Zoo de Jurques

What Zoo de Jurques does

Zoo de Jurques is a privately held, family-owned wildlife park operating from a 15-hectare site at La Butte Jurques in Dialan sur Chaîne, Calvados, Normandy, approximately 20 minutes from Caen. Originally founded as Zoo de Lessay in 1960 by Auguste and Thérèse Ourry as an ornamental poultry farm and relocated to Jurques in 1977, the park is now in its third generation of Ourry family leadership, currently directed by Mathieu Ourry. It houses over 600 animals representing more than 115 species across 18 themed zones (Lemur Park, Monkey Islands with 12 primate species, Tropical Aviary, Land of Ice, African Plain/Mountain, South American Plain, Wolf Park, Feline Park, Insectarium, Mini-Farm) and two colour-coded visitor trails, and participates actively in the EAZA European Endangered Species Programme.

The park's commercial offering centres on day-visitor admissions (child EUR 14.90, adult EUR 20.90), an annual Zoo Pass membership starting at EUR 38, and a layer of paid premium experiences (Keeper Experience 'Dans la peau d'un soigneur', VIP Lemur Encounter, Birthday Party packages), all booked and prepaid through the zoo's own website. Ancillary revenue is generated by an on-site restaurant (La part du lion) and a gift shop/online boutique. Distribution is direct-to-consumer only — no third-party ticket resellers — with formal written-contract processes for groups (schools, CE committees, companies, specialized institutions) requiring deposits and multi-week lead times. The zoo also generates modest conservation funding flows via the in-house 'Zoo de Jurques Education et Sauvegarde' and 'Timba Conservation' associations supporting partner NGOs (Red Panda Network, CPPR, Kalaweit).

The technology footprint is conventional: an e-billetterie website, social media channels (Facebook, Instagram, TripAdvisor), and the 'Destination d'Excellence' Normandie quality label, with no disclosed proprietary software, AI, or data platform. The entity is registered as SAS Zoo de Jurques (RCS 33242695600014) with EUR 81,500 share capital and 12 employees, reflecting a small, multi-generational family business without external institutional investors.

Name

Zoo de Jurques

Legal name

SAS Zoo de Jurques

Website

https://zoodejurques.fr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoo de Jurques is a third-generation family-owned 15-hectre wildlife park in Normandy, France, housing 600+ animals across 115+ species and serving individual visitors, families, schools, and corporate groups through direct ticket sales, annual memberships, and premium keeper and lemur experiences.

Ownership category

akta.pro rank

Product category

Wildlife Park & Zoological Tourism

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Wildlife park operations
• Zoological tourism services
• Animal conservation programs
• Immersive animal experiences
• Family leisure attractions

Headquarters

HQ city

Jurques (Dialan sur Chaîne)

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Day tickets and admissions: Individual admission tickets sold at gate and online. Child tickets (ages 3-11) priced at 14.90 EUR, adult tickets (12+) at 20.90 EUR. Revenue collected at point of sale via card, cheque, or bank transfer for e-ticketing.
2. Annual memberships (Zoo Pass): Zoo Pass annual membership sold starting at 38.00 EUR, providing unlimited access for one year. Generates recurring revenue from returning visitors.
3. Premium experiences: Paid immersive experiences including Keeper Experience ('Dans la peau d'un soigneur'), VIP Lemur Encounter, and Birthday Party packages. Booked exclusively via the website and prepaid.
4. On-site food and beverage (Restaurant La part du lion): The zoo operates an on-site restaurant 'La part du lion' serving group menus. Group reservations require a 20% deposit and are invoiced separately from zoo admission.
5. Retail and boutique: On-site gift shop selling products including animal feed pellets for visitor interaction, gift ideas, and souvenirs. Online boutique for gift cards and merchandise delivered via relay point or locker.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Zoo de Jurques operates a 15-hectate family-owned wildlife park in Normandy, France, housing more than 600 animals across 115+ species on two themed visitor trails. The park sells day admission tickets (child €14.90 / adult €20.90), an annual Zoo Pass membership starting at €38.00, and paid immersive experiences including a Keeper Experience, a VIP Lemur Encounter, and Birthday Party packages. The site also operates an on-site restaurant (La part du lion), a gift shop and boutique, and offers contracted group visits for schools, companies, and specialised institutions.

Product overview

Zoo de Jurques is a family-owned wildlife park located in Normandy, France, approximately 20 minutes from Caen. The zoo spans 15 hectares with over 600 animals representing more than 115 species across 2 trails. Its product portfolio centers on visitor experiences: daily admission tickets and annual memberships (Zoo Pass) for park entry, supplemented by paid immersive experiences including the Keeper Experience, VIP Lemur Encounter, and Birthday Party packages. The zoo operates an on-site restaurant (La part du lion) and features 18 themed zones housing diverse animal collections from primates (Monkey Islands with 12 species) to Arctic animals (Land of Ice), African wildlife (African Plain, Mountain of Africa), and South American species.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Admission Tickets Standard one-day entry to the wildlife park. Child ticket (ages 3-11) priced at €14.90 and adult ticket (12+) at €20.90. Available at the on-site box office and via online booking on the zoo website.
• Zoo Pass Annual Membership Annual subscription pass providing unlimited park entry for twelve months, starting at €38.00. Cannot be combined with promotional offers and is excluded from group reservation contracts.
• Keeper Experience (Dans la peau d'un soigneur) Behind-the-scenes immersive half-day experience where visitors accompany animal keepers, helping prepare meals, maintain enclosures and observe animal behaviour. Booked online a minimum of two weeks in advance; non-refundable.
• VIP Lemur Encounter (Rencontre VIP Lémuriens) Small-group guided encounter with lemurs accompanied by an animal keeper, providing close observation of the primates in their enclosure. Booked via the zoo website.
• Birthday Party (Goûter d'anniversaire) Bookable children's birthday party package held inside the wildlife park, with activities and animal-themed celebration. Reserved through the zoo website; non-refundable.
• Group Visits (Schools, Companies & Specialised Institutions) Contracted group admissions and add-on workshops and guided tours for school groups, corporate CE committees and specialised institutions. Reservations require a written contract submitted a minimum of three weeks in advance, with workshops and guided tours paid in full to confirm.
• Restaurant La part du lion On-site restaurant operated by the zoo, serving walk-in visitors and group menus. Group reservations require a 20% deposit and a signed written contract submitted a minimum of three weeks in advance; guest counts must be confirmed seven days before the visit.
• On-site Boutique & Gift Shop Physical gift shop at the park entrance selling souvenirs, animal feed pellets for visitor-animal interaction, and gift ideas, supported by an online boutique delivering gift cards and merchandise via relay point or locker.

Quantifiable outcome

• Successful griffon vulture birth on April 17, 2025 as part of EAZA European Endangered Species Programme
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Zoo du Bassin d'ArcachonminorStrategic or Co-development Partner · 1 January 2025Three coatis arrived at Zoo de Jurques in April 2025 from Zoo du Bassin d'Arcachon as part of animal exchange programmes within the French zoo network.
• Kolmarden Zoo (Sweden)minorStrategic or Co-development Partner · 1 January 2025Seven bush dogs arrived at Zoo de Jurques in March 2025 from Kolmarden Zoo in Sweden as part of the animal exchange and species programme within the European zoo network.
• AFDPZ (Association Française des Parcs Zoologiques)coreStrategic or Co-development PartnerZoo de Jurques is a member of AFDPZ, the French Association of Zoological Parks. This affiliation connects the zoo to the broader French zoo community and its conservation initiatives.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerZoo de Jurques participates in the European Endangered Species Programme (EEP) coordinated by EAZA. The zoo's griffon vulture birth (April 2025) and red panda conservation efforts are part of this EAZA-led programme. EAZA sets standards for European zoo animal management and conservation.
• Red Panda NetworkminorStrategic or Co-development PartnerZoo de Jurques supports the Red Panda Network which operates in Nepal and neighbouring regions. The zoo participates in the European breeding programme for red pandas and financially supports this NGO's field conservation work.
• CPPR (Connaître et Protéger le Panda Roux)minorStrategic or Co-development PartnerZoo de Jurques supports CPPR, an association created to raise public awareness about red panda conservation and raise funds for field conservation efforts in the species' natural habitat.
• KalaweitminorStrategic or Co-development PartnerZoo de Jurques, through its Timba Conservation association, financially supports Kalaweit, an organisation dedicated to the protection and reintroduction of gibbons in their natural habitat.
• Destination d'Excellence (Normandie)minorOthersZoo de Jurques holds the 'Destination d'Excellence' label awarded by Normandie Destination d'Excellence, recognising quality tourism experiences in Normandy.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Réserve Africaine de Sigean: Large wildlife park in southern France combining drive-through safari sections with walk-through areas. Similar AFDPZ/EAZA network participation, family heritage, and visitor experience model — though operating in a different French region.
• Zoo du Bassin d'Arcachon: French zoological park with animal exchange relationship with Zoo de Jurques (coati transfers in April 2025). Similar small-to-mid private zoo profile, French regional location, EAZA participation, and educational programming.
• Zoo de la Flèche: One of France's largest privately-owned zoos, located in the Loire Valley, with similar multi-species collection, immersive experiences, and ticketed wildlife attraction model. Comparable in scale and private family ownership profile, making it the most direct peer for Zoo de Jurques.
• Zoo d'Amnéville: Major French wildlife park in Lorraine with similar private operations, multi-species collection, and immersive experiences. Notably, Zoo d'Amnéville is the origin of the white tigers now at Zoo de Jurques, evidencing direct animal exchange and operational comparability.
• Bioparc - Zoo de Doué-la-Fontaine: Privately-owned French zoological park with comparable animal immersion experiences, themed zones, EAZA membership, and conservation credentials. A direct operational peer within the French regional zoo segment.
• Asson Zoo (Zoo d'Asson): Small-to-mid privately-owned French zoo in southwestern France operating a multi-species wildlife park with comparable visitor experience model and regional tourism positioning.

Broad incumbents

• ZooParc de Beauval: Among Europe's largest and most prestigious zoos, offering comparable multi-species collections, immersive experiences, and conservation programmes but operating at vastly greater scale, attendance, and brand recognition than Zoo de Jurques.
• Pairi Daiza: Belgium's flagship zoo and one of Europe's largest, with EAZA participation, immersive thematic zones, and lodging/experience offerings. Comparable in business model (wildlife attraction with premium experiences) but operating at multiples of Zoo de Jurques' scale.
• Chester Zoo: UK's largest zoo and a leading EAZA conservation institution with extensive EEP participation and significant breeding programme credentials. A thematic peer showing what scaled EAZA membership can yield, though operating at vastly larger scale than Zoo de Jurques.
• Parc Zoologique de Paris (Vincennes): National zoological park in Paris operated under the Muséum national d'Histoire naturelle. Offers a comparable collection and EEP participation profile but benefits from institutional scale, public funding, and Parisian tourist traffic that Zoo de Jurques cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zoodejurques
• Instagraminstagram.com/zoodejurques
• LinkedInlinkedin.com/company/zoo-de-jurques

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo de Jurques