Zielpunkt GmbH

What Zielpunkt GmbH does

Zielpunkt GmbH is a privately held Vienna-based company operating Markensuche.at, which it positions as the first Austrian online platform dedicated to searching, buying, and selling brands and trademarks. The company employs 16 people at its office on Wagramer Straße 201 in the 21st district of Vienna, and serves a niche audience of brand owners, prospective buyers, insolvency practitioners, and intellectual property professionals active in the Austrian market. Ownership commentary references founder Christian Kondziolka, indicating a founder-led private company.

The platform functions as a two-sided marketplace with adjacent service offerings. Core functionality includes brand and trademark listings, search and discovery, an escrow-based transaction service to secure payments between counterparties, and a specialized search for brand assets originating from insolvent estates. A network of brand-specialized professionals — lawyers, tax advisors, and marketing specialists — is integrated to support transaction execution. The technology stack is not disclosed in detail, but the platform is presented as a standard web-based marketplace rather than a technology platform with proprietary infrastructure.

The business model combines marketplace transaction fees on completed sales, brand consulting services, and revenue from online courses on brand trading. Geographic scope is exclusively Austrian, with no disclosed international operations or expansion plans. The company does not disclose funding history, revenue figures, or transaction volumes, and the overall operating scale — 16 employees, single-country focus, niche vertical — places it firmly in the small-enterprise segment.

Name

Zielpunkt GmbH

Legal name

Zielpunkt GmbH

Website

https://zielpunkt.at

Company type

Private

Operating status

Operating

Short description

Zielpunkt GmbH operates Markensuche.at, the first Austrian online marketplace for buying, selling, and searching brands and trademarks, serving brand owners, buyers, insolvency practitioners, and IP professionals in Austria via transaction fees, consulting, and online courses.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Brand Transaction Facilitation: The platform facilitates brand purchase and sale transactions, collecting payments through their escrow account system before transferring to the brand seller after completion.
2. Brand Consulting Services: Individual brand consulting addressing specific brand-related questions, plus predefined consulting packages (Standard and Premium) at fixed prices.
3. Online Brand Courses: Self-paced online courses providing brand knowledge from fundamental general branding to advanced specialized topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zielpunkt GmbH operates Markensuche.at, the first Austrian online platform for searching, buying and selling brands and trademarks. The marketplace connects brand owners (Abgeber) with prospective acquirers (Erwerber) for both individual and insolvent brand rights, handles escrow-based transaction facilitation, and offers individual brand consulting, predefined consulting packages (Standard and Premium), and self-paced online brand courses.

Product overview

Zielpunkt GmbH operates the Markensuche.at platform, an Austrian marketplace for searching, buying, and selling brands/trademarks. The platform features branded trademarks including Zielpunkt Premium, Zielpunkt (quadratisch), Zielpunkt – Frisch, Zielpunkt (rechteckig), and AIRBRELLA. Core services include individual brand search (searching by criteria such as brand type and registration status), insolvency brand search (brands from bankrupt companies), brand purchase and sale facilitation, individual brand consulting, brand consulting packages (Standard and Premium), and brand online courses for self-paced learning.

Differentiator

Problem solved

Functional benefit

Brands

• Zielpunkt – Premium: Premium trademark brand listed for sale on the markensuche.at platform
• Zielpunkt (quadratisch)
• Zielpunkt – Frisch
• Zielpunkt (rechteckig)

Products and services

• Markensuche.at Brand Marketplace Platform Online marketplace where brand owners (Abgeber) and prospective acquirers (Erwerber) can search, buy and sell brand rights; supports both individual and insolvent brand categories and includes escrow-based payment handling.
• Individual Brand Consulting Consulting engagements addressing specific brand-related questions, priced individually on a pay-as-you-go basis.
• Brand Consulting Packages (Standard and Premium) Predefined brand consulting packages offered at fixed prices through the markenexperte.at service line.
• Online Brand Courses Self-paced online courses covering brand knowledge from fundamental general branding to advanced specialized topics.
• Zielpunkt – Premium (trademark listing) Premium variant of the Zielpunkt trademark brand listed for sale on the Markensuche.at platform.
• Zielpunkt (quadratisch) (trademark listing) Square-form variant of the Zielpunkt trademark brand listed for sale on the Markensuche.at platform.
• Zielpunkt – Frisch (trademark listing) Fresh ("Frisch") variant of the Zielpunkt trademark brand listed for sale on the Markensuche.at platform.
• Zielpunkt (rechteckig) (trademark listing) Rectangular-form variant of the Zielpunkt trademark brand listed for sale on the Markensuche.at platform.
• AIRBRELLA (trademark listing) AIRBRELLA branded trademark listed for sale on the Markensuche.at platform.
• Escrow Transaction Service Secure payment handling through the Markensuche.at platform account, with the option to use a dedicated lawyer or notary escrow account for an additional fee.

Quantifiable outcome

• 90% of enterprise value attributed to intangible assets
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Specialized Professionals NetworkcoreOthersMarkensuche.at maintains relationships with hand-selected specialists including university professors, lawyers, notaries, and business administrators, all with specific brand experience. This network provides expert exchange and consultation for comprehensive brand services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrandBucket: US-based online marketplace for buying and selling brandable business names and logos. Closest functional peer to markensuche.at, sharing the same curated-listing, transaction-facilitation model but operating at greater scale and with broader global inventory.
• Squadhelp (Atom): Brand-name marketplace and naming consultancy that connects brand buyers with sellers of premium domain names and brand assets. Comparable because it monetises the same brand/IP secondary-market category via listings and brokered transactions.
• Efty: Marketplace and escrow platform for buying and selling premium domain names. Directly comparable transaction-rail architecture (escrow handling, fee-based brokering) applied to intangible asset transfer.
• Trademarkia: Online trademark search, registration, and marketplace platform. Directly comparable because it combines trademark data, search tools, and transactional services for IP rights — the same bundle markensuche.at offers, but at a global scale.

Broad incumbents

• Sedo: Global incumbent in the domain-name aftermarket with a marketplace, brokerage, and portfolio-management services. Comparable as a large-scale intangible-asset transaction marketplace, though specialising in domains rather than trademarks.
• Afternic: Major domain-name resale platform operated by Identity Digital. Comparable as a high-traffic marketplace for intangible asset transfers with established escrow and brokerage services.
• Interbrand: Global brand consulting and valuation firm. Comparable as an incumbent in brand advisory and valuation services that markensuche.at addresses at a smaller scale through its consulting packages.
• Brand Finance: Independent brand valuation and strategy consultancy publishing widely cited brand-value rankings. Comparable as an established authority in brand-valuation education and advisory that intersects with markensuche.at's content and consulting offerings.

Emerging players

• Markify: Trademark search and monitoring SaaS for brand owners and legal professionals. Comparable technology adjacency — trademark data and watch services that overlap with markensuche.at's brand-research offering.

Others

• CompuMark (Clarivate): Provider of trademark search, watching, and clearance tools for IP professionals. Comparable as infrastructure for trademark research that supports the same buyer/seller diligence workflow underlying markensuche.at's marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zielpunkt GmbH