Société d'Aménagement Zenata (SAZ, Groupe CDG - Maroc)

What Société d'Aménagement Zenata (SAZ, Groupe CDG - Maroc) does

Société d'Aménagement Zenata (SAZ) is a Moroccan state-owned urban development company, wholly owned by Groupe CDG (Caisse de Dépôt et de Gestion), established in 2006 to deliver the Zenata Éco Cité, a 1,830-hectare master-planned sustainable city located between Casablanca and Rabat on Morocco's Atlantic coast. The project organizes its offering into four core vertical products: a residential quarter (Quartier de la Ferme, 70 hectares, with the first phase now available for occupancy), a 10-hectare integrated health center featuring a 300-bed hospital, six specialty centers, and 24/7 emergency services, a 15-hectare international university campus (CUIZ), and a 115,000+ m² retail and leisure center. The project's underlying technology is bio-climatic urban design — ocean wind ventilation delivering a 2-3°C summer cooling effect, integrated rainwater harvesting, 470 hectares of green space, 44 km of pedestrian and cycling paths, and traditional Moroccan medina-inspired neighborhood planning — making it the first city in Morocco and Africa to receive the ECO-CITY LABEL certification.

SAZ operates as the master developer and operates under a multi-stream revenue model that is not publicly disclosed: one-time residential lot and unit sales within Quartier de la Ferme, recurring commercial leasing of retail space to national and international brands (including IKEA and McDonald's among the named tenants), managed healthcare services through the integrated hospital and specialty centers, subscription-style education revenue from the international campus, and professional services revenue tied to overall urban development and infrastructure delivery. The development is backed by a committed €2 billion (approximately 20 billion MAD) investment, structured through Groupe CDG as the primary financial backer, with the project targeting 300,000 residents and 100,000 jobs at full completion. Pricing for residential, commercial, healthcare, and education offerings is not publicly disclosed and is negotiated case-by-case; the company maintains a 55-person lean operational structure and reaches the market through direct sales offices, operated facilities, and campus licensing arrangements across the Casablanca-Rabat metropolitan corridor.

Name

Société d'Aménagement Zenata (SAZ, Groupe CDG - Maroc)

Legal name

Société d'Aménagement Zenata

Website

https://zenataecocity.ma

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SAZ is a Moroccan state-owned urban developer (subsidiary of Groupe CDG) building the 1,830-hectare Zenata Éco Cité between Casablanca and Rabat, serving future residents, healthcare patients, university students, and retail tenants through an integrated sustainable city project.

Ownership category

akta.pro rank

Product category

Sustainable Urban Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Landscaping Services (561730), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYBPAIANAD

Urban & Regional Planning (Land Use, Zoning, Master Planning)

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

SECONDARYBPAHAKAE

Regional & Land Use Planning

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAC

Landscape Architecture & Site Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYHSAIABAA

Residential Landscape Design

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

Keywords

• Sustainable urban development
• Eco-city real estate
• Mixed-use property development
• Master-planned community
• Integrated healthcare campus

Headquarters

HQ city

Zenata

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Land and residential property sales: Sale of residential lots and housing units within the first residential quarter 'Quartier de la Ferme' (70 hectares). Units are sold directly to individual homebuyers and families seeking modern eco-friendly living.
2. Commercial leasing: Leasing of commercial retail spaces (115,000+ m² of leasable area) in the shopping and leisure center to national and international retail brands and food & beverage operators.
3. Healthcare services: Revenue from the integrated health center including hospital services (300-bed hospital), specialty centers, emergency services operating 24/7, and medical tower for private practitioners.
4. Education and campus services: Revenue from the international university campus (CUIZ) hosting engineering, medical, and business schools on 15 hectares, including student housing, dining, and academic facilities.
5. Urban development and project management: As the urban development company (SAZ) of Groupe CDG, the company generates revenue through master development of the 1,830-hectare eco-city project, including infrastructure, utilities, and public spaces development.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Société d'Aménagement Zenata (SAZ) develops and operates the Zenata Eco-City, a 1,830-hectare master-planned sustainable urban development in Morocco spanning 1,830 hectares between Casablanca and Rabat. The project delivers integrated residential housing (Quartier de la Ferme), an integrated health center with a 300-bed hospital, an international university campus (CUIZ), and a 115,000+ m² retail and leisure center, all built around bio-climatic design principles including natural ocean-wind ventilation and rainwater harvesting.

Product overview

Zenata Éco Cité is a large-scale urban development project by Société d'Aménagement Zenata (SAZ, Groupe CDG) located between Casablanca and Rabat, Morocco. It is organized as a multi-component platform comprising residential quarters (Quartier de la Ferme), an integrated health center, an international university campus, and a retail/leisure complex, all set within an eco-city framework featuring green spaces, sustainable mobility infrastructure, and climate-adaptive design. The project represents a unified master-planned development rather than a modular software product, with the ECO-CITY LABEL certification as a key differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenata Éco Cité – Eco-City Development Integrated master-planned eco-city designed for 300,000 residents on 1,830 hectares, combining 470 hectares of parks and green spaces, 44 km of pedestrian and cycling paths, three high value-added activity poles (health, education, commerce/leisure), and climate-responsive bio-climatic design principles. Targeted at individual residents, families, institutional tenants, and commercial operators.
• Quartier de la Ferme (The Farm District) The first residential quarter of the eco-city, spanning 70 hectares within 400 meters of the sea, organized as autonomous living centers around traditional Moroccan medina principles. Provides proximity services in education, worship, health, commerce, leisure, and transport. Targets individual homebuyers and families seeking modern eco-friendly urban living.
• Centre de santé intégré (Integrated Health Center / Cité médicale) A 10-hectare integrated medical campus offering comprehensive healthcare including a 300-bed hospital, six specialty centers, a medical and paramedical university, 24/7 emergency services, housing for medical staff, a medical tower for private practitioners, and adapted hotel services. Targets patients seeking comprehensive care and medical institutions.
• Campus Universitaire International de Zenata (CUIZ) A 15-hectare international university campus hosting national and international schools of higher education covering engineering, medicine, and business disciplines. Includes a media library, associative spaces, an incubator, student housing, restaurants, and sports infrastructure. Targets students and educational institutions seeking international-standard higher education facilities.
• Centre de commerce et de loisirs (Retail and Leisure Center) A 115,000+ m² retail and leisure destination featuring national and international brands and innovative leisure offerings, positioned as a secure family destination and reference shopping location. Targets retail brands, food and beverage operators, entertainment operators, shoppers, and visitors.

Quantifiable outcome

• Temperature reduction of 2-3°C achieved through natural ocean wind ventilation
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International and National Retail BrandsminorChannel Partner/ Reseller/ DistributorThe shopping and leisure center (115,000+ m²) features partnerships with national and international retail brands including major international chains such as IKEA, McDonald's, and other tenants visible in the partner logo section. These retailers occupy commercial space in the center, contributing to the diverse shopping and leisure offering.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EcoCiteZenata
• LinkedInlinkedin.com/company/soci%C3%A9t%C3%A9-d-am%C3%A9nagement-zenata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Société d'Aménagement Zenata (SAZ, Groupe CDG - Maroc)