Zwemlust-Den Hommel

What Zwemlust-Den Hommel does

Zwemlust-Den Hommel is a Dutch voluntary swimming association (Utrechtse Zwemvereniging) founded on September 5, 1925 in Utrecht, Netherlands. The club operates five specialized departments: Wedstrijdzwemmen (competitive swimming for children aged 6+), Masterszwemmen (adult competitive swimming aged 20+), Synchroonzwemmen (synchronized swimming for ages 8+ and adults), Trimzwemmen (adult fitness swimming), and Zwemvaardigheid (advanced proficiency for children aged 8-10+ who have completed their C diploma). Training takes place at three Utrecht pools: Zwembad Den Hommel (primary, Kennedylaan 5), Zwembad de Kwakel, and Zwembad de Krommerijn. The club has approximately 350 active members and is governed by a volunteer board comprising a chairman (Voorzitter), treasurer (Penningmeester), and secretary (Secretaris), supported by 9 operational staff.

The club's core technology is operational rather than proprietary: it integrates with KNZB (Royal Dutch Swimming Federation) for competition registration, timing, and official records, and uses Sportlink for membership administration and fee collection, with iDeal payment processing for the webshop. In April 2025 the club achieved promotion to the Eredivisie (top 18 swimming clubs in the Netherlands), and in September 2025 it celebrated its 100-year anniversary. The club is KNZB-affiliated and participates in national championships (NK, NJK) as well as relay and synchronized swimming competitions; recent competitive outcomes include the NJK Kortebaan medal classification victory in January 2026 and a 2nd place at NK Estafette boys-under-16 in 2025.

The business model is membership-based subscription recurring revenue. The base annual contribution is €110, billed in 10 monthly installments via automatic debit (July and August free), with additional training contributions layered on by department and frequency: Zwemvaardigheid €168-€266/year, Trimzwemmen €204/year, Masters €266/year, Synchroon €266-€363/year, and Wedstrijdzwemmen €382-€788/year depending on sessions per week. Supplementary revenue comes from a Club van 100 patron donation program (€100+), a webshop selling branded merchandise (T-shirts €21, vests €36, towels €27, swim caps €7.50, anniversary cups €4.95), and corporate sponsorship (current sponsor: Advisor). Go-to-market is community-led via word-of-mouth, social media (Instagram, Facebook, LinkedIn), the club website, local media, and competitive results coverage.

Name

Zwemlust-Den Hommel

Legal name

Zwemlust-Den Hommel

Website

https://zwemlustdenhommel.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Zwemlust-Den Hommel is a 100-year-old voluntary swimming association in Utrecht, Netherlands, serving approximately 350 members across competitive, masters, synchronized, fitness, and proficiency swimming programs through subscription-based membership fees, sponsorship, and merchandise sales.

Ownership category

akta.pro rank

Product category

Swimming Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAJAH

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYCRAAAEAG

Swim & Surf Performance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Swimming club services
• Competitive swimming training
• Synchronized swimming
• Masters swimming
• Swimming proficiency

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership subscriptions: Annual membership fee of €110 plus training contributions based on department and frequency. Training contributions range from €168 to €788 annually depending on the department (zwemvaardigheid, trimzwemmen, masters, synchroonzwemmen, or wedstrijdzwemmen) and number of training sessions per week. Payment is collected via 10 monthly installments through automatic debit.
2. Club merchandise sales: Webshop sales of club clothing including T-shirts (€21), vests (€36), towels (€27), swim caps (€7.50), swimsuits (€27), swim shorts (€22-23), water bottles (€3.99), backpacks (€40-45), and commemorative 100-year anniversary cups (€4.95).
3. Sponsorship revenue: Corporate sponsorship packages offering national exposure at top competitions, local visibility to 350 members and their networks, and association with a top-level competitive swimming club. Current sponsor: Advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zwemlust-Den Hommel is a voluntary Utrecht swimming association founded in 1925 offering structured swimming programs across five departments: Wedstrijdzwemmen (competitive swimming), Masterszwemmen, Synchroonzwemmen (synchronized/artistic swimming), Trimzwemmen (fitness swimming), and Zwemvaardigheid (swim proficiency for children). Membership includes coached training sessions held at three Utrecht pools, participation in KNZB-organized national competitions, and access to a club merchandise webshop.

Product overview

Zwemlust-Den Hommel is a swimming club founded in 1925 offering multiple specialized swimming programs. The core offerings consist of five swimming disciplines: Wedstrijdzwemmen (competitive swimming with ~100 members), Masterszwemmen (adult competitive swimming), Synchroonzwemmen (artistic synchronized swimming), Trimzwemmen (fitness swimming), and Zwemvaardigheid (swimming proficiency for children). Supporting these programs are a Webshop for branded club clothing and merchandise, a Club van 100 patron program for anniversary celebrations, and digital resources including a Clubrecords database and Wedstrijdkalender competition calendar. Members train at various pools in Utrecht including Zwembad Den Hommel, Zwembad de Kwakel, and Zwembad de Krommerijn.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedstrijdzwemmen (Competitive Swimming) Competitive swimming program for children from age 6 with A/B/C diplomas who want to compete; trains four strokes (freestyle, backstroke, breaststroke, butterfly) in fixed groups with experienced trainers for participation in local and national championships.

Quantifiable outcome

• Won medal classification at NJK-Kortebaan January 2026
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• KNZB (Koninklijke Nederlandse Zwembond)coreStrategic or Co-development Partner · 5 September 1925KNZB is the Royal Dutch Swimming Federation, the national governing body for swimming in the Netherlands. Zwemlust-Den Hommel is an affiliated club that participates in KNZB-organized competitions and championships. The federation handles competition registration, timing systems, and official records.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• PSV Zwemmen: Eindhoven-based swimming club affiliated with the PSV sports umbrella. Comparable as a Dutch competitive swimming club with structured competitive and youth development programs participating in national championships.
• HZ&PC Heerenveen: Heerenveen-based swimming club competing at the Dutch national level. Comparable as an Eredivisie-grade competitive swimming club with masters, youth, and synchronized swimming departments.
• De Dolfijn: Amsterdam-based swimming and water polo club. Directly comparable multi-discipline club offering competitive swimming, water polo, and synchronized programs through KNZB-affiliated pathways.
• WZ&PC Purmerend: Purmerend-based swimming club affiliated with KNZB. Comparable as a community-driven Dutch competitive swimming club running competitive, masters, and recreational programs in a single regional market.
• Blue Marlins: Dutch competitive swimming club participating in KNZB national competitions. Comparable as a top-division swimming club emphasizing competitive results and youth development pathways.
• De Robben: Groningen-based swimming club offering competitive and recreational programs. Comparable multi-discipline Dutch club with a similar structure of departments serving competitive, masters, and youth segments.
• ZPC Hoogeveen: Top-flight Dutch competitive swimming club based in Hoogeveen. Directly comparable to Zwemlust-Den Hommel as a multi-discipline KNZB-affiliated club competing at the national Eredivisie level with masters, competitive, and youth programs.

Others

• NOC*NSF: Dutch Olympic Committee and Sports Federation providing umbrella governance, confidential contact infrastructure (Vertrouwenspunt Sport), and policy frameworks relevant to Zwemlust as an affiliated swimming association.
• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation, the national governing body for swimming in the Netherlands. Zwemlust is an affiliated club; KNZB provides the competition infrastructure, registration, and standards against which the club operates.

Regional players

• AZ&PC Amersfoort: Amersfoort-based swimming club operating in the same central Netherlands region as Zwemlust-Den Hommel. Comparable community swimming club model, but does not directly compete in the same Utrecht catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/zwemlust-den-hommel
• Instagraminstagram.com/zwemlustdh_wz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zwemlust-Den Hommel