Zaragoza Marine

What Zaragoza Marine does

Zaragoza Marine, operating under the legal entity Ferretería Zaragoza S.A. de C.V., is a privately held Mexican e-commerce and retail company specializing in marine and water sports equipment. Founded in 2006 and headquartered in Puerto Vallarta, the company sells a broad multi-brand catalog organized into six main verticals: fishing (rods, reels, lures, lines, combos), water sports (kayaks, paddleboards, diving and snorkeling gear, inflatable toys), clothing and accessories, boat equipment (electronics, plumbing, safety, anchoring), boats and motors (dinghies, outboard motors), and outdoor gear. The inventory is sourced from third-party brands including Shimano, Daiwa, Okuma, Cressi, Hobie Cat, Ocean Kayak, Old Town, and Penn, with no proprietary product lines documented. The company explicitly positions itself as the most well-stocked online marine equipment store in Mexico.

The business operates a dual-channel model combining an e-commerce website (zaragozamarine.com.mx) with a physical retail showroom in Puerto Vallarta, supported by shipping partnerships with Estafeta and FedEx for nationwide Mexican delivery and PayPal for payment processing. The revenue model is one-time product sales denominated in Mexican Pesos (MXN) inclusive of VAT, with promotional discounts of 5–15% and free shipping on orders of $2,500 MXN or more (with category-specific exclusions). Target customer segments include fishing enthusiasts, water sports participants, boat owners and operators, and outdoor lifestyle consumers, all served exclusively within Mexico — the company does not ship internationally.

The company is small, employing 11 people, with no external funding rounds, no institutional investors, no parent company, and no subsidiaries identified. Management team data is not disclosed in the source material. Operational signals — single retail location, no geographic expansion, no new product lines documented, no M&A activity — indicate a stable, owner-operated specialty retailer rather than a venture-backed scale business.

Name

Zaragoza Marine

Legal name

Ferretería Zaragoza S.A. de C.V.

Website

https://zaragozamarine.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaragoza Marine is a Mexican e-commerce and retail company selling marine and water sports equipment across fishing, boating, kayaking, diving, and outdoor categories, serving individual consumers throughout Mexico via its website and a physical store in Puerto Vallarta.

Ownership category

akta.pro rank

Product category

Marine Equipment Retail

NAICS

Boat Dealers (441222)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Marine equipment retail
• Fishing supplies
• Water sports gear
• Boat accessories
• Outdoor recreation

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through one-time product sales of fishing equipment, water sports gear, boat equipment, and outdoor apparel through their e-commerce platform and physical store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zaragoza Marine is a Puerto Vallarta-based retailer that sells marine equipment, fishing gear, water sports equipment, boats, and outboard motors. Products are offered through both a physical storefront and an e-commerce website (zaragozamarine.com), serving local boaters, anglers, and water sports enthusiasts.

Product overview

Zaragoza Marine is an online Mexican retailer specializing in marine and water sports equipment. The platform offers a comprehensive e-commerce catalog organized into six main product categories: Fishing (Pesca), Water Sports (Deportes Acuáticos), Clothing & Accessories (Ropa y Accesorios), Boat Equipment (Equipo para Embarcaciones), Boats & Motors (Embarcaciones y Motores), and Outdoor gear. The product portfolio spans fishing rods, reels, lures, and accessories; kayaks and paddleboards; diving and snorkeling equipment; boat electronics, plumbing, and safety gear; marine clothing and apparel; and outboard motors. Products come from numerous third-party brands including Okuma, Cressi, Daiwa, Shimano, Hobie Cat, Ocean Kayak, Old Town, Bonassi, Penn, and many others. The company operates as a multi-brand retailer with no proprietary product lines documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Equipment Retail

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered operational.

• EstafetaoperationalOthersShipping partner for domestic deliveries within Mexico. Handles ground shipping for most products including those with free shipping promotion.
• FedExoperationalOthersAlternative shipping carrier for domestic deliveries within Mexico, offering expedited delivery options.
• PayPaloperationalTechnology or IntegrationOnline payment processing partner enabling secure credit card and PayPal account transactions for e-commerce purchases.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Defender Marine: Long-established US marine equipment retailer specializing in boating parts, electronics, safety gear, and accessories. Comparable on product category depth and target boat-owner customer base.
• West Marine: US-based marine equipment and accessories retailer with a multi-channel (online + stores) model selling fishing, boating, and water sports gear. Closest analog by product mix and customer base, though operating at significantly larger scale in a different geography.
• Costamar: Mexico-based marine equipment and accessories e-commerce retailer. Direct Mexican-market peer with overlapping fishing, water sports, and boat equipment assortment.
• MarineMax: Boat dealer and marine retailer with new/used boat sales, motors, and accessories — directly overlaps with Zaragoza Marine's Boats & Motors and boat equipment categories.
• Nautic Sport: Mexican marine and water sports retailer operating online with showroom presence. Competes head-to-head with Zaragoza Marine in the Mexican market for fishing, kayaks, and boating equipment.

Broad incumbents

• Amazon Mexico: General e-commerce marketplace carrying marine, fishing, and water sports SKUs from multiple sellers. Competes on convenience, pricing, and fulfillment breadth rather than category specialization.
• Bass Pro Shops: Large US outdoor and marine retailer offering fishing, boating, and water sports gear across a much wider assortment and store footprint. Comparable fishing/water sports categories but a broader portfolio.
• Decathlon Mexico: Mexican operation of the global sporting goods retailer, carrying kayaks, paddleboards, snorkeling, and fishing gear at competitive prices. Direct overlap in water sports equipment with broader sporting goods portfolio.
• Cabela's: Major US outdoor recreation retailer with deep fishing and marine assortment (now part of Bass Pro). Comparable on fishing/water sports categories but US-focused with broader outdoor portfolio.

Regional players

• Liverpool Mexico: Mexican department store chain carrying apparel, outdoor, and lifestyle products including some marine/water sports adjacent SKUs. Competes for category overlap (apparel, outdoor gear) rather than core marine equipment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zaragoza-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaragoza Marine