Zehrs Markets

What Zehrs Markets does

Zehrs Markets is a regional Canadian grocery retail banner operating primarily in Ontario, owned and operated as a subsidiary of Loblaw Companies Limited, Canada's largest food retailer. The company serves individual consumers and families through a dual-channel model combining physical supermarket locations with a digital storefront at zehrs.ca that supports both in-store pickup and home delivery fulfillment via the PC Express platform. Its product offering spans fresh produce, meat, bakery, deli, dairy, frozen, packaged grocery, household essentials, personal care, organic items, and international foods, with a strong emphasis on Loblaw's private-label portfolio including President's Choice, no name, PC Organics, PC Blue Menu, and PC Black Label.

The technology stack centers on the PC Express e-commerce platform, which handles catalog browsing, cart, order management, pickup scheduling, and delivery logistics, supplemented by PC Express Rapid Delivery for expedited orders. Customer retention and digital engagement are anchored by the PC Optimum loyalty program (points earned and redeemed across Loblaw banners) and the PC Express Pass subscription, priced at $2.50/month for the first year and bundling unlimited free delivery with 2% back in points on pickup orders. Operational trust features include the In-Stock Promise guarantee with raincheck protection, weekly flyer promotions, and curated value destinations such as Home of PC and Home of PC Under $5.

Revenue is generated through two primary streams: traditional grocery retail sales (transactional, across both online and in-store channels) and the PC Express Pass subscription (recurring). The customer segment is horizontal — general grocery shoppers across Ontario — with no enterprise or B2B customers present. Marketing relies on weekly flyer circulars, social media presence (Instagram, Twitter, Facebook), and loyalty-driven promotions, while distribution is delivered through owned retail stores plus the proprietary PC Express e-commerce and rapid-delivery channels.

Name

Zehrs Markets

Legal name

Zehrs Markets (operated by Loblaw Companies Limited)

Website

https://zehrs.ca

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zehrs Markets is a Loblaw-owned Ontario grocery banner serving households through physical stores and the PC Express online platform for pickup, home delivery, and rapid delivery, with the PC Express Pass subscription and PC Optimum loyalty program anchoring its digital revenue and retention.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

akta.pro secondary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Grocery retail stores
• Online grocery shopping
• Pickup and delivery
• Loyalty rewards program
• Private label brands

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: Traditional retail grocery sales through both online and in-store channels. Customers purchase a wide range of grocery products including fresh food, packaged goods, household items, and personal care products.
2. PC Express Pass Subscription: Subscription service offering unlimited free delivery and 2% back in PC Optimum points on pickup orders. First year priced at $2.50/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Zehrs Markets is a Canadian grocery retail chain operating physical supermarkets and an online grocery shopping platform (PC Express) in Ontario. The company sells fresh produce, packaged goods, household essentials, prepared meals, and an extensive private-label portfolio (President's Choice, no name, PC Organics) to consumers through in-store, pickup, and home delivery channels, supported by the PC Express Pass subscription and PC Optimum loyalty program.

Product overview

Zehrs Markets operates as a Canadian grocery retail platform offering online grocery shopping via PC Express for pickup and delivery. The core product is the PC Express online grocery service, supported by the PC Express Pass subscription (first year at $2.50/month) offering free delivery and 2% points back. The PC Optimum loyalty program enables customers to earn and redeem points. Additional offerings include PC Express Rapid Delivery for expedited orders, Flyer Favourites for weekly deals, In-Stock Promise guarantee, Everyday Low Prices section, PC Organics organic line, Home of PC sub-brand hub featuring President's Choice products, Price Drop promotions, and hundreds of PC-branded items under $5. The company is owned by Loblaws Inc. and operates both online and physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• PC Express (Online Grocery Shopping) Online grocery shopping service enabling customers to order groceries for in-store pickup or home delivery through the Zehrs.ca platform. Available to Ontario consumers for routine grocery replenishment and event-driven shopping.
• PC Express Pass Subscription membership program offering unlimited free delivery plus 2% back in PC Optimum points on pickup orders; first year priced at $2.50/month. Targeted at frequent online grocery shoppers seeking lower per-order fulfillment cost and loyalty rewards.
• PC Optimum Loyalty Program Loyalty rewards program allowing members to earn points on purchases across Loblaw banners, redeemable for discounts, free delivery, and other rewards. Open to individual consumers shopping at Zehrs and participating Loblaw banners.
• PC Express Rapid Delivery Expedited home delivery service for grocery orders placed through the PC Express platform. Designed for time-sensitive fulfillment for Ontario households needing quick grocery delivery.
• PC Organics Private-label organic product line featuring over 150 organic items including baby food, snacks, tea, coconut water, and produce. Available to consumers seeking certified organic grocery options.
• In-Store Pickup Order online and collect groceries at local Zehrs store locations across Ontario. PC Express Pass subscribers receive free pickup and earn bonus PC Optimum points.
• Home Delivery Scheduled home delivery of grocery orders placed through the PC Express platform. Available to Ontario households; free with PC Express Pass subscription.

Quantifiable outcome

• Earn 2% back in PC Optimum points with pickup orders

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Loblaw Companies LimitedcoreOthersZehrs is a banner/brand operated by Loblaw Companies Limited, Canada's largest food retailer. Loblaw provides the parent company infrastructure, supply chain, private label brands (President's Choice, no name, PC Organics), and technology platforms (PC Express, PC Optimum) that power the Zehrs retail operations.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ZehrsON
• Facebookfacebook.com/ZehrsON
• Instagraminstagram.com/zehrson
• LinkedInlinkedin.com/company/zehrs-markets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zehrs Markets