Zazulê

What Zazulê does

Zazulê (ZAZULÊ LTDA) is a Brazilian specialty retailer founded in 2014 and headquartered in Ilhabela, São Paulo, that designs, customizes, and sells personalized and decorative ceramic tiles (azulejos) and complementary gift products. The core offering is the Azulejo Personalizado, a ceramic tile printed with a customer-uploaded photograph and finished with options including 3M adhesive tape, wooden base, floral base, or modern frame in sizes from 5x5cm mini-magnets to 20x30cm murals. A parallel Azulejo Decorativo line offers 237+ pre-designed SKUs organized around themes such as family, pets, Brazilian cultural icons, music, religious imagery, astrology, and motivational phrases, with retail prices from approximately R$25 to R$215 per tile. The company also sells ceramic mugs (R$45–R$50), tile duos/trios/murals, keychains, mini-magnets, and wooden frames.

The technology backbone is a Shopify-powered e-commerce site with an online customization tool that handles photo upload, size/finish selection, and design preview, supplemented by in-store ceramic printing capability at selected physical locations that produces finished tiles in as little as 30 minutes for pickup. Zazulê operates 12 physical retail stores across Brazil's South, Southeast, and Bahia regions, with the headquarters serving as the distribution center for nationwide shipments via Correios (PAC/Sedex) and Jadlog. Free shipping is offered via PAC for orders above R$150 in the South and Southeast, with Pix payment providing a 5% discount and a 10% discount triggered for 3+ identical units.

The business model is predominantly direct-to-consumer with a secondary B2B corporate-gifts stream (Brindes Corporativos) that handles custom projects for events, client gifts, team recognition, and brand activations under progressive volume discounts. Customer acquisition relies on the brand's 10+ year heritage, self-positioning as Brazil's largest tile store ("Maior loja de azulejos do Brasil"), emotional storytelling around "decoração afetiva," WhatsApp-driven direct service, Google Reviews social proof, and content-organized site navigation. Ownership remains concentrated with the founding team, with no disclosed institutional investors or parent company; the company is bootstrapped and operates under the LTDA limited-liability structure registered in São Paulo.

Name

Zazulê

Legal name

ZAZULÊ LTDA

Website

https://zazule.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Zazulê is a Brazilian specialty retailer, founded in 2014 and based in Ilhabela, São Paulo, that designs, customizes, and sells personalized and decorative ceramic tiles (azulejos), mugs, and gifts through a Shopify e-commerce site and 12 physical stores across South, Southeast, and Bahia regions, serving individual gifting and home decor consumers plus a smaller B2B corporate-gifts segment.

Ownership category

akta.pro rank

Product category

Personalized Ceramic Home Decor

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Personalized ceramic tiles
• Custom photo gifts
• Home decor retail
• Corporate gift solutions
• Custom photo printing

Headquarters

HQ city

Ilhabela

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Customized Tiles: Core product line featuring personalized tiles with customer photos. Customers upload images, choose framing options (3M tape, wooden base, floral base, modern frame), and receive finished decorative tiles for gifting or home decoration.
2. Ready-Made Decorative Tiles: Pre-designed tiles featuring quotes, Brazilian cultural themes, religious imagery, music/artists, zodiac signs, and inspirational messages. Sold in various sizes with optional frames.
3. Ceramic Mugs: Ceramic mugs featuring inspirational quotes and designs, complementing the tile product line for gifting occasions.
4. Corporate Gifts (Brindes Corporativos): B2B solutions for companies seeking personalized items for events, client gifts, team recognition, and brand activations. Includes volume discounts and custom project capabilities.
5. Kits, Combos, and Murals: Bundled products combining multiple tiles (duos, trios, murals) with inclusive frames, offering discounted pricing for multiple pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zazulê designs, produces, and sells personalized ceramic tiles (azulejos) printed with customer-uploaded photos or pre-designed Brazilian-themed artwork, alongside ceramic mugs, tile murals, mini magnets, keychains, and wooden frames. Products are sold through 12 physical stores across South, Southeast, and Bahia regions of Brazil and a national e-commerce platform, with selected tiles producible in-store in approximately 30 minutes for same-day pickup. A dedicated corporate gifts division (Brindes Corporativos) supplies customized tile projects for events, client gifts, and brand activations with progressive volume discounts.

Product overview

Zazulê is a Brazilian e-commerce and brick-and-mortar retail company specializing in personalized and decorative ceramic tiles and mugs as affective gifts and home decor. The core offering is the Azulejo Personalizado (custom tile) — customers upload a photo, preview the result, and receive a printed ceramic tile in various sizes with frame, adhesive, or base options. Complementing the custom product is a broad portfolio of Azulejos Decorativos (pre-designed decorative tiles) organized by theme — family, pets, couples, music, Brazilian icons (Brasilidades), religious, motivational phrases, and astrology signs. The company also sells ceramic mugs with printed designs, tile compositions (duos, trios, murals), mini tile magnets, keychains, and wooden frames/accessories. For B2B clients, Zazulê offers Corporate Gifts (Brindes Corporativos) — custom tile projects for events, client gifts, and brand campaigns. All products leverage high-quality ceramic printing with options for 3M tape, modern wooden frames, or wooden bases. The company operates 12 physical stores across Southern, Southeast Brazil, and Bahia, and also serves customers nationally via e-commerce with delivery or in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Tile (Azulejo Personalizado) Custom ceramic tile printed with the customer's photo, offered in multiple sizes and finish options for personal gifting and home decoration by individual Brazilian consumers.
• Decorative Tile (Azulejo Decorativo)

Quantifiable outcome

• In-store production in 30 minutes for selected products at participating locations

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CorreiosminorOthersNational postal service used for order delivery via PAC (Economical) and Sedex (Express) shipping options. Freight calculated based on weight, Correios rates, and destination CEP. Free shipping via PAC for orders above R$150 in South and Southeast regions.
• JadlogminorOthersTransport company used as an alternative delivery option. Single delivery attempt at recipient address; if unsuccessful, package held at Jadlog facility for 90 days for pickup before disposal.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Zazulê's online store. The privacy policy explicitly mentions Shopify as the database infrastructure partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zazzle: Online marketplace enabling custom printing on a wide range of products including tiles, mugs and home decor. Comparable mass-customization model with similar product configurability.
• Vistaprint: Custom printing platform serving SMBs and consumers with personalized products including mugs, signage and decor. Directly comparable customization-driven model with B2B corporate gift capabilities analogous to Zazulê's Brindes Corporativos.
• Personalization Mall: US-based personalized gifts retailer offering custom prints across many product categories including tiles and mugs. Highly comparable product model centered on personalization and gifting occasions.
• Shutterfly: US-based photo-personalization platform producing custom prints, mugs, tiles and home decor from customer photos. Direct functional analogue to Zazulê's core 'photo-to-tile' personalization offering.

Broad incumbents

• Etna: Brazilian home decor and furnishings retailer with stores across multiple regions and a strong e-commerce operation. Comparable omnichannel retail model targeting Brazilian consumers seeking decorative home goods.
• Camicado: Brazilian specialty retailer focused on home, gifts and lifestyle products with nationwide physical stores and e-commerce. Overlaps directly with Zazulê's gifting and decorative positioning for Brazilian consumers.
• Tok&Stok: One of Brazil's largest home decor and furniture retail chains with a broad catalog and physical-plus-online presence. Directly comparable omnichannel model to Zazulê, but operating at a much larger scale and broader category scope.

Regional players

• Eliane: Major Brazilian manufacturer of ceramic tiles and coatings. Overlaps with Zazulê's ceramic substrate expertise but serves architectural/construction channels rather than the personalized gift market.
• Portobello: Brazil's largest ceramic tile manufacturer and retailer. Comparable in the ceramic-tile category but focused on architectural/flooring tiles rather than personalized gifts, making it a broader category peer.

Emerging players

• Etsy: Global marketplace for handmade and personalized goods including custom tiles, mugs and gifts. Competes with Zazulê's core personalized-tile offering through third-party sellers who can target Brazilian consumers with low entry friction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zazule

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zazulê