Zum Stiftl - Mein Wirtshaus

What Zum Stiftl - Mein Wirtshaus does

Zum Stiftl is a family-owned traditional Bavarian Wirtshaus and hospitality group operated through the legal entity GATO München GmbH in Munich, Germany, led by Managing Director Lorenz Stiftl and his wife Christine Stiftl. The business runs a flagship Wirtshaus und Restaurant at Weinstraße 3 on Munich's Marienplatz (open daily 11:00–23:00) and a newly opened Stehausschank (standing bar) at Prälat-Zistl-Str. 12 adjacent to the Viktualienmarkt, both serving Bavarian regional cuisine and Augustiner Lagerbier from wooden cask. Beyond the two core restaurants, the group operates an EU-certified in-house Metzgerei (butcher shop) in northern Munich that supplies proprietary sausages and meat products, plus a network of related subsidiaries including Altes Hackerhaus, S'kloane Wirtshaus, Stiftl Catering und Events (Munich, Ingolstadt, Nuremberg, Vohburg), the Schützenlisl® Oktoberfest tent on the Oide Wiesn, exclusive stadium catering at Audi Sportpark (Ingolstadt) and Grünwalder Stadion (Munich), and Stiftl Zeltverleih (tent rental/construction).

Name

Zum Stiftl - Mein Wirtshaus

Legal name

GATO München GmbH

Website

https://zum-stiftl.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bavarian Restaurant & Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)

Keywords

• Bavarian restaurant dining
• Traditional German cuisine
• Event catering services
• Craft beer tavern
• Bavarian inn hospitality

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Direct sales of Bavarian cuisine, beers (especially Augustiner from wooden cask), and beverages to walk-in customers at the restaurant locations. Revenue is generated through one-time transactions at point of sale.
2. Event Catering and Private Events: Catering services and event hosting for corporate events, family celebrations, and business dinners. The Stiftl family has extensive experience in event catering from tent operations at Oktoberfest and large-scale events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Zum Stiftl operates traditional Bavarian Wirtshaus (inn) restaurants at Munich's Marienplatz and a Stehausschank (standing beer counter) near the Viktualienmarkt, serving Bavarian cuisine and Augustiner beer from wooden casks. The business supports its food service with an in-house EU-certified Metzgerei that produces fresh sausages and meat products daily, and offers catering and event hosting for corporate functions, family celebrations, and business dinners across Bavaria.

Product overview

Zum Stiftl is a traditional Bavarian restaurant group operating primarily as a wirtshaus (inn) and restaurant at Marienplatz in Munich. The portfolio consists of the core Wirtshaus und Restaurant am Marienplatz offering Bavarian cuisine and Augustiner beer, supplemented by the Stehausschank am Viktualienmarkt (standing bar concept with self-service), an EU-certified in-house butcher shop producing fresh sausages and meat products, and event/celebration hosting services. Additional offerings include daily lunch menus, children's menu, and Bundesliga game viewing via Sky in the courtyard.

Differentiator

Problem solved

Functional benefit

Products and services

• Wirtshaus und Restaurant am Marienplatz Traditional Bavarian full-service restaurant and inn located at Marienplatz in Munich, offering Bavarian cuisine, Augustiner beer on tap from wooden cask, indoor seating, beer garden, and courtyard with views of Frauenkirche and the Marienplatz Glockenspiel. Open daily from 11:00-23:00. Accepts table reservations via phone, email, and in-person.
• Stehausschank am Viktualienmarkt Self-service standing bar and beer establishment near Viktualienmarkt in Munich, serving Augustiner Lagerbier from wooden cask, Bavarian snacks, and cold dishes. Operates without reservations; offers around 100 indoor seats and 60 outdoor terrace seats.
• Event and Celebration Hosting (Catering & Events)

Quantifiable outcome

• 200 liters of Augustiner sold on first weekend of Stehausschank operation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Augustiner BräucoreOthersPrimary beer supplier providing Augustiner Lagerbier from wooden cask. Augustiner is Munich's oldest brewery and a prestigious Bavarian beer brand. The Stehausschank features Augustiner from wooden cask as its core offering, and the main Wirtshaus also serves Augustiner. This is a critical supplier relationship defining the brand identity.
• Regional Bavarian FarmersminorOthersSupply relationship for meat products used in the in-house Metzgerei. The company states that meat products come from regional farmers in Bavaria.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haxnbauer im Tal: Traditional Bavarian restaurant in Munich's old town specializing in Schweinshaxe and grilled meats with in-house butchery. Comparable as a meat-centric traditional Wirtshaus in central Munich with in-house butcher operations and similar Bavarian cuisine positioning.
• Paulaner am Nockherberg: Historic Munich Wirtshaus and beer hall operated by Paulaner, featuring Bavarian cuisine, Paulaner beer, beer garden, and major event hosting including the famous Starkbierfest. Comparable as a Munich traditional Wirtshaus combining sit-down dining, beer garden, and large-scale event/catering operations.
• Augustiner-Keller: Large traditional Munich beer garden serving Augustiner from wooden cask alongside Bavarian food, with substantial outdoor seating near the Theresienwiese. Comparable on the Augustiner-from-wooden-cask core offering and traditional Biergarten format, sharing the same critical beer supplier relationship.
• Hofbräuhaus München: Iconic Munich Wirtshaus offering Bavarian cuisine, brewery-owned beer service, large-scale seating, catering, and a globally recognized brand. Directly comparable as a tourist-heavy traditional Bavarian inn serving regional food and beer in central Munich, with multi-channel revenue including restaurant, events, and merchandise.
• Weisses Bräuhaus (Schneider): Traditional Schneider Weisse taproom in central Munich serving Bavarian food with the brewery's signature wheat beer. Comparable as a brewery-anchored traditional Wirtshaus in central Munich with similar cuisine and beer-led format.
• Der Pschorr am Viktualienmarkt: Wirtshaus directly on Munich's Viktualienmarkt serving Bavarian cuisine and Augustiner beer. Comparable as a directly adjacent competitor at the Viktualienmarkt location with overlapping Augustiner-led menu and tourist customer base.
• Schneider Bräuhaus: Munich's Schneider Weisse taproom and Wirtshaus serving Schneider Weisse wheat beer with Bavarian cuisine in a traditional setting near the Hauptbahnhof. Comparable as a brewery-anchored Bavarian Wirtshaus emphasizing authentic regional food and the brewery's signature beer style.

Regional players

• Chinesischer Turm (Chinese Tower): Iconic Munich beer garden in the English Garden serving Bavarian food and beer with hundreds of outdoor seats. Comparable as a traditional Munich Biergarten destination but with a fundamentally outdoor-only park-based model versus Zum Stiftl's enclosed Wirtshaus plus Biergarten format.

Broad incumbents

• Block House Restaurant: Germany's largest steakhouse chain with locations across multiple German cities, offering a broad casual-dining menu and standardized operating model. Comparable as a multi-location German casual-dining operator but operating in a different cuisine category and at much broader geographic and operational scale.
• L'Osteria: Large German casual-dining chain specializing in Italian cuisine with nationwide locations and standardized menus. Comparable as a scaled multi-site German restaurant operator with centralized procurement, but operating a different cuisine concept and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zum-stiftl---mein-wirtshaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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