JKP Zelenilo-Beograd Beograd

What JKP Zelenilo-Beograd Beograd does

JKP Zelenilo-Beograd is a public communal enterprise (javno komunalno preduzeće) wholly owned by the City of Belgrade, Serbia, providing integrated urban green space management and horticultural services since its formal founding in 1929. The company employs approximately 1,200 workers across multiple operational, technical, and administrative sectors and serves as the sole municipal provider of public green space maintenance across ten Belgrade municipalities (Voždovac, Vračar, Zvezdara, Zemun, Novi Beograd, Palilula, Rakovica, Savski Venac, Stari Grad, and Čukarica). Its operational scope covers maintenance of approximately 3,000 hectares of public green spaces—including parks, street lawns, and tree rows totaling 56,513 trees across 743 streets—alongside 1,300+ children's playgrounds with roughly 5,000 requisites, 20 public sanitary facilities with free admission, 17,000+ park benches, 3,700+ planters, and 400 hectares of park-forests. The company also manages designated protected natural areas including Topčider Park, Veliko Ratno Ostrvo (211 ha), Bajfordova šuma (59 ha), Zvezdarska šuma, and 31 individually protected trees.

The service portfolio extends well beyond routine maintenance. JKP Zelenilo-Beograd operates a vertically integrated production and construction infrastructure comprising 12 hectares of outdoor nurseries, 7,000 m² of greenhouses producing approximately 400,000 flower seedlings per year, an in-house concrete factory producing paving slabs, curbs, manhole covers, bench supports, and planters, and a modern mechanization fleet for horticultural works. A Planning and Design Bureau with over 50 years of landscape architecture experience delivers project documentation, design, supervision, and technical control for third parties. The Služba za atestiranje i kontrolu (Testing and Control Service) is the only accredited control body in Serbia for safety inspections of children's playgrounds (SRPS EN 1176), outdoor fitness equipment (SRPS EN ISO 20957), and sports facilities (SRPS EN 749, 1270, 1271, 1510)—a unique regulatory position in the domestic market.

The company's revenue model is anchored in annual municipal maintenance programs adopted by the Belgrade City Assembly and funded through the city budget, supplemented by commercial plant and horticultural material sales through two retail nurseries (Vojvode Stepe 405 and Marije Bursać bb in Zemun), design and construction services for private entities and developers, and accredited safety inspection services for schools, kindergartens, and businesses. The enterprise has progressively built out an integrated management system certified under ISO 9001 (2017), ISO 14001 (2019), ISO 27001 (2021), and ISO 45001 (2025). Governance rests with a Supervisory Board comprising City of Belgrade and employee representatives; the company has no private equity, venture capital, or external shareholders and does not appear in any M&A or funding activity.

Name

JKP Zelenilo-Beograd Beograd

Legal name

JKP Zelenilo-Beograd, Beograd

Website

https://zelenilo.rs

Company type

Private

Founded year

1929

Operating status

Operating

Short description

JKP Zelenilo-Beograd is a municipal public utility owned by the City of Belgrade that maintains approximately 3,000 hectares of public green spaces, manages 56,513 street trees across ten municipalities, and operates the only accredited safety inspection body in Serbia for playgrounds and sports facilities.

Ownership category

akta.pro rank

Product category

Municipal Green Space Maintenance and Horticultural Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Facilities Support Management Services (8744), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Grounds, Landscaping & Exterior Services (BPABAAAD), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Urban green space maintenance
• Municipal horticultural services
• Public park maintenance
• Playground safety inspection
• Plant nursery production

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Municipal Green Space Maintenance Contracts: The primary revenue stream comes from municipal contracts for maintaining public green spaces under annual programs approved by the City Assembly of Belgrade, funded through the city budget.
2. Sale of Plants and Planting Materials: The company produces and sells seedlings of ornamental trees, deciduous and coniferous shrubs, seasonal flowers, perennials, indoor plants, and cut flowers through its nurseries and retail outlets.
3. Commercial Plant Material Trade: The company conducts small-scale trade in flowers, planting materials, seeds, plant protection products, and related goods.
4. Design, Construction, and Project Documentation Services: Preparation of planning, investment, and technical documentation for green space development and reconstruction, including supervision and technical control of projects for third parties.
5. Accredited Safety Inspection Services: Safety inspection services for children's playgrounds, fitness facilities, and sports courts for third parties, using accredited testing and control procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JKP Zelenilo-Beograd is a public communal enterprise that maintains approximately 3,000 hectares of public green spaces (parks, street trees, planters, forests, playgrounds, sanitary facilities) across ten Belgrade municipalities under annual municipal contracts. The company also produces and sells ornamental plants through its 12-hectare nursery and 7,000 m² greenhouse operations, manufactures park furniture and playground equipment via its in-house concrete factory, provides landscape design and construction services, and operates Serbia's only accredited inspection body for safety of children's playgrounds, fitness equipment, and sports facilities.

Product overview

JKP Zelenilo-Beograd is a municipal public utility providing a comprehensive, integrated portfolio of urban green space services in Belgrade. The core offering consists of maintenance and management of approximately 3,000 hectares of public green spaces (parks, tree rows, forests, planters, playgrounds, sports facilities) across ten Belgrade municipalities. The portfolio includes: (1) Public Green Space Maintenance and Tree Row (Drvoredi) Management as the primary services; (2) Ecology and Plant Protection, Public Sanitary Facilities, and Forest Maintenance as supplementary operational services; (3) Protected Natural Goods Management covering Topčider Park, Veliko Ratno Ostrvo (211 ha), Bajfordova šuma (59 ha), and 31 protected individual trees; (4) three accredited Safety Inspection Services — for children's playgrounds (SRPS EN 1176), outdoor fitness equipment (SRPS EN ISO 20957), and sports facilities (SRPS EN 749, 1270, 1271, 1510) — the only accredited control body in Serbia for fitness and sports equipment; (5) Planning and Design Bureau and Construction/Reconstruction services for new and existing green spaces, including a concrete products factory; (6) Plant Production in 12 hectares of nurseries and 7,000 m² of greenhouses; (7) Park Furniture and Playground Equipment Manufacturing; and (8) Publications (Monograph, Green Etiquette, Flower Etiquette, Protected Natural Goods of Belgrade, Green Informant newsletter) and community programs (Action 'For a Greener Belgrade', Tree Replanting initiatives). The company also operates an Emergency Response Team for urgent tree interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• placeholder placeholder

Quantifiable outcome

• 3,000 hectares of public green spaces maintained
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SAKOM (Serbian-Azerbaijani Economic Chamber)coreGTM or Marketing Partner · 1 July 2026SAKOM, the Serbian-Azerbaijani Economic Chamber, partnered with JKP Zelenilo-Beograd on multiple initiatives. Azvirt d.o.o. (Belgrade branch), a member of SAKOM, donated 100 plane tree seedlings and complete irrigation equipment worth nearly 5.5 million dinars to the City of Belgrade. The planting and irrigation system installation was carried out by JKP Zelenilo-Beograd in Block 15, Ušće Park. Azvirt also donated a new chess pavilion in Tašmajdan Park, opened April 23, 2026.
• Azvirt d.o.o. (Belgrade branch)coreGTM or Marketing Partner · 1 July 2026Azvirt d.o.o. (Belgrade branch), in cooperation with the Embassy of the Republic of Azerbaijan in Serbia, donated 100 plane tree seedlings and complete irrigation equipment worth nearly 5.5 million dinars. The company also donated a chess pavilion in Tašmajdan Park. JKP Zelenilo-Beograd carried out the planting and installation work.
• Embassy of the Republic of Azerbaijan in SerbiacoreGTM or Marketing Partner · 1 July 2026The Embassy of the Republic of Azerbaijan in Serbia collaborated with Azvirt d.o.o. and SAKOM to donate trees and a chess pavilion to Belgrade. JKP Zelenilo-Beograd implemented the planting and installation.
• Chess Federation of SerbiaminorGTM or Marketing Partner · 1 July 2026The Chess Federation of Serbia supported the opening of the donated chess pavilion in Tašmajdan Park, organized by the Embassy of Azerbaijan.
• Ministry of Environmental Protection of the Republic of SerbiacoreGTM or Marketing Partner · 1 July 2026The Ministry of Environmental Protection co-funded the renovation of 'Park ljubavi' (Park of Love) in Block 1, New Belgrade, with an investment of 11,653,000 dinars. The project included restoration of the 'Igra mladosti' fountain, new paths, benches, and planters, with planting to continue in the autumn planting season.
• Belgrade MarathonminorGTM or Marketing Partner · 1 January 2026JKP Zelenilo-Beograd has partnered with Belgrade Marathon for four consecutive years in an ecological initiative. The company donated cedar seedlings that were planted together in Block 13, New Belgrade, ahead of the 39th Belgrade Marathon, aiming to improve the environmental quality and raise awareness about urban greenery.
• City Municipality of New Belgrade (GO Novi Beograd)coreGTM or Marketing Partner · 1 January 2026The City Municipality of New Belgrade partnered with JKP Zelenilo-Beograd and 'Plogging Srbija' organization for the 'Green New Belgrade' project, planting nearly 600 new trees across 25 locations in New Belgrade. The municipality also supports the project 'Vrt nade' (Garden of Hope) in Block 70a.
• Plogging SrbijaminorGTM or Marketing Partner · 1 January 2026Plogging Srbija collaborated with GO Novi Beograd and JKP Zelenilo-Beograd for the 'Green New Belgrade' project, planting nearly 600 trees across 25 locations in New Belgrade.
• City of Belgrade — Secretariat for Communal and Housing AffairscoreStrategic or Co-development Partner · 1 January 2026The Secretariat for Communal and Housing Affairs of the City of Belgrade develops and adopts the annual Program of Maintenance of Green Spaces that JKP Zelenilo-Beograd implements. The Secretariat also approves budgets for green space improvement projects and green space categorization.
• City of Belgrade — Secretariat for Environmental ProtectioncoreStrategic or Co-development Partner · 1 January 2026The Secretariat for Environmental Protection provides opinions and approvals on management plans for protected natural areas managed by JKP Zelenilo-Beograd, including Topčiderski Park, Zvezdarska šuma, and protected individual trees.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grün Berlin GmbH: Berlin's municipal park and green space management company, responsible for public parks, gardens, and green infrastructure across the German capital. Closest functional peer — both are state-affiliated municipal utilities managing large urban green-space portfolios with in-house maintenance, design, and construction capabilities.
• Wiener Stadtgärten (MA 42): Vienna's municipal department for city gardens and parks (Magistratsabteilung 42). Manages public parks, tree care, playgrounds, and horticultural services for the City of Vienna — directly comparable municipal green-space utility operating in a European capital.
• FŐKERT Nonprofit Zrt. Budapest's municipal garden and park company, responsible for public green spaces, tree maintenance, and horticultural services for the Hungarian capital. Comparable CEE municipal park utility with similar scope, ownership structure, and service portfolio.
• Parcs i Jardins de Barcelona Institut Municipal: Barcelona's municipal institute managing parks, gardens, and urban green infrastructure. Comparable European municipal park utility with integrated maintenance, design, and tree management functions serving a major Mediterranean capital.
• Madrid Espacios y Servicios para la Ciudadanía: Madrid's municipal company responsible for parks, gardens, and urban green spaces. Comparable Southern European municipal park utility with similar scale, scope, and municipal ownership structure to JKP Zelenilo-Beograd.
• Grün Stadt Zürich: City of Zurich's municipal office for parks and green spaces (Grün Stadt Zürich). Manages urban forests, parks, cemeteries, and horticultural services for the City of Zurich — a Swiss municipal peer with comparable integrated service portfolio.

Broad incumbents

• ID Verde: Europe's largest commercial landscaping company, operating across France, UK, Germany, Netherlands, and other European markets. Comparable in service offering (commercial grounds maintenance, design, construction) but private-sector, multi-geography, and considerably larger in scale.
• BrightView Holdings, Inc. Largest commercial landscaping services company in North America (NYSE: BV). Provides landscape maintenance, snow removal, tree care, and landscape development — overlapping service categories but operating across the US with no municipal-utility specialization.
• The Davey Tree Expert Company: Large North American tree care, utility vegetation management, and commercial landscaping company. Comparable in urban forestry and tree-care expertise but operates as a private employee-owned firm with US/Canada focus and broader commercial utility-line clearance.

Emerging players

• Kiwa N.V. Netherlands-based global testing, inspection, and certification (TIC) company. Comparable to JKP Zelenilo-Beograd's accredited safety inspection service line for playgrounds, fitness, and sports equipment under European EN standards, though Kiwa is a much larger multi-sector TIC firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JKP Zelenilo-Beograd Beograd