Zeafruit
- Company typePrivate
- Founded2000
- HeadquartersKatikati, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Zeafruit firmographics
Firmographics- Name
- Zeafruit
- Legal name
- Zeafruit
- Website
- https://zeafruit.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Zeafruit industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
Keywords
Where Zeafruit is headquartered
LocationHeadquarters
- HQ city
- Katikati
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Zeafruit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Produce Marketing: Marketing and sales of citrus and avocado produce to major supermarket chains nationwide. Revenue generated through sale of produce with integrated post-harvest services.
- Post-Harvest Packing Services: Packing, ripening, and logistics operations through Patutahi Horticulture facility. Provides services to Zeafruit and other partners.
- Added Value Pre-Pack Operations: Supermarket own brand and Zeafruit specific branded packaging operations at PHL for smaller count sizes
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zeafruit product offering
Product offeringCore offering
Zeafruit markets and distributes fresh New Zealand-grown citrus and avocados from local growers to major supermarket chains nationwide. The company operates an integrated supply chain with owned post-harvest packing and storage facilities (Patutahi Horticulture) and offers value-added pre-pack programmes, grower technical support, and food safety compliance services.
Product overview
Zeafruit is a New Zealand fresh produce marketing company founded in 2000 and part of Darling Group Holdings. It operates as an integrated produce platform combining orchard production, post-harvest packing, and direct sales to supermarket chains nationwide. The company operates two core product lines: Citrus Fruit Marketing (sourcing citrus from ~40 Gisborne growers across 100 hectares of owned/leased orchards) and Avocado Marketing (sourcing from Bay of Plenty, Mid and Far North regions). Supporting these core lines, Zeafruit operates Patutahi Horticulture — a 1350 sqm post-harvest packing facility opened in 2016 with computer grading and pre-pack capabilities. The company also markets multiple branded sub-products including citrus varieties (Afourer Mandarin, Satsuma Mandarin, Tangelo, Orange, Grapefruit, Lime, Meyer Lemon, Yenben Lemon) and avocado labels (Zeafruit Branded, Kiwicado/Sunchaser, Sunglo, AAL, Bay Fresh, Mr Avocado), distributed through major supermarket chains in New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Afourer Mandarin: Citrus mandarin variety marketed by Zeafruit
- Satsuma Mandarin
- Yenben Lemon
- Meyer Lemon
- Kiwicado
- Sunchaser
- Sunglo
- AAL
- Bay Fresh
- Mr Avocado
Products and services
- Citrus Fruit Marketing
- Avocado Marketing
- Patutahi Horticulture Post-Harvest Packing
Quantifiable outcome
- Subsidised pest monitoring programme for all citrus growers
- +1 more outcomes
Companies that use Zeafruit
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Zeafruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zeafruit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Darling Group HoldingscoreParent company providing post-harvest packing, ripening, and logistics operations. Zeafruit is part of Darling Group - a New Zealand-owned family of horticulture businesses.
- Patutahi Horticulture (PHL)coreGisborne-based citrus packhouse owned by Zeafruit directors since 2015. Houses 1350 sqm pack shed with state-of-the-art packing technology.
- Darling Group MarketingcoreManages export opportunities for Zeafruit produce internationally.
- Just AvocadosminorTechnical advisor working with Zeafruit to maximise orchard health and on-orchard production for avocados.
- DMSminorTechnical advisor working with Zeafruit to maximise orchard health and on-orchard production for avocados.
- FruitfedminorProvides subsidised on-orchard pest monitoring programme through Fruitfed monitors managed by Zeafruit.
- NZ AvocadominorIndustry body that pays for Eurofins collection and testing for new season avocados meeting NZ market early season guidelines.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Zeafruit competitors and assessment
Company assessmentDirect peers
- Seeka Limited: New Zealand-based integrated fresh produce grower, packer, and marketer handling avocados, kiwifruit, and pipfruit. Direct peer in NZ produce marketing with similar post-harvest and supermarket-channel model.
- T&G Global: Largest NZ fresh produce marketer covering apples, grapes, citrus, tomatoes, and other categories with global sales channels. Comparable vertically integrated grower-marketer model supplying major retailers domestically and export markets.
- Darling Group Holdings: Parent company of Zeafruit and a New Zealand-owned family of horticulture businesses specialising in avocados and citrus with marketing and export arms. Direct peer as parent and broader group with overlapping categories and shared channels.
- Avoco: New Zealand's largest avocado export marketing company representing grower returns and managing export channels. Direct comparable for Zeafruit's avocado marketing operations on the supply and wholesale side.
- Freshmax NZ: New Zealand/Australasian fresh produce marketer and distributor offering integrated supply solutions across multiple fruit categories. Comparable NZ produce wholesale and marketing business serving supermarket channels.
Broad incumbents
- Mission Produce: World's largest vertically integrated avocado producer and marketer with global sourcing and ripening/distribution operations. Broad incumbent offering scale and category breadth Zeafruit lacks.
- Index Fresh: US-based global avocado marketer and distributor with ripening and bagging operations. Broad incumbent offering comparable post-harvest and supermarket-supply capabilities to Zeafruit at larger scale.
- Westfalia Fruit: Global vertically integrated avocado and subtropical fruit producer-marketer with multi-origin sourcing. Broad incumbent comparable to Zeafruit's avocado business at international scale.
Regional players
- Fresh Direct NZ: New Zealand fresh produce wholesaler and distributor supplying foodservice and retail with mixed produce. Regional peer in NZ fresh produce distribution with overlapping supply and customer base.
Emerging players
- Zespri International: Global kiwifruit marketer owned by NZ growers operating a similar grower-marketing cooperative model with single-desk export and quality standards. Comparable business model architecture though in a different fruit category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Zeafruit social profiles
Digital presenceZeafruit compliance and trust
Trust signalCompliance2 records
Zeafruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeafruit leadership team
Management profileNumber of profiles
Profiles1 record
Zeafruit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zeafruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeafruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeafruit
What does Zeafruit do?
Zeafruit markets and distributes fresh New Zealand-grown citrus and avocados from local growers to major supermarket chains nationwide. The company operates an integrated supply chain with owned post-harvest packing and storage facilities (Patutahi Horticulture) and offers value-added pre-pack programmes, grower technical support, and food safety compliance services.
Is Zeafruit a public or private company?
Zeafruit is a private company. It is classified as corporate owned and is currently operating.
When was Zeafruit founded?
Zeafruit was founded in 2000. It employs 1 to 10 people.
Where is Zeafruit based?
Zeafruit is headquartered in Katikati, New Zealand, in the Oceania region.
How does Zeafruit make money?
Three revenue lines are on record. Fresh Produce Marketing is the primary driver. The others are post-Harvest Packing Services and added Value Pre-Pack Operations.
Who are Zeafruit's main competitors?
Direct peers on record are Seeka Limited, T&G Global, Darling Group Holdings, Avoco and Freshmax NZ. Broad incumbents are Mission Produce, Index Fresh and Westfalia Fruit. Fresh Direct NZ is listed as a regional player. Zespri International is listed as an emerging player.
Does Zeafruit have an API?
No public API is recorded for Zeafruit.
What industry is Zeafruit in?
Zeafruit's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of CRAOAAAC, Fresh Produce Wholesale Distribution. Its NAICS code is 424480 and its SIC code is 5140.