Zoetis Industria De Produtos Veterinarios

What Zoetis Industria De Produtos Veterinarios does

Zoetis Indústria de Produtos Veterinários Ltda. is the Brazilian manufacturing and commercial subsidiary of Zoetis Inc., the world's leading publicly traded animal health company (NYSE: ZTS, founded 1952 within Pfizer, spun off via IPO in February 2013). The Brazilian operations are conducted through two limited liability companies: the manufacturing entity in Campinas (CNPJ 43.588.045/0001-31) and the commercial/distribution entity in São Paulo (CNPJ 01.770.356/0001-77). The subsidiary serves veterinarians, livestock producers across beef, dairy, poultry, swine, sheep/goats, horses, and aquaculture, plus companion animal pet owners (dogs and cats), offering a comprehensive portfolio of medicines, vaccines, diagnostics, parasiticides, reproductive and genetic products, and devices spanning more than 150 registered SKUs.

The product portfolio is anchored on proprietary registered brands including Terramicina®, Draxxin®, Simparic Trio®, Librela, Cytopoint, Convenia, Rimadyl®, CIDR, Poulvac®, Vanguard®, CattleMaster®, and Embrex® (in ovo vaccination systems). Supporting the product portfolio are three species-specific educational platforms: DeZenvolve (companion animal veterinarians), Painel da Avicultura (poultry, with 230+ technical articles and the Poultry View 360 monitoring technology), and GERAR (cattle). The company also participates in antibiotic stewardship initiatives alongside IFAH and surveillance programs (EASSA, CEESA, VETPATH).

Zoetis Brazil operates an enterprise field sales go-to-market model targeting veterinarians and large livestock producers, supplemented by a self-service customer portal (Portal do Cliente), customer service center (0800 011 1919), and a veterinary clinic/distributor network. Pricing is not publicly disclosed and is managed through account-based B2B contracts. The parent company globally employs approximately 12,100 people across more than 100 countries.

Name

Zoetis Industria De Produtos Veterinarios

Legal name

Zoetis Indústria de Produtos Veterinários Ltda.

Website

https://zoetis.com.br

Company type

Public

Founded year

1952

Operating status

Operating

Short description

Zoetis Indústria de Produtos Veterinários Ltda. is the Brazilian subsidiary of global animal health leader Zoetis Inc. (NYSE: ZTS), manufacturing and distributing vaccines, medicines, diagnostics, parasiticides, and reproductive products for veterinarians, livestock producers, and companion animal owners across eight species segments.

Ownership category

akta.pro rank

Product category

Animal Health Pharmaceuticals and Vaccines

NAICS

Veterinary Services (54194)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Veterinary Vaccines (Biologics) (HLAMAEAL)

akta.pro secondary industries

Veterinary Vaccine & Biologics Distributors (HLAMAIAC), Livestock & Farm Animal Veterinary Services (AFAEANAB), Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA), Reproductive Health & Hormonal Products (HLAMAEAI), Veterinary Vaccines (HLAIAEAH)

Keywords

• Veterinary pharmaceuticals
• Animal health vaccines
• Livestock health products
• Companion animal therapeutics
• Veterinary diagnostics

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Veterinary Pharmaceutical Products: Sale of prescription medicines, antibiotics, anti-inflammatories, analgesics, anesthetics, and therapeutic products for livestock and companion animals across species segments
2. Veterinary Vaccines: Development and sale of biological vaccines for prevention of infectious diseases in poultry, swine, cattle, horses, sheep/goats, and companion animals
3. Veterinary Diagnostics: Diagnostic products and technologies for disease detection and monitoring in animals
4. Reproductive and Genetic Products: Products for animal reproduction including hormones, synchronization protocols, and genetic improvement solutions (CIDR, reproductive lines)
5. Parasiticides and Endectocides: Products for internal and external parasite control in livestock and companion animals

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Zoetis Industria De Produtos Veterinarios manufactures and sells a comprehensive portfolio of veterinary medicines, biological vaccines, parasiticides, reproductive devices, genetic tools, and diagnostic technologies for livestock (cattle, swine, poultry, sheep/goats, horses, aquaculture) and companion animals (dogs, cats). The company supports these products with continuing-education platforms for veterinary professionals and a direct field-sales force serving veterinarians and producers across Brazil.

Product overview

Zoetis is a comprehensive animal health company offering an extensive portfolio of medications, vaccines, diagnostics, and therapeutic technologies across six species segments: Aqua (aquaculture), Aves (poultry), Bovinos (cattle), Equinos (horses), Ovinos e Caprinos (sheep and goats), and Suínos (swine). The product portfolio includes antibiotics (such as Terramicina®, Advocin®, Draxxin®, Convenia, Excenel®), vaccines (Bovi-Shield Gold One Shot, Poulvac® line, Vanguard®, Felocell®), parasiticides (Simparic Trio, Dectomax®, Cydectin®, Revolution®), reproductive products (CIDR, DIB®, Lutalyse®), diagnostics (VetScan, StableLab, MD-Vac Check), dermatologicals (Cytopoint, Terra-Cortril®), pain management (Librela, Apoquel, Rimadyl®), and genetic tools (Clarifide®). Supporting these products are educational platforms including DeZenvolve for companion animals, Painel da Avicultura for poultry, and GERAR for cattle. The company serves companion animal veterinarians and pet owners, as well as livestock producers through its commercial and breeding animal health solutions.

Differentiator

Problem solved

Functional benefit

Brands

• DeZenvolve: A unique initiative that provides differentiated tools to deliver updated knowledge to veterinarians, contributing to continuing education.
• Painel da Avicultura
• GERAR

Products and services

• Terramicina® line (Terramicina®, Terramicina® Mais, Terramicina®/LA)
• Draxxin® and Draxxin® KP
• Excenel® line (Excenel®, Excenel® RTU, Excenel® RTU EZ)
• Advocin® 180
• Convenia
• Simparic and Simparic Trio
• Revolution®
• Dectomax®
• Cydectin®
• Librela
• Cytopoint
• Apoquel
• Rimadyl® line (Rimadyl® Comprimidos Mastigáveis, Rimadyl® Solução Injetável)
• Cerenia® line (Cerenia® Comprimidos, Cerenia® Injetável)
• Palladia
• Proheart® SR-12
• Poulvac® poultry vaccine line (Bursa F, Magniplex, Mix-6, NDW, Ovoline CVI HVT, Ovoline HVT, Procerta HVT-ND, Reo, TRT, E. coli, Maternavac IBD-REO, SE, ST)
• Bovi-Shield Gold One Shot
• CattleMaster® line (CattleMaster 4, CattleMaster GOLD FP 5/L5, CattleMaster® 4 L5)
• Vanguard® line (Vanguard B Oral, Vanguard® Plus, Vanguard® HTLP)
• Felocell CVR® and Felocell CVR®-C
• Respisure® and Respisure One®
• Farrowsure® B Gold
• Fostera Gold PCV MH
• CIDR and EAZI-BREED CIDR®
• DIB® and DIB 0.5
• Lutalyse®
• Clarifide® and Clarifide® Angus
• VetScan
• StableLab
• MD-Vac* Check
• Embrex
• Circo-Match
• Poultry View 360
• DeZenvolve
• Painel da Avicultura
• GERAR

Quantifiable outcome

• Serving customers in more than 100 countries
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IFAH (International Federation for Animal Health)coreStrategic or Co-development PartnerZoetis collaborates with IFAH on advocating responsible antibiotic use in veterinary medicine. Together they promote the principle of 'as little as possible, as much as necessary' for antibiotic usage in animals, supporting global animal health standards and food safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boehringer Ingelheim Animal Health: Global animal health powerhouse (acquired Merial in 2017) with comprehensive vaccines, parasiticides, and pharmaceuticals across livestock and companion animals. Directly comparable to Zoetis in species breadth, product mix, and Brazilian commercial presence.
• MSD Animal Health (Merck Animal Health): Animal health division of Merck & Co. with global portfolio spanning vaccines, pharmaceuticals, and parasiticides for livestock and companion animals. Direct multi-species competitor with comparable Brazilian distribution scale and biological products franchise.
• Elanco Animal Health: Independent animal health company offering vaccines, parasiticides, and therapeutics across livestock and companion animals. Direct multi-species competitor with similar GTM motion into Brazilian veterinarians and producers.
• Ceva Santé Animale: French-headquartered global animal health company with strong poultry, swine, and companion animal vaccines and pharmaceuticals portfolio. Competes directly with Zoetis in core Brazilian livestock segments, especially poultry (Cevac) and swine.
• Virbac: France-based animal health company with companion animal and livestock pharmaceutical portfolio. Directly comparable product categories and a Brazilian commercial subsidiary (Virbac do Brasil) competing in similar veterinary segments.
• Vetoquinol: Independent French animal health company with established presence in companion animal and livestock pharmaceuticals. Competitor in the Brazilian market with comparable veterinary-channel GTM and product breadth.
• Phibro Animal Health: Animal health and mineral nutrition company with strong livestock focus (poultry, swine, cattle vaccines and pharmaceuticals). Directly comparable in Brazilian poultry and cattle segments, particularly in parasiticides and nutritional health.

Broad incumbents

• IDEXX Laboratories: Global leader in veterinary diagnostics — complements Zoetis's VetScan and StableLab diagnostics business. While primarily a diagnostics pure-play, IDEXX is a key peer in the broader companion animal health ecosystem Zoetis competes in.

Emerging players

• Dechra Pharmaceuticals: UK-based specialty animal health company focused on companion animal endocrinology, dermatology, and other therapeutics. Overlaps with Zoetis in companion animal specialty categories (Librela, Cytopoint) but with narrower species and therapeutic focus.

Regional players

• Ouro Fino Saúde Animal: Brazilian-headquartered animal health company with strong domestic livestock (cattle, poultry, swine) and companion animal portfolio. Brazilian regional competitor with comparable species coverage and local manufacturing advantages in the same end markets Zoetis serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ZoetisBR
• Facebookfacebook.com/ZoetisBrasil
• LinkedInlinkedin.com/company/zoetisbrasil
• Instagraminstagram.com/zoetisbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoetis Industria De Produtos Veterinarios