Zimmermann Landtechnik GmbH
Authorized John Deere and multi-brand agricultural and municipal equipment dealership operating approximately 10 branches across North Rhine-Westphalia and Rhineland-Palatinate, selling, servicing, and financing equipment for farmers, municipalities, and groundskeepers.
- Company typePrivate
- Founded1950
- HeadquartersAhaus-Wüllen, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zimmermann Landtechnik GmbH does
Zimmermann Landtechnik GmbH is presented in the source data as a small (11-employee) agricultural machinery business headquartered in Euskirchen, North Rhine-Westphalia, Germany, founded in 1938. The bulk of the substantive source material, however, describes an affiliated or related John Deere authorized multi-brand agricultural and municipal equipment dealership network operating under the Josef Greving Landmaschinen e.K. brand, headquartered in Ahaus-Wüllen with approximately 290 employees and 10 branch locations across North Rhine-Westphalia and Rhineland-Palatinate, operating since circa 1950.
That dealership entity functions as a full-service agricultural equipment platform-plus-services business. It sells new agricultural machinery from John Deere (primary brand) and 20+ partner brands (LEMKEN, Amazone, Kuhn, Stihl, Kverneland/Accord, Rauch, Kemper, Geringhoff, Krone, Bergmann, Kramer, ROPA, Schäffer, TREFFLER, Köckerling, TIGA, Fortuna, Garant Kotte, Tuchel, Fasterholt), supplemented by a used machinery marketplace for both agricultural and municipal/golf equipment. Service revenue is generated through a workshop offering, spare parts supply (including the integrated Kramp online spare parts shop), emergency repair (Notdienst), PowerGard extended protection, Expert-Check inspections, Precision Ag/AMS technology support, customer training programs, and the John Deere Junior Club youth engagement initiative.
Go-to-market is direct field sales through the 10-branch physical network, supported by digital channels (website, Facebook, Instagram, YouTube, email newsletter, educational video library). Revenue mechanics combine one-time equipment sales (new and used), usage-based rental income (Mietpark), professional services (workshop, training), and financing-linked equipment sales via the SmartLine™ program. Customer segments are SMB farmers (primary), municipal authorities and groundskeepers, golf course operators, and rental customers across two German states. The firm is a family-owned sole proprietorship (Einzelkaufmann) with three wholly-owned operating subsidiaries (GREVING Landtechnik GmbH, Landmaschinen Greving GmbH, Greving Landtechnik Süd GmbH), independently operated with no disclosed external investment.
Zimmermann Landtechnik GmbH firmographics
Firmographics- Name
- Zimmermann Landtechnik GmbH
- Legal name
- Josef Greving Landmaschinen e.K.
- Website
- https://zimmermann-landtechnik.de
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Short description
- Authorized John Deere and multi-brand agricultural and municipal equipment dealership operating approximately 10 branches across North Rhine-Westphalia and Rhineland-Palatinate, selling, servicing, and financing equipment for farmers, municipalities, and groundskeepers.
- Ownership category
- akta.pro rank
Zimmermann Landtechnik GmbH industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industry
- Precision Agriculture & Farm Technology Equipment (IMAHACAH)
Keywords
Where Zimmermann Landtechnik GmbH is headquartered
LocationHeadquarters
- HQ city
- Ahaus-Wüllen
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
Zimmermann Landtechnik GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Sale of new agricultural machinery, primarily John Deere products and other brand partners (Bergmann, Stihl, Lemken, Köckerling, Kuhn, Kramer, Amazone, Rauch, Kemper, Geringhoff, ROPA, Schäffer, TREFFLER, TIGA, Fortuna, Garant Kotte, Tuchel, Fasterholt). Revenue is generated through one-time sales transactions with customers at 10 branch locations.
- Used Machinery Sales: Sale of used agricultural machinery and used garden, municipal, and golf technology equipment. Large product portfolio of pre-owned machines across both segments.
- Equipment Rental (Mietpark): Rental park (Mietpark) offering short- and medium-term equipment rentals to customers.
- Maintenance, Repair and Spare Parts: Workshop services, maintenance, repairs, and spare parts supply (including Kramp online spare parts shop). Emergency workshop service (Notdienst) also offered.
- Financing Services (SmartLine™): Financing solutions offered through SmartLine™ partnership, enabling customers to finance equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment sales - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Zimmermann Landtechnik GmbH product offering
Product offeringCore offering
Zimmermann Landtechnik GmbH is an agricultural machinery dealership based in Euskirchen, North Rhine-Westphalia, founded in 1938. The company sells new and used farm equipment (primarily John Deere and partner-brand tractors, combines, and implements), grounds-care machinery, and provides related services including maintenance, repair, spare parts, equipment rental, financing, and precision agriculture support.
Product overview
Josef Greving Landmaschinen e.K. operates as a multi-brand agricultural and grounds maintenance equipment dealership with a platform-plus-services model. The core product portfolio consists of new agricultural machinery from John Deere (primary brand) and 16+ other manufacturer partners (LEMKEN, Amazone, Kuhn, Krone, Stihl, Rauch, Kemper, Geringhoff, Bergmann, Kramer, Ropa, Treffler, Kockerling, Tiga, Fortuna, Fasterholt), supplemented by used equipment sales through dedicated marketplaces. Services include equipment rental (Mietpark), financing solutions (SmartLine™), Precision Ag/AMS technical support, workshop services, spare parts supply (Kramp online shop), emergency repair (Notdienst), extended protection (PowerGard), technical inspections (Expert-Check), and customer training programs. The company operates 10 locations across North Rhine-Westphalia and Rhineland-Palatinate with 290 employees serving agricultural, municipal, and grounds maintenance customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Precision Ag (AMS Service)
- Ersatzteile (Spare Parts)
- Landtechnik John Deere
- Landtechnik anderer Partner
- Rasen- und Grundstückspflege
- Mietpark (Equipment Rental)
- Finanzierung / SmartLine™
- Gebrauchtmaschinen Landtechnik
- Gebrauchtmaschinen Garten-, Kommunal- und Golftechnik
Companies that use Zimmermann Landtechnik GmbH
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Zimmermann Landtechnik GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zimmermann Landtechnik GmbH partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- John DeerecorePrimary brand partner and authorized John Deere dealer. Greving sells, services, and supports John Deere agricultural and lawn/garden equipment. The company also offers John Deere-specific services including PowerGard maintenance programs and the John Deere Junior Club youth engagement program.
- BergmannminorBrand partner for agricultural machinery.
- StihlminorBrand partner for handheld power tools and equipment.
- LemkenminorBrand partner for soil preparation and seed drill equipment.
- KöckerlingminorBrand partner for tillage equipment.
- KuhnminorBrand partner for agricultural machinery (mowers, tedders, rakes).
- KramerminorBrand partner for loading and materials handling equipment.
- AmazoneminorBrand partner for crop protection, seeding, and soil cultivation equipment.
- RauchminorBrand partner for fertiliser spreaders and sprayers.
- KemperminorBrand partner for row-independent maize harvesting equipment.
- GeringhoffminorBrand partner for maize header equipment.
- ROPAminorBrand partner for sugar beet and potato harvesting equipment.
- SchäfferminorBrand partner for wheel loaders and telescopic handlers.
- TREFFLERminorBrand partner for tine harrows and cultivators.
- TIGAminorBrand partner for agricultural machinery.
- FortunaminorBrand partner for agricultural equipment.
- Garant KotteminorBrand partner for slurry and manure handling equipment.
- TuchelminorBrand partner for material handling and municipal equipment.
- FasterholtminorBrand partner for irrigation equipment.
- SmartLine™ (Financing)coreFinancing solution partner enabling customers to finance equipment purchases. Offered as SmartLine™ financial services, supporting equipment sales through deferred payment options.
- Kramp (Online Spare Parts)coreKramp is an online spare parts platform integrated into Greving's service offering. Customers can order spare parts through Kramp's online shop as part of Greving's after-sales support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zimmermann Landtechnik GmbH competitors and assessment
Company assessmentDirect peers
- Josef Greving Landmaschinen e.K. Family-owned John Deere authorized dealer headquartered in Ahaus-Wüllen with 290 employees across 10 branches in NRW and Rhineland-Palatinate — including a branch in Euskirchen. Operates the same multi-brand Landtechnik dealer model (new/used equipment, parts, service, rental, financing, Precision Ag). Most directly comparable peer given overlapping territory and product mix.
Broad incumbents
- RWZ Rhein-Main Waren-Zentrale: Large German agricultural cooperative offering farm inputs, machinery retail, and service across multiple federal states. Comparable as a broader agricultural machinery and services distributor serving German farm customers, though much larger and more diversified than Zimmermann.
- BayWa AG: Listed German agricultural, energy, and building materials group with an agricultural machinery retail and service business across southern/central Germany. Comparable as a large multi-brand agricultural equipment distributor with parts and service operations, although at materially larger scale.
- AGRAVIS Raiffeisen AG: Major German agricultural cooperative active in agricultural inputs, machinery, and energy, including equipment retail and service. Comparable to Zimmermann as a multi-region Landtechnik retailer serving German farmers, but at much larger scale.
- ZG Raiffeisen: Baden-Württemberg-based agricultural cooperative with agricultural machinery, energy, and farm supply operations. Comparable as a regional multi-segment agricultural services and equipment distributor in Germany.
- Claas Vertriebsgesellschaft mbH (Claas dealer network): Manufacturer of combines, forage harvesters, and tractors with a German authorized dealer network selling and servicing Claas equipment. Comparable as a competing OEM dealer channel to Zimmermann's likely John Deere franchise.
- AGCO / Fendt dealer network: Fendt (AGCO) tractors and agricultural machinery are sold in Germany through a network of authorized dealers. Comparable as a competing OEM retail/service channel targeting the same German farm customer base.
Others
- Kramp Groep (Kramp Germany): Largest European technical wholesaler of agricultural spare parts, with an online shop (Kramp Ersatzteile) integrated by dealers like Greving. Comparable as an enabling technology and parts supplier to small/mid German Landtechnik dealers like Zimmermann.
Market position
Strengths3 records
Competitive moat5 records
Key risks4 records
Key highlights3 records
Customer concentration
Zimmermann Landtechnik GmbH social profiles
Digital presenceZimmermann Landtechnik GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zimmermann Landtechnik GmbH leadership team
Management profileNumber of profiles
Zimmermann Landtechnik GmbH subsidiaries and ownership
Company hierarchySubsidiaries3 records
Zimmermann Landtechnik GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zimmermann Landtechnik GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zimmermann Landtechnik GmbH
What does Zimmermann Landtechnik GmbH do?
Zimmermann Landtechnik GmbH is an agricultural machinery dealership based in Euskirchen, North Rhine-Westphalia, founded in 1938. The company sells new and used farm equipment (primarily John Deere and partner-brand tractors, combines, and implements), grounds-care machinery, and provides related services including maintenance, repair, spare parts, equipment rental, financing, and precision agriculture support.
Is Zimmermann Landtechnik GmbH a public or private company?
Zimmermann Landtechnik GmbH is a private company. It is classified as family owned and is currently operating.
When was Zimmermann Landtechnik GmbH founded?
Zimmermann Landtechnik GmbH was founded in 1950.
Where is Zimmermann Landtechnik GmbH based?
Zimmermann Landtechnik GmbH is headquartered in Ahaus-Wüllen, Germany, in the Europe region.
How does Zimmermann Landtechnik GmbH make money?
Five revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Machinery Sales, equipment Rental (Mietpark), maintenance, Repair and Spare Parts and financing Services (SmartLine™).
Who are Zimmermann Landtechnik GmbH's main competitors?
Josef Greving Landmaschinen e.K. is listed as a direct peer. Broad incumbents are RWZ Rhein-Main Waren-Zentrale, BayWa AG, AGRAVIS Raiffeisen AG, ZG Raiffeisen, Claas Vertriebsgesellschaft mbH (Claas dealer network) and AGCO / Fendt dealer network. Kramp Groep (Kramp Germany) is listed as an others.
Does Zimmermann Landtechnik GmbH have an API?
No public API is recorded for Zimmermann Landtechnik GmbH.
What industry is Zimmermann Landtechnik GmbH in?
Zimmermann Landtechnik GmbH's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMAHACAH, Precision Agriculture & Farm Technology Equipment. Its NAICS code is 42382 and its SIC code is 3523.