Zia Natural Gas
Zia Natural Gas Company is a regulated natural gas distribution utility serving over 35,000 residential, commercial, industrial, and agricultural customers across five counties in New Mexico through underground pipeline infrastructure and NM Public Regulation Commission oversight.
- Company typePrivate
- Founded-
- HeadquartersRuidoso Downs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zia Natural Gas does
Zia Natural Gas Company is a regulated, privately held natural gas distribution and transmission local distribution company (LDC) serving more than 35,000 residential, commercial, industrial, and agricultural customers across five New Mexico counties — Lea, Eddy, Lincoln, Dona Ana, and Colfax. The company, operating from its corporate office at 100 Short Drive in Ruidoso Downs with district offices in Ruidoso, Las Cruces, Hobbs, and Maxwell, employs approximately 55 people and delivers gas through owned underground pipeline infrastructure subject to 24/7 computer monitoring, corrosion protection, and a Distribution Integrity Management Program (DIMP) compliant with USDOT/PHMSA requirements.
The technology stack is conventional utility infrastructure: pipeline rights-of-way, meter sets, Excess Flow Valves (EFVs) for safety shutoff, an online account-access portal powered by Invoice Cloud for payments and AutoPay, and integrations with Moneygram retail locations and bank EFT for bill collection. The product surface is centered on a single core utility service — regulated gas distribution — augmented by add-on modules: a Budget Payment Plan that averages 12 months into a single monthly charge, a Gas Bucks appliance-conversion rebate program, a multi-measure Energy Efficiency Program, a Weatherizing Your Home guide, and a monthly Natural Gas News customer newsletter.
Zia's revenue model is a regulated rate-of-return utility structure: rates across residential, small commercial, large commercial, and irrigation classes are set via rate cases before the New Mexico Public Regulation Commission (NMPRC), with cost recovery protected by a Purchased Gas Adjustment Clause (PGAC) that passes commodity costs through to customers. Customer acquisition is sales-led through physical district offices, new-construction connections (with sub-$20 tap fees and free service for primary-heat customers), and conversions from propane or electric heating. Go-to-market is community-oriented — local office presence, scholarship program, 811 safety partnerships, and educational content — suited to the small-town rural New Mexico service territory.
Zia Natural Gas firmographics
Firmographics- Name
- Zia Natural Gas
- Legal name
- Zia Natural Gas Company
- Website
- https://zngc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zia Natural Gas Company is a regulated natural gas distribution utility serving over 35,000 residential, commercial, industrial, and agricultural customers across five counties in New Mexico through underground pipeline infrastructure and NM Public Regulation Commission oversight.
- Ownership category
- akta.pro rank
Zia Natural Gas industry classification
Industry- Product category
- Natural Gas Distribution Utility
- NAICS
- Natural Gas Distribution (22121)
- SIC
- Natural Gas Distribution (4924), Natural Gas Transmission (4922)
- akta.pro primary industry
- Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)
- akta.pro secondary industries
- Commercial & Industrial (C&I) Natural Gas Sales (EUAAADAC), Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching (EUAAADAA), Gas Mains (Distribution Pipelines) (EUAJABAA)
Keywords
Where Zia Natural Gas is headquartered
LocationHeadquarters
- HQ city
- Ruidoso Downs
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Zia Natural Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Natural Gas Distribution Service: Zia Natural Gas Company is a regulated natural gas distribution and transmission utility. Revenue is generated through regulated rates charged to customers for natural gas delivery service. Rates are set through rate cases filed with the New Mexico Public Regulation Commission and include various rate schedules for different customer classes (residential, small commercial, large commercial, industrial, irrigation). The company also charges connection/ Tap fees for new construction and operates a Purchased Gas Adjustment Clause (PGAC) mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Residential Rate |
| Usage-based | Monthly | Small Commercial Rate |
| Usage-based | Monthly | Large Commercial Rate |
| Usage-based | Monthly | Irrigation Rates |
| Subscription | Monthly | Budget Payment Plan |
| One time/ perpetual license | Pay-as-you-go | New Construction Connection |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Zia Natural Gas product offering
Product offeringCore offering
Zia Natural Gas Company is a regulated natural gas distribution and transmission utility that delivers natural gas through underground pipeline infrastructure to over 35,000 residential, commercial, industrial, and irrigation customers across five counties in New Mexico (Lea, Eddy, Lincoln, Dona Ana, and Colfax). The company's core offering is regulated utility service for home heating, water heating, cooking, clothes drying, fireplaces, and commercial and agricultural gas applications, supported by 24/7 pipeline monitoring, emergency response, and customer service through district offices in each service community.
Product overview
Zia Natural Gas Company is a traditional natural gas distribution and transmission utility offering a single core product—natural gas delivery service—to over 35,000 customers. The portfolio includes supplementary service modules: online account management through the customer portal, Budget Payment Plan for predictable billing, Energy Efficiency Programs with various rebates, Weatherizing Your Home guidance, and the Gas Bucks incentive program. Additional offerings encompass new service applications, new construction/conversion installations, monthly Natural Gas News newsletter, and 24-hour emergency response services. The company operates exclusively in New Mexico across five counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Gas Distribution and Transmission Service
- Budget Payment Plan
- New Construction or Conversion Service
- New Service Application
Quantifiable outcome
- Clean burning fossil fuel - helps reduce carbon footprint
- +4 more outcomes
Companies that use Zia Natural Gas
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Zia Natural Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Zia Natural Gas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- American Gas Association (AGA)minorIndustry association membership providing access to industry best practices, regulatory guidance, and industry resources for natural gas utilities.
- New Mexico Public Regulation Commission (NMPRC)coreRegulatory body that oversees utility operations, rate cases, and service standards for Zia Natural Gas Company in New Mexico.
- New Mexico One Call (811)core811 is the national call-before-you-dig number that routes calls to state One-Call centers. Zia participates in this program to mark underground gas lines before excavation projects, preventing damage and ensuring safety.
- Pipeline and Hazardous Materials Safety Administration (PHMSA)coreFederal agency regulating pipeline safety. Zia Natural Gas operates under National Pipeline Mapping System (NPMS) requirements and submits required documentation including PHMSA Release of Information forms.
- MoneygramminorPayment services provider allowing Zia customers to pay bills at Western Union locations, Walmart, CVS Pharmacy, and Albertsons stores.
- Pipeline Association for Public AwarenessminorIndustry organization providing pipeline safety information for schools, residents, businesses, excavators, government officials and emergency responders.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zia Natural Gas competitors and assessment
Company assessmentBroad incumbents
- Black Hills Corporation: Diversified utility holding company with regulated natural gas distribution operations across multiple Midwestern and Western states. Overlapping business model with regulated LDC revenue, but operates in a broader electric and gas portfolio.
- Southwest Gas Holdings: Holds natural gas LDC operations serving ~2 million customers across Arizona, Nevada, and California. Operates in a broader geographic portfolio but is a comparable regulated LDC with similar rate-case mechanics and infrastructure-driven economics.
- National Fuel Gas Company: Integrated natural gas company with regulated LDC operations in Pennsylvania and New York, plus pipeline, storage, and exploration. Comparable regulated gas distribution segment with similar rate-base mechanics.
Direct peers
- ONE Gas, Inc. Pure-play regulated natural gas utility serving over 2.3 million customers in Oklahoma, Kansas, and Texas (including Texas Gas Service). Comparable as a multi-state LDC operator with similar rate-base economics, customer mix, and regulatory exposure.
- Spire Inc. Holds natural gas distribution utilities serving ~1.7 million customers across Alabama, Mississippi, and Missouri. Highly comparable regulated LDC business model, customer classes, and regulatory-driven revenue recovery.
- Northwest Natural Gas Company: Single-state regulated LDC serving ~1 million customers in Oregon and small portions of Washington. Comparable as a small/mid-sized regulated gas distribution utility with similar residential and small commercial customer mix and rate-case exposure.
- Atmos Energy Corporation: Largest U.S. natural gas-only LDC, serving ~3.4 million customers across Texas, Louisiana, Mississippi, Colorado, Kentucky, Tennessee, Virginia, and other states. Comparable regulated distribution model, customer classes, and infrastructure-driven growth.
- Texas Gas Service: A division of ONE Gas that operates regulated natural gas distribution systems across Texas and parts of New Mexico, including overlapping franchise territory. Closely comparable business model as a regulated LDC with similar rate-case-driven economics.
- New Mexico Gas Company: The dominant regulated natural gas LDC in New Mexico serving ~530,000 customers across much of the state. Direct peer in geography, product (regulated gas distribution), and regulatory oversight (NM PRC).
Emerging players
- Chesapeake Utilities Corporation: Holds a regulated natural gas distribution subsidiary serving parts of Florida, Maryland, Pennsylvania, Ohio, and Delaware. Comparable as a smaller, multi-jurisdiction regulated gas utility with similar rate-base economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zia Natural Gas social profiles
Digital presenceZia Natural Gas compliance and trust
Trust signalCompliance1 record
Zia Natural Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zia Natural Gas leadership team
Management profileNumber of profiles
Zia Natural Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zia Natural Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zia Natural Gas
What does Zia Natural Gas do?
Zia Natural Gas Company is a regulated natural gas distribution and transmission utility that delivers natural gas through underground pipeline infrastructure to over 35,000 residential, commercial, industrial, and irrigation customers across five counties in New Mexico (Lea, Eddy, Lincoln, Dona Ana, and Colfax). The company's core offering is regulated utility service for home heating, water heating, cooking, clothes drying, fireplaces, and commercial and agricultural gas applications, supported by 24/7 pipeline monitoring, emergency response, and customer service through district offices in each service community.
Is Zia Natural Gas a public or private company?
Zia Natural Gas is a private company. It is classified as unknown and is currently operating.
When was Zia Natural Gas founded?
Zia Natural Gas was founded in -1. It employs 11 to 50 people.
Where is Zia Natural Gas based?
Zia Natural Gas is headquartered in Ruidoso Downs, United States, in the North America region.
How does Zia Natural Gas make money?
One revenue line is on record: natural Gas Distribution Service.
Who are Zia Natural Gas's main competitors?
Broad incumbents on record are Black Hills Corporation, Southwest Gas Holdings and National Fuel Gas Company. Direct peers are ONE Gas, Inc., Spire Inc., Northwest Natural Gas Company, Atmos Energy Corporation, Texas Gas Service and New Mexico Gas Company. Chesapeake Utilities Corporation is listed as an emerging player.
Does Zia Natural Gas have an API?
No public API is recorded for Zia Natural Gas.
What industry is Zia Natural Gas in?
Zia Natural Gas's product category is Natural Gas Distribution Utility. Its primary akta.pro industry code is EUAGAGAD, Natural Gas Retail Supply (Residential & SMB), with a secondary code of EUAAADAC, Commercial & Industrial (C&I) Natural Gas Sales. Its NAICS code is 22121 and its SIC code is 4924.