HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD

What HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD does

Haining ESL Electrical Lighting Appliance Co., Ltd. (DBA ZJESL) is a Haining, China-based original design and original equipment manufacturer (ODM/OEM) of commercial LED lighting fixtures. The company operates three specialized in-house R&D teams focused on panel lights, linear lights, and health lighting respectively, and assembles a broad SKU portfolio of LED linear lights (multiple series including 5070, 6378, 5034, 7535/6035, 3570, 4070, 7080, 3560, and 2138) and LED panel lights (sidelit/edgelit, backlit, IP65 waterproof, and smart-sensor variants), along with mounting accessories, drivers, sensors, and smart-system solutions. Technical differentiators include ultra-low glare ratings (UGR<11 to UGR<19), luminous efficacy up to 200lm/w, 50,000-hour L80B10 lifetimes, anti-yellowing PC and PMMA optics, IP65-rated waterproof housings, module-replaceable designs, and DALI-2, PIR, and daylight-harvest sensor integration with 24G remote and Bluetooth control options. CE drivers and ERP CLASS C compliance support European energy-efficiency market access.

The company sells through a multi-language, multi-currency B2B e-commerce storefront at zjesl.com with localized sub-domains for nine languages and 24 currencies, supported by direct contact with a dedicated sales representative (Summer.Shi) via WhatsApp, Skype, and email. Pricing is quote-based and not publicly disclosed. ZJESL positions itself as the 'unknown hero behind the brands,' serving primarily as a private-label and contract-manufacturing partner for downstream lighting brand owners and distributors, with supplementary direct sales to office, education, retail, industrial, and public-infrastructure end users. Geographic reach is global in intent via the localized storefronts and trade show participation (Dubai Lighting Fair), though operational scale is small at 14 reported employees. The company is privately held with no disclosed funding, ownership structure, or financial statements.

Name

HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD

Legal name

HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD

Website

https://zjesl.com

Company type

Private

Operating status

Operating

Short description

ZJESL (Haining ESL Electrical Lighting Appliance Co., Ltd.) is a Chinese ODM/OEM manufacturer of commercial LED linear lights, panel lights, and smart-sensor lighting fixtures, serving downstream lighting brands and B2B buyers globally through a multi-language e-commerce platform.

Ownership category

akta.pro rank

Product category

Commercial Lighting Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

akta.pro secondary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• LED linear lights
• LED panel lights
• OEM ODM lighting manufacturer
• Commercial office lighting
• Smart lighting solutions

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Hardware Sales: Primary revenue from manufacturing and selling LED linear lights, LED panel lights, LED module panels, and related accessories. Company operates as ODM/OEM manufacturer offering both standard products and custom-designed solutions for B2B customers globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD (ZJESL) is an R&D-focused LED lighting manufacturer that designs and produces LED linear lights and LED panel lights for commercial, office, industrial, retail, and public-space applications. The company operates as both an ODM and OEM supplier, offering standard catalog products as well as custom-designed lighting solutions to other lighting brands, wholesalers, and commercial project buyers worldwide. Its portfolio includes smart lighting systems with DALI-2 control, sensor-based luminaires, and accessories such as drivers, connectors, and mounting hardware.

Product overview

ZJESL (HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD) is an R&D lighting company specializing in LED lighting solutions with three dedicated R&D teams for panel lights, linear lights, and health lighting. The company operates as both an ODM and OEM manufacturer offering wholesale LED linear lights and LED panel lights. The product portfolio consists primarily of two core categories: LED Linear Lights (including Baldr, Atlas, Delphi, Luna, Perse, Zeus, Thor, Raz, Tethy, Coeus, Iris, Odin, Lily, Donar, HERA, Rosey, Nock, and associated series 5070, 6378, 5034, 7535/6035, 3570, 4070, 7080, 3560, 2138) and LED Panel Lights (including Apollo, Diana, Morpheus, Ares, Rhea, Daphne, Athena, Polar, Polo, Eos, Afia, Helios, Koyash, Themis, Aglaia, Nereus, Gaea, Doris, Pan, and Lampad series), along with accessories, drivers, sensors, mounting hardware, and smart system solutions. Many products feature DALI-2 smart control compatibility, PIR and daylight sensors, module replaceability, and various mounting options (suspended, surface, recessed, wall mount).

Differentiator

Problem solved

Functional benefit

Products and services

• Baldr Linear Light LED linear light with PC reflector cup options in silver, black, and white, PMMA lens, high ERP CLASS efficiency, and low UGR for anti-glare lighting in office and commercial spaces. Designed for B2B commercial lighting buyers and OEMs.
• Atlas Linear Light High-efficiency anti-glare linear light with 75°/80° beam angle and UGR<19, featuring PC reflective cup, PMMA lens, up to 180 lm/W, 50,000h lifetime (L80B10), module replaceable, DALI 2.0 compatible for office, library, and school applications.
• Delphi Linear Light Linkable LED linear light with DALI 2.0 support, 130 lm/W efficiency, PC diffuser and aluminum housing with removable back plate, fast linkable without screws, rolling PC prismatic diffuser for anti-glare performance.
• Luna Linear Light LED linear light with UGR<19, up to 180 lm/W efficiency, PC reflector cup options in silver/black/white, PMMA lens, magnetic up-lighting modular, 5-in-1 installation options, CCT switch dips changeable for office, school, and library applications.
• Apollo LED Modular Panel Light Low-glare LED panel with UGR<13, module replaceable, suitable for office applications. Designed for commercial office lighting buyers and OEMs.
• Diana LED Panel Light Commercial LED panel light with ultra-low glare (UGR<13), 140 lm/W luminous efficacy, DALI smart control system compatibility for offices, malls, and industrial applications.
• Mina LED Recessed Linear Light Recessed linear light offering versatility with various diffusers including opal, prismatic, rolling opal, reflector cup, and lens modules for diverse customization needs, up to 180 lm/W.
• Urania Linear Light Architectural LED linear light with up/down lighting (30% uplight, 70% downlight), DALI dimmable for aesthetic and architectural design applications in office and commercial spaces.
• Morpheus Modular Panel Light Modular panel light with UGR<16, 180 lm/W (170 lm/W specified), front-assembled modules with lens and diffuser solutions, replaceable for various illumination requirements in office, school, and other indoor scenarios.
• Zeus LED Linear Light Modular LED linear light with linkable design, UGR<19, ABS reflector in silver/black/white, suspension and wall mount options, CE drivers, ERP CLASS C compliant.
• Perse LED Linear Light Linkable LED linear light with fast connection, 77° beam angle, 130 lm/W efficiency, PC diffuser and aluminum housing with removable back plate, fast linkable without screws.
• Thor Linear Light Modular aluminum LED linear light with 130 lm/W efficiency, UGR<19, CRI>90, CE certified, multiple ABS reflector cup options in silver/black/white with aluminum housing.
• Raz LED Linear Light (IP65) IP65 waterproof and dustproof LED linear light designed for humid and semi-outdoor environments with superior water and dust resistance.
• Tethy Slim LED Linear Light Slim LED linear light with narrow light-emitting surface, 120 lm/W efficiency, surface-mounted, custom CCT options for minimalistic elegance with soft, even glow.
• Iris Lux-Sensor Linear Light Smart linear light with PIR and daylight sensor, DALI-2 compatible, CCT and dimmable via 24G remote control, Bluetooth control options available for offices and commercial spaces.
• Odin Linear LED Light Energy-efficient linear LED light with smart DALI-2 control, versatile diffusers, eye-friendly lighting for offices, libraries, malls, and classrooms.
• Coeus LED Linear Light Linear LED light with UGR<19, CRI>80 for commercial and architectural low-glare lighting applications, with simple shape and pendant options in the 3560 series, PC diffuser for modern and easy installation.
• Lily Linear Light Anti-glare spotlight with 75° or 80° beam angles, UGR<19, anti-yellowing PC reflective cup and PMMA lens achieving up to 180 lm/w efficiency with 50,000 hours lifetime.
• T-shaped Luminous Connector (LED Linear Light Accessory) T-shaped luminous connector for LED linear light linking and installation, sold as part of the LED linear light accessory line.
• Donar LED Linear Light (6378 series) LED linear light in 6378 series (with DONAR-PLUS variant) for commercial lighting applications.
• HERA 7535 LED Recessed Linear Light LED recessed linear light in 7535 series for recessed ceiling installations.
• Rosey Slim Linear LED Light Slim linear LED light with 30W/40W power options, UGR<19, Ra>80, available in 1200mm or 1500mm lengths for suspended office or commercial lighting.
• Nock Recessed Linear Light Recessed linear light with 130 lm/W high efficiency, lower energy consumption for office and commercial spaces.
• Ares 24 Modular Panel Light High-efficiency LED panel with 170 lm/W, UGR<16, PC lens and PC reflector cup with 86° beam angle, SPCC material back plate, replaceable modules for office and public sites.
• Rhea 32 Modular Panel Light High-efficiency LED panel with 160 lm/W, UGR<16, 85° beam angle, tool-free replaceable module, SPCC material back plate for energy savings.
• Rhea 9 Panel Light Low glare LED panel with UGR<13, 150 lm/W (140 lm/W specified) efficiency for offices, shopping malls, subways, and lobbies.
• Daphne Modular Panel Light Modular panel with SDCM2835 technology, UGR<11, 180 lm/W efficiency, removable PC reflector cups for easy maintenance.
• Athena Modular Panel Light Modular panel with UGR<13, 200 lm/W efficiency, designed for easy module replacement as T5 and T8 fixture replacement solution.
• Polar LED Modular Panel Light Low glare LED modular panel with UGR<16, module replaceable design for office luminaires, available in customized sizes with green-recycle design (Polar LED Module-Replaceable Panel Light variant).
• Polo LED Modular Panel Light Low glare LED modular panel with UGR<16 for office luminaires.
• Eos LED Modular Panel Light LED modular panel light for recessed office luminaires.
• Afia LED Modular Panel Light Modular panel light with suspension and surface mounting options, UGR<16, suitable for box-lighting and direct/indirect office luminaires.
• Diffuse Reflection Panel Light Panel light featuring diffuse reflection technology for uniform lighting distribution.
• Lampad-A LED Backlit Panel Light Slim, elegant LED backlit panel light using prism or opal diffuser panels with novel appearance for traditional office settings.
• Lampad-B LED Backlit Panel Light Slim, elegant LED backlit panel light with prism or opal diffuser panels for traditional office settings.
• Helios Backlit Panel Light (PIR/Daylight Sensor) LED backlit panel with PIR sensor and daylight harvest sensor for automatic lumen output adjustment, configurable via remote controller.
• Koyash Smart Backlit Panel Light Smart backlit panel with PIR sensor and daylight harvest sensor, automatic adjustment via body dialing code control.
• Themis Panel Light Side-emitting panel light with automatic dimming based on ambient light intensity, sensor system combined with driver for energy savings.
• Aglaia LED Sidelit Panel Light LED sidelit panel light with PMMA anti-yellow material for longevity.
• Nereus LED Sidelit Panel Light (IP65) LED sidelit panel light with IP65 waterproof rating for wet environments.
• Gaea LED Backlit Panel Light Butterfly special office panel light for recessed office room installation.
• Doris LED Backlit Panel Light LED backlit panel available in 6060/30120/6262/60120 configurations with high lumen per watt ratio at low power consumption.
• Pan LED Smart Panel Light Smart LED panel with motion sensor for commercial office lighting applications.
• Rhea LED Modular Panel Light (modular variant) Low glare LED modular panel with UGR<16, module replaceable design for office luminaires.

Quantifiable outcome

• Products achieve up to 200lm/w luminous efficiency
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opple Lighting: Major Chinese LED lighting manufacturer offering commercial linear and panel products with ODM/OEM services and global distribution. Directly comparable as a same-category ODM/export competitor from China.
• FSL (Foshan Electrical and Lighting): Large Chinese lighting OEM/ODM producing LED panels, linear fixtures, and commercial lighting under FSL brand plus private label. Comparable product categories, customer segments, and export-led model.
• MLS (Mulinsen / Forest Lighting): One of China's largest LED package and lighting fixture manufacturers, offering commercial panel and linear products under multiple brands globally. Comparable as a vertically integrated Chinese ODM/export competitor.

Emerging players

• V-Tac: Asian-origin LED lighting brand focused on affordable panel, linear, and downlight products for European and emerging markets. Comparable in product category, price tier, and export-led B2B GTM.

Broad incumbents

• Ledvance: Global lighting incumbent (OSRAM spinoff) with broad commercial LED linear and panel portfolio plus DALI-compatible systems. Overlaps ZJESL's product categories at the premium-specification tier and competes for the same commercial buyers.
• Signify (Philips Lighting): World's largest lighting company with Philips-branded commercial LED panels, linear fixtures, and Interact/DALI-2 smart controls. Overlaps ZJESL on every major product category and target segment, though at much larger scale and brand.
• Zumtobel Group: Austrian premium commercial lighting group (Zumtobel, Thorn, Tridonic) with strong European specification presence in linear and panel luminaires. Comparable commercial-office target market and DALI-based controls.
• Fagerhult Group: Swedish premium commercial lighting group (Fagerhult, iGuzzini, Thorn) targeting offices, education, and public infrastructure. Comparable commercial-office and educational segments with premium European specification focus.

Regional players

• Trilux: German mid-market commercial lighting specialist with strong office and education presence in DACH region. Comparable linear/panel portfolio and DALI-2 controls focus for European commercial specification.
• Ansell Lighting: UK-based commercial and industrial lighting manufacturer with panel, linear, and emergency product ranges. Comparable in target segments (offices, education, retail) and similar mid-tier commercial positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAINING ESL ELECTRICAL LIGHTING APPLIANCE CO.,LTD