Parc Zoologique et Botanique de Mulhouse

What Parc Zoologique et Botanique de Mulhouse does

Parc Zoologique et Botanique de Mulhouse is a public zoological and botanical park located in Mulhouse, Alsace, France, founded in September 1868 and operated by the local government aggregation entity Mulhouse Alsace Agglomération (m2A). The park combines approximately 1,200 animals from 160 species across all continents with a botanical collection of nearly 900 plant species, positioning it as a hybrid zoological-botanical attraction rather than a pure zoo. Its physical site operates from a single public entrance at 111 avenue de la 1ère Division Blindée, with administrative offices at 51 rue du Jardin zoologique, and it is open every day of the year including public holidays.

The park's revenue model is anchored on tiered one-time admission tickets (€14.50–€20.50 adults, €14.50 children 4–16, €66 family Tribu-ticket for 2 adults/2 children, €17.50 group rate for 15+) supplemented by annual season passes (€52 adult, €32 reduced, €35/€22 m2A resident), event-driven revenue (Groaaar! Comic Festival at €10.50, summer workshops at €20, Charles Darwin guided tour at €6), and on-site retail through a boutique accessible without park entry. Tickets are sold at the gate and via the Digitick online platform, with a co-marketed GreenZoo reduced rate (€14.50) tied to same-day Soléa, SNCF, and Vélocité public transport tickets. Distribution is direct-to-consumer across individual visitors, families, schools (free for m2A schools, €8.50 regional, €10.50 outside Alsace), groups, and accessibility segments; no enterprise customers are named. The core technology layer is an interactive augmented-reality park map for in-park wayfinding and enclosure discovery, with no disclosed proprietary AI/ML, API, or SDK layer.

A distinctive feature of the operating model is the conservation donation mechanic, which routes €1 per admission ticket, €2 per season pass, €4 per family ticket, and €5 per group ticket to endangered species programs (Grévy's zebra in Kenya, red panda reforestation, ASGN's West African giraffe program, CEPA, and EEP breeding programs), generating over €121,000 in 2025. The park maintains a recurring event calendar (Groaaar!, EAZA Days, Madagascar Weekend, Halloween Légendes & Sortilèges, Saint-Nicolas) and a multilingual digital presence across Facebook, Instagram, LinkedIn, and a French/German/English website. Last disclosed attendance was 470,500 visitors in 2011, when it ranked as the first tourist site in Haut-Rhin.

Name

Parc Zoologique et Botanique de Mulhouse

Legal name

Parc Zoologique et Botanique de Mulhouse

Website

https://zoo-mulhouse.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Parc Zoologique et Botanique de Mulhouse is a publicly operated zoological and botanical park in Mulhouse, France, founded in 1868 and run by Mulhouse Alsace Agglomération, serving regional tourists, families, and schools with 1,200 animals, ~900 plant species, ticketed admission, season passes, and conservation-funded events.

Ownership category

akta.pro rank

Product category

Zoos and Botanical Gardens

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Parks, Gardens & Botanical Attractions (THAJACAH), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Zoological park services
• Botanical garden tours
• Wildlife conservation programs
• Family educational attractions
• Seasonal visitor events

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entry Tickets: One-time admission fees charged to individual visitors, groups, and families. Pricing varies by season (high season until October 31, 2026; low season November to December). Children under 4 enter free.
2. Conservation Donation: €1 from each admission ticket, €2 from each season pass, €4 from each family ticket, and €5 from each group ticket is donated to conservation programs for endangered species in their natural habitats.
3. Season Passes: Annual and seasonal membership passes offering unlimited access to the park throughout the year. Available for adults, reduced rates for students, seniors, and people with disabilities.
4. Event Tickets and Workshops: Special events like the Groaaar! comic festival, summer workshops for children, guided tours, and themed visits generate additional revenue. The Charles Darwin tour costs €6, summer workshops cost €20 per child.
5. On-site Retail: The park boutique is accessible daily during park hours without requiring park entry. Souvenirs, gifts, and themed merchandise are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Parc Zoologique et Botanique de Mulhouse operates a combined zoological and botanical park featuring approximately 1,200 animals from 160 species and nearly 900 plant species, open every day of the year. The park sells admission tickets, season passes, and offers supplementary services including guided tours, themed seasonal events (Groaaar! comic festival, EAZA Days, Halloween, Saint-Nicolas), children's workshops, school programs, and an on-site retail boutique.

Product overview

Parc Zoologique et Botanique de Mulhouse is a unified zoological and botanical park offering visitors immersive wildlife and plant experiences. The core offering is the park itself, featuring approximately 1,200 animals across 160 species from all continents and nearly 900 tree species. The park supplements its core animal and botanical exhibits with digital services (interactive augmented reality map), retail (zoo boutique), and themed seasonal events (Groaaar! Comic Festival, EAZA Days, Halloween Légendes & Sortilèges, and Saint-Nicolas Weekend). Annual highlights include the Plant Market, Madagascar Weekend, and various educational workshops for children.

Differentiator

Problem solved

Functional benefit

Products and services

• Parc Zoologique et Botanique de Mulhouse (Park Admission) A zoological and botanical park in Mulhouse, France, housing approximately 1,200 animals across 160 species from all continents and nearly 900 plant species. Open every day of the year, it offers educational exhibits, conservation programs, and recreational activities for visitors of all ages.
• Interactive Park Map (Augmented Reality) A digital interactive map that allows visitors to locate animal enclosures, plants, and practical information throughout the park, featuring augmented reality navigation guidance.
• Groaaar! Comic Festival Annual comic book festival celebrating animals and conservation through the art of comics, featuring author meet-and-greets, exhibitions, and workshops. The 8th edition in 2026 focuses on giraffe conservation.
• Charles Darwin Guided Tour A guided tour of the park named after Charles Darwin, lasting 1 hour 30 minutes, available to visitors aged 7 and above. Includes park entry.
• Summer Children's Workshops (Kordofan Giraffes) Summer workshops for children aged 6-12 featuring a guided tour, keeper encounter, animal feeding, and creative craft activity on the Kordofan giraffe theme.
• On-site Zoo Boutique On-site retail store accessible daily during park opening hours without requiring park entry, offering souvenirs, gifts, and themed merchandise.
• EAZA Days Educational Activities Themed educational programs and activities organized annually in partnership with EAZA and local conservation associations (BUFO, LPO, Petite Camargue Alsacienne) covering topics such as amphibians, birds, and Atlantic salmon reintroduction.
• Halloween: Légendes & Sortilèges Annual Halloween event featuring folklore-inspired activities exploring winter traditions, plants used historically for protection and health.
• Saint-Nicolas Weekend Annual Saint-Nicolas celebration weekend featuring meet-and-greets with Saint Nicolas and traditional treats distribution.

Quantifiable outcome

• Over €121,000 raised for conservation in 2025
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquariums)coreStrategic or Co-development PartnerThe zoo partners with EAZA for annual European Zoo Days and conservation awareness campaigns. EAZA coordinates breeding programs and research across European zoos. The park participates in joint conservation initiatives and awareness events.
• Librairie TribullescoreStrategic or Co-development PartnerComic book retailer and partner for the Groaaar! Festival since 2018. Holds the LIR (Librairie Indépendante de Référence) label from the French Ministry of Culture. Handles comic book sales during the festival and organizes the drawing workshop with Paola Antista.
• Association Groaaar!coreStrategic or Co-development PartnerCo-organizer of the Groaaar! comic book festival since 2018. The association works to raise awareness about endangered animals through the art of comics.
• ASGN (Association pour la Sauvegarde des Girafes du Niger)coreStrategic or Co-development PartnerConservation beneficiary of the 2026 Groaaar! festival. Has worked for 25 years protecting West African giraffes in Niger. Benefited from increased giraffe population from 49 in 1996 to over 900 today through anti-poaching patrols, habitat restoration (6,260 forest demi-lunes on 20 ha), and community support programs.
• CEPA (Association for the Preservation of Species and Animal Populations)coreStrategic or Co-development PartnerThe zoo is a founding member of CEPA, an association dedicated to protecting forgotten animal species. This represents the park's long-term commitment to conservation beyond flagship species.
• Grévy's Zebra conservation programs in KenyacoreStrategic or Co-development PartnerOne of the conservation programs funded by the zoo's €1 per ticket donation. Supports protection of Grévy's zebra in their natural habitat in Kenya.
• BUFO (Association for Research, Awareness and Protection of Amphibians)minorStrategic or Co-development PartnerLocal association that runs workshops during EAZA Days introducing the green toad, one of Alsace's emblematic amphibians.
• LPO (Ligue pour la Protection des Oiseaux)minorStrategic or Co-development PartnerBird protection league that runs education activities at the park during EAZA Days, teaching visitors about grey herons and wetland ecosystems.
• Petite Camargue AlsacienneminorStrategic or Co-development PartnerLocal association for the protection of Alsatian fauna and environmental education. Runs Atlantic salmon reintroduction program presentations during EAZA Days.
• Eureka AnimationminorStrategic or Co-development PartnerPerforms character shows about Malayan tapirs during EAZA Days, presenting wildlife education through theatrical entertainment.
• Offline (Game Publisher)minorStrategic or Co-development PartnerAlsace-based game publishing and distribution company offering board games for sale during the Groaaar! festival, supporting local commerce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• ZooParc de Beauval: France's #1 zoological park, home to giant pandas and world-class animal collections. Sets the competitive benchmark for French zoos and draws significant visitor share from the same Alsace and eastern France catchment.

Direct peers

• Ménagerie du Jardin des Plantes (Paris): Historic French zoo combined with botanical collections at the National Museum of Natural History, sharing the dual zoo/botanical garden model. Operates as a public institution with educational and conservation missions analogous to Mulhouse.
• Bioparc de Doué-la-Fontaine: French zoological park emphasizing naturalistic habitats and conservation programs, including EAZA-coordinated breeding. Comparable mid-sized French zoo with strong focus on species preservation and education.
• Zoo d'Amnéville: Regional French zoo in northeastern France with similar position as a tourism destination in the Grand Est region. Competes for similar regional visitors and offers comparable animal collections and educational programs.
• Jardin des Plantes de Montpellier: Historic French botanical garden with plant collections and combined educational mission. Comparable public institution model integrating botanical collections with public engagement and conservation.
• Zoo de Bâle (Basel Zoo): Major zoological garden in nearby Basel, Switzerland, with similar conservation focus, EAZA membership, and role as a regional attraction. Comparable scale and mission with strong breeding program participation.

Broad incumbents

• Pairi Daiza: Belgium's flagship zoo and one of Europe's largest, with extensive botanical gardens, themed zones, and immersive experiences. Operates as a much larger private operator but competes for the same regional visitor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Parc.zoologique.et.botanique.Mulhouse
• LinkedInlinkedin.com/company/parc-zoologique-et-botanique-de-mulhouse
• Instagraminstagram.com/zoomulhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Zoologique et Botanique de Mulhouse