Elastizell Of Wisconsin Inc

What Elastizell Of Wisconsin Inc does

Elastizell of Wisconsin Inc. is a privately held, family-owned specialty concrete contractor founded in 1963 by Ray Munch Sr. and currently led by his son, Ray Munch Jr. Headquartered in New Berlin, Wisconsin, the company operates through three divisions: a Concrete Division providing footings, foundation walls, flatwork, sitework, decorative finishes, curbs, ADA-compliant ramps, cast-in-place stairs, and structural concrete for commercial and industrial applications; an Acoustical Floors Division providing floor leveling, gypsum underlayments with integrated sound control, and radiant heat floor systems using gypsum-based toppings; and a Lightweight Cellular Concrete Division providing LWCC roof deck systems, pipeline abandonment and void fill, cellular contact grouting, engineered fill, and vapor caps for subsurface contamination remediation.

Technically, the company executes site-batched, pour-in-place concrete applications using proprietary in-house mobile mixing units that allow on-site tuning of mix density and foam ratio to meet engineering specifications. Specialty capabilities include LWCC roof insulation systems with thermal and fire performance characteristics, gypsum underlayments paired with acoustic mats to meet STC and IIC sound ratings in multifamily construction, and pumpable low-density cellular concrete for pipeline abandonment, bridge abutment backfilling, and geotechnical void fill. Labor is provided through union affiliation with LiUNA Local 113 and OPCMIA Local 599, and the company is a preferred installer of Maxxon Gypcrete 2000 over Maxxon Acousti-Mat for multifamily sound-control assemblies.

The business model is project-based professional services revenue, priced per project scope through competitive bidding and negotiation. Go-to-market is direct enterprise field sales targeting general contractors, developers, engineers, architects, and municipalities across Wisconsin and the broader Midwest region, with lead flow generated through contractor referrals, repeat client relationships, and active membership in seven construction industry associations (AGC, NRDCA, WUCA, MBA, NAHB, Build CEA, WisBuild). Revenue is not publicly disclosed, no external funding or parent company exists, and the company is reported to operate with approximately nine employees.

Name

Elastizell Of Wisconsin Inc

Legal name

Elastizell of Wisconsin Inc.

Website

https://zellwis.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Elastizell of Wisconsin Inc. is a family-owned specialty concrete contractor in New Berlin, Wisconsin, providing poured concrete, gypsum underlayments with sound control, and lightweight cellular concrete applications to general contractors, developers, and municipalities across the Midwest.

Ownership category

akta.pro rank

Product category

Specialty Concrete Construction Services

NAICS

Poured Concrete Foundation and Structure Contractors (23811)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

akta.pro secondary industry

Foundation Remediation & Underpinning (Jack Piles, Resin Injection, Re-leveling) (IMAFAOAL)

Keywords

• Specialty concrete construction
• Lightweight cellular concrete
• Gypsum underlayments installation
• Acoustical floor systems
• Structural concrete services

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Concrete Construction Services: Project-based professional services revenue from concrete construction work including structural concrete, flatwork, footings, foundation walls, and sitework for commercial, industrial, and residential applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Elastizell of Wisconsin Inc. is a specialty concrete contractor delivering poured-in-place concrete construction services through three divisions: a Concrete Division (footings, foundation walls, flatwork, sitework, decorative finishes, ADA ramps, structural concrete); an Acoustical Floors Division (gypsum underlayments with integrated sound control, floor leveling, and radiant heat floor toppings); and a Lightweight Cellular Concrete Division (LWCC roof decks, pipeline abandonment, void fill, engineered fill, vapor caps). The company serves general contractors, developers, engineers, architects, and municipalities in Wisconsin and the broader Midwest.

Product overview

Elastizell of Wisconsin Inc is a specialty concrete contractor offering three distinct service divisions: (1) Concrete Division covering footings, foundation walls, flatwork, sitework, decorative finishes, curbs, ADA ramps, stairs, and structural concrete; (2) Acoustical Floors Division providing floor leveling, gypsum underlayments with sound control, and radiant heat floor systems; and (3) Lightweight Cellular Concrete Division offering LWCC roof decks, pipeline abandonment, void fill, contact grouting, engineered fill, and vapor caps. The company operates as a single unified specialty concrete contractor rather than a platform with modules, with all divisions sharing union-affiliated crews and in-house equipment to deliver coordinated concrete solutions from foundations through finished floors.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Deck Systems (Lightweight Insulating Cellular Concrete – LWCC)
• Pipeline Abandonment & Void Fill
• Cellular Contact Grouting
• Engineered Fill (Low-Density Cellular Concrete)
• Vapor Caps for Subsurface Contamination Remediation
• Floor Leveling & Commercial Surface Preparation Solutions
• Gypsum Underlayments with Integrated Sound Control
• Concrete Footings & Foundation Walls Provides poured concrete footings that distribute building weight evenly and foundation walls that provide vertical support for residential, commercial, and industrial structures.
• Concrete Flatwork & Sitework
• Decorative Concrete Finishes
• Planter Curbs, Curb & Gutter Installations
• ADA-Compliant Concrete Ramps
• Cast-in-Place Concrete Stairs
• Structural Concrete for Commercial & Industrial Applications
• Radiant Heat Floor Systems with Gypsum-Based Toppings

Quantifiable outcome

• Millions of square feet of gypsum underlayments installed across Wisconsin and the Midwest
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wisconsin Underground Contractors Association (WUCA)coreOthersIndustry association membership maintaining alignment with evolving standards and best practices in concrete construction and underground utilities.
• Associated General Contractors (AGC)coreOthersIndustry association membership providing visibility and credibility within the construction industry. Affiliation demonstrates commitment to best practices and ongoing training in concrete construction.
• National Roof Deck Contractors Association (NRDCA)coreOthersActive membership in NRDCA keeps the company current on roof deck industry innovations, best practices, and performance standards for LWCC roof deck systems.
• Wisconsin Builders Association (MBA)coreOthersAssociation membership connecting the company with builders and developers throughout Wisconsin, maintaining alignment with industry standards and building codes.
• National Association of Home Builders (NAHB)minorOthersNational industry association membership providing access to broader construction industry resources and networking opportunities.
• Build CEAminorOthersIndustry association membership providing additional industry connections and best practice resources.
• WisBuildminorOthersWisconsin construction industry association supporting building professionals and contractors in the state.
• Maxxon (Gypcrete 2000)coreTechnology or IntegrationPreferred underlayment product supplier for gypsum underlayment systems. The company installs Maxxon Gypcrete 2000 over Maxxon Acousti-Mat for multifamily sound control applications, a proven solution meeting fire ratings and sound control requirements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aerix Industries: Manufacturer and installer of lightweight cellular concrete (LWCC/LWIC) used in roof deck, geotechnical, and void fill applications — directly comparable to Elastizell's Lightweight Cellular Concrete Division offerings.
• Cell-Crete Corporation: Specialty contractor focused on cellular concrete applications including roof decks, void fill, and geotechnical fill — competes directly with Elastizell's lightweight cellular concrete service line.
• Maxxon Corporation: Manufacturer of gypsum underlayments (Gypcrete) and sound control mats used in multifamily and commercial construction — both supplies products to Elastizell and competes for installation work in the same category.
• Cind-R-Lite Block Company: Producer and installer of lightweight cellular concrete for structural, geotechnical, and roofing applications — comparable product category and customer base to Elastizell's LWCC division.

Broad incumbents

• Elastizell of America (parent franchise): Franchisor/affiliate network for Elastizell cellular concrete systems across other U.S. regions — provides the underlying technology platform Elastizell of Wisconsin leverages and operates affiliates competing in other geographies.
• US Concrete (Vulcan Materials Company): Large national ready-mix and specialty concrete producer — broader incumbent in the concrete construction value chain that competes with Elastizell in structural and commercial concrete categories at much greater scale.
• Quikrete Holdings: Major manufacturer of concrete mixes, underlayments, and specialty concrete products — competes broadly in the same construction materials categories Elastizell specializes in installing.
• Arcosa Lightweight (Arcosa, Inc.): National lightweight aggregate and structural products business serving construction and infrastructure markets — adjacent competitor in lightweight construction materials Elastizell installs.
• Heidelberg Materials US: Global building materials producer with U.S. cement, ready-mix concrete, and specialty products operations — large incumbent competing in the same structural and specialty concrete categories.

Others

• Wisconsin Concrete Masonry Association: Regional industry association representing concrete producers and contractors in Wisconsin — provides Elastizell with industry network access rather than direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastizell Of Wisconsin Inc