ZJ Boarding House
Boardriders (Na Pali SAS) is a French-headquartered, privately held multi-brand action sports and lifestyle retailer operating the Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper brands plus its own retail chain, serving surfers, snowboarders, and skateboarders through 30+ European stores and global e-commerce platforms.
- Company typePrivate
- Founded-
- HeadquartersSaint-Jean-de-Luz, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ZJ Boarding House does
Boardriders, operating under the French legal entity Na Pali SAS, is a privately held multi-brand action sports and lifestyle company headquartered in Saint-Jean-de-Luz, France, with a global footprint spanning Europe, North America, and Oceania. The company manages a portfolio of seven heritage action sports brands — Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper — plus its own flagship Boardriders retail chain, with product categories spanning surf, snow, and skate apparel, footwear, eyewear, and accessories.
The company distributes products through a multi-channel retail strategy that combines 30+ company-owned physical stores across Europe (France, Portugal, Spain, Italy, Austria, and others) with brand-specific direct-to-consumer e-commerce platforms including boardriders.com, quiksilver.eu, roxy.eu, dcshoes.eu, billabong.eu, rvca.eu, and elementbrand.eu. Corporate distribution and logistics support offices are maintained in California (US) and in Burleigh Heads and Geelong (Australia), indicating global operational reach beyond the European core.
Revenue is generated primarily through direct-to-consumer hardware/apparel sales under a standard retail pay-as-you-go pricing model. The customer base is concentrated in the "action sports enthusiasts" persona — surfers, snowboarders, and skateboarders — with no enterprise B2B accounts disclosed. The organization employs approximately 1,500 people globally and supports its lifestyle positioning through editorial content marketing, athlete sponsorships (including 2025 WSL Rookie of the Year Marco Mignot), and brand storytelling such as Quiksilver's 30-minute surf film WASHED. The underlying technology stack is limited to standard third-party integrations including Google reCAPTCHA, payment service providers, and fraud protection services; no proprietary AI/ML, data platforms, or technical systems are described.
ZJ Boarding House firmographics
Firmographics- Name
- ZJ Boarding House
- Legal name
- Na Pali S.A.S
- Website
- https://zjboardinghouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boardriders (Na Pali SAS) is a French-headquartered, privately held multi-brand action sports and lifestyle retailer operating the Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper brands plus its own retail chain, serving surfers, snowboarders, and skateboarders through 30+ European stores and global e-commerce platforms.
- Ownership category
- akta.pro rank
ZJ Boarding House industry classification
Industry- Product category
- Action Sports Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where ZJ Boarding House is headquartered
LocationHeadquarters
- HQ city
- Saint-Jean-de-Luz
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
ZJ Boarding House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Boardriders generates revenue through direct retail sales of action sports apparel, footwear, and accessories through its network of branded stores and e-commerce platforms across multiple brand portfolios including Quiksilver, Roxy, Billabong, DC Shoes, RVCA, Element, and VonZipper.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing across brand portfolio |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ZJ Boarding House product offering
Product offeringCore offering
ZJ Boarding House operates a multi-brand action sports and lifestyle retail platform selling branded apparel, footwear, and accessories across surf, snow, and skate categories. The business distributes products through company-owned retail stores in Europe (France, Portugal, Spain, Italy, Austria, Germany, Belgium, Luxembourg, UK, Switzerland, Netherlands, Denmark, Finland, Ireland, Sweden), plus e-commerce platforms, with a portfolio of seven heritage brands plus its flagship Boardriders retail chain.
Product overview
Boardriders operates as a multi-brand action sports and lifestyle retail platform offering a portfolio of seven heritage brands (Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper) plus its own Boardriders retail chain. The company provides products across three core sport categories: surf, snow, and skate. Products are distributed through retail stores (including flagship locations in surf/snow destinations like Chamonix, Ericeira, Barceloneta), online e-commerce platforms, and in-store digital experiences. The portfolio includes branded apparel, footwear, accessories, and equipment, with brands positioned across different market segments from premium heritage to sustainable and lifestyle-focused offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Quiksilver Heritage surf and action sports brand offering clothing, footwear, and accessories for surf, snow, and skate enthusiasts.
- Billabong Premium surf and lifestyle brand specializing in surf apparel, wetsuits, and accessories.
- Roxy Women's action sports and lifestyle brand offering surf, snow, and fitness apparel and equipment.
- DC Shoes Action sports footwear and apparel brand specializing in skate, snowboard, and BMX products.
- RVCA Action sports lifestyle brand bridging art and athletics with clothing and accessories for surf, skate, and MMA.
- Element Sustainable action sports brand offering skate, snow, and surf apparel with environmental consciousness.
- VonZipper Eyewear and accessories brand for action sports lifestyle.
- Boardriders Retail Chain Flagship multi-brand retail chain offering action sports and lifestyle products across surf, snow, and skate categories, with stores functioning as cultural hubs for the action sports community.
Companies that use ZJ Boarding House
Customer profileSegments1 record
Ideal customer profiles1 record
ZJ Boarding House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
ZJ Boarding House partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
ZJ Boarding House competitors and assessment
Company assessmentDirect peers
- Hurley: Hurley (Nike-owned) is a surf-rooted action-sports apparel and wetsuit brand, directly comparable to Roxy and Quiksilver within Boardriders' portfolio.
- Burton Snowboards: Burton is the leading global snowboarding hardgoods and apparel brand with DTC retail and wholesale, directly comparable to the snow vertical of Boardriders' portfolio (DC Shoes, Quiksilver snow).
- Vans: Vans (a VF Corporation brand) is a heritage action-sports footwear and apparel brand rooted in skate and surf culture, directly comparable to Boardriders' DC Shoes, Element, and Vans-adjacent skate portfolio.
- Rip Curl: Rip Curl is a global surf brand offering wetsuits, apparel, and accessories through DTC e-commerce and branded retail, directly comparable to Boardriders' Quiksilver, Billabong, and Roxy surf portfolio.
- Volcom: Volcom is a surf/skate/snow action-sports apparel brand owned by Authentic Brands Group, directly comparable to Boardriders' multi-vertical action-sports brand portfolio.
- O'Neill: O'Neill is a heritage wetsuit and surf apparel brand with global wholesale and DTC distribution, directly comparable to Boardriders' surf-category brands including Quiksilver and Roxy.
Broad incumbents
- adidas Skateboarding: adidas operates dedicated skateboarding and snowboarding product lines that compete with Boardriders' DC Shoes and Element skate/snow brands, though from a broader athletic-footwear platform.
- The North Face: The North Face (VF Corporation) is a global outdoor apparel and equipment brand with technical snow and lifestyle lines, overlapping with Boardriders' snow vertical but at a much broader outdoor/sport scale.
- Patagonia: Patagonia is a privately held outdoor and surf apparel brand with strong sustainability positioning and DTC retail, offering comparable surf/outdoor product but at a broader outdoor lifestyle scope than Boardriders' action-sports focus.
- Nike (Action Sports / Nike SB): Nike operates large skate (Nike SB), surf, and snow footwear/apparel lines and competes with Boardriders across all three verticals from a much broader athletic-platform base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ZJ Boarding House social profiles
Digital presenceZJ Boarding House compliance and trust
Trust signalCompliance2 records
ZJ Boarding House financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZJ Boarding House leadership team
Management profileNumber of profiles
Profiles1 record
ZJ Boarding House subsidiaries and ownership
Company hierarchySubsidiaries7 records
ZJ Boarding House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZJ Boarding House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZJ Boarding House
What does ZJ Boarding House do?
ZJ Boarding House operates a multi-brand action sports and lifestyle retail platform selling branded apparel, footwear, and accessories across surf, snow, and skate categories. The business distributes products through company-owned retail stores in Europe (France, Portugal, Spain, Italy, Austria, Germany, Belgium, Luxembourg, UK, Switzerland, Netherlands, Denmark, Finland, Ireland, Sweden), plus e-commerce platforms, with a portfolio of seven heritage brands plus its flagship Boardriders retail chain.
Is ZJ Boarding House a public or private company?
ZJ Boarding House is a private company. It is classified as unknown and is currently operating.
When was ZJ Boarding House founded?
ZJ Boarding House was founded in -1. It employs 11 to 50 people.
Where is ZJ Boarding House based?
ZJ Boarding House is headquartered in Saint-Jean-de-Luz, France, in the Europe region.
How does ZJ Boarding House make money?
One revenue line is on record: retail Sales.
Who are ZJ Boarding House's main competitors?
Direct peers on record are Hurley, Burton Snowboards, Vans, Rip Curl, Volcom and O'Neill. Broad incumbents are adidas Skateboarding, The North Face, Patagonia and Nike (Action Sports / Nike SB).
Does ZJ Boarding House have an API?
No public API is recorded for ZJ Boarding House.
What industry is ZJ Boarding House in?
ZJ Boarding House's product category is Action Sports Retail. Its primary akta.pro industry code is CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 5600.