Parque Zoológico de León

What Parque Zoológico de León does

Parque Zoológico de León (Zooleón) is a paramunicipal zoological park operated under the Municipality of León, Guanajuato, Mexico, and governed by an autonomous Patronato board since 1989. Founded on September 19, 1979, the zoo sits on a wooded site at the foot of the Sierra de Lobos along Camino a Ibarrilla KM 6 and currently maintains 1,884 specimens across 186 species supported by a staff of 190, including specialized veterinary personnel. The product offering is anchored by three ticketed packages — Paquete Integral (entry plus Safari, Cabaña del Tío Búfalo, train ride, and Zoona Mito), Paquete Entrada al Zoológico (basic admission), and Safari en Automóvil (self-drive 10-hectare African savanna experience) — supplemented by à la carte attractions (Zoona Lémur, Zoona Mito, Zoona Reptil, Pajarera, Ranchito, Perro Parque, train ride, animal interactions) and educational services (Cursos de Verano for ages 4–12, Alas para la Educación birds-of-prey workshops).

The business operates a direct-to-consumer, ticket-driven model sold through on-site taquillas, the online reservation platform taquilla.zooleon.org.mx, and customized group inquiries for schools, corporates, and children's parties. Pricing is anchored in Mexican pesos with per-attraction unit pricing ($12 MXN–$90 MXN) and is supplemented by a 50% Tuesday discount and free-entry programs for León residents with valid ID and Guanajuato residents holding 'GTO Contigo Sí' or 'Mi impulso GTO' cards. Marketing and demand-generation leverage a multi-platform social presence (Facebook, Instagram, X, YouTube, TikTok), website content, earned-media news coverage, and a sponsorship roster including OXXO, Bolonia, Grupo VO, Colegio Guanajuato, Samtech, and TEB.

Commercially, the entity is differentiated by a regionally unique 10-hectare Safari (launched November 2006), an active AZA accreditation pursuit, and a documented conservation-breeding track record (natural Golden Eagle reproduction since 2010, Mexican Gray Wolf Binational Program participation, and a record 15 flamingo chicks in 2023 alongside the birth of reticulated giraffe 'Hope'). Operating hours are Tuesday through Sunday from 9:00 AM to 5:00 PM, and revenue is not publicly disclosed because the entity's finances flow through León municipal treasury records.

Name

Parque Zoológico de León

Legal name

Patronato del Parque Zoológico de León

Website

https://zooleon.org.mx

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Parque Zoológico de León (Zooleón) is a paramunicipal zoological park in León, Guanajuato, Mexico, founded in 1979, housing 1,884 animals across 186 species and serving families, schools, and corporate groups through ticketed admission, a 10-hectare African Safari experience, themed immersive habitats, and educational programs.

Ownership category

akta.pro rank

Product category

Zoological Park Services

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Zoo admission services
• Wildlife conservation programs
• Safari park experiences
• Educational zoo programs
• Animal interaction attractions

Headquarters

HQ city

León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales - Zoo Entry: Basic admission to the zoo with access to walk-through exhibits and standard attractions.
2. Paquete Integral: Comprehensive package including zoo entry, Safari tour in zoo vehicles, Cabaña del Tío Búfalo, train ride, Zoona Mito, and access to free areas. Approximately 2.5 hours of guided experience.
3. Safari en Automóvil: Self-drive safari experience in visitor's own vehicle with audioguide, maximum 6 passengers per vehicle, separate from main zoo entry.
4. Additional Attractions and Interactions: A la carte attractions including train rides, Ranchito farm experience, Pajarera bird sanctuary, and animal interactions (giraffes, gamos, agapornis), plus dog park access.
5. Group Packages: Customized packages for school groups, corporate events, and children's parties with flexible options tailored to group needs.
6. Summer Courses: Educational summer programs for children ages 4-12 including explorer kit, workshops, tours, games, and special activities.
7. Alas para la Educación Workshops: Birds of prey educational workshops taught by Ernesto Gamiz covering handling, ecological importance, and conservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Parque Zoológico de León operates a zoological park offering tiered admission packages (Paquete Integral, Paquete Entrada al Zoológico, Safari en Automóvil) and a portfolio of themed attractions including a 10-hectare African Safari, immersive habitats (Zoona Reptil, Zoona Lémur, Zoona Mito, Cabaña del Tío Búfalo, Pajarera, Ranchito, Perro Parque), a train ride, and animal interaction experiences. The zoo also delivers educational services through summer courses for children and birds-of-prey workshops, complemented by conservation and species-preservation programs.

Product overview

Parque Zoológico de León is a zoological park offering a multi-tiered product portfolio centered around three core ticket packages (Paquete Integral, Paquete Entrada al Zoológico, and Safari en Automóvil) and diverse attractions including Safari, Zoona Reptil, Zoona Lémur, Zoona Mito, Cabaña del Tío Búfalo, Recorrido en Tren, Ranchito, Pajarera, Perro Parque, and various animal interaction experiences. The organization provides educational services through summer courses and Alas para la Educación workshops, with free admission areas and special discount programs. Founded on September 19, 1979, the zoo houses 1,884 specimens across 186 species managed by 190 collaborators.

Differentiator

Problem solved

Functional benefit

Products and services

• Paquete Integral The most comprehensive ticket package, including zoo entrance, Safari tour in zoo vehicles, Cabaña del Tío Búfalo, train ride, Zoona Mito, and access to free areas (Pajarera, Macrojaula, Zoona Lémur). Approximate duration of 2.5 hours of guided experience.
• Paquete Entrada al Zoológico Basic zoo entrance ticket allowing visitors to explore the zoo and access free areas and seasonal services and events. Additional paid attractions are available for purchase inside the park.
• Safari en Automóvil

Quantifiable outcome

• 15 flamingo chicks born in 2023 - record year for breeding
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• BoloniaminorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• Grupo VOminorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• Colegio GuanajuatominorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• SamtechminorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• OXXOminorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• TEBminorOthersSponsor of Parque Zoológico de León. Logo displayed on website sponsor section.
• American Zoo and Aquarium Association (AZA)coreStrategic or Co-development PartnerIn process of AZA accreditation, demonstrating commitment to highest standards of animal care, conservation, and visitor education. AZA accreditation is a mark of excellence in the zoo and aquarium industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/zooleon
• YouTubeyoutube.com/user/zooleon
• Facebookfacebook.com/ZoologicodeLeon
• Instagraminstagram.com/zoologicodeleon
• TikToktiktok.com/@zooleon
• LinkedInlinkedin.com/company/parque-zool%C3%B3gico-de-le%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Zoológico de León