Jazyková škola - ZARAZ

What Jazyková škola - ZARAZ does

Jazyková škola – ZARAZ is a private limited company (ZARAZ s.r.o.) operating a Slovak language school network founded in 2015 and headquartered in Žiar nad Hronom, Slovakia. It runs 27 physical branches across Slovakia and delivers instruction in English, German, Russian, Spanish, Italian, French, and Slovak for foreigners. The company employs approximately 65 staff and is led by Director Martin Knoška.

The company's core pedagogy is the Callan Method for English — a direct conversational approach claiming 4x faster learning, with 80% of class time spent speaking the target language and small group sizes capped at 10 students — alongside its own "Rýchlo po nemecky" method for German. Specialized offerings include Callan for Kids (ages 6–8), German for Caregivers with job placement assistance, Cambridge B2/C1 exam preparation, translation and interpretation services, and government-funded requalification courses delivered under partnership with ÚPSVaR (the Slovak Labor Office). The mobile application for iOS and Android and the ZARAZ Online video-conferencing platform are built with technology partner SOTEC s.r.o.

ZARAZ generates revenue primarily through subscription-style course fees (e.g., group courses priced at €159–€196 for 28 teaching hours, individual lessons at €18–€22 per 50-minute hour, online group courses at €128 per 16 hours), supplemented by corporate on-site training, translation/interpretation services, and government requalification contracts. Distribution is omnichannel: 27 domestic branches, on-site corporate delivery, the ZARAZ Online platform, mobile apps, a franchising program for new branch creation, and word-of-mouth referrals driven by free demo lessons and a money-back guarantee.

Name

Jazyková škola - ZARAZ

Legal name

ZARAZ s.r.o.

Website

https://zaraz.sk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ZARAZ is a Slovak private language school network (founded 2015) operating 27 branches and an online platform, teaching English via the Callan Method and German via a proprietary conversational method to individuals, children, corporates, caregivers, and government requalification cohorts across Slovakia.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Translation and Interpretation Services (541930)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

Keywords

• Language school services
• Foreign language courses
• English language training
• Corporate language training
• Online language learning

Headquarters

HQ city

Žiar nad Hronom

HQ country

Slovakia

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Language Courses: In-person group courses with 3-10 students per class, priced per course (28 teaching hours). Pricing varies by group size.
2. Individual Language Courses: One-on-one instruction with personalized curriculum, priced per teaching hour (50 minutes).
3. ZARAZ Online Courses: Online language instruction via video conferencing. Individual courses priced at €20-22/hour depending on package size. Group courses at €128 for 16 hours.
4. Corporate Language Training: On-site or online language training for business clients, including language audits, progress monitoring, and certification.
5. Translation and Interpreting Services: Translation and interpretation services in English, German, and Russian languages.
6. German for Caregivers (Nemčina pre opatrovateľky): Specialized German language course for caregivers seeking employment in German-speaking countries, with job placement assistance.
7. Re qualification Courses (ÚPSVaR): Government-subsidized requalification courses for unemployed and employed individuals through the Labor Office.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jazyková škola ZARAZ is a Slovak private language school network that delivers face-to-face, online, and on-site corporate language instruction in English, German, Russian, Spanish, Italian, French, and Slovak for foreigners, primarily using the proprietary Callan Method and "Rýchlo po nemecky" conversational approach. It sells standardized group courses (max 10 students, 28 teaching hours), individualized tutoring, corporate training packages with audits and certification, and specialized programs (Callan for Kids, German for Caregivers, Cambridge exam preparation, translation/interpreting).

Product overview

Jazyková škola ZARAZ operates as a language school network with 27 branches across Slovakia, offering face-to-face, online, and hybrid language learning programs. The core teaching methodology is the Callan Method for English (claiming 4x faster learning) and a direct conversational method for German. The product portfolio includes group courses (max 10 students), individual tutoring, corporate training, and the ZARAZ Online digital platform. Specialized offerings encompass German for caregivers with job placement, Callan for Kids (children from age 7), Cambridge exam preparation, translation/interpretation services, and Slovak for foreigners. The company also provides a mobile application for iOS and Android. Courses are available in English, German, Russian, Spanish, Italian, French, and Slovak.

Differentiator

Problem solved

Functional benefit

Brands

• Callan Method: English language teaching method advertised as teaching English 4x faster
• Rýchlo po nemecky
• Callan for Kids
• Zaraz Online

Products and services

• Group Language Courses (Skupinové kurzy)

Quantifiable outcome

• 500 vocabulary words learned in 32-40 hours
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ÚPSVaR (Labor Office of Slovakia)coreOthers · 8 April 2024Partnership for requalification courses 'Repas a Kompas+' for unemployed and 'Zručnosti pre trh práce' for employed individuals. Applications accepted from April 8, 2024.
• SOTECcoreTechnology or IntegrationSOTEC (Vývoj mobilných aplikácií a software - SOTEC s.r.o.) develops the ZARAZ mobile application for iOS and Android, enabling language learning on mobile devices.
• JoobleminorChannel Partner/ Reseller/ DistributorJooble is a job portal used by ZARAZ to recruit language instructors across Slovakia.
• ZARAZ AppcoreTechnology or IntegrationZARAZ app developed for teaching English and German quickly without memorization, available on Google Play and App Store.
• E-KU Inštitút NitraminorOthersPartnership for Cambridge English exam administration - ZARAZ registers students for B2 First (FCE) and C1 Advanced (CAE) certification tests.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Duolingo: Mass-market consumer language learning app. Competes with ZARAZ at the price-sensitive beginner end of the market and increasingly in conversational practice, posing a structural threat to entry-level enrollment.
• Babbel: Subscription-based language learning platform targeting adult self-learners. Comparable to ZARAZ's online segment in audience and outcome orientation, with significantly lower price points and stronger digital marketing reach.

Broad incumbents

• British Council Slovakia: Cultural and educational organization offering English courses and exams in Slovakia. Competes with ZARAZ for English learners and Cambridge prep candidates, with the additional credibility of a UK government-affiliated body.
• Berlitz: Established global language education brand offering in-person and online courses plus corporate training. Comparable on language school business model, methodology-led differentiation, and corporate upsell — but operates at far broader scale.
• Goethe-Institut Slovakia: German cultural institute offering German language courses in Slovakia. Directly comparable to ZARAZ's German instruction track ('Rýchlo po nemecky'), though typically positioned as premium/certified-provider.

Direct peers

• Wall Street English: Global language school chain that also employs the Callan Method as its core pedagogy. Directly comparable to ZARAZ in teaching approach and outcome-led positioning, though operating at much larger international scale.
• Lingva School: Domestic Slovak language school offering English, German, and other languages with group and corporate formats. Directly overlaps with ZARAZ's core offering and competitive set within Slovakia.
• International House (IH): Worldwide network of language schools with a comparable multi-branch, multi-language offering. Shares ZARAZ's consumer and corporate training mix, though typically focused on ESL with broader geographic reach.
• Inštitút cudzích jazykov (ICJ): One of Slovakia's long-established language school networks, offering multi-language courses across multiple Slovak cities. Direct competitor to ZARAZ in the same local market with overlapping corporate and consumer segments.
• BESST Language School: Slovak language school providing group, individual, and corporate courses with a multi-branch presence. Comparable to ZARAZ in product mix, geographic focus, and target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/402023569882942
• LinkedInlinkedin.com/company/jazykov-kola---zaraz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazyková škola - ZARAZ