Zeze Viagens
Zeze Viagens is a Brazilian travel agency based in Rio de Janeiro that designs and sells customized international travel packages for affluent Brazilian individual travelers, covering 70+ countries plus sports events and cruises via direct WhatsApp-led consultations.
- Company typePrivate
- Founded-
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zeze Viagens does
Zeze Viagens is a privately held Brazilian travel agency headquartered in Copacabana, Rio de Janeiro, specializing in customized international travel packages for affluent Brazilian individual travelers. The agency sells bespoke itineraries covering flights, hotels, transfers, tours, cruise bookings, and sports event tickets across 70+ countries and 7 continents, with a sales-led direct-to-consumer go-to-market executed primarily through WhatsApp consultations and website inquiries. Its core differentiators are personalized itinerary design, exclusive access to major sporting events (Champions League, Super Bowl, Miami Open), and a 'Baby Sitter de Viagens' concierge service that handles all trip logistics on the client's behalf.
The business operates on a commission-based transaction fee revenue model with quote-based pricing and installment payments up to 10x interest-free. It maintains channel/reseller relationships with nine cruise lines (MSC, Royal Caribbean, Celebrity, Costa, Azamara, Disney, Norwegian, Pullmantur, Silversea), global OTAs (Decolar, Expedia, Get Your Guide), and travel insurer April. A content-driven SEO strategy anchored on 100+ destination landing pages and the Zeze Blog fuels top-of-funnel demand, while WhatsApp serves as the primary conversion and service channel. There is no proprietary technology stack disclosed; operations are human-mediated and consultation-driven rather than platform-driven.
The firm employs 28 people and is privately held with no disclosed funding, parent company, or M&A activity. Customer testimonials indicate ongoing client relationships dating back to at least 2012, and the agency emphasizes repeat business and word-of-mouth referrals within the Brazilian luxury travel segment. Strategic emphasis has shifted toward higher-margin experiential product lines, particularly sports event packages and cruise partnerships, while continuing to invest in content marketing and destination breadth.
Zeze Viagens firmographics
Firmographics- Name
- Zeze Viagens
- Legal name
- Zeze Viagens
- Website
- https://zezeviagens.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeze Viagens is a Brazilian travel agency based in Rio de Janeiro that designs and sells customized international travel packages for affluent Brazilian individual travelers, covering 70+ countries plus sports events and cruises via direct WhatsApp-led consultations.
- Ownership category
- akta.pro rank
Zeze Viagens industry classification
Industry- Product category
- Custom Travel Agency Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Cruise Tour Operators (Pre/Post Land Packages) (THAKAKAC), Multi-Country/Regional Circuit Tour Operators (THAKADAK)
Keywords
Where Zeze Viagens is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Zeze Viagens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Custom Travel Packages: The agency generates revenue through commission-based sales of customized travel packages. Packages include flights, hotels, transfers, experiences, cruise bookings, and sports event tickets. The business model centers on providing personalized travel planning services with consultative selling through direct agent contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Zeze Viagens product offering
Product offeringCore offering
Zeze Viagens is a Brazilian travel agency that sells customized international travel packages for individual consumers. Each package bundles flights, hotels, transfers, tours, and experiences into a personalized itinerary designed by human travel consultants. The agency also resells cruise vacations through nine cruise line partnerships and offers exclusive sports event packages that include tickets, accommodation, and fan fest access for events such as Champions League and Super Bowl.
Product overview
Zeze Viagens is a Brazilian travel agency offering customized travel packages as its core product. The portfolio includes personalized travel itineraries with flights, hotels, transfers, and experiences; specialized experiences categorized by interest (weddings, honeymoons, beach, snow, religious, sports); pre-designed itineraries covering global destinations; cruise packages through partnerships with 9 major cruise lines (MSC, Royal Caribbean, Celebrity, Azamara, Costa, Norwegian, Pullmantur, Disney, Silversea); and sports travel packages with tickets, accommodation, and fan experiences for events like Champions League and Super Bowl. Additional offerings include a travel blog with destination guides and regional destination directories.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacotes de Viagens Personalizados (Customized Travel Packages) Customized international travel packages bundling flights, hotels, transfers, and experiences into personalized itineraries designed by Zeze Viagens travel consultants for individual Brazilian travelers.
- Pacotes de Cruzeiros (Cruise Packages) Cruise vacation packages resold through partnerships with 9 major cruise lines including MSC, Royal Caribbean, Celebrity Cruises, Azamara, Costa Cruzeiros, Norwegian Cruise Line, Pullmantur, Disney Cruise Line, and Silversea.
- Pacotes de Experiências Esportivas (Sports Event Packages) Exclusive sports travel packages including event tickets, flights, hotels, transfers, and fan fest access for events such as Champions League Final, Super Bowl, Miami Open, Copa America, and Liberty Cup.
- Roteiros Personalizados (Personalized Itineraries) Pre-designed and custom-built travel itineraries covering destinations such as Croatia/Slovenia, Atacama Desert, Champions League Final 2025, Greek Islands, Amalfi Coast, Japan, Morocco, Peru, Napa Valley, Super Bowl 2025, Turkey, Chile wine regions, and African safaris.
- Experiências Especializadas (Weddings, Honeymoons, Beach, Snow, Religious, Sports, Festivals) Specialized travel experiences categorized by interest including weddings, honeymoons, beach destinations, snow sports, religious pilgrimages, festivals, gastronomy tours, motorhome trips, pet-friendly travel, New Year's Eve, European summer, and shopping.
Companies that use Zeze Viagens
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Zeze Viagens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zeze Viagens partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- DecolarcoreMajor Brazilian online travel agency and booking platform. Decolar is one of Latin America's largest travel e-commerce platforms, providing booking infrastructure and inventory access for flights, hotels, and travel packages.
- Get Your GuidecoreLeading global booking platform for tours, activities, and attractions. Provides access to thousands of curated experiences and activities at destinations worldwide.
- ExpediacoreGlobal online travel company providing booking access for flights, hotels, car rentals, and vacation packages across worldwide destinations.
- AprilsupportingInternational insurance group specializing in travel insurance and assistance services. Provides travel protection and support services for agency clients.
- MSC CruzeiroscoreLargest private cruise company and European market leader operating 17 luxury ships globally. Partner for Mediterranean and Caribbean cruise packages with focus on exclusive onboard experiences.
- Royal Caribbean InternationalcoreWorld-renowned cruise line with 48 years of innovation history, pioneering the world's most modern ships. Offers cruise packages across Pacific, Caribbean, and worldwide destinations.
- Costa CruzeiroscoreItalian cruise line bringing Mediterranean elegance and sophistication to sea. Features innovative ship designs and comprehensive onboard infrastructure for memorable cruise experiences.
- Celebrity CruisescoreLuxury cruise line known for spacious cabins, acclaimed cuisine, and innovative design. Premium cruise experiences across Europe, Alaska, Caribbean, Galapagos, and worldwide destinations.
- AzamaracoreBoutique cruise specialist focused on exclusivity with limited passenger capacity ships. Known for extended time in ports and exclusive shore experiences across Africa and transoceanic routes.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Zeze Viagens competitors and assessment
Company assessmentEmerging players
- Quintessentially Travel: Bespoke luxury travel agency serving high-net-worth clients with custom itineraries, exclusive access, and concierge support. Comparable to Zeze in positioning, target customer, and service-led, commission-based business model.
Direct peers
- CVC Brasil: Brazil's largest retail travel agency chain selling packaged and customized international trips to Brazilian consumers. Direct competitor for Zeze's core market with overlapping destination coverage and a multi-channel retail model.
- Decolar (Despegar): Latin America's largest online travel agency offering flights, hotels, and packages; comparable to Zeze because it is both a competitor for Brazilian outbound travel bookings and a supplier partner, operating in the same TAM with a digital-first model versus Zeze's bespoke service model.
- Latam Travel: Travel agency arm of LATAM Airlines group selling flights, hotels, packages, and customized international trips. Comparable to Zeze because it serves Brazilian outbound travelers with bundled international experiences, often leveraging airline inventory partnerships.
- Submarino Viagens: Brazilian online travel agency part of the CVC group, focused on packaged holidays and custom trips for Brazilian outbound travelers. Comparable in customer base and product mix to Zeze, though more online-led.
- Flytour (MMTGAPnet / Flytour Business Travel): Brazilian travel agency group offering leisure and corporate travel with both packaged and bespoke offerings. Comparable to Zeze as a Brazil-based intermediary selling international travel experiences to mid-market and affluent consumers.
- Scott Dunn: UK-headquartered luxury bespoke travel agency designing high-end international itineraries with concierge service. Comparable to Zeze because it operates the same bespoke, consultant-led model for affluent travelers seeking premium personalized trips.
Broad incumbents
- Booking.com: Largest global accommodation platform and OTA offering flights, attractions, and ground services. Broad incumbent competing for the same Brazilian outbound traveler with self-serve booking flows that pressure Zeze's premium positioning.
- Expedia Group: Global online travel platform and Zeze supplier partner, offering flights, hotels, packages, and activities worldwide. Broad incumbent in travel distribution; comparable because it competes for the same end customer and sets the commission economics Zeze operates against.
- Trip.com Group: Global OTA (formerly Ctrip) with hotel, flight, and package offerings including customized international itineraries. Comparable as a global OTA serving similar cross-border travel demand with both online and agent-assisted channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Zeze Viagens social profiles
Digital presenceZeze Viagens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeze Viagens leadership team
Management profileNumber of profiles
Profiles3 records
Zeze Viagens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeze Viagens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeze Viagens
What does Zeze Viagens do?
Zeze Viagens is a Brazilian travel agency that sells customized international travel packages for individual consumers. Each package bundles flights, hotels, transfers, tours, and experiences into a personalized itinerary designed by human travel consultants. The agency also resells cruise vacations through nine cruise line partnerships and offers exclusive sports event packages that include tickets, accommodation, and fan fest access for events such as Champions League and Super Bowl.
Is Zeze Viagens a public or private company?
Zeze Viagens is a private company. It is classified as unknown and is currently operating.
When was Zeze Viagens founded?
Zeze Viagens was founded in -1. It employs 11 to 50 people.
Where is Zeze Viagens based?
Zeze Viagens is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Zeze Viagens make money?
One revenue line is on record: custom Travel Packages.
Who are Zeze Viagens's main competitors?
Quintessentially Travel is listed as an emerging player. Direct peers are CVC Brasil, Decolar (Despegar), Latam Travel, Submarino Viagens, Flytour (MMTGAPnet / Flytour Business Travel) and Scott Dunn. Broad incumbents are Booking.com, Expedia Group and Trip.com Group.
Does Zeze Viagens have an API?
No public API is recorded for Zeze Viagens.
What industry is Zeze Viagens in?
Zeze Viagens's product category is Custom Travel Agency Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKAKAC, Cruise Tour Operators (Pre/Post Land Packages). Its NAICS code is 561520 and its SIC code is 7900.