Hotel Zuana Beach Resort

What Hotel Zuana Beach Resort does

Hotel Zuana Beach Resort, legally operated by C.B. HOTELES Y RESORTS S.A. (a member of Colombia's SOCIEDADES BOLIVAR Group), is a beachfront full-service resort located in the Bello Horizonte sector of Santa Marta, Magdalena, approximately 3.6 km from Simón Bolívar International Airport. The property operates on a multi-revenue hospitality model combining transient accommodation, food and beverage across at least six outlets (Ziruma Restaurant and SkyBar, Neguanje Restaurant, Masinga Sports Bar, Sierra Pizzeria, Minca Pool Bar, plus pool-side service), spa and wellness through Yuluka Spa, recreation (water park, bowling alley, tennis courts, fitness center, multiple pools), and dedicated MICE and wedding venues including the 560-guest Gran Salón Simón Bolívar.

The resort monetizes across several streams: nightly and short-stay room revenue from Standard Rooms (32.83 m²), Suites (79.17 m²), Penthouses (277 m²), and Accessible Suites; transactional revenue from F&B, spa, bowling, and the on-site Zuana Agency (which books excursions, diving, and transport); professional-services revenue from corporate events and weddings supported by a dedicated sales team; and recurring subscription-style revenue from the Zuana Members timeshare program (more than 17,000 member families affiliated with Interval International for week-exchange) and the Zuana Prestige premium couples program. Distribution is direct-first through a proprietary booking engine, multilingual website, department-specific phone extensions and WhatsApp lines, with supplemental presence on Booking.com and TripAdvisor.

The property's competitive positioning rests on its Blue Flag-certified beach (renewed five times through 2023), culturally-themed architecture referencing the Arhuaco legend of Mama Zuana, dense on-site amenity mix, accessibility for guests with reduced mobility, and a multi-decade operating record under the SOCIEDADES BOLIVAR Group. The company is privately held with no public listing, no disclosed funding rounds, and no subsidiaries; pricing for accommodation is largely quote-based and not publicly disclosed.

Name

Hotel Zuana Beach Resort

Legal name

C.B. HOTELES Y RESORTS S.A.

Website

https://zuana.com

Company type

Private

Operating status

Operating

Short description

Hotel Zuana Beach Resort is a beachfront resort in Santa Marta, Colombia offering apartment-style accommodations, multiple restaurants and bars, Yuluka Spa, recreation facilities, event venues, and a 17,000+ family timeshare program serving leisure tourists, families, couples, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Beach & Island All-Inclusive Resorts (THAGAKAG), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Beach resort hospitality
• Hotel accommodation services
• Timeshare vacation ownership
• Wedding and event venues
• Spa and wellness services

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Accommodation Services: Revenue from hotel room rentals including Standard Rooms (32.83 m², 2-3 guests), Suites (79.17 m², up to 8 guests with 1-3 bedroom layouts), Penthouses (277 m², up to 10 guests), and Accessible Suites (55.6 m², 4 guests). Check-in 4:00 p.m., check-out 11:00 a.m.
2. Food and Beverage: Revenue from multiple on-site dining venues including Ziruma restaurant (buffet and sushi, 6:00 p.m. to midnight), Neguanje restaurant (Caribbean/international cuisine, 7:00 a.m. to 10:00 p.m.), Masinga Sports Bar (12:00 noon to midnight), Sierra Pizzeria (5:00 p.m. to 11:00 p.m.), pool-side dining (Aracataca and Gairaca pools, 10:00 a.m. to 7:30 p.m.), Minca (healthy cuisine, 10 a.m. to 8 p.m.), and bowling alley snacks. Room service available 7:00 a.m. to 10:00 p.m.
3. Spa and Wellness Services: Yuluka Spa generates revenue from massage services, skin treatments, water circuit experiences, and spa packages (Tropical Package, Summer Fling Package, Friends Package, Serenity Package). Spa hours: Monday to Saturday 9:30 a.m. to 7:00 p.m., Sundays and holidays 10:00 a.m. to 6:00 p.m.
4. Recreation and Entertainment: Revenue from water park access, bowling alley (4 adult lanes, 2 for children, 4:00 p.m. to 11:00 p.m.), tennis courts, fitness center, and pool areas. Entertainment includes evening shows and dance classes.
5. Events and Weddings: Revenue from hosting corporate meetings, conventions, and weddings. Event spaces include Gran Salón Simón Bolívar (up to 560 auditorium/260 classroom), Auditorio Torre II (200 capacity), Salón Arrecifes (100 capacity), and beach venue. Professional events team provides audiovisual services.
6. Timeshare Membership: Zuana Members timeshare program with Interval International affiliation. Members pay maintenance fees and can rent or transfer weeks. Additional guest charges: Children 5-12 years $224,000 COP/night, Adults $269,000 COP/night. Children 0-4 stay free.
7. Zuana Prestige Program: Premium experience program for couples offering 3 days/2 nights with breakfast buffet, up to 50% discount on regular rate. Limited availability throughout the year. More than 17,000 families reportedly enjoy this membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hotel Zuana Beach Resort operates a beachfront resort property in Bello Horizonte, Santa Marta, Colombia, offering apartment-style accommodation (Standard Rooms, Suites, Penthouses, Accessible Suites), multiple on-site dining venues, a water park, bowling alley, pools, tennis courts, fitness center, Yuluka Spa, event and wedding facilities, and timeshare membership. Revenue is generated from room rentals, food and beverage, spa, recreation, events, weddings, and timeshare maintenance fees.

Product overview

Hotel Zuana Beach Resort is a comprehensive beachfront resort in Santa Marta, Colombia offering a unified hospitality experience. The resort's core product is its accommodation facility featuring apartment-style rooms and suites (Suites, Standard Rooms, Penthouses, and Accessible Suites) as well as extensive on-site amenities including multiple dining venues (Ziruma Restaurant & SkyBar, Masinga Sports Bar, Neguanje Restaurant, Sierra Pizzeria, Minca Pool Bar), recreation facilities (Water Park, Pools, Bowling Alley, Fitness Center, Tennis Courts), Yuluka Spa wellness services, and Events/Corporate services. The property also operates two membership programs: Zuana Members (timeshare) and Zuana Prestige (premium couples package), providing integrated vacation ownership and exclusive experience offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Yuluka Spa: Full-service spa sanctuary featuring water circuit, massages, and beauty treatments located within the resort.
• Zuana Prestige
• Zuana Members

Products and services

• Beachfront Accommodation (Rooms & Suites) Apartment-style rooms and suites (Standard Rooms 32.83 m² for 2-3 guests, Suites 79.17 m² for up to 8 guests in 1-3 bedroom layouts, Penthouses 277 m² for up to 10 guests, Accessible Suites 55.6 m² for 4 guests) with kitchen facilities, ocean views, and private terraces for leisure travelers, families, and couples
• On-Site Dining and Bars
• Yuluka Spa Spa offering massages, skin treatments, water circuit experiences, and spa packages (Tropical, Summer Fling, Friends, Serenity) with hours Monday-Saturday 9:30 a.m. to 7:00 p.m. and Sundays/holidays 10:00 a.m. to 6:00 p.m.
• Recreation Facilities (Water Park, Bowling, Pools, Tennis, Fitness) Family-oriented recreation facilities available to resort guests including a water park, bowling alley with arcade, multiple pools, tennis courts, and a state-of-the-art fitness center
• Events and Conventions Corporate meetings, conventions, conferences, and team-building events with audiovisual support and professional event coordination in multiple venue configurations
• Destination Weddings Beach, garden, and terrace wedding ceremonies and receptions with professional coordination, vendor management, and special rates for guest accommodation
• Zuana Members (Timeshare Program) Timeshare membership with week-based ownership, rental and transfer options, and exchange access to affiliated resorts worldwide via Interval International partnership
• Zuana Prestige (Premium Couples Package) Exclusive couples' membership program offering 3-day/2-night luxury stays with breakfast buffet, up to 50% discount on regular rate, and limited availability for married couples or those in legal union
• Event Venues Multi-purpose event spaces for corporate functions, conventions, weddings, and social celebrations with various capacities from intimate (14 guests) to large-scale (560 guests)
• Zuana Agency (On-Site Tourism Agency) In-house travel agency arranging diving, cultural excursions, dining reservations, and transportation for guests exploring beyond the resort

Quantifiable outcome

• Blue Flag beach certification achieved for 5th time
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Interval InternationalcoreChannel Partner/ Reseller/ DistributorInterval International is a timeshare exchange network that allows Zuana timeshare members to deposit their weeks and exchange for vacations at other affiliated resorts worldwide. Members must maintain current membership and be current with maintenance fees. Deposits can be made up to 1 year in advance and at least 2 months before use date.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Irotama Resort: Beachfront resort located in Santa Marta, Colombia, offering similar full-service lodging, multiple dining venues, pools, spa, and event facilities to leisure and family travelers on the Colombian Caribbean coast.
• Decameron Hotels & Resorts: Colombian-origin all-inclusive hotel chain operating beachfront resorts across the Caribbean and Latin America with multiple on-site restaurants, entertainment, and family-oriented amenities — closely mirroring Zuana's operating model.
• Hilton Cartagena: Beachfront full-service resort in Cartagena, Colombia, with comparable F&B outlets, spa, pools, and event space targeting leisure and corporate guests in the same Colombian Caribbean market.
• Las Américas Beach Resort Cartagena: Independent beachfront resort in Cartagena offering rooms, multiple restaurants, pools, spa, and convention facilities — directly comparable to Zuana in product mix and Colombian Caribbean positioning.
• Barceló Hotels & Resorts: Global Spanish-headquartered resort chain specializing in all-inclusive beachfront properties with multiple restaurants, entertainment, and family amenities across the Caribbean and Latin America.

Broad incumbents

• Meliá Hotels International: Global Spanish hotel group with a strong resort portfolio across the Caribbean and Latin America, offering comparable beachfront full-service and all-inclusive experiences at scale.
• Sonesta Hotels & Resorts: International hotel group with resort properties in the Caribbean and Colombia, competing for leisure and corporate group bookings with similar F&B, event, and family amenities.
• Marriott International (Caribbean & Latin America Resorts): Global hotel group with full-service and all-inclusive beachfront resorts across the Caribbean (including Cartagena-area properties), competing for the same leisure and corporate group demand Zuana targets.

Regional players

• Estelar Hotels & Resorts: Colombian hotel chain operating beachfront and city properties across Colombia with similar full-service amenities, F&B venues, and event facilities targeting domestic and regional travelers.
• NH Hotels (Colombian Caribbean properties): European-headquartered hotel chain with beachfront and full-service properties in the Caribbean and Latin America, including Colombian destinations, competing in similar leisure and corporate segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HotelZuana
• YouTubeyoutube.com/channel/UCltandhsRTcUc_A9fR7iwWg
• Facebookfacebook.com/zuanabeachresort
• LinkedInlinkedin.com/company/zuanabeachresort
• Instagraminstagram.com/ZuanaBeachResort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Zuana Beach Resort