Autohaus Huber GmbH

What Autohaus Huber GmbH does

Autohaus Huber GmbH, operating commercially as Huber Gruppe, is a privately held, family-owned multi-brand automotive retail group headquartered in Wasserburg am Inn, Bavaria, Germany. Founded in 1965 by Martin Huber sen. as a Simca dealership in Unterbierwang, the company is now in its third generation of family ownership and operates through five wholly-owned subsidiary entities: Autohaus MKM Huber GmbH (Nissan and Isuzu), Autohaus Huber GmbH (Škoda), Motorrad Huber GmbH (BMW Motorrad), Huber Gebrauchtwagenpark GmbH (used vehicles), and Fahrradwelt Huber GmbH (bicycles). The group serves individual consumers and a small B2B fleet segment across Bavaria through five physical locations in Wasserburg am Inn and Unterreit, offering new and used vehicle sales, manufacturer-aligned service and repair, parts, financing assistance, and a vehicle-purchase (Autoankauf) service. Current inventory exceeds 500 vehicles across the network, with over 200 used cars immediately available at the dedicated Gebrauchtwagenpark.

Revenue is generated through four primary streams: one-time new vehicle sales across four franchised brands (Nissan, Škoda, Isuzu, BMW Motorrad), one-time used vehicle sales with warranty, workshop and repair services, and parts/accessories transactions. Pricing is transaction-based and not publicly disclosed; customers contact the dealership for quotes via phone, WhatsApp, or email. The group supplements its core retail business with active apprentice recruitment (20 apprentices across 10 vocational programs), sustainability infrastructure (902 kWp solar, 90% water recycling at car wash, 4,650-tree reforestation program), and a digital presence spanning the corporate website (zum-huber.de), carworld.de online inventory, and social media channels (Facebook, Instagram, LinkedIn, Xing). The company employs over 150 staff across its locations and was awarded largest Nissan dealer in Germany in 2011. It has no public stock listing, no external investors, and no disclosed revenue figures.

The underlying technology stack is standard for regional automotive retail: a corporate website, online vehicle inventory browser (carworld.de), CRM via multi-channel contact (phone, WhatsApp, email), and Google Analytics for site analytics. No proprietary software, AI/ML capabilities, patents, or technology partnerships are disclosed. The competitive moat rests on regional brand heritage (60+ years), protected franchise territories, multi-brand physical distribution, and a diversified mobility ecosystem spanning cars, motorcycles, and bicycles under unified family ownership.

Name

Autohaus Huber GmbH

Legal name

Autohaus MKM Huber GmbH

Website

https://zum-huber.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus Huber GmbH (Huber Gruppe) is a family-owned, third-generation multi-brand automotive dealership group in Bavaria, operating five locations selling Nissan, Škoda, Isuzu, BMW Motorrad vehicles, used cars, and bicycles, with workshop services for individual consumers and small B2B fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Wasserburg am Inn

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from franchised brands: Nissan, Skoda, Isuzu, and BMW Motorrad
2. Used Vehicle Sales: Sales of inspected used vehicles with warranty from the Gebrauchtwagenpark location
3. Workshop and Service: Vehicle maintenance, repair, and service operations
4. Parts Sales: Sale of automotive parts and accessories

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autohaus Huber GmbH operates as a multi-brand automotive dealership group under the Huber Gruppe, selling new vehicles (Nissan, Skoda, Isuzu), used vehicles, BMW Motorrad motorcycles, and bicycles across five physical locations in Bavaria. The company also provides automotive workshop services including maintenance, repair, parts, financing support, and a vehicle purchasing (autoankauf) service.

Product overview

Autohaus Huber GmbH operates as a multi-brand automotive dealership group under the Huber Gruppe. The company offers a unified portfolio of new vehicle sales across Nissan, Škoda, and Isuzu brands, used vehicle sales through Gebrauchtwagenpark, BMW Motorrad motorcycles, and Fahrradwelt bicycle sales. Additional services include automotive maintenance and repair, vehicle purchasing (autoankauf), and financing assistance. The company operates five locations in the Wasserburg and Unterreit area.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Vehicles Sales of new Nissan vehicles including Qashqai, Crossover, and Townstar models, targeted at individual consumers in Bavaria.
• Skoda Vehicles Sales of new Skoda vehicles including Octavia Combi, Karoq, Kamiq, Scala, and Fabia models, including Balance special editions.
• Isuzu Vehicles Sales of new Isuzu vehicles targeted at individual consumers and commercial buyers.
• Gebrauchtwagenpark (Used Car Park) Sales of inspected used vehicles with warranty, offering over 200 immediately available cars from multiple brands, with B2B fleet sales support.
• Fahrradwelt Huber (Bicycle World) Retail sales of bicycles from brands including GHOST, Lapierre, Haibike, Koga, Winora, KTM, Corratec, and Woom.
• BMW Motorrad Sales and service of BMW motorcycles through Motorrad Huber GmbH in Unterreit.
• Automotive Service and Maintenance Vehicle service, maintenance, repairs, and spare parts for all represented brands (Nissan, Skoda, Isuzu, BMW Motorrad).
• Vehicle Purchase (Autoankauf) Car buying service that purchases vehicles of any brand, age, or condition with immediate payment via bank transfer or cash.
• Vehicle Financing Financing options provided to customers for vehicle purchases across all represented brands.

Quantifiable outcome

• 4,650 trees planted through reforestation program (650 Red Oak, 600 Flatter Elm, 1,150 Pedunculate Oak, 1,250 Black Alder)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Senger Gruppe: Large German automotive retail group operating multiple brands (Mercedes-Benz, VW, Audi, Škoda, Ford) across numerous locations nationwide. Represents the larger-scale professionally-managed multi-brand operator against which Huber's regional group competes for franchise awards.
• Dürkop GmbH: Large German multi-brand automotive retailer with national footprint across multiple volume brands. Comparable in representing mass-market OEMs and operating workshop/parts businesses alongside new vehicle sales.
• Moll Automobile GmbH: Major German multi-brand automotive dealer group with Volkswagen Group focus (VW, Audi, Škoda, Seat, Cupra). Comparable in scale, family-owned background, and multi-brand VW Group representation.
• Glinicke Automobilgruppe: One of Germany's largest multi-brand dealership groups with national presence across 50+ locations. Represents premium and volume brands (BMW, VW, Audi, Škoda, Ford). Comparable in multi-brand strategy but at significantly larger scale.

Emerging players

• Zweirad-Center Stadler: Large German bicycle and e-bike retail chain. Comparable to Huber's Fahrradwelt Huber operation in the bicycle retail vertical, though at significantly larger scale and with different geographic focus.
• Hendricks Motorrad (BMW Motorrad Dealer): BMW Motorrad dealership in Germany. Comparable to Huber's Motorrad Huber GmbH operation in the motorcycle retail vertical, with similar franchise and service model.

Direct peers

• Auto Bierschneider GmbH: Large Bavaria-based multi-brand automotive dealership group representing Škoda, VW, Audi, Ford, and others. Directly comparable in geographic focus, brand portfolio (including Škoda), and multi-location retail format.
• AHG Autohandelsgesellschaft mbH: Bavarian multi-brand automotive dealership group representing BMW, Audi, VW, Škoda, and other brands across multiple locations. Highly comparable family-owned/privately-held regional dealer competing in the same market.
• Auto Eder GmbH: One of Germany's largest Nissan dealers and Bavaria-based multi-brand group (VW, Škoda, Ford, Nissan). Direct competitor in the same regional Bavarian market with overlapping Nissan franchise and similar multi-brand mobility portfolio.
• Autohaus Tabor GmbH: Multi-brand German automotive dealership group with strong online used vehicle platform alongside physical dealerships. Comparable in combining new vehicle sales, used cars, and digital channels for customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maskottchen_hubaer
• LinkedInlinkedin.com/company/autohaus-huber-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Huber GmbH