What statutární město Zlín does

Statutární město Zlín is a statutory city (municipal government entity) in the Zlín Region of the Czech Republic, founded in 1327 and currently serving a population of 49,230 residents (2021 census). It operates through its administrative body, Magistrát města Zlína, headquartered at náměstí Míru 12, Zlín, under IČO 00283924. The entity delivers mandatory local public services including social services, waste management, transportation, urban planning, environmental protection, municipal policing (Městská policie Zlín), cultural programming, and business licensing. It is governed by Mayor Jiří Korec, three Deputy Mayors (Jana Bazelová, Miroslav Chalánek, Martina Hladíková), Secretary Tomáš Lang, Municipal Police Director Milan Kladníček, and Press Spokesperson Tomáš Melzer.

The city operates a multi-channel digital service platform comprising the official website (zlin.eu), the Portál občana citizen portal, the Mobilní rozhlas mobile application for emergency/cultural notifications, electronic appointment booking, Datová schránka (secure e-government communication), Úřední deska (official notice board), and the Hospodaření pod lupou financial-transparency tool. Supporting physical assets include the 14|15 Baťa Institute cultural center, ZOO Zlín Lešná, Městské divadlo Zlín, the Filharmonie Bohuslava Martinů orchestra, and a Tourist Information Center. The website is built on HTML, CSS, JavaScript, and jQuery, with Google Analytics deployed for usage statistics.

Revenue is generated through municipal taxes, administrative fees, and EU grant funding for development and infrastructure projects, supplemented by tourism-related fees (e.g., poplatek z pobytu). Customer segments span citizens, local businesses, and visitors. The city holds GDPR compliance and is partially compliant with WCAG 2.1 / Czech Act No. 99/2019 Coll. on website accessibility. It maintains international twin-city relationships and active cultural partnerships, including with Akademie Václava Hudečka. As a municipal government, it has no parent company, no equity funding, and no stock listing.

Name

statutární město Zlín

Legal name

Magistrát města Zlína

Website

https://zlin.eu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Statutární město Zlín is the municipal government of the Statutory City of Zlín in the Czech Republic, serving 49,230 residents through its Magistrát office with mandatory local public services, a multi-channel e-government platform, and cultural/tourism assets including the Baťa Institute and ZOO Zlín Lešná.

Ownership category

akta.pro rank

Headquarters

HQ city

Zlín

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Tax Revenue: The city operates primarily through municipal tax revenues, fees, and charges for services.
2. Administrative Fees: Fees collected for official acts, permits, certifications, and administrative services.
3. EU Funded Projects: City receives funding from European Union funds for various development and infrastructure projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Statutární město Zlín is a municipal government entity that provides public administration services to its residents, businesses, and visitors through the Magistrát města Zlína. Its core offerings include digital e-government services via the Citizen Portal (Portál občana) and Mobilní rozhlas mobile app, administrative services through the in-person municipal office, public safety through Municipal Police, cultural and tourism services through the 14|15 Baťův institut and ZOO Zlín Lešná, and open government transparency tools (Hospodaření pod lupou).

Product overview

Statutární město Zlín operates a comprehensive e-government digital platform consisting of the main city website (zlin.eu), the Citizen Portal (Portál občana), mobile application (Mobilní rozhlas), and various specialized service portals. The platform provides electronic access to municipal services including appointment booking, official notices, data boxes for secure government communication, and financial transparency tools. The city also operates cultural institutions including 14|15 Baťův institut and ZOO Zlín Lešná, along with tourism services through the Tourist Information Center.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilní rozhlas: Mobile application for citizens to receive alerts about dangers, outages, cultural events, and participate in surveys
• Portál občana
• Visit Zlín
• Magazín Zlín

Products and services

• Portál občana (Citizen Portal) A comprehensive online portal allowing citizens to handle administrative matters, make payments, and access municipal services electronically, available 24/7.
• Mobilní rozhlas (Mobile Broadcasting App) A mobile application that sends notifications to citizens about emergencies, outages, cultural events, and other important city information, available on iOS and Android.
• Městská policie Zlín (Municipal Police Zlín) Municipal police services including community safety, traffic management, and bylaw enforcement for the city of Zlín.
• ZOO Zlín Lešná A major zoological garden and educational center located in the Lešná castle park, operated by the city.
• 14|15 Baťův institut A cultural center hosting exhibitions, concerts, and events in the historic Baťa building complex.
• Turistické informační centrum (Tourist Information Center) Official tourism website and physical information center providing information about attractions, accommodation, dining, and events in Zlín.
• Elektronické objednávky termínů (Electronic Appointment Ordering) An online system allowing citizens to book appointments at the municipal office for specific services, supporting queue management.
• Hospodaření pod lupou (Financial Transparency) An open government initiative providing transparent access to city finances, budgets, and spending data for citizens and stakeholders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Partner Cities (Partnerská města)minorOthersThe city maintains twin city relationships with international partner cities for cultural exchange and cooperation. The specific partner cities are listed on the dedicated page at zlin.eu/partnerska-mesta.
• Akademie Václava HudečkaminorStrategic or Co-development PartnerStatutory City of Zlín is a partner of the Václav Hudeček Academy and Svátky hudby (Music Festival) in Luhačovice. The city supports from its cultural fund the concert 'Krásné stavby s krásnou hudbou' (Beautiful Buildings with Beautiful Music) held at the Church of the Nativity of the Virgin Mary in Štípa, supported with approximately 25,000 CZK.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Statutární město České Budějovice: České Budějovice is a regional Czech statutory city with the same governance and e-government service structure as Zlín, comparable scale, and overlapping municipal-portfolio scope including municipal police, cultural institutions, and citizen portals.
• Statutární město Liberec: Liberec is a Czech statutory city of comparable size and industrial-heritage profile to Zlín. Same legal status, similar Magistrát structure, and analogous citizen-services and cultural-institution portfolio.
• Statutární město Ústí nad Labem: Ústí nad Labem is a Czech statutory city of similar administrative type to Zlín, with comparable Magistrát structure, citizen-services scope, and EU-fund dependency profile. Provides a useful peer for regional-city benchmarking.
• Statutární město Hradec Králové: Hradec Králové is a Czech statutory city of comparable scale and administrative structure to Zlín. Same legal form, similar Magistrát operating model, and parallel citizen-services and cultural portfolio.
• Statutární město Brno: Brno is the second-largest statutory city in the Czech Republic and the most direct structural peer to Zlín — same legal status (statutární město), same Magistrát governance model, and a comparable mandate covering citizen services, cultural institutions, municipal police, and e-government. Larger scale but identical operating framework.
• Statutární město Pardubice: Pardubice is a statutory city of similar scale and administrative type, with an analogous Magistrát structure, citizen portal, cultural-institution portfolio, and municipal services scope. Provides a like-for-like Czech statutory-city peer benchmark.
• Statutární město Plzeň: Plzeň is a Czech statutory city operating an analogous Magistrát administration, citizen portal (Smart City / e-government services), and cultural-institution portfolio. Same legal form, same Czech public-administration framework, similar service-delivery scope.
• Statutární město Ostrava: Ostrava is a Czech statutory city of similar administrative type, operating an equivalent municipal office structure, cultural portfolio (including zoological garden), and citizen-facing digital services. Comparable governance, e-government ambitions, and EU-fund dependency make it a direct peer for benchmarking.
• Statutární město Olomouc: Olomouc is a mid-sized Czech statutory city and university town with the same Magistrát governance structure as Zlín. Comparable population scale (~100K residents), similar cultural-heritage positioning, and overlapping service-portfolio scope make it a close structural peer.

Broad incumbents

• Magistrát hlavního města Prahy: Prague's Magistrát is the largest Czech municipal government and a broad-incumbent peer: same statutory-city legal form and Magistrát governance, but at vastly larger scale, with a more mature e-government platform (Praha.eu, Golemio open-data) and broader institutional portfolio. Useful as an upper-bound benchmark for what a Czech statutory city's digital and service ambitions can reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/mestozlin.eu
• YouTubeyoutube.com/channel/UCgUS5x-XLiGDAuA2tuil2RA
• Facebookfacebook.com/mestozlin.eu
• Instagraminstagram.com/zlin.eu/?hl=cs
• LinkedInlinkedin.com/company/statutarni-mesto-zlin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about statutární město Zlín