zeron / Agentur für PR & Content

What zeron / Agentur für PR & Content does

zeron / Agentur für PR & Content is an owner-managed PR and content agency headquartered in a 300 sqm workshop loft in Düsseldorf, Germany, founded in July 2011 by Vivian Stürmann. The firm operates with a 14-person all-female team of PR specialists and serves both B2B and B2C clients across diverse verticals including food & beverage (Henkell Freixenet, Krombacher, Kikkoman, Lieken, Söbbeke), glass industry and trade shows (Messe Düsseldorf/glasstec, Ardagh Glass Packaging, Aktionsforum Glasverpackung), building and housing (Gira, RENOWATE, WOGEDO), energy (PRIMAGAS, Wuppertaler Stadtwerke), telecommunications (Tele2, ruhrfibre/metrofibre), industrial (Badische Stahlwerke, Johnson Controls), and associations (Bundesverband Glasindustrie).

The firm's core services span strategic PR consultancy, brand and product PR, corporate PR, corporate publishing, influencer relations and social media management, and crisis PR. Underlying methodologies include Modular Content Kits — a reusable framework for packaging text and image modules for journalists and multi-platform distribution — and a proprietary 2,500-journalist survey (September 2025) that provides market intelligence on media-side preferences (e.g., 4.4/5 press release relevance). The agency has also built an AI visibility / GEO (Generative Engine Optimization) advisory practice, helping clients structure websites, FAQs, and content for citation in ChatGPT, Claude, Gemini, and Perplexity outputs. Services are delivered through annual retainers and project-based "PR on Demand" mandates, with both direct enterprise sales and consultative engagement.

The business model is professional-services-fee-based with revenue of €1.8M income and €2.4M total revenue in 2025 (Pfeffer PR Ranking). The firm holds no external investors, no parent company, and no subsidiaries; ownership and management rest with founder Vivian Stürmann. Distribution is direct to enterprise and mid-market clients in Germany (predominantly NRW), supported by thought-leadership content (blog, LinkedIn, Facebook, X), a quarterly newsletter, and event marketing (including the Trendtag Glas conference). The firm climbed from rank 93 in the Pfeffer PR Ranking in 2013 to rank 54 in 2025, and won a German Brand Award in 2022.

Name

zeron / Agentur für PR & Content

Legal name

zeron GmbH

Website

https://zeron.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

zeron / Agentur für PR & Content is an owner-managed, 14-person all-female PR and content agency in Düsseldorf, Germany, serving enterprise B2B and B2C clients across food & beverage, glass, construction, energy, and trade-show verticals with retainer and project-based PR, corporate publishing, social media, crisis PR, and AI/GEO advisory services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

akta.pro primary industry

Retail Media Network (RMN) Buying (On-site & Off-site) (BPAFABAI)

Keywords

• Public relations services
• Content marketing agency
• Corporate communications
• Social media management
• Crisis communications

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Professional Services: zeron generates revenue through retainer-based PR and content mandates and project-based PR on demand engagements. Services include strategic PR consultancy, corporate PR, brand and product PR, content development, social media management, influencer relations, corporate publishing, and crisis communication. Revenue is driven by client retainer fees and project fees, consistent with a professional services firm model.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

zeron is an owner-managed PR and content agency that provides strategic communications, media relations, brand and product PR, corporate PR, corporate publishing, influencer relations, social media management, and crisis PR to enterprise and mid-market clients across B2B and B2C sectors in Germany. The agency sells retainer-based mandates and flexible project-based 'PR on Demand' engagements, delivering cross-channel content orchestrated across traditional media, social platforms, and AI systems.

Product overview

zeron is an owner-managed PR and content agency based in Düsseldorf, Germany, offering a comprehensive portfolio of communications services. The agency's core offerings include PR strategy, brand and product PR, corporate PR, corporate publishing, influencer relations and social media management, and crisis PR. The agency serves clients across diverse industries including food & beverage, living & lifestyle, retail & hospitality, construction & housing, telecommunications, energy, and associations & trade shows, operating in both B2C and B2B sectors. zeron positions itself as a strategic communications partner focused on cross-channel visibility, moving beyond traditional press relations to encompass digital visibility, community relations, and AI-driven content optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• PR-Strategie (PR Strategy) Strategic PR consultancy developing and planning PR approaches for B2B and B2C clients across industries; foundational engagement for retainer and project mandates.
• Marken- & Produkt-PR (Brand & Product PR) PR services focused on building brand identity and promoting product visibility, including creative PR mailings (e.g., Henkell Freixenet Söhnlein Brillant Spritz) and product-launch campaigns.
• Corporate PR Corporate communications and public relations managing company image, reputation, and stakeholder relations for enterprises such as RENOWATE, EKO-PUNKT, and Badische Stahlwerke.
• Corporate Publishing Content creation and publishing services including employee newsletters, centenary brochures, career websites, annual reports, and tenant magazines (e.g., Lieken employee newsletter, WOGEDO 'Unser Dach', Bundesverband Glasindustrie annual report).
• Influencer Relations & Social Media Management of influencer partnerships and social media presence across LinkedIn, Facebook, X, Instagram, and YouTube to enhance brand reach and engagement, with multi-format content production.
• Krisen-PR (Crisis PR) Crisis communications and reputation management services for clients facing public relations emergencies, including crisis simulations (e.g., PRIMAGAS) and crisis PR support (e.g., Wuppertaler Stadtwerke).
• PR on Demand Flexible, project-based PR support offering ad-hoc communicative assistance, including PR consulting, topic development, media relations, and interview placements (e.g., EF Education First engagement since March 2026).

Quantifiable outcome

• Ranked 54th in Pfeffer PR Ranking 2025 with €1.8M income and €2.4M total revenue — improved from 57th place in 2024
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Schwartz Public Relations: Owner-managed German PR agency focused on technology, digital and B2B clients. Comparable to zeron in size, target clientele (mid-market tech/enterprise), content+PR positioning and tier-1 Pfeffer-ranking profile.
• Fink & Fuchs Public Relations: Mid-size Wiesbaden-based German PR agency specialized in B2B technology, IT and digital economy clients. Closely matches zeron's B2B tech/enterprise focus and mid-market positioning.
• HPP Kommunikation: Owner-managed Düsseldorf PR and content firm serving B2B clients in industry, technology and associations. Direct regional and size comparable to zeron.
• Faktor 3 AG: Mid-size German PR agency specializing in technology, healthcare and B2B communications. Closely comparable to zeron in size, German mid-market focus and B2B/technology storytelling.

Broad incumbents

• FleishmanHillard Germany: Omnicom global PR firm's Frankfurt/Munich offices providing corporate, brand and integrated communications. Comparable client mix and integrated content offerings; vaster scale.
• Edelman Germany: Global PR firm's German office providing corporate, brand and crisis communications to enterprise clients across sectors including F&B, energy and tech. Comparable enterprise client roster and full-service PR + content mix; far larger in headcount and global reach.
• Golin Germany: Interpublic-owned global PR firm's German operations serving enterprise clients with integrated PR, content and social services. Comparable in offering mix; far larger and globally networked.
• Serviceplan Group: Largest independent owner-managed communications group in Germany/DACH, offering integrated PR, advertising and content services to enterprise clients. Comparable in owner-management ethos and cross-channel content approach, but operates at vastly greater scale than zeron.
• Ketchum (now Ketchum GmbH Germany): Omnicom-owned global PR firm's German arm offering corporate, consumer and content services to enterprise clients. Comparable enterprise mandates and multi-channel content capabilities; far larger and globally networked.

Emerging players

• Piabo PR: Berlin-based digital and tech-focused PR firm with strong content, influencer and platform capabilities. Comparable to zeron's emerging GEO/digital positioning; differentiated by stronger digital-product/tech DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zeron.pr
• LinkedInlinkedin.com/company/zeron-agentur-f%C3%BCr-pr-content

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zeron / Agentur für PR & Content