The New Plant

What The New Plant does

The New Plant is a dedicated co-manufacturing production facility located in Zoeterwoude, the Netherlands, operated by Zandbergen World's Finest Meat in partnership with Beyond Meat. Opened in June 2020, it represents Beyond Meat's first production capability outside the United States and produces the Beyond Burger and Beyond Sausage products exclusively for distribution across the EMEA region. The facility was built to BREEAM Outstanding sustainability standards, among the highest recognized building sustainability benchmarks in Europe, incorporating features such as economical energy and raw material use, tight waste management controls, and transportation efficiency, along with sustainable packaging that uses 30% less material in fully recyclable trays. The underlying production technology is licensed from Beyond Meat and focuses on plant-based meat formulations using pea protein, beet, coconut oil, and potato starch.

The New Plant operates a managed services revenue model under an OEM-embedded go-to-market motion, meaning it generates revenue by producing Beyond Meat-branded products that flow through Beyond Meat's existing distribution channels to European retailers and foodservice operators. Named downstream customers accessed via this channel include Albert Heijn (Netherlands), Delhaize (Belgium), and Tesco (UK), alongside foodservice accounts targeting popular burger chains. In December 2020, Zandbergen extended The New Plant's role through a partnership with Good Catch to add plant-based seafood products (fish burgers, fish cakes, crab cakes), beginning to diversify the facility's production portfolio. The facility is part of the broader Zandbergen corporate group, a family-owned protein business founded in 1927 with subsidiaries spanning cold storage (Frigomundo), concept development (373 Concepts), and meat trading (TMT Taurus Meat-Trading GmbH, Meat Import Zandbergen Brothers BV).

The business model is structurally concentrated: The New Plant's revenue and utilization depend almost entirely on Beyond Meat's EMEA demand and product strategy. The company does not maintain its own consumer-facing marketing — product marketing and brand positioning are executed through Beyond Meat — and pricing arrangements are private B2B manufacturing contracts rather than disclosed pricing models. Headcount is 34 employees, all engaged in operating the single Zoeterwoude production site.

Name

The New Plant

Legal name

Zandbergen World’s Finest Meat

Website

https://zandbergen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Plant is a dedicated co-manufacturing facility in Zoeterwoude, Netherlands, operated by Zandbergen World's Finest Meat in partnership with Beyond Meat to produce Beyond Burger and Beyond Sausage products exclusively for the EMEA market. Built to BREEAM Outstanding sustainability standards, it opened in 2020.

Ownership category

akta.pro rank

Product category

Plant-based Meat Co-Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

akta.pro secondary industry

Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

Keywords

• Plant-based meat production
• Co-manufacturing services
• Food manufacturing
• Plant-based protein
• Sustainable food production

Headquarters

HQ city

Zoeterwoude

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Co-manufacturing services: Production services for Beyond Meat products in Europe, enabling localized production to reduce transportation footprint and increase speed of product delivery to European customers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The New Plant is a dedicated co-manufacturing facility in Zoeterwoude, the Netherlands, producing Beyond Burger and Beyond Sausage plant-based meat products exclusively for the European/EMEA market. The facility operates under an exclusive partnership with Beyond Meat, representing the first Beyond Meat production capability outside the United States. The plant enables localized production to reduce transportation footprint and increase speed of product delivery across Europe, while meeting BREEAM Outstanding sustainability standards.

Product overview

The New Plant is a co-manufacturing production facility operated in partnership with Zandbergen World's Finest Meat, dedicated exclusively to producing Beyond Meat's plant-based meat products for the European market. The facility produces Beyond Burger and Beyond Sausage products. The New Plant represents a significant investment in plant-based protein manufacturing infrastructure, enabling localized production to reduce transportation footprint and increase speed to market across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• The Frozen Butcher: Consumer brand using only the finest meat from around the world, frozen at minus 35°C immediately after production
• TrustMyChicken
• Beyond Meat
• IBP (Tyson Foods)
• Star Ranch Angus (Tyson Foods)
• AACo Wagyu
• El Rancho
• 373 Customised Burger Concepts
• 373 Customised Poultry Concepts
• 373 Customised Sliced & Diced Concepts

Products and services

• Beyond Burger Plant-based burger patty made from pea protein, beet, coconut oil, and potato starch; it looks, cooks, and satisfies like beef, and contains no GMOs, soy, or gluten. Produced at The New Plant facility for the European/EMEA market.
• Beyond Sausage Plant-based sausage product produced at The New Plant facility for the EMEA region, distributed under the Beyond Meat brand.
• Co-manufacturing production services for Beyond Meat Contract manufacturing services producing Beyond Meat's plant-based meat products at the dedicated Zoeterwoude facility in the Netherlands for the European market.

Quantifiable outcome

• Reduced transportation footprint through localized European production
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and flagship.

• Good CatchminorStrategic or Co-development Partner · 1 December 2020Zandbergen expanded its protein portfolio with plant-based seafood brand Good Catch. Initial products include fish burgers, fish cakes, and crab cakes. Good Catch is a chef-driven food tech company producing 100% plant-based seafood alternatives.
• Beyond MeatflagshipOEM/ Whitelabel/ Licensing Partner · 11 June 2020Zandbergen World’s Finest Meat officially opened a new co-manufacturing facility dedicated to Beyond Meat production on June 11, 2020. The facility produces Beyond Burger and Beyond Sausage products for the EMEA region.
• Beyond MeatflagshipStrategic or Co-development Partner · 28 May 2019Beyond Meat partnered with Zandbergen World’s Finest Meat to produce its innovative plant-based meats at a new manufacturing facility in Zoeterwoude, the Netherlands. This partnership marks Beyond Meat's first production capability outside the United States. Localized production is expected to reduce the brand's transportation footprint while increasing the speed in which Beyond Meat can get products to customers across Europe.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tyson Foods: Major US-based animal protein incumbent that has invested in plant-based protein (Raised & Rooted) and acquired brands. Comparable as a broad incumbent that has both conventional and plant-based protein operations in retailer channels.
• Beyond Meat: Beyond Meat is the licensor and exclusive partner of The New Plant for European production. It is the most directly comparable plant-based meat company operationally, even though the two operate at different layers of the value chain (brand vs. manufacturer).
• Maple Leaf Foods: Canadian protein company with plant-based brand portfolio (Lightlife) and capacity to manufacture plant-based meat at scale. Comparable as a strategic incumbent with both manufacturing infrastructure and plant-based brand assets.
• Nestlé (Garden Gourmet): Nestlé's Garden Gourmet plant-based brand is a major European incumbent in plant-based meat, leveraging Nestlé's global scale and retail relationships. Comparable as a broad incumbent serving the same European retailers and foodservice channels as The New Plant's output.

Emerging players

• Good Catch: Plant-based seafood brand (now part of Whole Earth Brands) partnered with Zandbergen for European distribution. Comparable as a smaller plant-based protein partner that uses third-party manufacturing and distribution, similar to The New Plant's role.
• Moving Mountains: UK-based plant-based meat company (now part of its parent group) producing plant-based burgers and other meat alternatives. Comparable as a niche European plant-based meat player targeting similar retail and foodservice customers.
• LikeMeat: German plant-based meat brand offering plant-based schnitzels, burgers, and ground products. Comparable as a smaller, brand-led competitor in European plant-based meat retail, with overlapping customer segments.

Direct peers

• Impossible Foods: Impossible Foods is a direct plant-based meat competitor to Beyond Meat and operates its own global manufacturing and distribution network. Highly comparable in product category and target end-markets, and an alternative brand partner for European retailers.
• Rügenwalder Mühle: Germany's largest plant-based meat manufacturer, with a broad portfolio of plant-based burgers, sausages, and cold cuts. Operates as a vertically integrated European plant-based protein producer, directly comparable to The New Plant's product category and geographic focus.
• The LIVEKINDLY Collective: Plant-based food company backed by KKR that owns multiple plant-based brands across Europe. Directly competes in the European plant-based meat category with comparable retailer and foodservice targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-new-plant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Plant