Denkfabrik Zukunft der Gastwelt (DZG)

Name

Denkfabrik Zukunft der Gastwelt (DZG)

Legal name

Denkfabrik Zukunft der Gastwelt (DZG), powered by Union der Wirtschaft e.V.

Website

https://zukunft-gastwelt.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: DZG operates as a membership-based organization with companies, associations, and partners paying dues to participate in the think tank's research, advocacy, and networking activities. The organization also conducts studies funded by industry partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DZG is a non-profit cross-industry think tank that produces commissioned studies, policy papers, analyses, and coordinated advocacy campaigns for the German hospitality, tourism, foodservice, and leisure (Gastwelt) sector. It operates a membership-based network of 190+ companies, associations, and partners, and delivers its intellectual output to policymakers, industry practitioners, and the public through its Berlin office, events, and publications. Its flagship 360° Gastwelt framework, developed with Fraunhofer IAO, positions the sector as a unified economic and societal force.

Product overview

Denkfabrik Zukunft der Gastwelt (DZG) is a non-profit think tank that serves as a strategic knowledge broker and advocacy organization for the German hospitality and tourism industry. Rather than offering a traditional software product, DZG provides a portfolio of intellectual products including commissioned research studies (Studien), policy recommendations (Policy Paper), industry analyses (Analysen), and coordinated advocacy campaigns. The organization operates the 360° Gastwelt framework, developed in partnership with Fraunhofer IAO, which positions the hospitality sector as a unified economic force. DZG's services are delivered through its network of over 190 member companies, associations, and partners, facilitating knowledge transfer between industry practitioners, academia, and policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Studien (Studies)
• Policy Paper
• Analysen (Analyses)
• Advocacy Campaigns
• Network & Partnership Program
• 360° Gastwelt Framework

Quantifiable outcome

• 483.7 billion EUR gross value added contribution to German GDP (11.2% of total)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and supporting.

• #HerzUnsererGesellschaft (HUG) CoalitioncoreStrategic or Co-development Partner · 1 January 2024Cross-industry awareness campaign coalition of 40+ associations (including NGG trade union) advocating for the hospitality sector's societal importance. Launched in June 2024 with nationwide radio spots (8,200 stations) and political events.
• Fraunhofer IAOcoreStrategic or Co-development Partner · 1 January 2021Long-term research partnership with Fraunhofer Institute for Industrial Engineering. Jointly developed the '360° Gastwelt' sector concept and commissioned multiple studies including the Wirtschaftsfaktor 360° Gastwelt study and Next Work study. Fraunhofer provides academic rigor and methodology for DZG's evidence-based policy work.
• Radeberger GruppemajorOthersLeading German brewery group and DZG member company. Supports DZG's advocacy and policy work for the hospitality sector.
• Deutsche BahnmajorOthersMajor German transportation company and DZG member, contributing to discussions on mobility and tourism connectivity.
• Unilever Food SolutionsmajorOthersGlobal food solutions provider and DZG member supporting foodservice industry advocacy.
• Motel OnemajorOthersLeading German hotel brand and DZG member contributing hospitality industry expertise.
• TransgourmetmajorOthersMajor foodservice wholesale distributor and DZG member.
• MetromajorOthersLarge foodservice distribution company and DZG member.
• Booking.comcoreGTM or Marketing PartnerOnline travel platform and strategic partner represented on DZG's Supervisory Board (Alexandra Wolframm since May 2025). Partnership includes structured dialogue process with Hospitality Roundtable to improve collaboration and mutual understanding despite ongoing legal disputes in the industry.
• FlixBussupportingOthersMobility provider and DZG member supporting tourism connectivity discussions.
• DorintmajorOthersGerman hotel group and DZG member. Co-sponsored the Integration Motor study.
• Hoteldirektorenvereinigung Deutschland (HDV)coreOthersGerman hotel directors association actively engaged in DZG's cross-industry advocacy.
• Verband Deutscher Freizeitparks (VDFU)coreOthersAssociation of German amusement parks and DZG member representing leisure sector.
• Verband Internet Reisevertrieb (VIR)coreOthersGerman online travel distribution association and DZG member.
• Deutsche Barkeeper-Union (DBU)supportingOthersBartender union and DZG partner, co-hosted cocktail afterwork events in Berlin.
• Jeunes Restaurateurs Deutschland (JRE)supportingOthersAssociation of young restaurateurs in Germany and DZG member.
• Pernod Ricard DeutschlandsupportingOthersSpirits and wine company that sponsored DZG's cocktail afterwork events, enabling networking between hospitality industry and policymakers.
• Edeka FoodservicesupportingOthersFoodservice company that co-sponsored the AHV (Außer-Haus-Verpflegung) study.
• IntergastsupportingOthersFoodservice wholesale company that co-sponsored the AHV study.
• EcolabsupportingOthersCleaning and hygiene solutions company that co-sponsored the AHV study.
• HGK Hotel- und Gastronomie-Kauf eGsupportingOthersHotel and gastronomy purchasing cooperative that co-sponsored the Integration Motor study.
• ShijisupportingTechnology or IntegrationHospitality technology provider and study sponsor supporting DZG research.
• Bundesverband Wein und Spirituosen International (BWSI)supportingOthersWine and spirits association that co-hosted the cocktail afterwork event with DZG and DBU.
• asr – Allianz selbständiger ReiseunternehmencoreOthersAlliance of independent travel companies partnered with DZG on outbound tourism study.
• Bundesvereinigung der Deutschen ErnährungsindustriesupportingOthersGerman food industry association contributing expertise to DZG studies on food and hospitality topics.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Cwm0U2N61KNA5IKwZ5hpw
• Facebookfacebook.com/DenkfabrikZG
• LinkedInlinkedin.com/company/denkfabrik-dzg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denkfabrik Zukunft der Gastwelt (DZG)