ZooZatz

What ZooZatz does

ZooZatz is a women's collegiate apparel brand that designs and wholesales game day and everyday clothing, accessories, and signature mascot hats. The product portfolio, displayed in its 2023 game day lookbook, spans gameday leggings, fleece collections, university tees (crops and short sleeves), joggers and pants, skirts and shorts, bandeaus and crop tanks, layers and outerwear, long sleeves, and accessories such as scrunchies and scarves. All products are designed in Minnesota and produced overseas, with the company's core proprietary differentiation being inclusive sizing (every shape, size, and body type) and fashion-forward designs that transition from game day to everyday wear.

The company operates a B2B wholesale-only business model with no direct-to-consumer e-commerce. Distribution flows through two channel types: 600+ university campus bookstores (the primary channel, including institutions such as the University of Alabama, Michigan, Texas, and USC) and 300+ retail locations across major retail chains in the United States, with extended reach into Canada and the Bahamas. Marketing is driven through organic social media (Instagram, TikTok, Facebook, Pinterest), a content blog, an annual lookbook, and a university brand ambassador program that recruits college students to share ZooZatz with their social followers.

ZooZatz is a trade name of Ross Sportswear Inc., a privately held Minnesota corporation headquartered at 7500 Boone Ave N, Suite 106, Brooklyn Park, Minnesota, with approximately 16 employees. The company originated as a screen printing operation in a Minnesota garage before scaling into collegiate accessories and a full women's apparel line. No external institutional investment or public listing is evidenced, and the company maintains a code of conduct aligned with Fair Labor Association and ILO standards.

Name

ZooZatz

Legal name

Ross Sportswear Inc.

Website

https://zoozatz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ZooZatz is a women's collegiate apparel brand owned by Ross Sportswear Inc., designing and wholesaling game day and everyday clothing exclusively through 600+ university campus bookstores and 300+ retail locations across the United States, Canada, and the Bahamas.

Ownership category

akta.pro rank

Product category

Collegiate Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAFAI

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Women's collegiate apparel
• School spirit clothing
• Licensed merchandise
• Fashion accessories
• Screen printed apparel

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Wholesale to Retailers: ZooZatz sells its collegiate apparel exclusively through B2B wholesale to retailers. Products are distributed through on-campus university bookstores and major retail chains. The company does not sell directly to consumers through its website.
2. University/College Partnerships: ZooZatz partners directly with 600+ colleges and universities to supply game day apparel through campus bookstores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ZooZatz designs and supplies women's collegiate game day and everyday apparel — including gameday leggings, fleece collections, university tees, joggers, skirts, bandeaus, layers, accessories, and signature mascot hats. All products are designed in Minnesota and produced overseas. The company sells exclusively on a B2B wholesale basis to major retail chains and on-campus university bookstores across 600+ partner schools, and does not sell directly to consumers through its website.

Product overview

ZooZatz is a collegiate apparel brand offering a unified product portfolio of women's game day and everyday clothing. The company started making accessories (including iconic mascot hats) from a Minnesota garage and expanded into a full apparel line including Gameday Leggings, the Fleece Collection, University Tees, Joggers and Pants, Skirts & Shorts, Bandeaus/Tube Tops/Crop Tanks, Layers & Outerwear, Long Sleeves, and Accessories. All products are designed in Minnesota and feature school spirit designs with a focus on inclusivity across all shapes, sizes, and bodies. ZooZatz sells exclusively through retailers and university bookstores, with partnerships spanning over 600 schools and distribution in 300+ retail locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Gameday Leggings Extra cozy leggings featuring school spirit designs, intended as bottoms for gameday outfits or everyday wear, sold wholesale to retailers and university bookstores.
• Fleece Collection Warm zip-ups and hoodies designed for tailgating and representing favorite collegiate teams, sold wholesale to retailers and campus bookstores.
• University Tees (Crops & Short Sleeves) Cropped collegiate t-shirts in colorful or plain styles, described as a closet staple, sold wholesale to retailers and university bookstores.
• Joggers and Pants Cozy joggers and pants suitable for gameday and everyday outfits, sold wholesale to retailers and campus bookstores.
• Skirts & Shorts Gameday skirts and loungewear shorts for stylish bottoms to wear on and off campus, sold wholesale to retailers and campus bookstores.
• Bandeaus, Tube Tops, and Crop Tanks Trendy gameday tops that showcase school spirit and remain stylish beyond the game, sold wholesale to retailers and campus bookstores.
• Layers & Outerwear Fashionable fuzzy layers that transform any outfit into gameday-appropriate attire, sold wholesale to retailers and campus bookstores.
• Long Sleeves Warmer tops for fall weather enabling effortless and spirited layering, sold wholesale to retailers and campus bookstores.
• Accessories Spirited accessories including scrunchies and scarves to complete the gameday look, sold wholesale to retailers and campus bookstores.
• Mascot Hats Iconic mascot hats that originated from the company's early garage days and established the brand identity, sold wholesale to retailers and campus bookstores.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• University Campus Bookstores (600+ schools)coreChannel Partner/ Reseller/ DistributorZooZatz partners with over 600 colleges and universities to supply game day apparel through campus bookstores. Schools include major universities like University of Alabama, Michigan, Texas, USC, and many more. Bookstores can contact ZooZatz directly to establish partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Under Armour: Under Armour competes in performance and lifestyle collegiate apparel with university partnerships and wholesale distribution. While broader in scope, it overlaps with ZooZatz on women's athletic-leaning collegiate wear sold through sporting goods and campus channels.
• Champion: Champion (Hanesbrands) is an iconic athletic and collegiate apparel brand with deep licensing relationships across universities. While far larger and broader, Champion competes for similar consumer occasions (game day, casual collegiate wear) and shares the wholesale channel via department stores.
• Nike: Nike holds major collegiate licensing deals and sells branded university apparel through both its own channels and retailers. While not a niche player, Nike competes for game day and lifestyle collegiate spending among the same college-age demographic.
• Fanatics: Fanatics is the dominant licensed sports merchandise retailer and manufacturer, controlling the majority of collegiate licensing rights. It competes for the same consumer wallet share on game day apparel, but at vastly greater scale and across all sports and demographics, not just women's collegiate.
• Victoria's Secret PINK: PINK targets college-age women with loungewear, sweats, and casual apparel frequently featuring collegiate branding and school-color designs. While not exclusively a collegiate brand, PINK competes for the same women's collegiate casual-wear wallet and lifestyle occasion.

Direct peers

• College Concepts: College Concepts operates collegiate apparel programs for campus bookstores and student unions, offering custom and branded merchandise. It targets the same institutional distribution channel and women's collegiate occasion as ZooZatz, though more operationally focused on bookstore management.
• Game Day Couture: Game Day Couture is a women's collegiate game day apparel brand with a nearly identical target customer (college women, fans, and sororities), overlapping product categories (dresses, tops, and accessories for game day), and a similar D2C-led plus wholesale model — making it ZooZatz's closest direct competitor.
• Prep Sportswear: Prep Sportswear is a custom collegiate apparel maker selling through school-specific online stores and partner retailers. It competes for the same campus bookstore and fan-license-driven distribution channels as ZooZatz, although its model is more custom/print-on-demand.
• Spirit Jerseys: Spirit Jerseys designs and distributes branded collegiate apparel and accessories sold through campus bookstores and boutiques — overlapping ZooZatz's wholesale-to-bookstore distribution and women's collegiate style positioning, though with a broader all-ages target.

Regional players

• Rally House: Rally House is a multi-brand licensed sports apparel retailer with strong regional concentration in the Midwest and South, carrying collegiate merchandise through its own stores. It is a channel partner for ZooZatz and competes for the same end consumer through its own branded assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZooZatZ
• Instagraminstagram.com/zoozatz/?hl=en
• TikToktiktok.com/@zoozatz
• Pinterestpinterest.com/zoozatzr
• LinkedInlinkedin.com/company/zoozatz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZooZatz