Zoover Sports & Events

What Zoover Sports & Events does

Zoover Sports & Events is a Dutch sports and event travel operator headquartered in Nieuwleusen, Overijssel, that designs and sells bundled travel packages centered on major European sporting and cultural events. Originally founded in 2013 as Sunweb Sports & Events and rebranded in 2021, the company serves both individual supporters and corporate groups with arrangements that combine official event tickets, luxury coach or flight transport, and optional add-ons such as dinners, merchandise, and travel/cancellation insurance supplied through a.s.r. The core portfolio spans Netherlands national football team matches (Nederlands elftal, OranjeLeeuwinnen, Jong Oranje), Formula 1 Grand Prix races, cycling Grand Tours (Tour de France, Giro d'Italia, La Vuelta) under partnership with Team Picnic PostNL, and concerts including De Vrienden van Amstel LIVE and Groots met een zachte G.

The underlying technology is a website-based booking platform with a customer portal (mijn.zooversportsevents.nl), newsletter subscription system, and online inquiry forms. Self-serve booking is available for individuals and groups up to 20 persons, while groups of 35-400+ persons are handled through a dedicated sales desk with custom quotes. The company also operates Zoover Topsportdesk, a professional travel service for elite athletes and federations operating under the KNVB Travel label since January 2014.

Revenue is generated on a transaction-fee basis per booking, with prices varying by transport region (five postal-code regions across the Netherlands), ticket category (1-4), and package type. Individual tickets start at approximately €62 and VIP dinner packages at €247+, with a €15 reservation fee per booking. The business model is anchored by long-tenured official partnerships — KNVB since 2014, De Vrienden van Amstel LIVE since 2013, Team Picnic PostNL, and industry affiliations with ANVR, SGR, SGRZ, and Calamiteitenfonds — which provide both authenticated ticket supply and consumer trust. The customer base is segmented horizontally across football fans, corporate groups and personnel associations, cycling enthusiasts, and concert-goers.

Name

Zoover Sports & Events

Legal name

Zoover Sports & Events

Website

https://zooversportsevents.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Zoover Sports & Events is a Dutch sports and event travel operator that bundles official event tickets, luxury coach transport, and optional add-ons into packages for individuals and corporate groups attending Netherlands national team football matches, Formula 1 races, cycling Grand Tours, and major concerts.

Ownership category

akta.pro rank

Product category

Sports Travel Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Sports travel packages
• Event tour operator
• Group travel services
• Concert travel packages
• Corporate incentive travel

Headquarters

HQ city

Nieuwleusen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Travel Arrangements and Ticket Packages: Revenue generated from bundled travel packages including official event tickets, luxury coach transport, and optional add-ons such as dinners and merchandise (Oranjesjaal). Pricing varies by transport region and ticket category.
2. Group Arrangements: Customized group travel packages for 35+ persons including transport, tickets, and dining options for corporate events, personnel associations, and friend groups.
3. Insurance Products: Commission revenue from short-term travel and cancellation insurance offered through a.s.r. insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Zoover Sports & Events is a Dutch sports and event travel operator that sells bundled arrangements combining official event/match tickets, luxury coach (or flight) transport from regional departure points, and optional add-ons such as stadium dinners and merchandise. The portfolio covers Dutch national football team matches, Formula 1 Grand Prix races, cycling Grand Tours, and major Dutch concerts, offered both to individual supporters and to corporate groups, personnel associations, and sports federations.

Product overview

Zoover Sports & Events is a sports and events travel operator offering a portfolio of bundled travel packages centered around major sporting and cultural events. The core products include football (Nederlands elftal, OranjeLeeuwinnen), Formula 1 Grand Prix races, cycling Grand Tours (Tour de France, Giro d'Italia, La Vuelta), and concerts (De Vrienden van Amstel LIVE, Groots met een zachte G). These are sold as package arrangements combining match/event tickets, transport (touringcar, flights), and optional add-ons such as dinners and merchandise. The portfolio extends to group packages for 21-400+ persons, corporate incentives, sports professional travel services (Topsportdesk), brand activations, and travel/cancellation insurance. The company operates as both B2C (individual supporters) and B2B (corporate groups, sports federations).

Differentiator

Problem solved

Functional benefit

Products and services

• Nederlands elftal arrangements Travel packages to Dutch men's national football team matches including Nations League, qualifiers, and World Cup/European Championship tournaments. Packages include official match tickets, transport via luxury touringcar, and optional additions such as dinners. Sold to individuals and groups.
• OranjeLeeuwinnen arrangements Travel packages to Dutch women's national football team matches, available for small groups/individuals and for groups of 35+ persons. Includes tickets and transport.
• Formule 1 arrangements Complete Formula 1 travel packages to European Grand Prix races. Travel options include flights and bus trips, suitable for both small groups and large groups (35+ persons).
• Concert arrangements Fully arranged concert evenings including De Vrienden van Amstel LIVE (as exclusive transport partner) and Groots met een zachte G by Guus Meeuwis at Philips Stadion Eindhoven, combining tickets and transport.
• Wielrennen arrangements Travel packages to cycling Grand Tours (Tour de France, Giro d'Italia, La Vuelta), offered as Official Supplier Partner of Team Picnic PostNL, including hospitality arrangements.
• Groepsarrangementen (Group arrangements) Custom group travel packages for groups from 21+ persons up to 400+ persons, including transport, official tickets, and optional additions such as dinners. Targeted at staff associations, friend groups, and other large groups.
• Incentives (Corporate incentive travel) Fully customized corporate incentive trips as employee rewards or celebrations, including sports-themed experiences through partnerships with KNVB, NOC*NSF, and TeamNL. Full-service organization, preparation, and execution.
• Zoover Topsportdesk
• Merkactivaties (Brand activations) Brand activation services that enable companies to connect with audiences through visits to sports events, leveraging partnerships with KNVB, NOC*NSF, and TeamNL.
• Verzekeringen (Travel insurance) Short-term travel and cancellation insurance offered in partnership with a.s.r. verzekeringen, including worldwide 24/7 assistance, baggage damage handling, and no deductible for medical costs.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• De Vrienden van Amstel LIVEcoreStrategic or Co-development Partner · 25 January 2023Partnership extended until 2025 with Heineken and Tribe Company. Since 2013, provides transport arrangements including official entry tickets, transport for artists/crew/podium builders, and group travel for friend groups and personnel associations. Mobility planning partner for 25th anniversary edition with 20 concerts and ~300,000 visitors.
• HeinekencoreStrategic or Co-development Partner · 25 January 2023Partner in De Vrienden van Amstel LIVE partnership since 2013, extended until 2025. Heineken is the main sponsor of the event.
• Tribe CompanycoreStrategic or Co-development Partner · 25 January 2023CEO Niel van Hoff leads the event organization. Partnership extended until 2025 focusing on sustainable mobility initiatives alongside Zoover Sports & Events transport services.
• KNVBcoreStrategic or Co-development Partner · 1 January 2014Official travel partner since January 2014, providing bus and flight travel for all KNVB representative teams, board members, and sponsors. Under the KNVB Travel label, manages European and World Cup tournament travel desk located in Zeist. Also organizes fan travel for Dutch national team matches.
• Team Picnic PostNLcoreStrategic or Co-development PartnerOfficial Supplier Partner of the cycling team (formerly Team Sunweb, Team DSM, Team dsm-firmenich). Provides hospitality arrangements to Grand Tours including Tour de France, Giro d'Italia, and La Vuelta.
• NOC*NSFminorStrategic or Co-development PartnerPartnership mentioned for incentive travel programs, enabling sport-themed corporate incentive trips.
• ANVRminorOthersMember of ANVR (Dutch travel trade association). Adheres to ANVR travel conditions and standards for quality assurance.
• SGR (Stichting Garantiefonds Reisgelden)minorOthersConsumer travel guarantee fund ensuring reimbursement if the company cannot fulfill booked travel due to financial inability.
• SGRZ (Stichting Garantiefonds Reisgelden Zakelijk)minorOthersBusiness travel guarantee fund protecting corporate clients against financial default.
• CalamiteitenfondsminorOthersDisaster fund providing reimbursement if travel cannot be executed due to calamity (natural disaster or civil unrest).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TUI Nederland: Largest mainstream Dutch tour operator offering package holidays, flights and event-attached travel. Competes with Zoover on bundled ticket-and-coach packages to major sporting events where TUI has the scale to match or undercut on price.
• Sunweb Group: Largest Dutch tour operator with broad package-holiday and sports-event offerings. Historically linked to Zoover Sports & Events, which operated as 'Sunweb Sports & Events' before the 2021 rebrand, making Sunweb the most natural incumbent peer for bundled sports travel in the Netherlands.
• Corendon: Major Dutch tour operator with a broad package catalogue and growing sports-event presence. Competes with Zoover on ticket-plus-transport bundles and has the marketing reach to threaten share if Zoover loses anchor partnerships.
• Traveldeal.nl: Online Dutch travel agency selling packaged and dynamic holidays with event-attached options. Reaches similar price-sensitive Dutch leisure travellers and competes on event-plus-accommodation bundles.

Direct peers

• Sportreizen.nl: Dutch sports-travel specialist selling packages to international football matches, Grand Tours and other sporting events. Directly comparable to Zoover in target customer (Dutch sports fans), bundle composition (ticket + transport) and event focus.
• Voetbalreizen.com: Football-only sports travel specialist focused on Dutch supporters travelling to international matches. Directly overlaps with Zoover's Nederlands elftal and OranjeLeeuwinnen offerings and serves the same Dutch fan-travel use case.
• BENE Travel: Dutch business and sports travel agency arranging group and corporate travel to major sporting events. Directly comparable to Zoover on group arrangements and incentive travel offerings, particularly in the B2B segment.
• Sportsworld: Dutch sports event travel specialist organising fan trips, corporate outings and hospitality arrangements to major events. Overlaps with Zoover on football, cycling and multi-sport packages for Dutch consumers and corporates.

Regional players

• ProSport Reisen: German sports tour operator specialising in cycling Grand Tours, football matches and motorsport events. Closest geographic neighbour operating with a similar bundled-ticket model, useful as a regional comparable for Zoover's cycling and F1 verticals.

Others

• ANVR (Algemene Nederlandse Vereniging van Reisondernemingen): Dutch travel trade association to which Zoover and most Dutch tour operators belong. Relevant as the industry body that enforces membership standards (ANVR-Reizigersvoorwaarden) and indirectly shapes competitive parity across Dutch package travel providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zooversportsevents
• LinkedInlinkedin.com/company/zooversportsevents
• Instagraminstagram.com/zooversportsevents

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoover Sports & Events