ZEAL TEAM Co. Ltd.

Name

ZEAL TEAM Co. Ltd.

Legal name

株式会社ZEAL TEAM

Website

https://zeal-team.co.jp

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Used Commercial Vehicle Dealership

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Automobile Dealers (4411)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Transportation & Logistics for Remarketing (Pickup/Delivery, Marshaling) (TLABAKAG)

akta.pro secondary industry

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA)

Keywords

• Used commercial vehicles
• Commercial vehicle maintenance
• Vehicle export services
• Used auto parts
• Commercial vehicle rental

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Commercial Vehicle Purchasing (TRUCK FIVE): Purchase of used commercial vehicles from businesses and individuals, operating with a 'speedy, convenient, and honest' service model with over 20 years of industry experience and nationwide branch coverage.
2. Commercial Vehicle Sales (LIMA TRUCKS): Domestic and international sales of used commercial vehicles, leveraging nationwide networks to find and supply vehicles matching customer requirements. Includes '求車サービス' (vehicle request service) to source specific vehicles. Also offers automobile insurance consulting services.
3. Maintenance & Transport (ZEAL TEAM FACTORY): Vehicle inspection, maintenance, transport, and overseas export services. Operating two yards in Yatomi (Aichi) and Bando (Ibaraki) with full maintenance workshop capabilities.
4. Used Parts Sales (5CARTO): E-commerce sale of used commercial vehicle parts, functioning as a comprehensive reuse shop connecting sellers of unneeded parts to buyers.
5. Long-term Commercial Vehicle Rental (RENTAL FIVE): Long-term rental of used commercial vehicles, proposing optimal vehicles matched to customer use and budget to support their business operations.
6. Passenger Car Customization (FORTY SECOND): Custom car provision for passenger vehicles with nationwide delivery, tailoring to customer preferences based on extensive track record.
7. Call Center Services (MM-CONNECT): Call center business serving group companies and external clients, handling inbound inquiries and outbound sales support.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

ZEAL TEAM operates a diversified used commercial vehicle reuse platform through multiple wholly-owned subsidiaries, covering the entire vehicle lifecycle: TRUCK FIVE purchases used commercial vehicles from businesses and individuals; LIMA TRUCKS sells used commercial vehicles domestically and internationally (with English/Tagalog overseas site); ZEAL TEAM FACTORY provides inspection, maintenance, transport, and overseas export services from yards in Yatomi (Aichi) and Bando (Ibaraki); 5CARTO is an e-commerce platform for used commercial vehicle parts; RENTAL FIVE offers long-term rentals of used commercial vehicles; FORTY SECOND customizes passenger cars; and MM-CONNECT runs call center operations for the group and external clients.

Product overview

ZEAL TEAM operates as a diversified used commercial vehicle reuse platform with multiple integrated business units. The portfolio consists of: TRUCK FIVE for purchasing used commercial vehicles; LIMA TRUCKS for selling used commercial vehicles domestically and internationally; ZEAL TEAM FACTORY (with YATOMI and BANDO facilities) for maintenance, transport, and overseas export services; 5CARTO EC platform for used parts; RENTAL FIVE for long-term vehicle rentals; FORTY SECOND for passenger car customization; and MM-CONNECT for call center services. The companies collectively pursue the mission of supporting world development through reuse and growing together with the world.

Differentiator

Problem solved

Functional benefit

Brands

• Truck Lady5: CSR project supporting women truck drivers, promoting female participation in the trucking industry
• ZEAL軟式野球部
• 女性活躍推進プロジェクト

Products and services

• TRUCK FIVE (トラックファイブ) Used commercial vehicle purchasing service that buys commercial trucks and vans from logistics businesses, fleet operators, and individuals, offering speedy, convenient, and honest evaluations nationwide through multiple branch offices.
• LIMA TRUCKS (リマトラックズ) Used commercial vehicle sales service operating nationwide networks to source and supply vehicles to domestic buyers and international customers (via English/Tagalog overseas site); includes a 'vehicle request service' (求車サービス) to find specific vehicles and automobile insurance consultation.
• ZEAL TEAM FACTORY Vehicle transport, inspection, maintenance, and overseas export service for used commercial vehicles, operating full maintenance yards in Yatomi (Aichi) and Bando (Ibaraki) to serve as a Japan-to-world logistics platform.
• 5CARTO E-commerce platform for used commercial vehicle parts, functioning as a comprehensive reuse shop that sources parts nationwide and connects sellers of unneeded parts with buyers across all types of commercial vehicle parts.
• RENTAL FIVE (レンタルファイブ) Long-term commercial vehicle rental service that proposes optimal used commercial vehicles matched to customer use cases and budgets, supporting business operations with flexible rental terms.
• FORTY SECOND Passenger car customization service with nationwide delivery, providing custom cars tailored to individual customer preferences based on extensive track record.
• MM-CONNECT (MMコネクト) Call center operations and management service providing telemarketing, customer center operations, inbound inquiry handling, and outbound sales support for ZEAL TEAM group companies and external clients.

Quantifiable outcome

• TRUCK FIVE has 20+ years of industry experience and nationwide branch network
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Philippines (Subic branch)coreOthers · 1 July 2019ZEAL TEAM opened a Philippines Subic branch in July 2019 to serve as a hub for used commercial vehicle exports and to support the company's international expansion strategy. The Philippines operation connects Japanese used vehicles with overseas demand in Southeast Asia.
• 、一般社団）フラワーリボン協会 (Flower Ribbon Association)coreStrategic or Co-development PartnerCSR partnership in which ZEAL TEAM supports traffic safety awareness and assistance for children left behind in traffic accidents. The company has placed donation boxes at its 8 nationwide locations and displays posters to raise safety driving awareness among employees.
• Truck Lady5coreStrategic or Co-development PartnerInternal CSR project launched December 2018 to promote female participation in the trucking industry. The initiative includes a dedicated website (lady5-official.com), Instagram (near 30,000 followers), Facebook (10,000+ followers), and a blog featuring female driver interviews. The project aims to change industry perception and create a female-friendly work environment.
• LIMA TRUCKS (group company)coreOthersGroup company handling used commercial vehicle sales; operates both domestic and international sales channels including English and Tagalog language overseas site (lima-trucks.com/enph/). Established April 2019.
• TRUCK FIVE (group company)coreOthersGroup company handling used commercial vehicle purchasing; rebranded and restructured; operates nationwide branch network including new Shikoku branch opened November 2025.
• MM-CONNECT (group company)minorOthersGroup call center company handling inbound/outbound customer service and sales support; Toyama and Tokyo branches; call center recruitment actively ongoing.
• ZEAL TEAM FACTORY (group company)coreOthersGroup company managing maintenance, transport, and overseas export of used commercial vehicles. Operates two yards in Yatomi (Aichi) and Bando (Ibaraki). Established October 2021.

Scale indicators5 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• TAA (Toyota Auto Auction): Major Japanese auto auction network affiliated with Toyota. Competes with LIMA TRUCKS for used vehicle resale and represents a key alternative supply channel for commercial vehicles.
• USS Co., Ltd. Japan's largest used vehicle auctioneer. Competes with LIMA TRUCKS' wholesale remarketing channel and provides a benchmark for used commercial vehicle pricing in Japan.
• Cox Automotive (Manheim): Through Manheim and other brands, operates the largest vehicle remarketing platform in the US. Provides a global benchmark for ZEAL TEAM's integrated lifecycle platform and LIMA TRUCKS/5CARTO digital channels.
• CarNext: Pon Holdings' pan-European used vehicle marketplace with refurbishment/remarketing operations. Comparable to ZEAL TEAM's international export ambitions via LIMA TRUCKS' overseas site.

Emerging players

• ACV Auctions: US digital used vehicle auction platform. Relevant comparable for how ZEAL TEAM's 5CARTO and LIMA TRUCKS could evolve into digital-first marketplaces for used commercial vehicles and parts.

Direct peers

• LKQ Corporation: Global leader in used auto parts distribution. Compares directly to 5CARTO's used commercial vehicle parts marketplace and represents a potential international model for digital parts growth.
• Velocity Vehicle Group: US Daimler Truck dealer network offering sales, parts, service, and rental. Comparable integrated lifecycle model for commercial vehicles similar to ZEAL TEAM's FACTORY + RENTAL FIVE + LIMA TRUCKS combination.
• Arai Shoji Co., Ltd. Japanese used commercial vehicle dealer covering truck sales, parts, rental, and maintenance. Direct competitor to TRUCK FIVE, LIMA TRUCKS, 5CARTO, and RENTAL FIVE in Japan.
• Rush Enterprises: Largest commercial truck dealer network in North America. Comparable to ZEAL TEAM's combination of used commercial vehicle sales, rental, and parts operations across multiple regions.

Regional players

• Big Motor (now AP Holdings) / Gulliver International: Large Japanese used vehicle dealer networks. Adjacent comparison for ZEAL TEAM's domestic used vehicle retail and used parts operations, focusing on passenger cars rather than commercial vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zeal_team/videos
• Facebookfacebook.com/trucklady5
• Instagraminstagram.com/zeal_baseballteam
• LinkedInlinkedin.com/company/zealteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEAL TEAM Co. Ltd.