a much broader general merchandise assortment rather than a garden specialist.
• Bauhaus: German-headquartered DIY and garden center chain with Czech operations. Competes with Zahrada Ježek across garden machinery, outdoor structures, plants and seasonal garden assortment but as part of broader home improvement portfolio.
• Hornbach: Large German DIY/home improvement retailer with strong Czech store and online presence. Carries significant lawn & garden equipment, garden buildings and outdoor living assortment, competing with Zahrada Ježek on garden machinery, structures and equipment categories.

Emerging players

• Bonami: Czech online home and garden retailer focused on design-led outdoor and indoor living products. Partial overlap with Zahrada Ježek's outdoor furniture and garden accessories categories, though more design/aesthetic-led versus Zahrada Ježek's functional greenhouse/machinery focus.

Regional players

• Starkl: Austrian-founded garden center retailer with Czech operations, focused on plants, garden supplies and outdoor living. Comparable to Zahrada Ježek on gardening and outdoor products but with stronger plant/nursery heritage versus greenhouse specialization.

Direct peers

• Mountfield: Czech specialty retailer focused on pools, hot tubs and garden equipment. Direct competitor to Zahrada Ježek in the garden/outdoor living category with overlapping product range (machinery, furniture, outdoor structures) and similar customer base of Czech homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zahradajezek.cz
• Instagraminstagram.com/zahradajezek
• LinkedInlinkedin.com/company/zahradajezek.cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAHRADA JEŽEK